본 연구에서는 북극진동이 우리나라에 미치는 영향을 파악하고자 북극진동지수(AOI)와 북태평양에서 발생한 태풍의 개수 및 우리나라에 영향을 준 태풍의 개수, 또한 장마기간 중 총강수량 및 장마기간 중 강수일수와의 교차상관분석을 시도하였다. AOI 자료는 월단위 형태로 존재하나 교차 상관 분석에는 1월을 중심으로 한 평균 자료와 봄, 여름, 가을, 겨울의 계절자료를 이용하였다. 장마 특성 및 태풍 특성 자료는 모두 연 단위자료이 다. 본 연구에서는 AOI 및 태풍, 장마 자료의 가용성을 고려하여 1961년에서 2016년 사이의 자료를 이용하였다. 본 연구에서의 결과를 종합해 보 면, 북극진동은 우리나라의 장마 특성에 약한 수준이나 유의하게 영향을 미치고 있음을 확인할 수 있었다. 그러나 그 정도는 전체기간에 대해 일정 하지 않으며 시기에 따라 크게 다른 것으로 나타난다. 예를 들어, 최근 10년간 북극진동이 장마에 미친 영향은 교차상관계수로 0.8 이상이다. 그러나 그 전 30년간은 통계학적으로 유의한 영향은 없었다. 이와는 반대로 북극진동이 우리나라에 영향을 준 태풍의 개수에 미치는 영향은 전체적으로는 유의하지 않은 것으로 나타난다. 공교롭게도 부분적으로 보면 이 역시 기간에 따라 유의한 영향과 유의하지 않은 영향이 반복적으로 교차하는 모습을 보인다. 즉, 기간에 따라 북극진동의 영향은 비정상적으로 크게 변동하는 모습을 보인다. 또한, 북극진동이 우리나라의 장마와 태풍에 미치는 영향이 과거 1960년대에서 2000년대까지 서로 교차되는 특성을 보여 왔다는 점에 주목할 필요가 있다. 그러나 공교롭게도 2010년대에 들어서면서 장마에의 영향과 태풍에의 영향이 둘 다 증가하는 형태로 바뀐 것으로 보인다.

본 연구에서는 주 단위 지하수자원 관리 취약시기 평가 방법을 개발하였다. 강수의 지하수위에 대한 영향을 고려하기 위하여 한계 침투량을 고려한 강우이동평균 방법을 통해 지하수위와의 상관계수를 산정하였다. 취약 시기 평가 기준을 개발하고 평가 기준에 대한 가중치를 엔트로피 방법을 이용하여 산정하였다. 강수와의 상관계수와 산정된 가중치를 이용한 주 단위 지하수자원 관리 취약시기 평가 방법을 개발하였으며, 개발한 방법을 통하여 소규모 행정구역을 대상으로 취약시기를 평가하였다. 본 연구에서 개발된 방법은 지역적일뿐만 아니라 계절적인 지하수자원의 효율적 관리 대책 수립의 근거가 될 수 있을 것이다.

본 연구에서는 국가에서 권고하고 있는 일발촬영 진단참고준위 설정에 사용된 조건을 조사하여 PCXMC v2.0 프로그램을 이용하여 유효선량을 측정하고 생물학적 평가를 해보고자 한다. 그 결과 ICRP 60에서 유효선량은 가장 높은 Pelvis AP는 0.794 mSv 가장 낮은 Chest PA는 0.050 mSv이었다. ICRP 103에서는 남성이 가장 높은 T-Spine AP는 0.733 mSv 가장 낮은 Chest PA는 0.057 mSv, 여성은 가장 높은 T-Spine AP는 0.906 mSv 가장 낮은 Chest PA는 0.052 mSv이었다. 남녀 성인 40세 기준으로 일반 촬영별 유효선량을 평가 해 보았고, 선량한도의 제한을 받지 않는 의료피폭이라도 방사선위해의 확률적 영향을 최소화하기 위해서 선량을 권고량 이하로 유지하여 국민의 의료피폭을 줄이기 위해 노력이 필요할 것으로 사료된다.

