The grade of East Asian architecture is generally classified by the size, the shape of the roof, and the type of bracket set. The craftsmanship of columns, beam, purlin, stylobate, column base stone and paintwork is also a contributing factor for such classifications. These classifications can be found not only in historical documents such as Oksajo(屋舍條) of Samguksagi(三國史記) but also in house details regulations of residential architecture(家舍規制) of Joseon Dynasty. However, there are differences in detailed designs among the same grade of architecture regardless of the classification. In this research, the Palace, the Royal Residence(宮家), and the Jaesil(齋室) are considered as the Palatial Buildings and Royal Residences. And the advanced architectural ㅇ details which appear only in the Royal Architectures are defined as the ‘The Architectural Crafts as a Code of Manners’. The Architectural Crafts as a Code of Manners is detailed design, which can be seen as fabrication of materials and supplementary factors. The Architectural Crafts as a Code of Manners used in the Palatial Buildings and Royal Residences reveal the types and their historical changes. This research will present a basis for the repair and restoration of cultural heritages to be carried out in the future, and also prevent them from further damages, thus help to preserve the cultural heritages.

The stylobate for expanding the external stage area was the most frequently installed installment out of the installments installed for royal court ceremonies. The stylobate was installed for various ceremonies such as funeral rites, ancestral rites, customary formalities, state examination, feasts for celebrating a honored guest of the court, queen’s silkworm cultivating ceremony, heir appointment, the presentation of honorary titles for the king or queen in honor of their merits, and entertainment of foreign dignitaries. The exact period stylobates came to be used for the play stage. The stylobate consists of the 紅座板, 屯太木, 竹欄間, 足木, and the 層橋. Depending on the 足木, the substructure of the stylobate, the stylobate could be divided into the 長足木, 中足木, 短足木, 平足木type. The detail structure of the stylobate changed in form from the jokmok and duntaemok that appeared until the time of King Seonjo, into the 長屯太木, 短屯太木, and the 短短屯太木 during the time of King Heonjong. With the introduction of the 中足木, materials began to become more segmented and the structure stronger. According to existing records, while the height of the stylobate was not significantly high prior to King Seonjo’s reign, the 十四層雲橋and the 十三層層橋introduced during the time of Emperor Gojong was designed to reflect his rank in external ceremonies while the eight story step bridge was exhibited in internal ceremonies to reflect the rank of Queen Mother Sinjeong. From here, we can deduce that the fourteen and thirteen story cloud bridges representing the king was of a higher grade than the eight story step bridge which represented the queen mother. Finishing by adding boards to the lower part of the stylobates began to appear in the time of King Seonjo. During King Heonjong’s reign, the lower finish became gentrified with a thin board called 修粧板, and yeomupan 廉隅板for decorating the edges of the stylobates were installed. Such style of finishing the lower part of the stylobate with boards mostly appeared in elaborate feasts 進饌and celebrations 進宴within the royal court 內宴. The stylobates appeared to have served not only practical purposes such as expanding the stage area, but also as installments which realize the authority and prestige of the royal crown. They were installed according to the purpose of the ceremony and the rank of the participant. In short, stylobates became established during King Seonjo’s reign, became segmented and gentrified during King Heonjong’s reign, and began to take height variations during Emperor Gojong’s reign to reflect the rank and authority of the king and queen mother. As such, it can be considered another characteristic of Joseon Dynasty architecture.

Considering that the effectiveness of ads varies according to the credibility of consumers, it is necessary to establish data regarding consumer credibility in relation to online reviews. To conduct a successful study on the marketing strategies of online reviews, it is also necessary to analyze the relationship between credibility and the various factors that influence the purchase intentions of consumers. Therefore, this study attempted to examine the relationship between consumer trust of on-line reviews, brand preference, ads credibility, and purchase intentions in relation to cosmetics. The study was conducted through a normative descriptive survey method using stimuli and a self-administered questionnaire. Analysis of the structural equation model was conducted for the data analysis. The results revealed that consumer reliance on online reviews of cosmetics influences brand preference, credibility of brand ads and purchase intentions. The results also revealed that consumers’ on-line reviews, brand preference, and trust of brand ads are important factors for increasing the purchase intentions. The mediation effect of brand preference and brands’ ads credibility were found in the process where on-line reviews exercise an influence on the purchase intentions. It was also found that brand preference has a stronger influence on purchase intention than credibility of brand ads. It was discovered that the credibility of on-line reviews directly influences purchase intentions more than indirectly influences. Considering the results of this study, programs that encourage customers to post on-line reviews, and strategies to promote brand preference by targeting groups that exhibit high trust in online reviews would be recommended.

Hyo Chang Hong. 2001. Referring Expressions of Late Old English: Discourse Functional Analysis of Apollonius of Tyre. Studies in Modern Grammar 25, 55-73. Old English referring expressions have mostly been dealt with in their sentence-internal grammatical functions. In this paper, I claim that, in addition to their case-marking functions, these referring expressions also played an important discourse-functional role in the development of Late Old English narratives. In particular, it is shown that Old English determiners sum and an, in conjunction with zero article, were major factors that determined the relative importance of the entities introduced by them.