Frontline employees (hereinafter FLEs) act as boundary spanners, primary representatives, and intermediaries between consumers and service organizations. They are often directly responsible for service delivery and are the customers’ first impression of service organizations. Therefore, maximizing FLE performance is vital for service organizations. Leaders have been argued to play a critical role in fostering FLE performance for a variety of reasons, one of which is to achieve goal-related results. To achieve those results, they often feel a pressing need to discipline their subordinates’ actions. Consequently, leaders may take corrective measures that display controlling behaviors to press subordinates’ best performance. This type of leadership style is known as Authoritarian Leadership (hereinafter AL), which refers to leaders with paternal attributes who utilize absolute authority and control over their subordinates with the expectation of unquestionable obedience. The literature, however, has reported mixed findings of the performance benefits of AL.

급변하는 경영환경에 적응하기 위한 조직에서 변혁적 리더십과 창의적 분위기 개념이 중요함에도 실제로 조직구성원의 혁신성과와 관련된 실증적 연구가 부족하였다. 본 연구에서는 IT서비스 분야의 연구개발 조직을 대상으로 변혁적 리더십과 조직구성원의 혁신성과의 관계에 대해 검증하였다. 또한 그 관계에 있어 창의적 분위기의 매개효과와 조직구성원의 혁신성향으로 인한 조절효과에 대해서도 검증하였다. 본 연구의 주요 결론은 다음과 같다. 변혁적 리더십과 조직구성원의 혁신성과의 관계 및 창의적 분위기와 혁신성과의 관계도 유의미하게 나타났으며, 창의적 분위기는 변혁적 리더십과 혁신성과 관계에 부분매개효과가 있는 것으로 나타났다. 또한 혁신성향의 조절효과 역시 통계적으로 유의미한 것으로 나타났다. 이와 같은 실증 연구 결과를 바탕으로 본 연구에서는 조직의 혁신 성과에 있어서 리더십 과 창의적 분위기 조성의 관련성을 증명하였다. 뿐만 아니라 조직구성원 개인 성향에 대한 이해를 기반으로 창의적 분위기 조성을 위한 리더의 역할이 중요함을 강조하였다. 이러한 시사점을 바탕으로 추후 연구를 위하여 선행 연구 모델의 개념을 확장한 ‘창의성 생성 모델’ 개념을 제안하였다.

The study aims to investigate the nexus of between role identity, self-efficacy, feeling of energy, and employee creativity in the hotel industry of Korea. The employees’ innovative behaviors like creativity have been many researchers’ interest for decades in the hotel industry. The hypotheses depicting the relationship among the variables have been proposed based on a review of existing literature. The number of 215 cases was used for final analysis and the results were explained through structural equation modeling. The results indicate the hotel employees’ role identity and creative self-efficacy positively influenced their feeling of energy. Further, both role identity and creative selfefficacy make significant impact on employee creativity. Feeling of energy also makes a positively significant impact on employee creativity. Feeling of energy partially mediates the relationship between the two independent variables and employee creativity. As a result, creative role identity, self-efficacy, and feeling of energy explain the variance of the hotel employees’ creativity. The results present that hotel practitioners need to regard their employees’ creative roles and build organizational culture to support creative activities so as to enhance employee creativity. Finally, theoretical and practical implications for the hotel industry and future studies have been discussed.

Purpose – This study examined the effects of intrinsic and extrinsic motivation on employee creativity. Past research has consistently shown that intrinsic motivation is positively related to creativity. Yet conflicting results have been reported about the relationship between extrinsic motivation and creativity. To explore the reason why extrinsic motivation can either help or hurt creativity, we examined the role of contingent rewards as a moderator and tested whether either tangible or intangible rewards contingent upon creative performance significantly impact the relationship between extrinsic motivation and creativity. Research design, data, and methodology – Survey data was collected from employees working for diverse organizations in Korea through online research firm. Only employees who reported their job or organization provided opportunities to use their creativity were allowed to continue the survey. Out of 305 initial responses collected, those with too much missing data were deleted, which finally left 278 responses for statistical analyses. To examine the validity of the measurements, confirmatory factor analysis was first conducted. Next, to test the hypothesized relationships, multiple hierarchical regression analyses were conducted. Results – As hypothesized, both intrinsic and extrinsic motivation had positive effects on creativity. It was shown that contingent rewards did not influence the positive relationship between intrinsic motivation and creativity, but did significantly moderate the relationship between extrinsic motivation and creativity in a way that tangible rewards strengthened the relationship while intangible rewards mitigated the same relationship. Conclusions – This research enhances our understanding on the relationship between motivation type, rewards, and creativity. Intrinsically motivated employees showed a high level of creativity regardless of whether rewards were expected or not. In contrast, extrinsically motivated employees showed more or less creative behavior depending on whether they were expected to have tangible or intangible rewards. As extrinsic motivation is typically associated with tangible rewards such as pay, promotion, etc., tangible rewards were seen to be more effective in promoting creative performance from extrinsically motivated employees than intangible rewards. Our findings make a significant theoretical contribution to reconcile prior inconsistent findings. Furthermore, they provide useful insights for managers and organizations into developing effective strategies for facilitating employee creativity.

Purpose – This study investigated the effects of leaders of national universities on faculty creativity. The study examined transformational leadership and creativity theories and investigated self-efficacy, the parameter between transformational leadership and creativity, to examine its moderating effect and provide policy implications for national universities. Research design, data, and methodology – This study built four hypotheses based on the literature review, and tested these using a survey methodology. The collected data were analyzed using SPSS 15.0. Result – At the national universities, the results were as follows: charisma of leaders had a positive influence on member creativity; intellectual stimulus of leaders had a positive influence on member creativity; and, individual consideration of leaders had a positive influence on member creativity. Therefore, leaders’ transformational leadership had a positive influence on member creativity. Conclusion – Creativity is thought to be important for organizational survival and continuous development at rapidly changing education administrations. Educational administration leaders should exercise transformational leadership to develop member creativity. Member self-efficacy, which had a mediating effect on creativity, requires leadership to develop it.