The objective of this study is to explore the preference differences of experience programs in rural areas according to socio-demographic characteristics. For this purpose, data were collected from a total of 481 adults visited in rural social enterprises in 2015, using self-administered questionnaire survey. Twenty-six items for evaluating the preference of experience program were measured using 5 score Likert scale and were extracted to 6 factors such as physical, ecological, historical culture, recreational and healing, watching show, and rural life experience. The results were as follows: first, visitors preferred the ecological experience the most and in order of recreational and healing, rural life, physical activity, historical culture, and watching show. Secondly, physical activity were preferred by young people, the unmarried, and student. Ecological, historical culture, recreational and healing, rural life experience were preferred by higher income earner or highly educated. Based on these results, implications for developing customized consumer’s experience program for rural social enterprises will be suggested.

1. 우리나라 쌀 소비량은 지속적으로 감소하고 있으나 쌀 가 공식품의 매출은 꾸준히 증가하는 추세에 있다. 2. 이에 본 연구는 농촌진흥청 농식품 소비자 패널조사 자 료(703가구)를 이용하여 최근 5년간 쌀 가공식품 구매패턴의 변화를 파악하고자 하였다. 이를 위하여 쌀 가공식품을 밥류, 죽류, 면류, 떡류, 방류, 과자류, 주류, 음료류, 조미류, 가루류 10종류로 분류하고, 쌀 가공식품의 종류별, 월별, 구매장소별 구매가구 수, 구매금액, 구매빈도 등 전반적인 구매패턴의 변 화를 살펴보았다. 3. 향후 소비 증가가 예상되는 쌀 가공식품의 종류와 향후 요구되는 관련 연구과제를 제안하였다.

1. 호주는 최근 몇 년간 반복된 가뭄과 홍수로 강수량이 불 규칙해지면서 쌀 생산에 차질이 있었으며, 평년의 강수량을 기 록할 경우 호주의 쌀 생산량은 연간 80 ~ 100만톤 정도 될 것 으로 추정된다. 2. 호주의 한국 쌀 수출은 교민시장 위주로 접근하고 있으 나, 현지시장에 진입하려면 가격격차를 줄이는 것이 가장 시 급하다고 판단되며, 일본에서 수출되는 쌀과 비슷한 수준으로 미국이나 호주 쌀에 비해서 우수한 것으로 인정되고 있다. 3. 최근 호주는 일식이 대중화되는 추세에 부응하여 초밥용 쌀 시장을 집중적으로 공략할 필요성이 있다고 판단된다. 4. 호주에서 쌀을 비롯한 우리나라 농산물의 수출이 증가하 고 있으나 그를 취급하는 유통업자가 소규모로 분산되어 있어 규모화가 필요하다고 판단된다. 5. 한국 쌀 수출증대를 위한 개선방안으로 KOTRA, 농수산 식품유통공사 등 현지사무소를 확장하고 우리나라 음식문화와 연계한 마케팅 활동 강화가 요구된다.

본 연구에서는 국산밀 품종에 대해 발아시간에 따른 항산 화 성분 및 항산화 활성을 측정하였다. 발아시간에 따른 국산 밀 에탄올 추출물의 총 폴리페놀, 플라보노이드 및 탄닌 등 페놀성분의 함량은 발아시간에 따라 유의적인 차이를 보이 는 것으로 나타났다. 무처리 금강밀, 조경밀, 백중밀 및 고소 밀의 총 폴리페놀 함량은 13.74, 15.05, 16.84 및 13.02 mg GAE/100 g이었으며, 발아시간이 증가함에 따라 유의적으로 증가하는 경향을 보였다(p<0.05). 총 플라보노이드 함량은 각 각 5.11, 6.72, 6.28 및 5.43 mg CE/100 g이었으며, 발아시간이 증가함에 따라 큰 차이를 보이지 않았으나, 유의성을 보이는 것으로 나타났다(p<0.05). 총 탄닌 함량은 각각 9.19, 8.86, 8.93 및 8.66 mg TAE/100 g이었으며, 발아시간이 증가함에 따 라 큰 차이를 보이지 않았으나, 유의성을 보이는 것으로 나타 났다(p<0.05). 금강밀, 조경밀, 백중밀 및 고소밀의 DPPH 라 디칼 소거활성은 각각 30.77, 23.88, 25.35 및 18.73 mg TE/100 g이었으며, 25℃에서 72시간 발아 시료가 각각 47.47, 44.17, 38.22 및 42.85 mg TE/100 g으로 유의적으로 높은 활성을 보 이는 것으로 나타났다(p<0.05). ABTS 라디칼 소거활성은 각 각 83.42, 88.53, 88.87 및 79.97 mg TE/100 g이었으며, 발아시 간이 증가함에 따라 유의적으로 증가하는 경향을 보였다 (p<0.05). 이상의 결과 국산밀의 발아를 통하여 페놀성분 및 라디칼 소거활성이 증진된 효과를 얻을 수 있는 것을 확인할 수 있었다.

