Purpose - Current study aimed at investigating the effects of the choice easiness as a thought triggered at the time of making decision and the goal achievement emotion as a prediction of how consumers feel in the state of achieving consumption goal on brand purchase intention. And It also explored moderation role of incidental pride type such as ambient hubris pride and ambient authentic pride felt before the event in the effects of message type such as self-verifying message and self-enhancing message on the choice easiness and the goal achievement emotion. Research design, data, and methodology - Message type was divided into self-verifying message and self-enhancing message. Incidental pride type was divided into hubris and authentic pride. Smart mobile phone was selected for empirical study. And the experiment was performed with 2(pride type: hubristic versus authentic) × 2(message type: self-verifying message versus self-enhancing message) between-subjects design. Questionnaires from 215 undergraduate students were used to test hypotheses by Macro process model 7. The hypotheses were tested at each of self-verifying message group and self-enhancing message group. Results - First, both choice easiness and goal achievement emotion positively influenced on the purchase intention at both self-verifying message group and self-enhancing message group. Second, at self-verifying message group, the positive effects of self verification on both choice easiness and goal achievement emotion were higher to the customers under incidental hubris pride than to those under incidental authentic pride customers. Third, at self-enhancing message group, the positive effects of self enhancement on goal achievement emotion were higher to the customers under incidental authentic pride than to those under incidental hubris pride. However, at self-enhancing message group, the positive effects of self enhancement on choice easiness (goal achievement emotion) were not higher (higher) to the customers under incidental authentic pride than to those under incidental hubris pride. Conclusions - Focusing on the results of this study, to promote their brand purchase intention, brand managers should use self-enhancing message to induce goal achievement emotion from incidental authentic pride customers. And the brand managers should develop and use self-verifying message to induce choice easiness as well as goal achievement emotion from hubris pride customers, which in turn, promote their brand purchase intention.

This study aimed to analyze socioeconomic effect of eco-friendly free school food supply system by Seoul, which has been consistently extended since 2011. To do so, effect of eco-friendly free school food supply system on the beneficiaries, Seoul citizens, was analyzed by using ‘labor & income panel’, while that on rural society was analyzed by using the surveys on the eco-friendly agricultural product supply performance by the ‘Eco-friendly Agricultural Products Retail Center’ as well as for students, school parents, nutrition teachers and nutritionists. The results of analysis showed that eco-friendly school food supply system contributes to income redistribution among the Seoul citizens to a certain extent, provides the eco-friendly agricultural product producers in the rural society with the stable market, and positively influences them to secure stable incomes. In addition, eco-friendly free school food reduced the amount of carbon emissions through the use of environmentally friendly agricultural products resulting in environmental improvements and economic benefits. Considering such effects, free school food supply using the eco-friendly agricultural products needs to be consistently maintained in the future without politic change by political ideology and to be extended to middle school level in medium and short-term.

This study was conducted to select environmental friendly organic materials for controlling the ginseng alternaria blight and to evaluate their effects from 2011 to 2012. Alternaria blight is caused by Alternaria panax and is the most common ginseng disease in Korea. Environmental friendly organic materials were used to reduce amount of chemical fungicides and the number of spray for control of Ginseng Alternaria leaf blight. In 4 years of ginseng, control value of Alternaria leaf blight by single application of Defenoconazole WP was 82.3% and those of single application was 62.0~75.9%. Consequently, mixed or alternated application of eco-material products could be recommended as a control method to reduce the amount of fungicides.

This research was performed to test the effects of oleic acid for the management of greenhouse whiteflies and tobacco whiteflies. Tobacco whiteflies, especially, are the vectors of tomato yellow leaf curl virus on tomato plants. Whiteflies are not only the vectors of various viruses but also the major insect pests that cause direct damages through sucking and induce sooty mold with their sweet dew on tomato plants. There are many eco-friendly management measures including the use of yellow sticky trap and natural enemies such as Eretmocerus eremicus and Amblyseius swirskii. However, these management measures have difficulties to implement in the greenhouse. Therefore, in this research, oleic acid was tested for its effect on the management of whiteflies at various concentrations of 1,000ppm, 2,000ppm, or 4,000ppm. As a result, treatments of 1,000ppm, 2,000ppm and 4,000ppm oleic acid showed the control value of 70%, 76% and 84%, respectively. In another test, treatments of 2,000ppm oleic acid, and control treatment of 1,5000ppm neem oil and 50ppm dinotefuran showed the control value of 82%, 75%, and 75%, respectively. Cost for one application of oleic acid and neem oil for 10a area would be 3,180 Won and 20,150 Won, respectively. As a result, it was assumed that the use of oleic acid would be a appropriate management measure.

땅콩의 완전종실생산을 위해서는 150-180일의 생육기간이 소요되나 풋땅콩용으로 출하하면 총생육일수를 20-30일 정도 단축할 수 있을 뿐만 아니라 수확후 지상부 잔존유기물도 많이 남게 된다. 땅콩재배기간 단축에 따른 풋땅콩-무, 보리, 마늘과의 relay-cropping system에서 수확후 잔존 유기물의 토양환원 유무에 따른 각 작물들의 생육과 토양의 이화학성, 미생물상의 변화양상에 관한 기초자료를 얻어 남부지역 풋땅콩 안정생산기술을 확립하고자 수행한 시험결과를 요약하면 다음과 같다. 1. 작부체계별 시험후 토양경도는 풋땅콩 단작에서 가장 높았고, 토양 공 극율은 풋땅콩 단작 대비무, 보리, 마늘과 2모작 작부체계 처리에서 높 았으며 수확후 잔존유기물을 환원하였을 때 더욱 높아졌다. 2. 단작의 풋땅콩은 보리, 마늘과 2모작 작부체계상에서 재배된 풋땅콩에 비하여 도복 및 병 발생이 심하였다. 작부체계별 풋땅콩 수량은 단작에 비하여 풋땅콩-보리 및 풋땅콩-마늘 작부체계에서 증수하였으나, 유기 물 환원에 따른 수량 차이는 없었다. 3. 풋땅콩 후작의 마늘과 보리의 수량은 유기물 환원에 의하여 증대되었다. 4. C/N율이 높은 보리짚의 토양 환원에서 질소무기량이 증가하였고, 풋땅콩-보리와 풋땅콩-마늘의 작부체계에서 Pseudomonas spp.균 및 Trichoderma spp.균의 밀도가 높아져 풋땅콩의 친환경 작부체계로 추정되었다