검색결과

검색조건
좁혀보기
검색필터
결과 내 재검색

간행물

    분야

      발행연도

      -

        검색결과 2,998

        1421.
        2014.10 KCI 등재 구독 인증기관 무료, 개인회원 유료
        New precursors, poly(acrylonitrile-co-crotonic acid) (poly(AN-CA)) and poly(acrylonitrile-co-itaconic acid-co-crotonic acid) (poly(AN-IA-CA)) copolymers, for the preparation of carbon fibers, were explored in this study. The effects of comonomers with acidic groups, such as crotonic acid (CA) and/or itaconic acid (IA), on the stabilization of nanofibrous polyacrylonitrile (PAN) copolymers were studied. The extent of stabilization, evaluated by Fourier transform infrared spectroscopy, revealed that the CA comonomer could retard/control the stabilization rate of PAN, in contrast to the IA comonomer, which accelerated the stabilization process. Moreover, the synthesized PAN copolymers containing CA possessed higher Mv than those of the IA copolymers and also showed outstanding dimension stability of nanofibers during the stabilization, which may be a useful property for improving the dimensional stability of polymer composites during manufacturing.
        4,000원
        1422.
        2014.10 구독 인증기관·개인회원 무료
        Leptotrombidium pallidum is the major vector mite for Orientia tsutsugamushi, the causative agent of scrub typhus, in Asian countries, including Korea. The genome size of L. pallidum was previously estimated to be 191 ± 7 Mb (Kim et al., 2014). Genomic DNA (gDNA) was extracted from a single female from a 9-generation inbred L. pallidum colony and used for whole genome amplification (WGA). The resulting amplified gDNA was used for the construction of paired-end and mate-pair libraries and sequenced using Illumina platforms (HiSeq2000 and MiSeq). An unamplified gDNA sample extracted from 20 female mites was also used for sequencing in parallel. More than 45Gb sequence reads from both paired-end and mate-pair libraries of the WGA gDNA were trimmed and then de novo assembled using the CLC Asembly Cell v.4.0 for contig assembly and SSPACE for scaffolding. The assembly generated approximately 6,545 scaffolds with N50 value of 92,945 and total size of ~193Mb, which was in a good agreement with our previous estimation. Repeat analysis showed that about 30% of genome (~58Mb) was masked as repeats, most of which were unclassified novel elements. For gene predictions, generated were the PASA models based on genomic alignments of RNA-seq reads from 4 different chigger mite samples (i.e. male, female, larva, and protonymph) and the GeneWise models based on genomic alignments of protein sequences from 4 closely related species with chigger mite. Independently, ab initio gene predictions were performed with AUGUSTUS and FgeneSH with custom trained matrices optimized for L. pallidum and GENEID with pre-trained matrix for Acyrthopsiphon pisum. By combining all together, 15,842 genes were predicted finally. Manual curation is in progress for various groups of genes, including chemosensory receptor genes, immune-related genes, acaricide target genes, etc.
        1423.
        2014.10 구독 인증기관·개인회원 무료
        This study was conducted to assess the environmental risk of CMV resistant GM pepper and to evaluate the effects of the transgenic pepper (Line: H15) with CMV resistant gene and non-transgenic peppers (Line: P2377, PM Singang, Berota) without gene introduction on the insect community in the three pepper cultivation areas. Sampling was conducted using yellow sticky traps in Deokso, Anseong and Ochang fields, respectively. The total number of insect individuals caught by sticky trap was not shown significant differences between GM and non-GM pepper at Deokso, Anseong and Ochang fields, respectively. Also, there were no significant differences in density of aphids caught on sticky traps between GM and non-GM pepper, and the species richness and species diversity was no statistical difference between the types of crops, GM and non-GM at three experimental pepper fields.
        1424.