Since FAO introduced the Globally Important Agricultural Heritage Systems(GIAHS) in 2002, 36 sites of 15 countries so far have been listed on GIAHS. This study aims to find the important agricultural heritages of Korea and to prepare the methods for them to be selected as GIAHS. We have analyzed the proposals of the 36 GIAHS listed in order to study the characteristics of their components of the agricultural heritage which worked for being selected. To analyze the components of the agricultural heritage first, agricultural heritage was classified into 13 types and 42 components in light of GIAHS criteria. Then central themes were set to analyze the relevant contents in the proposals. They were, the type of GIAHS Site, significant agricultural landscape, the agriculture-forestry-fisheries-livestock linkage systems, the multi-layered, inter-cropping, circulation cultivation systems, the soil and water management systems, the conservation of agrobiological diversity and genetic resources, the history of the agricultural heritage, the succession of traditional farming techniques, the cultural diversity and so on. Most GIAHS are located in mountains, grasslands, rivers and coasts, desert than in plains, through which GIAHS assure us that it is the heritage of human challenge to overcome the harsh geographic environment and maintain a livelihood. In these sites the traditional farming techniques are carried on, such as mountain clearings, terraced rice paddies, and burn fields, and the unique irrigation systems and agricultural landscapes are well maintained, and the eco-friendly traditional farming techniques utilizing abundant forest resources and agriculture are well handed down. The origin or home of crop growing, a variety of genetic crop storage, the world’s largest crop producer and preserving cultural diversity are also important factors for the selection.

The objective of this study was to evaluate quality properties, including amylopectin content, and texture analysis of brown rice and germinated brown rice cultivars in Korea for rice processing products. The amylopectin short chain content of germinated brown rice was significantly higher than that of brown rice. Texture analysis test showed that germinated brown rice Jinbo had the lowest hardness and toughness as well as and highest stickiness and adhesiveness. The correlation between degree of polymerization of amylopectin and texture analysis was also evaluated. In particular, germinated brown rice, short-chain amylopectin showed a negative correlation with hardness and toughness, whereas long-chain amylopectin showed a positive correlation with hardness, toughness, and adhesiveness. These results indicate that there is a relationship between degree of polymerization and texture analysis.

This research tried to present some basic data necessary to give effective support to urban retirees who already returned to the farm by looking into factors effecting on their adjustments to the lives before they returned to the farm and after they did so to know how well they adapt to the rural lives. For the purpose, we made a survey of 408 returners to the farm over the age of 50 for 6 days from October 18 to October 23 in 2004 using questionaires. The results show the followings. First, there are significant difference in the satisfaction with the rural life occurred by the sociological demographic changes according to 'health condition', 'subjective economic ability' and 'previous job'. Second, the difference of satisfaction with the rural lift which was taken place by the reasons before they moved to the farm is effected considerably by what made them decide to return to the farm first whether they prepared for it or not and how much money they have to do so. Therefore, to succeed in adjustment to the rural lives, their decision should be made by positive causes, they have to prepare concretely for it before they carry out their plans and they had better have enough money to move. Third, the difference of satisfaction with the rural life occurred by the reasons after they moved to the farm is effected by 'satisfaction with the forming information', 'the number of friends or neighbors', 'the frequency of meeting the friendly', 'the level of intimacy with neighbors' and 'their efforts to improve the relations with other residents'. And the sensitiveness to perceive the inconvenience according to the rural life is related strongly to the satisfaction with the rural life in the above 6 areas. Fourth, the repression analysis implemented to find how much the above 3 factors effect on the satisfaction with the rural life shows that it is 'returner's current health condition', 'farming education', 'farming fund' and 'effort to be intimate with other residents' that are very important.

