This study investigated the conditions under which consumer participatory corporate social responsibility (CSR) campaigns could be effective and focused on power as the key variable. Specifically, based on motivational intensity theory, the interaction effect between participation effort and power was examined on CSR attitude and participation intention. In addition, this study tested the mediated moderating effect of power through self-efficacy in order to examine the mechanism behind the interaction effect. Results of two experimental studies (Study 1 and Study 2) showed a significant the interaction effect of participation effort and power on participation intention. When the consumer's power was low, participation intention was lower for those in the high effort condition compared to those in the low effort condition. On the other hand, when power was high, there was no difference in participation intention according to the level of participation effort. This study has significance in that it reaffirms and furthermore expands the existing academic results and presents practical implications.

Considering the popularity of virtual influencer (VI) marketing while its effectiveness remains fully unexplored, there is a need of academic attention testing consumer responses to VIs in comparison with human influencer marketing. Hence, this study aims to fill this gap by comparing consumers’ perceptions of a human versus virtual influencer’s endorsement. Specifically, based on the construal level theory and psychological reactance, this study investigates how consumers differently evaluate human and virtual influencers’ endorsement motives, which may further influence their attitudes toward a brand, advertising (i.e., endorsement), and an influencer and purchase intentions. Additionally, the moderating role of the number of endorsements (single vs. multiple) and perceived innovativeness are examined.

This research intends to examine whether these types of data – behavioral versus social networking data – affect consumer response to personalized ads. With the advancement in technology, marketers have access to various types of personal data, including their online/offline behaviors and social networking activities, and use those data to retarget consumers. Moreover, this research examines the moderating role of SNS privacy concerns on consumer response to different types of retargeted ads. The findings of this research may offer theoretical and practical implications to understand consumers' responses to retargeted ads that use social networking information.

Gryllus bimaculatus is one of many cricket species known as field crickets. Also known as the African or Mediterranean field cricket or as the two-spotted cricket, it can be discriminated from other Gryllus species by the two dot-like marks on the base of its wings. G.bimaculatus is a subtropical insect and widely distributed from Africa to south Asia. After into the country, The species are popular for use as a food source for insectivorous animals like spiders and reptiles kept as pets. In 2016, G.bimaculatus was approved as a general food ingredient by Korean Ministry of Food and Drug Safety. However, domestic research on G.bimaculatus is still in its study is beginning stages. G.bimaculatus is possible species to year-round rearing without storage condition. but The aim of the present study prepares for in case of problems such as breeding space, labor cost etc. In the laboratory condition at 28±2℃ and 50% relative humidity under 10h light, 12h dark photoperiod, Adult crickets oviposit at soaked flower foam for 24 hours. The experiment on the hatching of the eggs showed that eggs could be stocked at 16℃ for 10 days with 7 day pre-period after laying, representing 85% hatchability.

아메리카왕거저리의 사육기간을 단축과 기능성 향상을 위해 밀기울에 다양한 먹이를 보조사료로 공급하여 발륙기 간과 무게를 측정한 결과, 먹이종류별 아메리카왕거저리의 발육기간은 조단백질함량이 많은 배합사료와 밀기울에서 80.8일과 75.6일로 가장 짧았으며 버섯배지는 160일이상 소요되었으며 왕겨의 생충율은 85%로 가장 낮아 버섯폐배지 와 왕겨는 먹이원으로 적절하지 않았다. 보조 먹이원 선발을 위해 할맥, 압맥, 배추, 백련초, 파프리카, 개똥쑥을 20~80% 밀기울에 첨가한 결과 압맥과 할맥은 정상적으로 생장하지만 백련초, 개똥쑥 혼합에서는 접종 직후부터 죽은 개체들이 출현하여 생충율이 12.9%, 10.8%로 아주 낮게 나타났으며 배추와 파프리카도 24.2~38.8%로 낮아 보조사료로 적합하지 않았다. 들깨와 콩가루 역시 생충율이 높지 않아 1, 2차 시험결과 할맥, 압맥과 메밀이 보조사료로 적합하였다.