게르마늄 결정은 검출에 유용하지 않지만, 광자를 강하게 약화하기 때문에 효율성 저하를 일어키는 불감층을 가지고 있다. 따라서 제조업체가 제공하는 데이터를 검출기 시뮬레이션 모델에 사용하면 계산된 효율성과 측정된 효율성 사이에 약간의 큰 차이가 나타난다. 고순도 게르마늄(HPGe) 검출기의 모양과 치수는 CT 스캔을 통해 몬테카롤롤 시뮬레이션을 위해 형상을 정확하게 형상화하였다. 이 결과 불감층 두께 증가가 효율 감소과정에 미치는 영향을 연구하고자 한다. 불감층의 조정은 50 – 1500 keV의 에너지 범위에서 측정 효율과 시뮬레이션 효율 사이의 ± 3%의 상대편차와 함께 좋은 일치임을 확인하였다. 불감층 두께에 변화를 주어 시뮬레이션 데이터를 비교하였다. 몬테카롤로 시뮬레이션 결과를 실험 결과와 비교하여 새로운 불감층 두꼐를 얻었다. 1.4와 1.6 mm 두께의 End Cap 시뮬레이션 모델에서 1.5mm 두께의 End Cap시뮬레이션 모델에 대한 불감층 두꼐 결과의 차이는 End Cap 치수의 정확성으로 인한 체계적인 오류였다. 통계적 오류와 체계적 오류를 고려한 후, 검출기의 불감충 두께는 1.02±0.14 mm로 도출되었다. 따라서 불감층 두께의 증가는 효율성 감소에 영향을 미치는 것을 확인하였다.

Roasting has revealed coffee’s potentials as a good source of bioactive compounds. This study was done to investigate the quantitative presence and activity of bioactive compounds including caffeine, chlorogenic acid (CGA), amino acids, and antioxidant capacity on Coffea arabica L. (Guatemala finca San Sebastian) and C. robusta L. (India Azad Hind). Analysis was performed on Green Bean (GB) Medium-Light (ML), Medium (ME) and Medium-Dark (MD) samples of both varieties. From the results, caffeine content was highest in ME samples of both varieties. GB samples of both varieties had high CGA content which decreased after increasing roasting time and temperature. Most amino acids in GB samples was highest, however, glutamic acid, valine, tyrosine, isoleucine, leucine and phenylalanine had highest quantitative increase in ME samples for both varieties. IC50 of DPPH and ABTS radical scavenging activity was highest in ML samples of both varieties. IC50 of reducing power and total phenolic content was highest in GB sample of both varieties but decreased after increasing roasting conditions. Generally Robusta had the highest quantity of bioactive compounds and antioxidant activity. From this study, the optimal roasting condition for coffee is ME above which there is a significant reduction of bioactive compounds and antioxidant activity.

Previously, we have reported a plant extract isolated from Lysimachia foenum gracum Herba as a new environment friendly biopesticide that has the mycelial growth inhibition effect on Magnaporthe oryzae, the pathogenic fungus of the rice blast disease. For the finding of additional biopesticide candidate, we tested the mycelial growth inhibitory effects about 700 species of plant extracts on PDA media. Among them, the extract of Anemarrhena asphodeloides showed prominent inhibitory effect of which IC50 was 139.7 ㎍/㎖. Mycelial radii of M. oryzae were measured on PDA medium containing the four organic solvent fractions isolated from total extract from A. asphodeloides. Ethyl acetate fraction showed the impressive inhibitory effect of IC50, 54.12 ㎍/㎖. In the subsequent rice field test for the total extract of A. asphodeloides, we obtained encouraging 62.0% control rate of rice blast disease without any phytotoxicity. It is almost equivalent to that of chemical pesticides implying the applicability of the extract as a new biopesticide. In further study, the analysis of active ingredients of the extract would be necessary for the development of a new biopesticide and for the verification of cellular mechanism by which the mycelial growth of M. oryzae inhibited.

