Many companies seek to position their brands as global players to benefit from favorable quality and prestige inferences. Yet, recent research calls into question whether global brand positioning strategies are invariably beneficial. In many Western markets, the political environment becomes increasingly tense, with nationalism and ethnocentrism on the rise. Against this background, we seek to answer the question: How does political ideology influence the effectiveness of global brand positioning strategies? Do global brand positioning strategies create more value in liberal or conservative environments?

The objective of this research is to verify the level of adherence to the GRI framework that 100 largest luxury companies are using in their sustainability reports. The result indicates that adoption of GRI indicators is still at an early stage and can be improved in the future.

This research analyzes the effect of the education choices on the career of CEOs and the performance of their companies. A sample of companies with a market capitalization greater than EUR 1 billion has been considered.

Manganese is an alloying element that improves the hardenability of steels. It could be a valid substitute in sintered steels, increasing mechanical properties. The hardenability of three low alloy Mn steels was studied to establish the influence of manganese on the heat treatments. The Grossmann approach was adopted, which uses cylinders with different diameters to induce different gradients of cooling rate in the cross section. The correlation of microstructure and microhardness to the actual cooling rate makes the results independent on the process parameters and applicable to each industrial condition, once the actual cooling rate in the parts is known.

Nanostructured aluminum powders were obtained by means of planetary ball milling with methanol as the Process Control Agent (PCA). The behavior, during milling, was considered measuring the microhardness and grain size at different milling times. Bulk near-full density samples were sintered using the Spark Plasma Sintering technology with different schedules: temperature of and , pressure of 30 MPa and 60 MPa and different modes of applying the pressure were changed in order to understand the behavior during sintering. All the samples retained their nanostructure with an increase of the grain size from about 46 up to 70-90 nm.

Ceramic-Metal Functionally Graded Materials (FGM) are of great interest for application as Thermal Barrier Coating (TBC) or Wear Resistant Coating (WRC). Spark Plasma Sintering (SPS) is a promising techniques for time-saving consolidation of laminated/graduated powder systems: SPS is a pressure-assisted electrical sintering method which directly applies a pulsed DC current as heat source. In the present work, production of FGMs by means of Spark Plasma Sintering is considered; effect of sintering condition on density, hardness and fracture toughness is studied. Problems correlated to this new processing technology are discussed.