This study is aimed at analyzing the research trends on the internationalization policy of Chinese higher education. Descriptively, it would respectively research the policy change and political reasons thereof, the change of internationalization policies of Chinese university, and the change of the researches on the topic, and uncover the relation between the policies and researches by retrieving the relevant research journals from the academic sources including CNKI, China’s largest academic article database. In order to collect as many articles as possible concerning the research topic, the keyword search in the database was adopted with words expressing the meaning of the topic. In conclusion, internationalization policy of higher education has become an important issue in higher education in China. With the change of the policies, researches focusing on internationalization policy of higher education have increased a lot and have made a new research area in China. After analyzing the research trends, it could be believed that the researches in this area would continue to increase in the future and scholars from the higher education field should pay attention to it.

Transition-metal-embedded carbon nanotubes (CNTs) have been accepted as a novel type of sensing material due to the combined advantage of the transition metal, which possesses good catalytic behavior for gas interaction, and CNTs, with large effective surface areas that present good adsorption ability towards gas molecules. In this work, we simulate the adsorption of O2 and O3 onto Rh-doped CNT in an effort to understand the adsorbing behavior of such a surface. Results indicate that the proposed material presents good adsorbing ability and capacities for these two gases, especially O3 molecules, as a result of the relatively large conductivity changes. The frontier molecular orbital theory reveals that the conductivity of Rh-CNT would undergo a decrease after the adsorption of two such oxidizing gases due to the lower electron activity and density of this media. Our calculations are meaningful as they can supply experimentalists with potential sensing material prospects with which to exploit chemical sensors.

A novel, unique, and effective method for carbon nanotube (CNT) dispersion by the free arc stimulation is proposed. CNTs are introduced as an aerogel into the air space via the dispersion method and can be utilized as a solution by adding it to solvents. The volume of the original generated CNT aerogel with a high-volume expansion ratio displays a performance two orders of magnitudes better than that of raw CNTs, which is considered a powerful characterization of the dispersion effect. The CNT aerogel, which was observed by scanning electron microscopy also showed a satisfactory dispersion morphology. Its structure and properties were tested before and after dispersion by Raman spectroscopy and great consistency was observed, which proved that the CNTs were undamaged. This approach may greatly promote the large-scale application of CNTs.

Culture teaching is little included in the practice of teaching Chinese to Speakers of Other Languages, which has lasted for a long time. Taking Chinese teaching in Shaanxi Normal University of China (a splendid university famous for Chinese teaching to foreigners) for example, the explanation and description of basic Chinese language uses is the most important objective in the teaching of reading, speaking, listening and writing, whereas culture teaching is very limited. This results in low motivation for students to learn Chinese, who are then unable to adapt into the local community and culture, and therefore cannot increase their Chinese standards. Based on the theory of culture intelligence firstly put forth by Peterson, one would be influenced by culture intelligence if he studies, learns, and works in a non-native language environment, and culture intelligence is closely related to culture teaching. Students with high culture intelligence could perform better than those without. This thesis is aiming at discussing the present situation of China’s Chinese teaching to foreigners and giving suggestions based on Culture Intelligence Theory. Firstly, it will discuss the concept and values of culture intelligence. After that, it will discuss the present condition of domestic Teaching Chinese as a Foreign Language and the lack of culture elements therein from the perspective of teacher, teaching and students. Finally, it will utilize Culture Intelligence Theory to make suggestions in related areas and explore students' Culture Intelligence cultivation standard as well.

During an up-righting project for a capsized ship, the dynamic effect enlarges the tensions of cables. The cable tensions which are calculated based on statics and the safety evaluation which is based on these tensions cannot ensure the safety of the up-righting project. Due to the above reasons, a numerical simulation project is applied to investigate the dynamic effect on cable tensions of up-righting projects and evaluate the safety of up-righting project in current research. Firstly, a theoretical equation of the quasi-static up-righting project model is established in current research and is solved. Subsequently, the precision of the numerical simulation method applied in current research is checked by comparing cable tensions which are calculated by theoretical model and numerical simulation method. The cable tensions in different cases are solved by the numerical simulation method which accounts for dynamic effect in order to investigate the relationship between cable tensions and capsized ship weights, cable stiffness and winding-in speed. Finally, the safety of up-righting project is evaluated based on all the cable tensions calculated. It is pointed out that cable tension increases with the value of capsized ship weight, cable stiffness or winding-in speed approximately. The safety coefficients of cable in some high winding-in speeds are bellow 1.0. The results indicate that the dynamic effect is significant and should be accounted for during the up-righting project.