        2014.10 구독 인증기관·개인회원 무료
        The spotted-wing drosophila (SWD), Drosophila suzukii (Diptera: Drosophilidae), was originally observed in a few Asian countries, but is now found even in North America and Europe. Genetic information on geographic variation and relationship may broaden our understanding of origin and migration. As a first step, in this study, a portion of mitochondrial COI gene was sequenced to understand genetic relationship and diversity in Korea. Sequencing of 104 individuals provided 57 haplotypes, with the maximum sequence divergence of 1.5%, suggesting high haplotype diversity and moderate sequence divergence. Comparison to GenBankregistered D. suzukii haplotypes (possibly from Spain, Portugal, USA) has shown 100% sequence identity to most of the haplotypes found in this study, but two USA sequences were found to be independent haplotypes, with the sequence divergence ranging from 0.5% ~ 1.4% from our samples in the 553-bp comparison. Phylogenetically, no separable group was found, but, population genetically, the only Chinese population, Sandong, was significantly differentiated (p < 0.05) from all Korean populations, without sharing any haplotype. Among 28 pairwise comparisons of Korean populations only two comparisons showed a significant genetic differentiation, indicating that no population in Korea is completely isolated. Geographically, one haplotype (SWDBA06) was relatively widespread (five among nine localities) and a few haplotypes were found in more than one locality, but most haplotypes were restricted in a locality as a single individual. Overall, high rate of per generation female migration (Nm = 0.75 ~ infinite) and low level of geographic separation (FST=0~0.40) among localities were characteristic. Current data is limited mainly to Korean localities, thus, an expanded study may provide further scrutinized analysis for the fly.
        1425.
        2014.10 구독 인증기관·개인회원 무료
        A new gregarine parasite (Apicomplexa: Protozoa) was observed in the population of the striped cabbage flea-beetle, Phyllotreta striolata (Coleoptera: Chrysomelidae) in Hoengseong-gun. Gregarines are well known species-specific parasites of various Arthropoda. Based on 954bp of 18S rDNA sequence, this gregarine species was grouped in eugregarine and also this new gregarine showed 85% homology that of the reported Gregarina sp. from daikon leaf beetle, Phaedon brassicae (FJ481523). These two coleopteran hosts were generally found coexist in highland cabbage fields. However, after gut dissection (n>50), each species confirmed has their own gregarine parasite species. These results were identical in surveyed three local populations (Pyeongchang-gun, Hoengseong-gun and Inje-gun). Therefore, we suggested that the gregarines and their coleopteran hosts has species specific interaction via co-evolution.
        1426.
        2014.10 구독 인증기관·개인회원 무료
        PVY (Potyviridae: potyvirus) is one of the most important potato virus affecting seed potato production and also it is transmitted non-persistently via aphids. For healthy seed potato production, a virus detection system is highly important in addition to aphid monitoring and control. To achieve this detection method, it need to fast and easy to use. About two decades ago RT-PCR based PVY detection method was developed. However that was very time consuming and has low sensitivity. Here, we developed an advanced PVY detection method which a uses the boiling extraction of the viral RNA from aphid stylet and amplification by specific primers located in the viral capsid protein gene. Therefore, it could directly synthesize cDNA of PVY viral capsid gene from extracted RNA of PVY using one-step RT-PCR method in very short time compared to previous methods due to the omission of RNA extraction step. We confirmed this PVY detection method using the two aphid species (Macrosiphum euphorbiae and Aphis gossypii) that known as PVY vectors. The efficiency of this PVY detection method was 60% to 80% from two the aphid species. Hence, this method could be potentially applied to virus free seed potato production programs.
        1427.
        2014.10 구독 인증기관·개인회원 무료
        An easy and rapid resistance detection protocol for the Western flower thrips Frankliniella occidentalis was established based on the residual contact vial bioassay (RCV), in which insecticide resistance levels can be estimated at 8 h-post treatment of diagnostic doses. The RDA strain was used as a reference susceptible strain, which has been reared under laboratory conditions over 10 years without exposure to any insecticides. Seven insecticides were tested for the determination of diagnostic dose. Among them, five insecticides (chlorfenapyr, acrinathrin, spinosad, emmamectin benzoate and thiamethoxam, ranged as 0.03 ~ 0.42 μg-1cm2) were applicable to the RCV. However, two insecticides (omethoate and imidacloprid) were not able to be used for the RCV because the treated inner surface of glass vials by these insecticides were too viscous, causing non-specific mortality. The RCV detection kit was employed for the estimation of resistance levels for the five insecticides in five local populations. Almost field-collected populations revealed high levels of resistance to the four insecticides (acrinathrin, spinosad, emmamectin benzoate and thiamethoxam) by showing less than 50% mortality. The baseline resistance detection by RCV method will facilitate the selection of proper insecticides for farmers to manage insecticide resistant-populations of F. occidentalis.
