What is CRM(Customer Relationship Management) means that planning, executing, and re-accessing the marketing strategy based on the customer character by analyzing the material related to customers. That is CRM is a strategy of customer service on the base of data. In the case of the telecommunications and a newspaper, there are restricted application of CRM, because they are provided services by paying a given amount of money within a given period of time. This paper develops CRM model(chum prediction model) that can apply to a newspaper. For model-building, real data were used which were collected from one of the major a newspaper company in Korea. Also, this paper verifies the efficient result.

  이 논문의 공급업체의 불확실성하에서의 신문팔이 문제를 다루고 있다. 즉 공급업체의 공급량이 소매업체가 주문한 양을 충족하기 못하는 상황을 고려한 것이다. 여기서 우리는 기대 이익을 최대화하는 최적의 주문량을 구하였고, 기존의 연구와 달리 소매업체의 위험 성향을 고려하기 위해 하향 리스크에 대한 제약 조건을 추가하여, 위험 성향이 높을수록 더 많은 주문량을 사용한다는 결과를 사례 연구를 통해 확인할 수 있었다.

This study was intended to help children to cultivate and develop a sound attitude toward food consumption and eating habits through the analysis of food and nutritional information in news articles and advertisements in three major daily children's newspapers in Korea: The Chosen Children's Daily Newspaper, The Hankook Children's Daily Newspaper, and The Donga Children's Daily Newspaper. The monitoring period was for twelve months, January to December 2003. Two hundred seventy-nine articles and three hundred thirty-five advertisements were analyzed. The results were as follows. 'Cooking and health' were the most frequent subject in food and nutrition articles. The articles' contents are evaluated positively in morality and explanation; but negatively in fairness, specialization, and objectiveness. The articles were insufficient in the explanation of professional terms, scientific bases, and practical measures for real life. It therefore seems that they were difficult for children to understand well. The most frequent themes in the advertisements were 'processed fats and sugars' such as chocolate, candies, and cookies. Frequently, they were exaggerated and accompanied by phrases promoting consumption. They did not provide sufficient well-grounded information, and focused too much on events or gifts to instigate consumer sentiment. In conclusion, the most serious problem was that most food and nutrition information in these children's newspapers was lacking in specialization. More specialized and objective information should be provided in order to enhance the educational value of children's newspapers and their utilization in school education programs. Continuous monitoring should be carried out to discover those news articles and advertisements that contain correct food and nutrition information.

Jeong, Yeo-hoon. 2006. A Study on the Types of Newspaper Headlines and Their Realizations. The Sociolinguistic Journal of Korea 14(1). This study is to analyze newspaper headlines in terms of text linguistics by categorizing the types of newspaper headlines and considering their realizations. The newspaper headlines are categorized according to textuality, mainly to the editor's intentionality and the headlines' informativity. The headlines are divided into two major classes which are the informative and the attention-attracting types according to the editor's intentionality. The informative headlines present their information directly by summarizing or quoting the news story, whereas the attention-attracting headlines present information indirectly by decreasing the amount of information or rather minimizing the amount of information given. To present information indirectly through the headlines, the editor expresses his own attitude and feelings concerning the news using grammatical elements or words that express how the editor judges and feels about the news, and also some expressive devices such as metaphors, parodies, idioms or proverbs. Lastly, information-minimized headlines which attract the readers' attention the most are categorized into two types: elliptical style and interrogative style. As a result of this analysis, it is noted that the attention-attracting headlines are realized in fairly complex patterns compared to the patterns of informatives, and that this could be considered as one of the strategies that the editors use to attract readers to an ensuing news story.

Jeong, Yeo-hoon. 2006. A Study on the Types of Newspaper Headlines and Their Realizations. The Sociolinguistic Journal of Korea 14(1). This study is to analyze newspaper headlines in terms of text linguistics by categorizing the types of newspaper headlines and considering their realizations. The newspaper headlines are categorized according to textuality, mainly to the editor's intentionality and the headlines' informativity. The headlines are divided into two major classes which are the informative and the attention-attracting types according to the editor's intentionality. The informative headlines present their information directly by summarizing or quoting the news story, whereas the attention-attracting headlines present information indirectly by decreasing the amount of information or rather minimizing the amount of information given. To present information indirectly through the headlines, the editor expresses his own attitude and feelings concerning the news using grammatical elements or words that express how the editor judges and feels about the news, and also some expressive devices such as metaphors, parodies, idioms or proverbs. Lastly, information-minimized headlines which attract the readers' attention the most are categorized into two types: elliptical style and interrogative style. As a result of this analysis, it is noted that the attention-attracting headlines are realized in fairly complex patterns compared to the patterns of informatives, and that this could be considered as one of the strategies that the editors use to attract readers to an ensuing news story.

This article explores how the conflicting ideological positions of two leading Korean newspapers, Chosun Ilbo and Hankyoreh Shinmun, are linguistically represented in the editorials dealing with the recent controversy concerning the abolition of the 'National Security Laws'. Within the framework of Critical Discourse Analysis, this article examines topics and key values at the macro-level, as well as transitivity, reference to and predications about actors, and rhetorical strategies at the micro-level. This study reveals that there are important qualitative and Quantitative differences at each level between the two newspapers, and argues that, in keeping with the 'ideological square' of positive self-presentation and negative other-presentation suggested by van Dijk (2000), these differences can be seen as reflecting and reconstructing the two newspapers' institutional identities as mass media representing conservatism and liberalism, respectively.

The contents of articles on food safety and policy in the Donga and Chosun Ilbo from January 1960 to June 1996 were analyzed for the evaluation of subjects and trends in mass media. Among the total of 490 articles, those on cereals were most frequently appeared (20.0%), followed by the articles on sea foods (10.6%) and meats (10.0%). Articles on fats and oils were the least (2.0%) in frequencies. The proportions of articles classified based on the 10-year interval were 28.0% in the 60's, 28.0% in the 70's, 20.6% in the 80's, and 23.4% in the 90's. Major contents of articles were the safety of imported foods, food contaminations by agricultural chemicals, heavy metals and harmful additives.