본 연구는 불법 도로변 야립광고가 초래하는 문제점과 이를 해결하기 위한 다양한 해법의 실효성을 분석하였다. 불법 광고물은 도시 경관 훼 손, 교통안전 위협, 합법 광고물 효과 저해 등의 문제를 야기하고 있다. 이에 선행연구를 통해 불법 도로변 야립광고 방지를 위한 법적, 기술적, 경제적, 사회적 해법을 제안하고, 이러한 해법들이 소비자의 매체 신뢰 도, 광고태도, 광고회피 행동에 미치는 영향을 조사하였다. 200명을 대상 으로 한 정량 조사 결과, 법적 해법과 사회적 해법이 주관적 규범의 활 성화에 큰 영향을 미치는 것으로 확인되었으며, 활성화된 주관적 규범은 매체 신뢰도를 높이고, 이는 광고 태도에 긍정적인 영향을 미치며, 광고 회피 의도를 감소시키는 것으로 나타났다. 이러한 결과는 불법 도로변 야립광고 방지를 위해 다양한 해법들을 함께 진행하는 병행 전략이 필요 함을 시사한다.

As an indicator of skin health, acidified skin surface pH ranging from 5 to 7 is crucial for maintaining skin barrier. In this study, we evaluated the relationship between skin pH and dietary pattern (DP) as well as nutrient or food intake in 48 healthy middle aged adults. Skin pH was measured in the skin surface of the inner arm, and blood lipid profile was analyzed. Dietary intake data were obtained using 1 day 24 hour recall method, and DP was extracted using factor analysis. Results revealed that skin pH ranged from 5.15 to 6.88 in all subjects. There was no significant difference in skin pH between males and females. When subjects were grouped by tertile of skin pH, the food intake of fruit, and the nutrient intake of omega 6 fatty acid, potassium, vitamin A, vitamin C, β-carotene, and riboflavin in the first tertile group with skin pH ranging from 5.15 to 5.68 were significantly higher than in the third tertile group with skin pH ranging from 6.26 to 6.88. There was no difference in blood lipid profile between the first and the third tertile group. Among 5 DP extracted by factor analysis, DP5 characterized by a high intake of nuts and fruits as well as a low intake of beverages and alcohol was inversely correlated with skin pH after adjusting for gender and age. DP5 was positively correlated with nutrient intake of carbohydrate, fiber, potassium, iron, vitamin A, vitamin C, β-carotene, thiamine, and riboflavin but negatively correlated with sodium after adjusting for gender, age, smoking, and energy intake. Therefore, acidified skin pH could be maintained by these DP and nutrients.