        1428.
        2014.10 구독 인증기관·개인회원 무료
        Nilaparvata lugens Stål is one of the important migratory pests of rice paddy fields in Korea. Resistance levels to nine insecticides were monitored in 12 local strains and correlation analysis was conducted to determine cross-resistance relationships among the tested insecticides. The local strains revealed 1.3- to 28.0-, 1.6- to 6.0-, 2.8- to 237.0-, 0.6- to 0.9-, and 0.7- to 1.3-fold resistance to carbamates, organophosphates, neonicotinoids, fipronil and etofenprox, respectively. Organophosphates revealed moderate correlations with benzofuranyl methylcarbamate (r = 0.566 - 0.614, p > 0.01). Three neonicotinoids were not correlated each other, but imidacloprid and clothianidin were moderately correlated with several benzofuranyl methylcarbamate and organophosphate insecticides (r = 0.590 - 0.705, p > 0.05), indicating that unknown common factors (such as detoxification enzymes) might contribute to resistance to both insecticides. Fipronil and etofenprox exhibited low levels of resistance and cross-resistance with other insecticides, suggesting their potential as an effective insecticide for field application. Resistance level monitoring and correlation analysis would be valuable for the selection of appropriate insecticides to control insecticide-resistant N. lugenes, a typical migratory pest in Korea.
        1429.
        2014.10 구독 인증기관·개인회원 무료
        The phylogenetic relationships of species and genera in the subfamily Nymphalinae from Myanmar were inferred using mtDNA sequence data from 608 bp of cytochrome oxidase subunit I (COI). A total of 20 species in 10 genera were sequenced and used to construct phylogenetic trees. The base composition of COI sequences was 38.1% T, 15.6% C, 31.6% A, 14.7% G, revealing strong AT bias (69.7%). The sequence distance of 20 species of Nymphalinae ranged from 1.5% to 15.5%. The transition of nucleotide substitution was more common than transversion. The transition between T and C were higher than transition between A and G, and the transversion between A and T was the highest amongst other types of transversion. The phylogenetic trees were constructed using the neighbor-joining (NJ) and maximum likelihood (ML) methods and showed almost identical topologies. The results indicated that the tribes Junoniini and Nymphalini (sensu Wahlberg et al., 2005) formed monophyletic groups but Kallimini was not monophyletic group. Rhinoplapa polynice formed sister group to Junoniini clade with moderate support in both trees. The relationship of species in Junoniini was ((Junonia + Yoma) + Hypolimnas) and the relationship in Nymphalini was (Symbrenthia + (Vanessa + (Kaniska + Polygonia))). The clustering results were almost identical to current morphological classification.
        1430.
        2014.10 구독 인증기관·개인회원 무료
        Field surveys for the genus Reticulitermes were conducted from 2013 to 2014 in Korea, and the results were compared with published data of the genus Reticulitermes. Totally, two species, R. speratus kyushuensis and R. kanmonensis were collected from several provinces, and R.kanmonensis is newly confirmed as an unrecorded species in Korea. The R. speratus kyushuensis was mainly collected in various trees, showing 0-2% genetic divergences; whereas, the R. kanmonensis was collected in pine woods of western regions, Gunsan, Wanju, Iksan (Jeollabuk-do), and Seocheon (Chungcheonnam-do). In the morphological comparison, R. kanmonensis is distinguished from R. speratus kyushuensis by more than 15 setae on pronotum and reveals 7.0% genetic difference (in a mitochondrial COII gene) from R. speratus kyushuensis in the molecular comparison.
        1431.
        2014.10 구독 인증기관·개인회원 무료
        The genus Diadegma is a well known parasitoid group and some are known to have symbiotic virus, PDV. A novel IV was discovered from the calyx of D. fenestrale female. This virus was named as D. fenestrale Ichnovirus (DfIV). The encapsidated DfIV genome contains 65 circular DNA segments with an aggregate size of 247,191 bp. Based on BLAST analysis, a total of 120 ORFs were predicted as follows: rep; 48, cys-motif; 11, vinnexin; 10, vankyrin; 9, PRRP; 3 and other unassigned genes (39). These viral genes were expressed in lepidopteran hosts (Phthorimaea operculella and Plutella xylostella) after parasitization which means DfIV genome segments were integrated into lepidopteran hosts. This study was focused on this result. Based on gene expression profile, candidate promoter and integration motifs were selected and then, fused with eGFP as a reporter gene. Modified DfIV genome segment was ligated to a commercial containing f1 ori and Ampr gene to propagate in E. coli. We have named this fusion vector as pIN. The construction methodology of pIN and its application would be further discussed in detail.
