This study, drawing on critical discourse analysis methodologies, aims to show how Chinese international students are discursively represented in a Korean newspaper. Articles from the Chosun Ilbo were collected between 2008-2016. The media has framed social images on Chinese International students quite often from the Beijing Olympic torch relay in 2008. Following van Dijk’s (1998) ideological theory, macro- and micro-level of textual analysis were conducted. It was found that the two groups of ‘us’ and ‘them’ (Chinese international students) were dichotomized. It was enforced by discursive strategies such as conjugation, over-lexicalization, and delegitimization. As for the micro-level analysis, drawing on Halliday’s (1985) systemic functional grammar, three dimensions of analysis (ideational, interpersonal, and textual) were conducted to uncover the power relations under the linguistic forms. This study concludes that Chinese international students were represented by the ideological square of positive self-presentation and negative other-presentation.

This study examines the details and characteristics of prizewinning plans of Cho-Sun housing plan competition promoted by Daily Cho-Sun Company during Japanese colonial period. The main features of Cho-Sun housing plan competition were that the competition held with an application of popular newspaper readers and a judging committee was composed of only Korean architects, especially Park, Gil-Ryong as the president of the board of examiners. Cho-Sun housing plan competition put ideological factors for the improvement of living as like advancing to the cultured(modern) life, respecting for family life, respecting for privacy of family members and so on. First of all, the competition suggested the direction of the improvement of dwelling spaces which focused on making harmonious home life. This study found common characteristics of prizewinning plans of Cho-Sun housing plan competition as the result. First, Cho-Sun housing plan competition introduced a centralized house plan as a model of the improvement of small-sized houses. Second, architectural orders of western or japanese style mingled with ones of korean traditional style in prizewinning plans as entrance hall, western style reception room(parlour), maid's room, bathroom for example. And a manner of seating using chairs was brought into the style of living which would be assumed in the prizewinning plans. Third, traditional way of composing dwelling spaces was maintained, receiving the characteristics of dwelling spaces of japanese style simultaneously, which central corridor was put at the heart of house for improving arrangement of rooms and flow lines. Fourth, lavatory and bathroom were placed inside of the house.

최근 디지털 기술의 발달로 인한 시장 환경과 미디어 패러다임의 변화로 인하여 브랜드의 관계성이 매우 다양하고 복잡해 졌다. 이러한 환경에서 브랜드 간의 관계, 소비자와 브랜드 간의 관계 또는 기타 다른 이해관계자들과의 관계 등에 의한 브랜드 연상으로 얻을 수 있는 브랜드 가치와 리스크를 제대로 파악하기란 쉬운 일이 아니다. 특히, 브랜드 특수성은 대표 적으로 브랜드 자산 가치를 부여하는 중요한 역할을 하기 때문에 여기에서 리스크가 발생하면 기업이나 브랜드 입장에서는 큰 손실과 손상을 입을 가능성이 높다. 본 논문에서는 브랜드 특수성에 대한 선행 연구에서 그 특성을 이해하여 최근 일어 난 브랜드 리스크 사례에 대해 조사하여 어떤 관계성이 있으며 어떤 형태로 나타나는지를 분석하고자 하였다. 이를 통해 향후에는 모든 기업 또는 조직이 갖고 있는 브랜드를 다변화된 환경에서 보다 효과적인 브랜드 관리 전략을 구축하는데 필 요한 브랜드 리스크 개념을 이해하는데 도움이 될 것으로 기대한다.