With the increasing popularity and attention towards virtual stores, the present study examines how consumers' perception of spatial and human crowdedness affects consumers' behavioral and attitudinal intention to shop at the virtual store through positive emotional arousals. Using two between-subject experiments (crowdedness: low spatial x high; low human x high), 171 participants were randomly assigned to each condition. The results demonstrated highly crowded virtual space with more merchandise creates a consumer’s positive emotional arousal, which leads to a positive attitude and satisfaction. Further, consumers perceive positive social crowdedness (i.e., when other shoppers are present) develops excitement among consumers who may entice positive attitude and satisfaction. Findings suggest that retailers should develop stimulating virtual stores.

Many people transfer from the automobile to the subway because of increasing in oil price and improvement of mass transit system of Seoul Metropolitan City. But Seoul Metropolitan Subway have brought out passengers discomfort because it is more crowded over the appropriateness because of very high utilization though it is highly technically facilitated. This study deals with the development and simulation study of subway train simulator. We performed the validity simulation study for the simulator for the interval from Sindorim station to Samsung station in Seoul Subway Line 2. We analyzed the simulation results considering crowdedness after we defined the concept of crowdedness. Also we accomplished the analysis of simulation results after simulation under the assumption that the crowdedness is alleviated by controlling the passengers using RFID technology.

Many people transfer from the automobile to the subway because of increasing in oil price and improvement of mass transit system of Seoul Metropolitan City. But Seoul Metropolitan Subway have brought out passengers discomfort because it is more crowded over the appropriateness because of very high utilization though it is highly technically facilitated. This study deals with the development and simulation study of subway train simulator. We analyzed the simulation results considering crowdedness after we defined the concept of crowdedness.