Corporate social responsibility (CSR) is viewed as an internal marketing strategy (Bhattacharya, Sen, & Korschun, 2007; Shabnam, & Sarker, 2012). Research indicate that CSR implementation has a positive impact on employees, and enhance working satisfaction, corporate identity and organizational commitment （Koh and El’fred, 2001;Valentine et al., 2006; Martinez & Rodríguez del Bosque, 2013; Lee, Song, Lee, Lee, & Bernhard, 2013）. However, some studies suggest that CSR will not directly influence employee, related mediating factors and moderating factors need to be more discussed. The study apply regulatory focus theory as a framework for explaining moderator effect of promotion and prevention focus on employee perceived CSR and working satisfaction, organizational identity and trust. Promotion focus means that employees consider CSR promoting a better society and environment, and prevention focus represent CSR is for preventing falling behind industry, and public criticism. A questionnaire survey was employed in hospitality industry, questionnaire is design based on related literature (VandeWalle, 1997; Higgins et. al., 2001; Craig et.al., 2009; Huimin, & Ryan, 2011; Martínez, Pérez, & Rodríguez del Bosque, 2013; Paek, Xiao, Lee & Song, 2013; Fu, Ye & Law, 2014). And five subscales are contained in the questionnaire, including perceived CSR、regulatory focus、 working satisfaction 、organizational commitment and organizational trust. To analyse the reliability and validity of the questionnaire, a pilot study was conducted in September 2017. 120 questionnaires were collected, 105 valid questionnaires were subjected to a preliminary analysis, the official investigation was conducted during January and February in 2017. 450 questionnaires were distributed, and 389 valid questionnaires were collected, a recovery rate of 86.4%. A significant partial correlation was found between perceived CSR and working satisfaction(ΔR2=.31, p<.000)、organizational commitment (ΔR2=.22,p<.000) and organizational trust (ΔR2=.27, p<.000). Hierarchical regression analysis was further used to estimate moderation effect of regulatory focus, the study find that moderation effect on the relationship between CSR and and working satisfaction(ΔR2=.02, p<.01)、organizational commitment (ΔR2=.06, p<.01) and organizational trust (ΔR2=.06, p<.01). The research finding shows that working satisfaction, organizational commitment and organizational trust are more influenced by the organization's CSR implementation while employees have positive interpretation and recognition of CSR. Therefore, the organization should fully communicate about the purpose and value of CSR, so that employees can identify with and support the organization's CSR, and then CSR can achieve the function of internal marketing. If employees think that the organization's implementation of CSR is only an obligation or only satisfies the social perception, there may be less positive impact of CSR on employees. Regulatory focus theory is suggested to apply on future consumer study.

권리소진의 원칙은“최초판매로 인해 자신의 권리가 소진되었다면 이후의 판매행위에는 권리를 행사할 수 없다.”는 것을 의미한다. 이러한 소진의 범위가 국내를 넘어서 국제적으로도 인정될 것인가 하는 문제는 국제소진의 인정여부에 관한 문제라고 할 것인데, 이러한 국제소진의 인정여부는 진정 상품병행수입의 인정여부와 그 맥을 같이 한다. 우리나라의 경우에는 병행수입의 허용여부를 명시적으로 규정하는 법은 찾아보기 힘들고 행정고시 등이 이를 규율하고 있는 실정이다. 병행수입에 대한 우리 법원의 태도를 살펴보면,“ 외국의 상표권자 내지 정당한 사용권자가 그 수입된 상품에 상표를 부착하고, 그 외국 상표권자와 우리나라의 등록상표권자가 법적 또는 경제적으로 밀접한 관계에 있거나 그 밖의 사정에 의하여 위와 같은 수입 상품에 부착된 상표가 우리나라의 등록상표와 동일한 출처를 표시하는 것으로 볼 수 있는 경우”진정상품 병행수입이 상표권 침해를 구성하지 않는다는 입장이다. 그런데 법의 명시적 규정 없이 행정고시나 판례만으로 진정상품병행수입의 문제를 해결하는 것은 법적 안정성의 측면에서 문제가 있는바, 법에 병행 수입의 허용기준에 대한 명시적인 규정이 마련되어야 할 것이다. 아울러 병행수입에 대한 국제적 규범의 통일화도 필요할 것이다.

Purpose: The purpose of this study was to investigate the effect of attentional focus instructions on movement patterns in a ballet pirouette task. We were also interested on how the effects will apply in different skill levels: professionals and amateurs. Methods: Four amateur dancers (1-3 years of experience) and four professional dancers (more than 9 years of training) participated in this experiment. All were asked to perform a single pirouette turn on the non-dominant(left) side. Each dancers had 5 trials for each of the following three instructions: non-focus instruction (turn as you usually do), internal focus instruction (stretch your standing leg vertically, making a consistent turn-out with the working leg, make your head remain to the front as long as possible), and external focus instruction (push against the ground with your standing leg” and “imagine that your body spirals up to the ceiling”, and “try to keep gazing at a spot until you have to turn your head”). Data were collected with motion analysis systems having 10 cameras. We analyzed the qualitative change in individual movement patterns on each three conditions. Results: Professional dancers did not show any difference from the contrasting instructions. However, the amateur dancers showed varieties according to different focus instructions. For amateur dancers, it was possible that internal focus instructions as well as external focus gave positive effects. Conclusion: In order to apply these research findings, further research is needed with more challenging task in professional dancers. Moreover, individual tendencies on using attentional focus when learning and enhancing dance techniques should be clarified.

본 연구의 목적은 언어적인 진술로 구성된 내부적 주의초점 피드백과 외부적 주의초점 피드백의 차별적인 학습효과를 검증하는 것이었다. 사용된 과제는 볼링 투구과제였으며, 연구 대상자는 남자 중학생 30명 이었다. 이들은 내부적 주의초점 피드백 집단, 외부적 주의초점 집단, 그리고 통제집단에 각각 10명씩 무선 배정되었다. 연구대상자들은 연습단계 이틀 동안 6게임 마지막 날 파지검사로서 2게임, 총 8게임을 수행하였다. 종속변인으로서 볼링점수와 동작점수가 기록되었다. 실험설계에 따라 반복측정에 의한 삼원 변량분석과 이원변량분석을 실시하였으며, 그 결과는 다음과 같다. 첫째, 볼링점수의 분석에서 외부적 주의초점 피드백 집단은 통제집단보다 우수한 연습효과를 나타냈다. 둘째, 볼링점수의 분석에서 외부적 주의초점 피드백 집단은 내부적 주의초점 피드백 집단과 통제집단보다 우수한 학습효과를 나타냈다. 셋째, 동작점수의 분석에서 내부적, 외부적 주의초점 피드백 집단은 통제집단보다 우수한 연습 및 학습효과를 나타냈다. 결론적으로 볼링점수의 분석결과들은 언어적 진술로 구성된 외부적 주의초점 피드백의 상대적 우수성을 나타내는 것이다.