This study describes the successful establishment of a cryopreservation protocol for Citrus limon cultivars: ‘Frost Eureka limon’ and ‘Cook Eureka limon’, using a droplet-vitrification method. The shoot tips that were excised from in vitro grown seedlings of the two cultivars were preserved in liquid nitrogen (LN) and successfully regenerated into whole plants. Excised shoot tips were pre-cultured for 1 or 2 days in 0.3 M and 0.5 M sucrose solutions at 25℃ and incubated in a loading solution (LS) composed of 17.5% glycerol + 17.5% sucrose in Murashige and Skoog (MS) medium for 40 min at 25℃. Prior to direct immersion in LN for 1 h, the shoot tips were dehydrated with plant vitrification solution 2 (PVS2) at 0℃ or PVS3 at 25℃. The frozen shoot tips were re-warmed and unloaded with 1.2 M sucrose in ½ MS for 30 min at 25℃. Shoot tips were post-cultured overnight on survival medium and then micrografted onto ‘trifoliate orange’ (Poncirus trifoliate (L.) Raf. seedling rootstocks for recovery and to produce whole plants. The highest regrowth rates were 53.5% and 50.3% for cryopreserved shoot tips of ‘Frost Eureka limon’ and ‘Cook Eureka limon’, respectively, when pre-cultured in 0.3 M and 0.5 M sucrose concentrations in a sequencing manner, with LS and treated with PVS2 for 60 min at 0℃. We also investigated whether the ammonium ion concentration on post-culture medium affected the viability of the cryopreserved Citrus shoot tips. The viability of cooled samples, following culturing on woody plant media (WPM) containing ¼ ammonium nitrate overnight before micrografting, was the highest (70.3%) in ‘Frost Eureka limon’. The study described here is a cost-effective and safe method to conserve Citrus fruit cultivars, for the improvement and large-scale multiplication of fruit plants and for breeding disease resistance.

This study describes an efficient and widely applicable droplet-vitrification following cryopreservation for shoot tips of Chrysanthemum morifolium (Ramat.) cvs. ‘Borami’ and ‘Yes morning’. The shoot tips of Chrysanthemum were precultured in Murashige and Skoog (MS) liquid medium supplemented with sucrose (0.3-0.7 M). Precultured explants were treated with loading solution (LS, C6) containing glycerol 20% and sucrose 20% for 30 min and exposed to dehydration solution (B5) containing 40% of glycerol and 40% of sucrose for 60 min at 25℃, and then transferred onto droplets containing 2.5 ㎕ PVS3 on sterilized aluminum foils (4 ㎝ × 0.5 ㎝) prior to direct immersion in liquid nitrogen (LN) for 1 h. The highest regeneration rate (%) was obtained when shoot tips were precultured with treatment-2 (exposing of shoot tips to MS + 0.3M sucrose for 30 h and then treated with MS+0.5 M sucrose for 16 h) at 25℃ in both the cultivars. The viability of cooled samples, followed by culturing on NH4NO3-free MS medium for first 5 days was increased to two-fold (80.7%) regrowth rate over those cultured on normal MS medium or MS medium containing plant growth regulators. This result shows droplet-vitrification would be a promising method for cryobanking chrysanthemum germplasm.

In order to understand the characteristics of soil according to the cultivation environment of Chinese bellflower (Platycodon grandiflorum A.), soil chemical properties of 12 collected soil samples from 6 cultivated fields in Okcheon, Chungbuk province in August. 2017 were analyzed. The soil pH was distributed within the range of 4.61 to 5.25 at all cultivation years and E.C (Electric Conductivity) and T-N (Total Nitrogen) of the cultivation year were not significant. Available P2O5 was higher than the average for medicinal crops and P. grandiflorum in Korea and C.E.C (Cation Exchange Capacity) was inconsistent for each cultivation year. In particularly, it was validated that the content of exchangeable cations K, Ca, Ma, and Na in this experiment was similar to that of C.E.C according to the cultivation years, because C.E.C had a high correlation with the exchangeable cations. For the available P2O5, as affected by trans-planting, 5Y-NT-H (cultivated 5 years and non-transplanted) had 58 mg/kg, while 5Y-T-H (cultivated 5 years and transplanted) had 246 ㎎/㎏. The soil pH was found to be lower (acidic) in diseased soils than healthy soils. E.C was confirmed to be was higher in diseased soils than healthy soils except for the one cultivated for 2 years. The contents of T-N and available P2O5 were higher in diseased soil except for the one cultivated for 5 years and 11 years. The exchangeable cation K and Na tended to be higher in diseased soils rather than that in healthy soils, and the exchangeable cation Ca and Mg contents were higher in healthy soils than in diseased soils. The C.E.C of the soil was lower than that of healthy soils in all of the years except for the one which was cultivated for 5 years (transplanted).

