This research examines the impact of visualizing virtual luxury products in the metaverse on consumers' perceptions of luxury products in the real world. We explore the metaverse as a marketing platform and investigate the relationship between the quality of visualization of virtual luxury products and consumers’ evaluations of real luxury products. The study hypothesizes that poor visualization quality of virtual luxury products will decrease the evaluation of authentic luxury goods, and this effect will be mediated by decreased perceived authenticity. Additionally, we predict that the negative effect will be mitigated by high-quality visualization.

The market for counterfeit luxury goods is growing rapidly, with estimates suggesting that counterfeit trades are valued at around $4.5 trillion globally, with 60% to 70% of this being made up of counterfeit luxury goods. Research has shown that counterfeits dilute the perceived quality of luxury brands and reduce consumers' purchase intentions. Non-fungible tokens (NFTs) are a form of ownership record that is linked and stored on a blockchain.

The study investigates how the presence of blockchain technology affects social fairness and selfish monetary decisions. Based on the assumption that blockchain technology enhances transparency and traceability in social exchanges, the study predicts that individuals will make less selfish decisions when blockchain is present. To test these predictions, the study conducted three experiments using a modified version of the dictator game scenario where participants decide how to divide a sum of money among themselves. In Study 1, the results show that individuals took less money for themselves and allocated more to the third player when blockchain technology was present, and the importance of social fairness was higher under the blockchain-presence condition. The mediation analysis indicates that the increase in social fairness mediates the effect of blockchain technology on monetary decisions. Study 2 replicated Study 1 with real monetary incentives. The results showed that individuals took less money for themselves only under the blockchain-image condition, and the importance of social fairness was higher only under the blockchain-image condition. Study 3 examined the moderating effect of the first player's allocation on participants' behavior under the presence or absence of blockchain technology. The study provides empirical evidence that blockchain technology can positively influence social fairness and reduce selfish monetary decisions. The findings have implications for policymakers and blockchain developers to design and implement blockchain systems that promote transparency and traceability in social exchanges, thereby enhancing social fairness.

Three new asymmetric light emitting organic compounds were synthesized with diphenylamine or triphenylamine side groups; 10-(3,5-diphenylphenyl)-N,N-diphenylanthracen-9-amine (MADa), 4-(10-(3,5-diphenylphenyl)anthracen-9-yl)-N,N-diphenylaniline (MATa), and 4-(10-(30,50-diphenylbiphenyl-4-yl) anthracen-9-yl)-N,N-diphenylaniline (TATa). MATa and TATa had a PLmax at 463 nm in the blue region, and MADa had a PLmax at 498 nm. The EL efficiency and color coordinate values (respectively) were 10.3 cd/A and (0.199, 0.152; bluish-green) for the MADa device, 4.67 cd/A and (0.151, 0.177) for the MATa device, and 6.07 cd/A and (0.149, 0.177) for the TATa device. The TATa device had a high external quantum efficiency (EQE) of 6.19%, and its luminance and power efficiencies and life-time were more than twice those of the MADN device.

We synthesized new hole-transporting material, N,N'-diethyl-3,3'-bicarbazyl (E-Cvz-2), 9,9'-diethyl-6-(9-ethyl-carbazol-3-yl)-3,3'-bicarbazole (E-Cvz-3), 6-(9,9'-diethyl-3,3'-bicarbazol-6-yl)-9,9'-diethyl-3,3'-bicarbazole (E-Cvz-4A) and 9-ethyl-6-(9-ethyl-3,9'-bicarbazol-6-yl)-3,9'-bicarbazole (E-Cvz-4B). EL luminance efficiencies of E-Cvz-2, E-Cvz-3, E-Cvz-4A and E-Cvz-4B devices were found to be 4.77, 5.68, 4.27 and 4.64 cd/A, respectively, when synthesized materials are using as a HTL material. The luminance efficiency of E-Cvz-3 is 25% higher than that of NPB, a commercialized HTL material used as a reference in this study.

Two new synergists are proposed for pigment dispersion in pigment ink. Benzoic acid was applied to Pigment Yellow 74 (PY-74) and Pigment Yellow 150 (PY-150) as a hydrophilic functional group to synthesize (E)-4-(((3-(2-(2-methoxy-4-nitrophenyl)hydrazono)-4-oxopent-1-en-2-yl)(2-methoxyph enyl)am-ino)methyl)benzoic acid (PY-74BA) and (E)-4-((2,4,6-trioxo-5-((2,4,6-trioxohexahydropyrimidin-5-yl)di-azenyl)tetrahydropyrimidin-1(2H)-yl)methyl)ben zoic acid (PY-150BA). Whereas pigment showed extremely low solubility in water and organic solvents like DMSO, DMF and methanol, two synergists were found to have higher solubility than pigment. This result can be interpreted as reduction of particle aggregation by increased polarity. Two synergists applied to pigment ink are expected to improve dispersion property and storage stability of ink.