        1432.
        2014.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        This study was conducted to examine the effects of defaunation (removal of live protozoa) on fermentation characteristics, degradation of ryegrass hay and CH4 (methane) production by rumen microbes when incubated with plant oils (SO, sunflower oil and LO, linseed oil) in vitro. Sodium lauryl sulfate (0.000375 g/ml) as a defaunation reagent was added into the culture solution and incubated anaerobically up to 24 h at 39℃. pH from defaunation was increased for all treatments from 6 h incubation times (p<0.01-0.001) compared with those from fauantion. Concentration of ammonia-N from defaunation is higher than that from faunation at 3 h (p<0.001), 12 h (p<0.05) and 24 h (p<0.001) incubation times. Defaunation decreased (p<0.01-0.001) total volatile fatty acid concentration at all incubation times. Molar proportions of C2 (acetate, p<0.05-0.001) and butyrate (p<0.01-0.001) were also decreased by defaunation at all incubation times. Molar proportion of C3 (propionate), however, was increased by defaunation at all incubation times (p<0.001). Thus the rate of C2 to C3 was decreased by defaunation at all incubation times (p<0.001). Defaunation decreased ED (effective degradability) of dry matter (p<0.001) and ED of neutral detergent fiber (p<0.001) of ryegrass hay. Defaunation decreased total gas, CH4 production, CH4 % in total gas and CH4/CO2 at all incubation times (p<0.001). Oil supplementation decreased total gas (p<0.05-0.001), CH4 production (p<0.001) and CH4 % in total gas (p<0.001) compared with control at all incubation times. The result of this study showed that defaunation combined with oil supplementation may cause an alteration of microbial communities and further medicate the fermentation pattern, resulting in both reduction of degradation of ryegrass hay and CH4 production. No difference, however, was observed in all the examinations between SO and LO.
        4,000원
        1433.
        2014.09 KCI 등재 SCOPUS 구독 인증기관 무료, 개인회원 유료
        Nascent research into computer-mediated feedback has demonstrated its potential effectiveness for providing extensive and detailed feedback. However, a dearth of research exists on international doctoral students’ perceptions of online feedback. Thus, our exploratory qualitative study reported in this article investigated the use of Voice over Internet Protocol (VoIP) (e.g., Skype) software to provide feedback on academic writing to international doctoral students in a TESOL Education program at a large urban university in the US. Each student participated in six feedback sessions in which they engaged in think-aloud while reacting to feedback on their academic writing presented through several online modes. The think-aloud sessions were followed by semi-structured interviews. The themes of negotiated feedback and micro-mentoring emerged when the use of online communication technologies allowed the feedback process to become more bi-directional. Based on our findings, we concluded that VoIPenabled feedback had the potential to facilitate the scaffolding of academic writing development of international graduate students.
        5,800원
        1434.
        2014.09 구독 인증기관 무료, 개인회원 유료
        Oral exposure of humans by excess amounts of arsenic may cause disturbances of the reproductive system. In the present study, such exposure was modelled in rats, with the support of sperm principal parameters and histopa-thological observations. Male Sprague–Dawley rats were randomly divided into three groups where the group I was served as a normal control, group II was received sodium meta-arsenite as arsenic (10 mg/kg b.w/day) and a combi-nation of sodium meta- arsenite and sodium selenite (3 mg/kg b.w/day) in group III. After 6 weeks, there was no significant change in testis weight and in total motility of all the three experimental groups, whereas, rapid moving spermatozoa, moderately moving spermatozoa and slow moving spermatozoa were significantly decreased in arsenic treated rats as compared to control rats. The other sperm principal parameters like progressiveness, average path velocity, straightness linear velocity (VSL), curvilinear velocity (VCL), straightness, linearity sperm head elongation ratio, area, linearity amplitude of lateral head department (ALH) and beat cross frequency (BCF) were found to be reduced in arsenic intoxicated rats. These results are not correlated with the histological studies. On oral admini-stration of selenium ameliorated the adverse effects of arsenic as compared to arsenic alone treated rats. Our findings clearly demonstrate that administration of selenium could prevent some of the deleterious effects of arsenic in the testis.