Purpose - In this study, it is classified the service quality dimension of mobile shopping app using Kano model. In addition, it is evaluated quality factors suitable for strategic management from the viewpoint of service provider through mobile application through binary dimension analysis. Research design, data, and methodology - In this study, seven quality dimensions such as information quality, reliability, immediacy, convenience, design, security and customer service were derived through related studies to make binary shopping quality app quality measurement. 37 sub-variables were set by each quality dimensions. Each questionnaire was composed of positive and negative items like Kano's proposed method, and the satisfaction coefficient suggested by Timko(1993) was examined to understand the influence of each factors on customer satisfaction. Results - As a result of research, shopping app users perceived unity quality factor in most items of service quality dimension such as information quality, reliability, immediacy, convenience and customer service. In addition, the satisfaction coefficient showed a good impression, quick response of the result, fast delivery, and the unsatisfactory coefficient showed more interest in personal information such as payment method safety, and transaction security. As a result of research, shopping app users perceived unity quality factor in most items of service quality dimension such as information quality, reliability, immediacy, convenience and customer service. And, in information quality, the information overload was classified as an apathetic quality component, while the related information provision belonged to an attractive quality component. In reliability quality, customized service provision was classified as an attractive quality component. In instant connectivity, the quality of the connection during transport was classified as an attractive quality component. In convenience quality, access to product information was classified as a one-way quality component. All components of designs quality were classified as attractive quality components, and in security quality, all of their components were all classified as one quality component. Lastly, in customer service, they components were all classified as a single quality component. In addition, the satisfaction coefficient showed a good impression, quick response of the result, fast delivery, and the unsatisfactory coefficient showed more interest in personal information such as payment method safety, and transaction security. Conclusion - In the online service environment, which is difficult to differentiate in terms of upward upgrading only by technological implementation and function, the results of this study can be suggested as a differentiating factor for major channels with customers rather than improve the brand image.

본 연구에서는 하천 제방에 대한 홍수취약성을 평가하는 새로운 기법을 제시하고 기후변화에 따라 변화하는 수위에 대하여 제방에 미치는 영향을 분석하였다. 이를 위해 먼저 2차원 지하수침투 모형인 SEEP/W를 이용하여 제방의 침투거동을 분석하여 침투안전성을 평가하였다. 침투거동뿐만 아니라 기후변화에 따른 하천환경여건을 고려하는 제방의 취약성 분석 기술이 필요함으로써 본 연구에서는 추가적으로 제방의 취약성 분석에 필요한 인자를 도출하여 제방의 홍수취약성지수(levee flood vulnerability index； LFVI)에 의한 취약성 평가기법을 새로이 개발 하였다. 대상지역을 한강 본류 서울 구간으로 선정하여 하도별 제방의 크기를 조사하였고 조사한 제방을 상류부, 중류부, 하류부로 구분하여 3개의 대표 제방을 선정하였다. 이들 대표 제방지점에서 현재의 계획홍수위와 기후변화 시나리오 RCP8.5를 고려한 계획홍수위를 적용하여 제방의 활동 안전율과 제방 홍수취약성지수를 분석하였다. 그리고 제방홍수취약성지수를 구성하는 각각 인자들에 대하여 기후변화에 따른 변화 정도를 파악하였다. 이들 인자들을 종합적으로 활용한 제방홍수취약성지수 값을 이용하여 최종적으로 기후변화에 따른 제방의 취약성을 추정할 수 있도록 하였다.