중국은 현재 해상법 개정작업을 시작하여, 개정안초안에 대한 전문가의견수렴단계에 있다. 해상여객운송인의 책임에 대하여, 개정안초안은 아테네협약 2002년 의정서의 일부 원칙을 수용하였는데, 크루즈운송인의 의무와 책임에 관한 내용을 증가하였다. 이종책임체계, 크루즈운송인의 의무, 강제보험과 직접 청구권 등 규정을 신설하였는바, 이는 크루즈여객에 대하여 강력한 보호를 제공하고자 하고 있으며, 여객으로 하여금 권리의 존재여부를 쉽게 알도록 하고 있다. 그러나 개정안초안의 크루즈운송인책임제도는 아직 미흡한 점이 있는바 이를 보완할 필요가 있다. 본 고는 해상법개정안초안의 크루즈운송인책임제도와 현행 해상법 및 <아테네협약 2002년 의정서> 내용에 대한 비교연구를 통하여 중점적으로 크루즈운송인의 책임기간과 의무, 크루즈운송중 부동한 운송기간운송인의 책임에 대한 법률적용, 책임기초, 책임제한, 강제책임보험 및 강제책임보험인에 대한 직접 청구권 등 문제를 규명하고자 한다.

This study was conducted to determine grazing intensity of growing Korean native goats(Capra hircus coreanae) on mountainous pasture. It was carried out to obtain basic information for improvement of mountainous pasture management and establishing feeding system of Korean native goat. A total of 20 goats were grouped by feeding systems [A mountainous pasture grazing group (Concentrated feed of 1.5% body weight, treatment 1, T1, n=10) and a barn feeding group (TMR, treatment 2, T2), n=10] to conduct study from April to September. The average forage productivity of the mountain pasture was 500.9 ± 61.41 kg/ha. The average dry matter intake in T1 was 0.64 and the calculated grazing intensity was 21 head/ha. In productivity, when the two treatments(T1, T2) were compared, the dry matter intake was about two to three times the difference. The average daily gain per day during the experiment was 63.3 in the mountain pasture and 120 g in barn feeding. When grazing, considering mountainous pasture productivity it is necessary to increase the productivity through proper feeding. The feed costs of black goats raised by grazing on the grassland in the same period showed an average 75% reduction compared to barn feeding. As a result of this study, it can be expected that a considerable reduction of feed costs can be expected in the breeding of Korean native black goat using the mountain pasture.

In this experiment comparison was made for the agronomic characteristics and quality of forage rye among the different growing stages. Rye was harvested every 5 days, then separated into three parts and determined the quality. Before harvesting, plant height and yield were recorded. Dry matter yield increased continuously, while fresh matter yield decreased after heading. ADF and NDF value increased before blooming and then showed a slight fluctuate. In addition, highest CP content appeared on jointing stage. TDN and RFV went down until blooming stage and then showed a steady trend. So the proper harvest time is from heading to blooming stage for forage rye.

In the present work, a comparative study of the mechanical behavior of two series of elastomeric composites, based on carboxylated styrene butadiene rubber (X-SBR) and reinforced with rice bran carbon (RBC) and graphite, is reported. Hybrid composites of X-SBR filled with RBC-graphite were also investigated in terms of the cure characteristics, hardness, tensile properties, abrasion resistance, and swelling. It was observed that the cure times decreased with the incorporation of a carbon filler whereas the torque difference, tensile strength, tensile modulus, hardness, and swelling resistance increased compared to the neat X-SBR revealing a favorable characteristic of crosslinking. Dynamic rheological analysis showed that the G' values of the composites, upon the addition of RBC-graphite, were changed to some extent. This demonstrates that the presence of a strongly developed network of fillers will ensure a reinforcing characteristic in a polymer matrix.

