The aim of this study is to develop suitability site indicator of urban-rural return to fishing and to analysis priority of the indicators. The study is based on literature review, expert survey and AHP(Analytic Hierarchy Process) methods. This study found 5 factors(natural environment, acceptance environment, social overhead capital, economy, fishing environment) and 21 detail variables. as a result of AHP, fisheries resources, acquisition convenience of fishing license, income(except fishing), attitude of local resident, one-person household income, high income fishing were showed high priority. This result indicate that economic foundation is most important factor for suitable site of the returning.

The aim of our study was to provide a basic data for the development of a small greenhouse model suitable for urban farmers. The study analyzed installation inclination, positive and negative reasons for installation, location of installation, preferred crops in small greenhouses, plans for use of products, and expected effects by using small greenhouse. Positive opinion on small greenhouse installation was 80.4% of the survey respondents. The most positive reason for the installation of small greenhouses was fresh and safe food supply, and the negative reason was maintenance difficulties. The results obtained in our survey indicated that small greenhouses were more likely to be installed near the house, and urban farmers tended to grow organic leafy vegetables in soil. The expected benefits of small greenhouse operation were largely divided into ‘benefit for the improvement of the quality of life’ and ‘benefit for economic profits’, and expectation for the improvement of the quality of life was higher than economic benefit. As a result of the Likert 5-point scale analysis, ‘benefit for the improvement of the quality of life’ by using a small greenhouse was graded as high as 4.17∼4.60. On the other hand, the ‘benefit to economic profits’ was rated as low as 3.51∼4.14.

The interest and participation of the rural experience is increasing as an alternative for the problems such as the decrease of the agricultural income facing the agriculture and the rural area, the decrease of the population, and the regional stagnation. The rural experience has recently been transformed into a software dimension such as programs and participation activities in the past. In addition, public awareness also positively evaluates agriculture and rural communities as the basis for supporting society and recognition of multiple functions. Furthermore, the intention of the citizen to the earnest village is increasing. The purpose of this study is to analyze the effect of rural experience and customer satisfaction of urban residents on the recognition of return to farm and rural areas. As a result of the analysis, it was found that the characteristics of rural experience had a positive effect on the farming villages by the program, the experience field and the host, and the customer satisfaction had a positive effect on the farming villages. Therefore, it is considered that a systematic approach to the rural experience is needed in the future because the experience of the rural people in the city has a positive effect on the earliest villages.