기존 기후변화 영향평가에서 발생하는 불확실성에 대한 연구들은 전체과정에서 총 불확실성과 그 전파에 대한 것보다 각 단계별 불확실성에 초점을 맞추어 연구가 진행되었다. 따라서 본 연구에서는 first-order Taylor series expansion에 기반하여 전망의 분산을 이용하는 Uncertainty Delta Method (UDM)를 제안하였으며, 이 방법은 각 단계별 불확실성 정량화와 증감정도, 단계별 불확실성 비율, 총 불확실성의 전파 과정 제시가 가능 하다. 본 연구에서는 기후변화 영향평가 과정의 단계별 불확실성 정량화와 전파과정 분석을 위해 미래 2030년부터 2059년까지를 대상으로 2개 배출 시나리오, 3개 GCM, 2개 상세화기법, 2개 수문모형을 사용하였다. 결과를 분석하면, UDM을 이용한 총 불확실성은 5.45(배출시나리오: 4.45, 상세화기법: 0.45, 상세화기법: 0.27, 수문모형: 0.28)이며, 배출 시나리오의 불확실성(4.45)이 가장 크게 나타났다. 불확실성은 각 단계를 거칠수록 증가하는 것으로 나타났다. 이러한 결과는 어떠한 배출시나리오를 선정하느냐에 따라 미래 수자원전망이 매우 달라질 수 있음을 의미한다. 다음으로 Hawkins and Sutton (2009)가 제안한 Fractional Uncertainty Method (FUM)을 이용한 기후변화 영향평가 불확실성 분석에서 가장 불확 실성이 큰 요인은 배출 시나리오(FUM 불확실성: 0.52)이며, 이 결과는 UDM 결과와 동일하게 나타났다. 따라서 이 연구에서 제안한 UDM은 기후 변화 영향평가에서의 불확실성 이해와 적합한 분석 및 미래 기후변화 대비 보다 나은 수자원 전망이 가능하도록 기여할 것으로 판단된다.

기후변화는 홍수의 가장 큰 원인이 되는 극치강우의 빈도와 크기에 매우 큰 영향을 미치고 있다. 특히, 우리나라에서 발생하는 대규모 재해는 강우에 의한 홍수피해가 대부분을 차지하고 있다. 이러한 홍수피해는 기후변화에 의한 극한강우의 발생 빈도가 높아짐에 따라 새로운 재해양상으로 전개되고 있다. 하지만, 미래 기후변화 시나리오 자료는 해상도의 한계로 인하여 중소규모 하천 및 도시유역에 요구되는 수준의 자료 수집이 불가능한 상태이다. 이러한 문제점을 개선하기 위하여 본 연구에서는 전지구모형에서 생산된 기후변화 시나리오에 대해서 여러 단계의 통계적 상세화 기법을 통하여 우리나라 전역에 대하여 미래 시나리오에 대한 빈도해석이 가능하도록 각 지점의 특성에 따라 시간적으로 상세화하기 위해 개발된 방 법 및 과정을 소개하였다. 이를 통해, 시간상세화 자료를 토대로 미래 강우에 대한 빈도해석과 기후변화에 따른 방재성능 목표강우량을 산정하는데 활용할 수 있도록 하였다.

고무화합물 형태로 구성된 조영제의 병에 Syringe Connector의 Spike를 연결 시 고무의 찢김 정도를 알아보고 찢김 및 분쇄로 인한 합성고무의 혼입 유무와 분쇄된 합성고무가 검출 시 분쇄물의 크기를 실험을 통해 알아보고자 하였다. 그 결과 찢김 정도의 경우 Syringe Connector의 끝과 최초 접촉하는 앞면이 약 3.14±0.04 ㎜로 뒷면 보다 많이 찢겼으며, 실험 대상인 10 병의 조영제에서 평균 7 개에서 15 개로 모두 분쇄물이 검출되었다. 검출된 분쇄물을 이용하여 크기를 측정한 결과 평균크기는 약 7.89±0.31 ㎛이었다. 향 후 다양한 실험 및 분석방법을 통한 추가실험과 더불어 흡인된 분쇄물 차단을 위한 미세 필터타입 자동주입장치의 개발이 필요하며, 분쇄물 유입 시 치명적 사고를 대비하여 관련기관의 관심 또한 필요할 것으로 사료된다.

