Certification labeling is a system which confirms the quality and appropriateness of pr oducts according to the standard set. It is usually evaluated by the third party to assure being reliability. Certification labeling can be used as one of the important sources of i nformation when consumers evaluate the products. Especially, certification labeling gi ves customers trust and confidence about products because the label can be the signali ng that the quality of the products is good. Although certification labeling influences p urchase decision making, many consumers do not trust the labels because of insufficie nt information of certification and distrust in the certifications. As consumers are becoming increasingly concerned about environment and wellbeing, manufacturers are turning a convention product into the production of a sustain able product. Sustainable certification can be environmental cues to evaluate a sustain able product based on the categorization inference. The aim of this research is the inte raction effect among sustainable cues on purchase intention. Consumers tend to perceive organic label of products as high-price. Thus, although they concern environment and well-being, they tend to purchase conventional products more than an organic product. In addition, an organic label can have a positive influence on perceived risk, and then perceived risk may affect purchase intention. However, the product with organic label including traceability may have a negative impact on perceived risk. Therefore, perceived risk can mediate the relationship between the interaction between organic label of products and traceability and purchase intention.

2018년 6월 28일부터 산림보호법 개정에 따라 수목진료가 본격적으로 시행되며, 수목진료의 주체가 나무병원이기 때문에 나무병원에 대한 사회적 요구도가 높아질 수밖에 없을 것이다. 2018년 3월 30일 기준, 전국적으로 576개의 나무병원이 등록되어 있으며, 1인 이상의 나무의사(수목보호기술자 또는 식물보호기사)가 소속되어 있다. 수목진료의 시행에 따른 나무의사의 수요는 약 5천명으로 예측되고 있어 절대적으로 부족한 상황이다. 수목진료업의 산업화가 가능할 뿐만 아니라, 주로 국가나 학교와 같은 공공기관 및 공동주택에서 관리하는 공공성의 수목들이 진료의뢰의 대상이 되기 때문에 지속적으로 관리할 수밖에 없는 상황이므로 산업으로서의 나무병원은 전망이 밝다고 할 수 있다. 한편, 천연기념물로 지정된 보호수는 대상이 많지 않고, 문화재수리기술자가 진료토록 되어 있어 사업성은 다소 떨어지지만, 이 기술자자격을 취득한 이가 많지 않아 당분간은 나무병원에서 관리하게 될 것으로 여겨진다.

Internet technology now allows products and services to be purchased through online or mobile shopping. Many firms open online and mobile stores or establish social network services to meet changing customer desires. Despite the convenience of online shopping, customers are often uncertain about product quality because they cannot see or touch products. Consequently, firms may use various certifications that assure product quality such as KC in the Republic of Korea, CE in Europe, and UL in the United States. In addition, consumers are becoming increasingly concerned that the fashion industry presents threats to the environment and well-being. In response, fashion manufacturers are turning to the use of organic, eco-friendly, sustainable fabrics. Most studies about organic manufacturing have focused on the food industry, but we contend that clothing is similar to the organic food industry in the importance of certification that guarantees whether products are produced organically. In this study, we focus on how consumers rely on certification when they search for information and purchase organic clothes for infants. We discuss theoretical and practical implications of our results.

The Korean energy demand-supply policy has changed from supply-concentrated management to demand-concentrated management with low consumption and high efficiency. Given these policy changes, this study focuses on investigating the marketing strategies of public policies that are necessary to execute policy effectively and to achieve the intended effect. More specifically, this study reviews details pertaining to the four elements of energy demand management policy: the development and commercialization of core technologies for energy efficiency, energy saving business growth, innovations in energy demand management, and reasonable energy price policies. We furthermore analyze the effects of introducing an energy-efficiency certification system to both companies and consumers via an energy policy implementation. We find solutions to achieve the goals of the energy demand management policy via effective marketing of the energy-efficiency certification system. This investigation contributes to developing marketing strategies to achieve certain public policy effects. We additionally focus on how the characteristics of an energy-efficiency certification system—such as public benefits, brand trust and customer value—affect customer perception and the effect of policy implementation. According to our findings, trust in the energy-efficiency certification system and the four elements of energy policy influence firms and consumers’ realization and are effective at accomplishing the goals of the energy-efficiency policy. Energyefficiency certification help firms to invest in energy-efficient facilities; such certification also motivates reasonable energy consumption levels and the option to select highly energy-efficient products. By employing a certification system actively as a means of governmental policy and providing accurate energy-efficiency information to firms and consumers, it is possible for firms to produce highly energyefficient products and for consumers to choose efficient products. In this way, governments, firms, and consumers are able to accomplish the goals of the policy.

EBR-II사용후핵연료의 파이로건식처리공정에 의해 발생된 우라늄의 순도에 대한 포괄적인 분석을 수행하였다. 분석결과를 미국 아이다호 국립연구소 및 한국원자력연구원의 협력과제 하에서 한국과 미국의 저준위 폐기물 기준으로 비교하였다. 미국의 저준위 폐기물 기준은 우라늄 동위원소를 포함하지 않으나, 한국의 경우는 포함하는 것으로 조사되었다. 분석결과 EBR-II 우라늄 생성물 내에서 저준위 기준을 초과하는 유일한 알파 핵종은 우라늄 동위원소가 아니라 Pu-239였다. 생성물 내의 Pu 오염은 개량된 염증류공정을 통한 예비실험 결과 획기적으로 줄일 수 있음을 알 수 있었으며, 보다 공정을 개선 시킨다면 제안된 기술을 이용하여 미국의 저준위 기준을 만족시킬 수 있을 것으로 판단된다