This study analyzed the determinants that affect the purchase of ready-to-cook seafood products using the “Consumer Attitude Survey on Processed Foods” from 2018 to 2021. Dietary lifestyle, food awareness and preference survey questions were categorized, and factors affecting the purchase probability of ready-to-cook seafood were identified through a binomial logit model. The main research findings are as follows. First, consumers had higher preference for quality, safety, and new taste factors than health and price factors when purchasing HMR (Home Meal Replacement). Second, through binomial logit model analysis, the probability of purchasing ready-to-cook seafood products was low in the group pursuing taste and economy. On the other hand, the purchase probability was high in the group seeking convenience. Third, the purchase probability of ready-to-cook seafood products was higher in households with two or more persons than in single-person households. These results suggest that differentiated product development and marketing strategies should be needed for each consumer groups in the seafood convenience food market

HMR is a home-style food product designed for convenience and cooked outside the home leaving out cumbersome cooking process and consumed at home. The present paper aims to find out factors that influence the consumption of HMR by analyzing data on food consumption during the 3 years between December 2010 and November 2013. Following the classification of Costa et al. (2001), this study categorized HMR products as 3 types as follows: C1 (ready to eat), C2 (ready to heat) and C3 (ready to cook), and examined factors affecting purchase rate and per capita purchase price for each type of HMR product. The results of our analysis show that only the purchase rate of C3 products was influenced by whether the purchaser was housewife with job or not. For those who do not live together with parents, per capita purchase price for HMR was high; and the more they ate out, the higher the purchase rate of HMR was.

The purpose of this study was to identify the preferred types and consumption patterns of food away from home by socio-demographic factors including cohort groups, sex. and consumption patterns consisting of 6 types. Data were collected from 412 respondents by questionnaire method in April through May 2002. Regression results indicate that sex, age, family income, family type and size as well as the consumption patterns were significant in explaining the determinants of food away from home expenditures. Four logit function (each for Korean, American, Japanese, and bunsik) results showed that each type of food away from home was likely to vary depending on socio-demographic factors (i.e., cohort groups and sex) and the consumption patterns (i.e., convenience and simple, distinction and variety, tradition oriented, foreign design, health and quality oriented, sensible taste and mood). Similarities and differences in food away from home types are discussed, and future implications for food and nutrition specialists as well as food industrial marketers are provided.

본 연구는 우리나라 가계의 식생활비 지출행태에 관한 이해를 꾀하고자 식료품비와 외식비로 나뉘어 각각에 관한 결정요인을 비교, 분석하였다. 연구를 위하여 통계청에서 조사한 1994년 도시가계연보의 원자료를 사용하였으며, 식료품비와 외식비 지출에 대한 관련요인들의 영향력을 고찰하기 위하여 다중회귀분석이 사용되었다. 연구결과에 의하면 식료품비와 외식비 지출 모두 가계소득과 정적 상관관계를 보였으며, 주부가 취업한 경우 식료품비 지출은 비취업주부가계에 비해 적은 반면, 외식비 지출은 도리어 많은 것으로 분석되었다. 가구원수, 교육수준, 계절, 자녀의 존재 변수 등이 식료품과 외식비지출에 대해 유의한 영향력을 미치는 것으로 나타났다. 가구주 나이는 식료품비에 유의한 영향을 미쳤으며, 가구주 직업은 외식비지출에 영향을 미치는 것으로 분석되었다.