유방암을 진단받고 수술 전 확산텐서영상에서 도출된 정량적 확산 지표인 비등방성 확산의 크기(FA)와 현성 확산계수(ADC) 값을 비교하고, 상관관계를 분석하여 보기로 하였다. 확산 그레디언트는 20방향(b-value, 0 및 1,000s/mm2)을 사용하여 정량적 확산 지표를 도출하였다. 정량적 분석은 피어슨의 상관분석, 정성적 분석은 급내 상관계수를 적용하여 분석하였다. 연구 결과는 FAmin, FAmean, FAmax 평균값은 0.098 ± 0.065, 0.302 ± 0.142, 0.634 ± 0.236이고 ADCmin, ADCmean, ADCmax은 0.741 ± 0.403, 1.095 ± 0.394, 1.530 ± 0.447로 나타났다(p > 0.05). 병변 평가에서 Category 6이면서 시간대 신호 강도 그래프가 유실형(Pattern Ⅲ)의 경우는 FAmin, FAmean, FAmax 평균값은 0.132 ± 0.050, 0.418 ± 0.094, 0.770 ± 0.164이고 ADCmin, ADCmean, ADCmax는 0.753 ± 0.189, 1.120 ± 0.236, 1.615 ± 0.372로 나타났다. 정량적 분석 결과 ADCmean – FAmean, ADCmaximal – FAmax 는 음의 상관관계가 나타났다(p = 0.001, 0.003). 정성적 분석 결과 내부 평가자의 경우 ADC 0.628(p = 0.001), FA 0.620(p = 0.001)이고, 외부 평가자의 경우 ADC 0.677(p = 0.001), FA 0.695(p = 0.001)로 나타났다. 결론적으로 형태학적 조직 검사를 바탕으로 동적 조영 검사에서 시간대 신호 강도 그래프는 유실(pattern Ⅲ: wash out) 형태이며, ADCmean 1.120 ± 0.236, FAmean값이 0.032 ± 0.142로 피어슨 상관분석의 결과 음의 상관관계(Y=1.44-1.12X)로 나타났다. 따라서, 시간대 신호강도 그래프의 형태와 ADC와 FA의 상호관계를 파악한다면 유방암에서 악성 질환을 구분하는 기준이 되리라 생각된다.

This study examined the effects of startup firm's knowledge assets on the effectiveness of their sales strategies, efficiency of sales activities, and management performance, after categorizing these assets into customer knowledge assets and technology knowledge assets. Furthermore, the moderating effects of promotion focus by CEOs and sales managers of startup firms were analyzed. For the analysis, dyadic questionnaire surveys were conducted targeting the CEOs and sales managers of startup firms established at the Gyeongnam Technopark and the KAIST Technology Business Incubation Center in Korea. Hypotheses were verified through structural equation modeling, and moderating effects were identified through ANOVA. CEO's customer knowledge asset strengthened their effectiveness of sales strategies, and sales manager's technology knowledge asset strengthened the efficiency of their sales activities. Also, CEO's effectiveness of sales strategies and sales manager's efficiency of sales activities have been found to enhance startup firm's management performance. Meanwhile, the moderating effect of promotion focus strengthened CEO's effectiveness of sales strategies through CEO's customer knowledge asset and interaction as CEO's promotion focus level increased, but promotion focus of sales managers did not have any significant interaction effect. This study provides implications by offering empirical evidence on startup firms with regard to knowledge assets.