        4,000원
        1435.
        2014.09 구독 인증기관·개인회원 무료
        아스팔트 포장도로는 해당 지역의 기후, 차량 통행량 등 여러 가지 요인을 고려하여 설계 및 시공이 진 행되나 4계절이 뚜렷한 우리나라의 온도 변화 특성 및 차량의 반복하중 등으로 인하여 시간의 흐름에 따라 균열이 진행된다. 이러한 균열 부위에 대해 적절한 보수를 취하지 않으면, 각종 이물질 및 빗물의 침입과 차량의 반복 하중 등으로 인하여 균열의 가속화, 포장 구조물의 상태 악화를 유발하게 된다. 균열 보수에 있어서 표층을 완전히 걷어내고 새로 포장하는 것에 비해 국부적으로 균열을 보수 하는 것이 경제적, 시간 적 측면에서 유리하기 때문에 이러한 균열을 초기에 보수 할 수 있는 균열 보수재의 개발이 필요하다. SDA(Solvent De-Asphalting) 정제기술을 거친 경질화 부산물은 기존 도로포장용 아스팔트에 비해 침 입도와 신도가 낮고 높은 연화점과 점도를 가지기 때문에, 도로포장용 아스팔트나 균열 보수재의 모재로 사용하기에는 적합하지 않다. 따라서 본 연구는 기존 아스팔트 균열 보수재로써의 개발을 위한 기초 연구 의 일환 으로 기존 도로포장용 아스팔트에 비해 취성적인 거동을 보이는 경질화 부산물의 개질을 위해 SBS (styrene-butadiene-styrene)를 비롯한 개질 첨가제를 선정하였으며, SBS 및 개질 첨가제의 혼입 률에 따른 물리적 특성 및 유변학적 특성을 분석하였다.
        1436.
        2014.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Buckling, a form of failure happened to plated structures, is investigated in this study. The main focus is to investigate the effects of thickness of the plates having through-thickness holes on buckling when the plate is subjected to in-plane compression. Plates having length of 200mm and width of 100mm are chosen to have thickness in range from 0.50mm to 10mm. Two holes of diameters of 20mm are implemented in plates. The finite element procedure using ABAQUS is applied for analyses. Then using the Gerard and Becker equation compressive buckling coefficients, Kc, are calculated and presented to enable engineers to calculate buckling load for the desired plate with holes in specific dimension. In order to generalize the obtained results, verification analysis has been performed by taking plates having different dimensions from the original ones used in this study. The verification showed the capability of buckling coefficients to predict buckling stresses of plates in various dimensions.
        4,000원
        1437.
        2014.07 KCI 등재 구독 인증기관 무료, 개인회원 유료
        This study highlights a novel method and mechanism for the rapid and effective milling of carbon fibers (CFs) in silicon carbide (SiC) powder, and also the dispersion of CFs in SiC powder. The composite powders were prepared by chopping and exfoliation of CFs, and ball milling of CFs and SiC powder in isopropyl alcohol. A wide range of CFs loading, from 10 to 50 vol%, was studied. The milling of CFs and SiC powder was checked by measuring the average particle size of the composite powders. The dispersivity of CFs in SiC powder was checked through scanning electron microscope. The results show that the usage of exfoliated CF tows resulted in a rapid and effective milling of CFs and SiC powder. The results further show an excellent dispersion of CFs in SiC powder for all CFs loading without any dispersing agent.
        4,000원
        1438.
