China is transforming into a viable market where only those companies which can carry out transparent and competitive management can survive, due to its steeping and strengthening rise of wages and labor management. Pre entered SMEs to Chinese market which has enjoyed the advantage of cheap labor, are in trend of weakening of it competitiveness and appealing difficulty of management activities, where as recent entering SMEs with well preparation and good command of localization strategy are different from its purpose and behavior. In addition, Chinese market entering SMEs are facing fundamental changes within a diminishing deal from domestic financial transactions to the growing financial transactions between the parent company and subsidiaries in local. However, unlike the changes in the Chinese market's business conditions and entering SMEs behavior, domestic financial institutions trying to enter Chinese market are still facing an insufficient basic infrastructure to carry out the local businesses. For a mean time, although there are many obstacles of Chinese market, it is inevitable for domestic financial institutions to strengthen operations of Chinese business in near future in order to support the domestic companies operation in China. However, China a market with opportunities as well as threats, it is recommended to put priority on promoting expansion strategy, but also with a cautions approach.

The purpose of this study is to explore communicative tasks carried out in global financial organizations in Korea. In particular, we attempt to find out some of the communicative tasks that employees are required to perform in their daily work settings. Interviews were conducted with twenty nine employees at the global financial firms such as Citibank, Goldman Sach, ABN AMBRO, and Credit Sussise. Interviewees were asked about (1) daily communicative tasks they carry out in English and in Korean at work, (2) the difficulty they encounter communicating in English and in Korean for tasks at work, and (3) the perceived needs to improve communication skills for tasks at work. The responses of the interviewees were categorized, coded, and analyzed qualitatively. Based on the findings, several preliminary conclusions are made along with suggestions on communication education for employees in financial sectors.

정보기술의 발달은 CRM분야의 혁신을 가져왔고 많은 기업들은 CRM기술혁신 분야에 투자하여 개별고객가치에 의한 차별화된 고 객관리가 가능하게 됨으로써 장기고객의 지속적 확보와 비용절감 효과를 얻고자 하였다. 기업들은 경쟁력 확보를 위한 전략적 도구 로서 정보기술을 이용한 차별화된 서비스를 제공하지 않으면 고객 과의 관계 형성이 어려워 경쟁우위를 달성할 수 없게 되었다. 이 러한 측면에서 고객에 대한 맞춤형 재화와 서비스의 제공이 필수 적인 것이 되었으며, 기업 내 모든 자원이 전사적으로 통합관리 되는 전사적 자원관리(ERP)시스템과 과학적이고 체계적으로 고객 정보를 활용할 수 있도록 설계된 고객관계관리(CRM)시스템은 기 업의 경쟁력 강화를 위해 반드시 갖추어야 할 시스템이라고 할 수 있다. 본 연구는 한국 금융기관에서 실행되고 있는 CRM의 문제점과 개선방안을 제시하는데 목적을 두고 CRM의 이론적 배경을 살펴 보고 현재 금융기관의 CRM 구축상황을 분석하여 개선방안을 제 시하였다.