The purpose of this study is to investigate the causal relationship between job characteristics and creativity. The role of transformational leadership is also examined. To identify the relationship between core team job characteristics and transformational leadership, an empirical survey was conducted through surveys of domestic distribution companies. Among the collected questionnaires, missing and insincere responses were excluded and 636 individuals of 107 teams were used for the SPSS 18 analysis. It was found that job meaningfulness was positively related to team creativity and transformational leadership also had a significant effect. Task feedback was shown to be an important factor on the motivation to perform tasks successfully. In the case of transformational leadership, this leadership style helped individuals overcome fear by providing support, sympathy, and consideration to create novel ideas. But, its effects were different on team creativity when it interacted with core job characteristics. Departments where creativity is highly emphasized within an organization are able to design job characteristics which fit the task at hand. Moreover, transformational leadership brings about different effects on team creativity when it interacts with job characteristics. The findings of this study suggest that organizations should consider characteristics of tasks and individuals as well when conducting education and training.

Corporate social responsibility (CSR) is one of the strategies for managing firms’ business activities but may have heterogeneity depending on ownership structures. This study investigates the association between group-affiliation and CSR activities. Drawing on a theory from the prior research, this study predicts that group-affiliated firms are less likely to invest on CSR activities. For instance, prior research finds that controlling shareholders expropriate the values of minority shareholders. As one of the motivations of investing on CSR activities is the harmonization among the stakeholders, it leads to the prediction that firms controlled by large shareholders are less likely to engage in CSR activities. Second, group-affiliated firms under poor financial performance benefit from other group members through sharing their financial resources. Thus, there is less incentive for managers of group-affiliated firms to increase their financial performance by conducting CSR. By leveraging firms listed in Korean stock market and CSR score from Korea Economic Justice Institute, the result shows that the groupaffiliation is negatively related to CSR activities. The result is consistent in case of applying propensity score-matched sample. Based on the findings of this study, this paper contributes to the related literature by showing the significant association between group-affiliation and CSR decisions.

Price discount is one of the commonly used promotion strategies to increase sales and revenue. If a discount is perceived before the purchase (i.e., pre-purchase discount), consumers are likely to perceive it as a potential gain. If it is noticed after making a regular-priced purchase (i.e., post-purchase discount), consumers may develop negative emotions and attitudes. Based on the rising transparency and omnipresence of price and discount information through web and mobile platforms, we attempt to tackle an understudied topic on the negative effect of post-purchase price discount. Specifically, post-purchase discount information may increase consumers’ perception of monetary loss, which may affect consumers’ decision to return the product, potentially increasing the operating costs borne by retailers. Based on a close scrutinization of the current market environment and previous academic literature, we suggest a novel conceptual framework to understand consumers’ perception, attitude, and behavior (perception of loss, willingness to return) upon perceiving various formats of discount promotion (absolute value vs. percentage discount) posterior to the purchase of a product. We also look at the effect of price level (low-priced vs. high-priced). For marketing practitioners, we intend to suggest optimal promotion formats that can alleviate consumers’ negative perceptions and prevent additional operation costs.

Purpose – The portability, functionality, and convenience of smart phones are constantly updated. With the rapid popularization of users of mobile terminals, Xiaomi is also developing rapidly. In February 2015, the users of Xiaomi exceeded 100 million people. As a transnational industry, Xiaomi has developed rapidly in not only China but also Korea. However, through the literature review, there is no radmissible study on the Xiaomi mobile telephones in the Korean market, so it is necessary to study the Xiaomi mobile phones in Korean market. Research design, data, and methodology – Figure analysis of data and social science analytical software of IBM SPSS AMOS 23.0 and IBM Statistics 23.0 were used for all the data researched. Results – First, the innovative diffusion temperament and the compatibility of Xiaomi have positive impacts on achievement expectations and effort expectations. Second, the innovative diffusion temperament and the complexity of Xiaomi have negative impacts on achievement expectations and effort expectations. Third, the innovative diffusion characteristics and the relative superiority of Xiaomi have positive impacts on achievement expectations and effort expectations. Conclusions – Through the analysis of the prior study, the innovation acceptance characteristics consist of compatibility, complexity, relative superiority, observation possibility, and the attempt possibility; the technical acceptance characteristics consist of achievement expectations, effort expectations, social influence, promotion condition, the study conducts relevant research on the continued use intention and analyze the hypothesis of research model.