Cultural tourism has always been recognized as the heart of the new tourism trend, and Chinese culture has received increasing attention worldwide. Cultural tourism to China delivers the values of traditional Chinese culture and provides a satisfying authentic experience for tourists. Experience is an emotional reflection of tourists’ true feelings and evaluations during the tourism process and encompasses more than the delivery of a physical product or service. Experience involves creating unique memories of destinations and is inimitable of the individual sensitivity for special events. While these creative experiences have received increasing attention from marketing scholars and various industry practitioners in general product domains, the creative experience factors of tourism systems remain unexplored. Furthermore, although the matter of experience affects tourists’ behaviors and attitudes, little is known regarding how Chinese culture affects tourists’ creative experiences, destination attachments and memories. The effects of cultural contacts and creative experiences on destination attachment and roles of satisfaction and attitudes should be considered with respect to the development of cultural and creative tourism. This study proposes cultural contact as an important enabler of destination attachment. Moreover, we examine both how and when culture contacts enhance tourists’ destination attachments by considering two critical attributes as mediators, including creative experience (i.e., Escape and Recognition, Unique Involvement, Interactivity, Peace of Mind and Learning) and cultural memories. We also considered two elements of tourists’ behaviors (satisfaction and attitude) as important contingencies. We test and integrate our concepts of a moderated mediation framework using the cultural and creative tourism from a sample of 651 tourists. We discuss how our empirical results extend Chinese culture, creative experience, and destination attachment research and provide the study’s theoretical and managerial implications.

China emerges to be one of the largest wine importing and wine consumption countries in the world. With the rapid growth of Chinese wine market, it becomes an essential issue to understand the wine importing and distribution practices in Chinese wine market. This study was designated in the context of Australian wine trading to China to explore the characteristics of wine importing channels and wine retailing models in China. A semi-structured interview approach was adopted in this study to fulfil the research purposes. 15 Chinese wine industry practitioners were recruited through the 1st wine tourism trip fair in Ningxia, China, in May 2017. Interviews were transcribed and analysed using NVivo 11. The results revealed the features of 8 wine importing channels from Australia to China, and 4 distribution models in the wine retailing market in China. Regarding the wine importing channels, the 8 main importing channels were (1) retailers selected wines directly from Australian wineries; (2) retailers adopted the Original Equipment Manufacturer (OEM) mode to produce wines; (3) supply chain businesses imported wines through their business networks; (4) wine business companies invested in overseas wineries; (5) companies purchased wines from wine exhibitions and fairs; (6) companies purchased wines from Hong Kong and other neighbouring SAR districts; (7) companies imported wines from other wine business operators; (8) companies smuggled wines by transiting from Southeast Asian countries. In addition, 4 retailing models were identified through the interviews, including (1) complete control over the distribution channels; (2) brand franchising and wholesaling; (3) enterprise subscription; (4) retailing through e-commerce and supermarkets. The findings suggested that OEM mode represented the most popular importing channel in present Chinese wine market, whilst the vendor group purchasing was the most profitable distribution models in the retailing market. Implications for wineries and wine business companies were also provided in the paper.

