This study investigated the design and establishment of AtoN(Aids to Navigation) in the AtoN Simulator. In recent years, IALA(International Association of Lighthouse Authorities) has raised the need of a system which could verify whether AtoN is appropriate for the design of AtoN and placement planning. An AtoN Simulator provides simulation circumstances, including the topographical and environmental characteristics of a primary harbor and the characteristics of a navigating ship and the maritime traffic. In the present study, we have developed an AtoN simulator system, including the integrated system design and the construction of an AtoN database. The AtoN Manager was developed as a virtual AtoN to manage the AtoN simulation. However, the data and materials are difficult to manage. Hence, an AtoN Manager and an AtoN simulation system have been needed for an effective managing of the AtoN properties database data. For the database structure design, we have analyzed the database design methodology. The AtoN properties have been analyzed for the effective data management. The AtoN properties designed in the present paper were classified into 19 categories. The status and properties database of AtoN were installed in 14 major ports, those were applied to the AtoN Manager. Designing the AtoN properties database was defined to reduce confusion of the use of English terms and abbreviations. The terms and acronyms have been defined in the AtoN properties and designed to the properties database structure for each AtoN. Before structuring the database for the AtoN Manager, the data of the AtoN properties for each harbor have been organized in accordance with the Excel system. The regulated data were converted into the AtoN properties database in use for the AtoN Manager. The database based on the AtoN properties table structure to each AtoN was designed. The AtoN simulator was implemented by the AtoN Manager applied to the AtoN properties database.

In a period of crisis and uncertainty as the current, heritage marketing is a suitable strategic opportunity because it associates values and meanings to products and services by using corporate heritage or brand heritage in order to communicate identity, continuity and stability. Heritage marketing seems particularly appropriate for high symbolic fashion brand that require the ability to transmit identity and to generate symbolic meanings. In relation to high symbolic fashion brand, an opportunity for heritage marketing strategies is to narrate the myths associated with the brand. In fact, literature has highlighted that fashion brand can be associate to the concept of myth thanks to the presence of symbolic values and meanings. Heritage and myth are concepts linked to time and progression. Therefore, they should continually innovate and evolve in relation to the community of reference in order to find a balance between continuity and renewal. However, a risk of heritage marketing strategies is to merely celebrating the past thus losing the ability to generate and regenerate myths and symbolic values. This paper aims to provide a critical contribution to heritage marketing literature highlighting the risk of obsessive fixation in the celebration of the past. In order to avoid this risk, the paper proposes that a possible solution might be the integration of mythopoesis which is the ability to generate and regenerate myths in order to create and perpetuate sense and meaning through narrative.