As well as all other branches of trade, so retail trade itself undergoes various changes and trends with regard to the development of information and communication technologies which affect not only traders themselves but also their customers. It is the retail store environment itself which is one of the decisive aspects of purchase because more than 70% of consumer decisions take place directly at the point of sale. It is the last place which can reverse the purchasing decision. A final customers´ decision is influenced not only by price, quality but also by in-store communication and visual aspects of each store. That is the reason for continuous gathering of feedback on the effectiveness and efficiency of these means of communication in real environment. Besides traditional research techniques there are situations which require the involvement of relatively new research methods. Thanks to the innovative interdisciplinary approach with the use of neuromarketing, it is possible to create effective marketing strategies and thus stimulate the customer attention and emotions. By these emotions, it is possible to achieve better motivation toward purchase and an increase in the number of sales and subsequent raise in income. The paper deals with a complex, interdisciplinary examination of the in-store communication impact on customer visual attention, emotions and related spatial behaviour of customers in grocery stores. Research integrates measurements of mobile eye camera (Eye tracker), mobile electroencephalograph (EEG), face reading technology (FA) and internal position system in real conditions of retail store. The purpose of this research is to recognise the attention, emotional response and spatial customer preferences by means of selected in-store communication tools. At the end of the paper we explain how the neuromarketing methods can be used for better understanding of consumer behaviour at the point of sale.

This paper describes on the consolidation of AIS and ARPA radar positions by comparing the AIS and ARPA radar information for the tracked ship targets using a PC-based ECDIS in Busan harbor, Korea. The information of AIS and ARPA radar target was acquired independently, and the tracking parameters such as ship's position, COG, SOG, gyro heading, rate of turn, CPA, TCPA, ship s name and MMSI etc. were displayed automatically on the chart of a PC-based ECDIS with radar overlay and ARPA tracking. The ARPA tracking information obtained from the observed radar images of the target ship was compared with the AIS information received from the same vessel to investigate the difference in the position and movement behavior between AIS and ARPA tracked target ships. For the ARPA radar and AIS targets to be consolidated, the differences in range, speed, course, bearing and distance between their targets were estimated to obtain a clear standards for the consolidation of ARPA radar and AIS targets. The average differences between their ranges, their speeds and their courses were 2.06% of the average range, -0.11 knots with the averaged SOG of 11.62 knots, and 0.02˚ with the averaged COG of 37.2˚, respectively. The average differences between their bearings and between their positions were -1.29˚ and 68.8m, respectively. From these results, we concluded that if the ROT, COG, SOG, and HDG informations are correct, the AIS system can be improved the prediction of a target ship's path and the OOW(Officer of Watch) s ability to anticipate a traffic situation more accurately.

레이더 정보의 수록 및 정량적 해석을 위한 시도로써 타선의 위치정보를 자선의 전자해도 및 radar 화변상에 모니터링하여 두 선박의 간격을 측정할 수 있는 양선거리측정시스템과 ARPA radar가 탐지한 표적의 추적정보를 자선의 전자해도 화면상에 실시간으로 모니터링하기 위한 시스템을 구축함과 동시에 이들 레이더 정보를 필요에 따라 수록 및 재생할 수 있는 레이더 정보수록 및 해석 시스템을 개발하고, 실용화 실험을 행한 결과를 요약하면 다음과 같다. (1) 목포 인근해역에서 레이더 신호를 수록하고, 이 레이더 영상에 위치발생시뮬레이터에 의해 생성한 타선 위치를 RS232C interface를 통해 전송 및 중첩시켜 타선의 위치를 추적하면서 실시간으로 본선과 타선의 양선 간격을 산출한 결과, 양선 거리 및 방위의 실시간 측정이 가능하여 이 시스템을 양선 거리계로써 활용할 수 있음이 입증되었다. (2) 타선의 레이더 신호를 수신한 후, α-β tracker를 이용하여 타선 영상의 중심 위치를 실시간으로 추적하면서 침로, 속력, 방위, 거리 등을 예측한 결과, 매우 안정된 평활화 추정치를 얻을 수 있었다. (3) ARPA 시뮬레이터를 이용하여 표적의 추적정보를 TTM sentence 등으로써 생성한 후, 이 코드를 전자해도상에 전송 및 중첩 표시시킨 결과, 추적표적의 위치, 속력, 침로, 방위, 거리 등의 추적정보의 실시간 모니터링이 안정적으로 실현된 바, 선내의 여러 장소에서 ARPA 정보를 공유하기 위한 멀티 모니터링 장치의 개발이 기대된다.

This paper introduces a position-based robust visual servoing method which is developed for operation of a human-like robot with two arms. The proposed visual servoing method utilizes SIFT algorithm for object detection and CAMSHIFT algorithm for object tracking. While the conventional CAMSHIFT has been used mainly for object tracking in a 2D image plane, we extend its usage for object tracking in 3D space, by combining the results of CAMSHIFT for two image plane of a stereo camera. This approach shows a robust and dependable result. Once the robot's task is defined based on the extracted 3D information, the robot is commanded to carry out the task. We conduct several position-based visual servoing tasks and compare performances under different conditions. The results show that the proposed visual tracking algorithm is simple but very effective for position-based visual servoing.

아케이드 건의 대표적인 컨트롤 방식은 라이트 건과 포지셔널 건 두 가지로 나누어진다. 라이트 건은 모니터의 유형 및 해상도, 리프레시 비율 등의 요소에 따라 사용의 제한을 받으며, 포지셔널 건은 한정된 플랫폼 및 고정된 인터페이스로 인한 낮은 자유도를 갖는다. 따라서 본 논문에서는 이러한 문제점을 해결하기 위해 새로운 아케이드 건 컨트롤 방식인 IRED을 제안한다. IRED Gun은 기존의 방식과는 달리 적외선 IRED추적을 이용하며, 조준 위치 보정을 통하여 정확한 조준 좌표 값을 계산한다. 실험 결과, 본 논문에서는 적외선 LED추적과 보정 방법의 실행 가능성과 타당성을 증명 하였다. 또한, IRED Gun은 기존의 시스템에 비해 구축비용에 있어 저렴하고, 범용적으로 사용될 수 있다.