The objective of this study is to explore the preference differences of experience programs in rural areas according to socio-demographic characteristics. For this purpose, data were collected from a total of 481 adults visited in rural social enterprises in 2015, using self-administered questionnaire survey. Twenty-six items for evaluating the preference of experience program were measured using 5 score Likert scale and were extracted to 6 factors such as physical, ecological, historical culture, recreational and healing, watching show, and rural life experience. The results were as follows: first, visitors preferred the ecological experience the most and in order of recreational and healing, rural life, physical activity, historical culture, and watching show. Secondly, physical activity were preferred by young people, the unmarried, and student. Ecological, historical culture, recreational and healing, rural life experience were preferred by higher income earner or highly educated. Based on these results, implications for developing customized consumer’s experience program for rural social enterprises will be suggested.

It was conducted to provide a basis for the development of healing programs utilizing the existing infrastructure of the rural education farm in the process of looking for early application plan of ‘Agro-healing’. The purpose of operating the farm was in order production･ process･sales and education, and then, healing. The production･process･sales was the highest (p=0.000). All farms have had signs or bulletin board, parking. Gender-separated toilets, and basin was held 90% or more. The farm which was held cultivation facilities for disabled in wheelchair was found to be 9.6%. Regular employee was minimum 1 people including owner up to 10 people, an average of 3.7 people were working, a welfare horticultural therapist is the highest as a retain qualification. The purpose of operating program in the farm was education, it was the highest. The most utilizing resources were agricultural work for operation the programs (p=0.000). The program was developed by owner themselves in the most of farms. Regular employment was found to be 6.7%. The age of participant was in order elementary schoolchild and then toddlers. Group form of visiting was school unit or work unit mostly. Target who needed help appeared to alcohol drug addicts and then handicapped, the number of people of participating at the same time was minimum 10 to 100 people. 79% of respondents had the intend of introducing healing program and transition to healing farm. Subject who respondents wanted to access for the next healing program was elementary schoolchild. Number of participants which respondents wanted as a group was 15. Most general people wanted the emotional experience which stimulated the emotion and mood such as positive emotions, joy, and pride. If we introduce the program for healing utilizing the infrastructure of the rural education farm, it might contribute to explore new spaces for creative agriculture and the early settlement of ‘Agro-healing’.

The purpose of this study is to survey on parents' preference and estimate parents' Willingness to pay(WTP) for after-school rural experience program in daegu city by choice experiment(CE). The results of this study are as follows; First, we divided after-school rural experience program into three types, namely: nature seeing, play exercise and learning experience. Second, the study has shown that parents prefer learning experience among those after-school rural experience programs. Among attributes which form a experience program, instructor certificates, consuming time and expense for participant are statistically effecting significant impact. Third, the result of estimation on willingness to pay for development of after-school rural experience program is as follow. The willingness to pay for learning experience is 6,337won, willingness to pay for instructor certificates is 14,102won and it for consuming time is 2,926won. Therefore, composition centering learning experience is better and instructor who has expert certificate is required. It is much better to compose that the consuming time is longer and the expense for experience is lower. But there is limitation because this survey was conducted based on an assumption, so it could read over estimation problem. The result of this study may provide useful information to develop after-school rural experience program using rural resources and to improve rural tourism policy.

Recently, plans to revitalize rural areas in addition to farming are actively having been groped since given agricultural conditions destituted. One of the plan is the 'Rural Tourism' which to sell to urbanites by merchandising rural and pleasant characteristics possessed by rural areas. As a part of the rural-urban exchange, analyzed the features of the experience programs operated by each village by selecting 152 rural-mountain villages where is supporting and presented results by synthesizing above conclusion. The results acquired through such research are as following. Currently, villages operate mainly with the experience program related to general agricultural life styles by synthesizing special features of experience programs with high frequency in operations as the present status of the rural-mountain villages and showed negative trends dependant to the existing natural resources and easy in operations. Moreover, the operation of the experience which are expected to publicize the village and create large incomes were insufficient, analyzed not to be stimulate purchasing activities by lack of connections among experience programs and only simple staged experiences are mainly operated due to low operation frequency of experience programs which can be operated with special interests or professional characteristics.