Product labels are one way for advertisers to provide information to purchasers on product quality (Atkinson & Rosenthal, 2014). Label policies have been issued to promote information disclosure on food products in some developed countries. Recent years have also seen increasing attempts to promote healthy eating in emerging markets. In China, nutrition labels became mandatory under the nutrition labeling acts. The laws require nutrition information to be presented at the point of purchase as well as in establishments where food is prepared or consumed. Additionally, similar actions were taken by India (India Ministry of Health and Family Welfare, 2011), Mercosur members and in South Africa (Brazilian Ministry of Health, 2012; Institute of Food Technologists [IFT], 2011). While nutritional labeling has received a lot of attention both in academia and from the press, some key gaps remain in the nutrition labeling literature. First, a great deal of marketing research has focused on consumer responses (e.g., Balasubramanian & Cole, 2002; Hieke & Taylor, 2012; Ippolito & Mathios, 1995; Parker & Lehmann, 2014; Shah, Bettman, Ubel, Keller, & Edell, 2014) and firm responses (e.g., Moorman 1998; Moorman, Du, & Mela, 2005; Moorman, Ferraro, & Huber, 2012) to nutrition labeling laws. Although stock market investors express greater interest in information about nutrition issues that can be integrated into financial analyses (Global Access to Nutrition Index [ATNI] Investor Statement, 2013), the issue of how standardized information requirements affect investors’ responses in financial markets has been understudied. As used here, standardized product-information disclosure refers to a requirement to present facts about firms’ offerings in a common format using uniform metrics (Moorman et al. 2012). Understanding the extent to which investors consider product information-disclosure polices when they make investment decisions is important because a company’s financial health is not only the ultimate measure for the success or failure of any strategic initiative (Luo & Bhattacharya, 2009), but also one of the most important measures of public policy effectiveness (Joshi & Hanssens, 2010; Srinivasan & Hanssens, 2009; Schwert, 1981). Moreover, urgent concerns have spilled over from the product market to the financial market (Chen, Ganesan, & Liu, 2009) due to the enormous economic costs and damage to firms’ reputations in product-harm crises (e. g., melamine contamination in several Chinese brands of infant milk powder) (Ngo, 2014). Another gap in the literature is how nutritional-labeling requirements affect emerging markets. In contrast to the situation in long-developed countries, emerging markets are subject to different pressures for food marketers and thus a distinctive environment surrounds the regulation of food product labeling. In China, food safety and quality is considered an urgent concern, and the issue has forced regulators and companies to take action (Yan, 2008). Unlike mature stock markets, the majority of investors in China are individuals (Chen, Li, & Shi, 2010). The Chinese markets are under-regulated and deficient in gathering and disseminating information to private or public organizations, and it is difficult for listed firms with insufficient records to form reputations (Singh et al., 2005). As a result, information asymmetry is accentuated and imperfect signals released from firms highly impact investor decisions. Thus, examining the effectiveness of labeling requirements in developing economies is important as is comparing these results to those found in more developed countries. Despite the importance of the issue in emerging markets, empirical work for investigating investor response to the public policy of nutrition labeling (Ghani, & Childs, 1999) or firms’ nutrition claim strategies (Cao & Yan, 2016) has been restricted in developed markets (e.g., the U.S.). Little is understood the changes in corporate financial performance because of regulations requiring product information disclosure in emerging markets. As a result of the pressures for consumer protection and regulation, it is increasingly important for policy makers to be able to understand the financial consequences of such regulation because of information disclosure policies (Moorman et al., 2005). Thus, an additional contribution of this study is to help better inform the policy debate in emerging markets. To fill these research gaps, we investigated the influence of the influx of standardized product information on the stock market. Specifically, we conducted an event study to examine the effect on firms’ stock values from the issuance of the food nutrition label acts (FNLAs) in China, a fast-growing emerging market. The acts require food manufacturers to provide standardized nutritional information on pre-packaged food labels. This study contributes to the marketing literature on the financial impact of regulation in emerging markets. In China, on the day the FNLA was issued, they were associated with positive abnormal stock returns of related firms. This result is contrary to the study by Ghani and Childs (1999) that reported that the NLEA passage showed a negative impact on firms’ stock prices. Second, the financial value from the issuance of regulations was strengthened by three marketing leverages—advertising, donations, and R&D. Finally, although Moorman et al. argued that the NLEA increased the number of small-share firms exiting the U.S. market (Moorman et al., 2005), we found that in the short term, large firms benefited less than small firms from product information disclosure in China’s stock market. These findings provide empirical evidence that regulatory controls create changes in shareholder wealth and provide an assessment of the financial market’s perceptions regarding the role of mandatory product- information disclosure in future corporate growth. In addition, evidence of the effects of regulatory changes on wealth is of significant value to policymakers and market participants as they evaluate the benefits and costs of information disclosure in emerging markets.

Newly extended brands may use the retailers as a channel for new products in order that consumers can become familiar with them, since retailers as an initial contact point of transactions have become empowered to supply products to consumers. Related research has suggested that horizontal or vertical extensions enable brand companies to introduce new products by collaborating with retailers to offer a one-of-a- kind product line to differentiate their products and to gain the attention of consumers. Even though brand companies often produce different products through more than one extension, the effects of multiple extensions in a brand are not clearly investigated. In this regard, the current study aims to focus on how consumers evaluate extended brand products depending on the brand extension types (vertical and horizontal) when a brand collaborates with a retailer. Drawn from the attitude accessibility theory (Fazio, 1986), the conceptual framework was developed. The hypothesized relationships were examined using structural equation modeling (SEM) techniques with survey data of 218 responses for the vertical extension and 226 responses for the horizontal extension. The results show that the image fit between a brand and retailer has a significant relationship with attitude toward brand and consumers’ evaluations of brand extensions. However, the results highlight that the quality fit is only directly related to retailer attitude in the case of horizontal extension. Overall, the findings provide empirical evidence on how perceived fit between brand and retailer influences consumers’ attitude and brand extension evaluations. The current study makes several key contributions to both academia and industry practitioners by explaining how new products from extended brands may have different evaluative processes depending on the types of brand extensions when collaborating with a retailer.