        2014.07 KCI 등재 구독 인증기관 무료, 개인회원 유료
        An attempt was made to investigate the effect of the preparation temperature on the electro-capacitive performance of polypyrrole (PPY)/graphene oxide (GO) nanocomposites (PNCs). For this purpose, a series of PNCs were prepared at various temperatures by the cetyltrimeth-ylammonium bromide-assisted dilute-solution polymerization of pyrrole in presence of GO (wt%) ranging from 1.0 to 4.0 with ferric chloride as an oxidant. The formation of the PNCs was ascertained through Fourier-transform infrared spectrometry, X-ray diffraction spectra, scanning electron microscopy and simultaneous thermogravimetric-differential scanning calorimetry. The electrocapacitive performance of the electrodes derived from sulphonated polysulphone-bound PNCs was evaluated through cyclic voltammetry with reference to Ag/AgCl at a scan rate (V/s) ranging from 0.2 and 0.001 in potassium hydroxide (1.0 M). The incorporation of GO into the PPY matrix at a reduced temperature has a pronounced effect on the electrocapacitive performance of PNCs. Under identical scan rates (0.001 V/s), PNCs prepared at 10 ± 1°C render improved specificconductivity (526.33 F/g) and power density (731.19 W/Kg) values compared to those prepared at 30 ± 1°C (217.69 F/g, 279.43 W/Kg). PNCs prepared at 10 ± 1°C rendered a capacitive retention rate of ~96% during the first500 cycles. This indicates the excellent cyclic stability of the PNCs prepared at reduced tempera-tures for supercapacitor applications.
        4,000원
        1439.
        2014.07 구독 인증기관 무료, 개인회원 유료
        The work analyses three key concepts frequently recalled and strictly correlated: contemporarity of dialogue, convergence of interests and collectivity of responsibilities. The continuous digital conversations between companies and customers are changing the value creation processes and leading to new positive convergence of customers and citizens at work. Convergence is driven by a renewed social sensitivity which is clearly influenced by collective responsibilities. After introducing the literature we bring logical arguments and empirical evidences to focus on the new convergence of market and society interests. Through a new Co-Value Model we measure the intensity of conversations contents: co-advertising contents show the highest level of consumer involvement, followed by co-planning, co-selling, co-use, co-post-sales, co-logistic and co-production. The metrics of the Co-Value Model are aimed to measure and reinforce the basic idea of convergence between the customer perspective- logic of money- and the citizen perspective -logic of gift-. Analyzing the continuous conversation between customer and companies within 21 international digital services, we demonstrate that a) the continuous digital conversations between companies and customers are changing definitively the value creation processes; b) the renewed social sensitivity gradually brings a new convergence between market and society interests which is evidenced by the high frequence of conversation focussed on social topics: c) the new convergence is driven by a renewed collective sense of co-responsibility. The findings show the robustness of the core concept of convergence: companies and customers maintain separate and complementary roles but their conversations are fundamentally remodelled both in content and in shape. Individuals are now called to play an economic role as prosumers, but at the same time, they have new opportunities as citizens for new forms of dialogue which reinforce their critical and social role. This is what we call convergence of interests. Market and society do not coincide, companies and customer act as counterparts and have different roles but their interests are converging. In many cases, prosumerism can generate a new loop between companies and consumers responsibility, and consumers can commit to this new social game of being customer and citizen at work. The model is applied to a large number of very recent case histories able to focus on the managerial implications of the new social game.
        4,000원
        1440.
        2014.07 구독 인증기관·개인회원 무료
        Next to brand manufacturers, retailers are increasingly incorporating ‘green’ issues in their store brands. Although a lot of studies are devoted to comparing store brands with national brands (e.g., Steenkamp et al., 2010), there is limited research that compares these two types of brands in a ‘green’ context. This study investigated what factors influence the consumption of ‘green’ store brands and national brands by focusing on three important determinants: brand equity, store image and brand identification.Different models are tested in which we incorporate both mediating and moderating effects of these constructs on green brand consumption. Using the context of organic food brands, we conducted a longitudinal online panel study among consumers in Australia, Canada, Germany, the Netherlands, the UK and the US. Participants completed a self-administered questionnaire and, for each country, received either a questionnaire on store brands (n = 562) or on national brands (n = 302). Multiple regression analyses showed that for store brands, brand equity and brand identification had a positive direct effect on brand consumption. Additional analyses indicated that brand equity was not mediated by store image, but that store image moderated the effect of brand equity on brand consumption. For national brands, store image and brand identification had a positive direct effect on brand consumption. Mediation analysis showed partial mediation of brand equity by store image. We did not find a moderating effect of brand equity on brand consumption for national brands.Our findings indicate that for ‘green’ store brands, the relationship between brand equity and consumption is strengthened by consumers’ image of the store. In contrast, for national brands, the relationship between consumers’ brand equity and brand consumption is not strengthened but actually partially determined by the current image of the store where that brand is sold. In addition, identification with the green brand seems to play an important role in brand consumption for both store brands and national brands.