The purpose of this study was to identify the relationship between perceived value, ethnic identity and purchase intention of ethnic apparel. This study examines how Hanfu (traditional costume of the Han Ethnic Group of China) customers perceive certain types of values (emotional value, social value, uniqueness value, conditional value and perceived value). Then this study determined how customers’ perceptions of these values and ethnic identity were correlated with perceived value, and intention to buy Hanfu. Findings from this study indicated that perceived value and ethnic identity were generally associated with purchase intention of ethnic apparel. Hence, ethnic identity moderated the relationship between perceived value and purchase intention. Finally, compared to emotional value, social value, and uniqueness value, conditional value showed the most influential impact on the perceived value. The findings provide an insight in recognizing factors which play an important role in wearing ethnic apparel. More specifically this research provides insight for traditional apparel marketers to design apparel products and reposition the existing products.

Although the majority of prior literature has suggested the key reasons for consumer complaining in service failures are to vent negative emotions (e.g. anger, dissatisfaction) and to seek redress (Blodgett, Hill, & Tax 1997; Nyer 1997), some research has also pointed out that customers will give constructive suggestions to firms through complaining (Groth, 2005; Liu & Mattila, 2015). In this regard, consumer complaining can be classified into two types, namely, positive complaint (i.e., with constructive suggestion) and negative complaint (i.e., without constructive suggestion). Understanding what situations would dissatisfied consumers choose to give constructive suggestions in service failures would be of utmost important to firms. We suggest that a firm’s brand image may affect consumers’ intention to choose what types of complaint in service failures. In general, consumers may perceive a brand as having a competence image (e.g., professional and efficient) or having a warmth image (e.g., friendly and approachable) (Kervyn, Fiske and Malone, 2012). Comparatively speaking, a warmth image is associated with friendship and caring, whereas a competence image is associated with expertise. Therefore, it is possible that consumers would have a higher empathy and intention to help a firm with a warmth (vs. competent) image, and be more likely to choose positive complaint when a failure happens to this firm. An experimental study confirmed this prediction. In addition, we found that although a firm’s competence (vs. warmth) image does not affect the likelihood to give constructive suggestions in service failures, it leads to a higher level of return intention. Implications and future research directions will be discussed.

Nostalgia refers to the sentimental longing for the valued past (Sedikides, Wildschut, & Baden, 2004). It is considered a bittersweet emotion, involving both wistful joy and sadness (Sedikides et al., 2004). Nostalgia is also a social emotion. Nostalgic memories typically center on social activities involving the self and close others (Wildschut et al., 2010). Prior research has mainly focused on the social and emotional nature of nostalgic narratives, and researchers have only recently started to investigate the motivations triggered by the process of recalling nostalgic narratives. For example, recalling a nostalgic event can heighten people’s motivation to savor such an experience and prolong it (Huang, Huang, & Wyer, 2016). In the current research, we posit that thinking about nostalgic events can trigger another motivation, namely, a desire to revive the past. Whenever people experience nostalgic feelings, they are likely to perceive differences between the present and their memorable past and desire to go back in time (Hepper et al., 2012; Sedikides et al., 2004). This motivation, once activated, can lead people to take actions to change their current state in the hope of reviving the past (Koole & Jostmann, 2004; Kuhl, 1985). This tendency of taking actions to make changes may generalize to subsequent unrelated situations (Kruglanski et al., 2002), and consequently increase consumer switching behavior (Jiang, Zhan, & Rucker, 2014). These predictions were tested across five studies in various consumption contexts. Our findings contribute to consumer research in two important ways, (a) by demonstrating a novel motivational impact of nostalgia on consumer behavior, and (b) by delineating a systematic influence of an unexplored but pervasive emotional factor— nostalgia—on consumer switching behavior. This research also offers practical implications. Conventional wisdom suggests that nostalgia can make consumers prefer products reminiscent of the “old days”. Our findings show that nostalgia can have broader implications for consumer choices and marketers may use it to manage consumer switching behavior.