In this study was investigated the value of rural residence in later life from the personal, regional, and national perspective. For this purpose, a three-round Delphi technique was used to collect data through a series of surveys to obtain the consensus of a group of 38 experts in value of rural residence in later life in the future. In the first round was sent to them unstructured questionnaire and in the second and third round, the summarized results of the first and second round were delivered to rate the importance of each item for confirmation and validation of the results. Data were analyzed using content analysis and descriptive statistics. The major findings of this study are as follows: First, the personal, regional, and national value of rural residence in later life was selected 7 domains 23 items, 4 domains 22 items, and 3 domains 20 items respectively. Experts consented that the value from the personal perspective will be the highest among 3 perspectives. Second, as the value of rural residence from the personal perspective, it was showed nature-friendly life, physical health emotional serenity, lower expenditure, enjoyable filming, feeding the safe food, and etc,. As the value of it from the regional perspective was showed usage of retirees' speciality and experience to community development and the increase of recreational function in the rural. Also, from the national perspective, it was showed the sustainability of the rural, the establishment of welfare base, balanced development between regions. Based on these results, policy implications were discussed.

Recently, due to the growing concern of the public in rural amenities and hobby farming works, much more urbanites, especially near-retirees, have been interested in rural life style than before. However, in spite of popular preference to ruralities, little has been known about their demand on retired rural life. Therefore, this study examined urbanites' attitude to preparatory works for out-migration, preferred residential site conditions and life style in the countryside. For this purpose, data were collected from a survey with the sample of 386 urban residents aged 40 to 65 rho hoped moving into the countryside after retirement, through structured questionnaires. Descriptive statistical works were performed using SPSS/PC windows program. The major findings of this study were as follows; (1) Host of urbanites, who answered in this study, planned to prepare ex-urban movement in their fifties and to put into practice in their sixties. (2) Key factors of location decision on movement were proximity/accessibility to centre city, medical service level, and distance to their family or friends. And about a half of respondents wanted second home in the countryside. (3) Most favoured rural life styles were nature-friendly well-being and hobby/healthy firming. Generally, the respondents of this survey had the positive attitude to do works in their later life, especially preferred to farming and volunteering in their communities.

Rural Korea has been becoming heavily aged societies from the end of 20th century due to the massive depopulation of young generation and extension of the average span of human beings. Although rural communities in Korea had been traditionally based on closely webbed social relations, almost all of community self-help organizations disappeared in recent time with very strong urbanization trend. However, almost all rural villages in Korea have the village seniors' union -'NO-IN-HOE' in Korean speaking- of which members usually use, operate and maintain community facilities in terms of voluntary base. Using these facilities, most of public/common/private services and community activities have been being served or provided. So, the purpose of this study is to investigate the usage tendency of community facilities and needs of the rural elderly and to propose the improvement strategies for their optimum usage. For this purpose, data was gathered both from community (107 villages) and individual level surveys(881 older people). The statistical method used for data analysis was descriptive statistics. The major findings were as follows : It was found that the dominant family type of the rural elderly was elderly-only household (75%) with very limited economic capability. There are 2~3 common community facilities with village including the seniors' center -'KYOUNG-RO-DANG' in Korean speaking. Many of the elderly (74%) use the center once or twice per week. There are several rooms in the center, like as kitchen bathroom and health room, of which usage frequency differs respectively. Many rural elderly want assistance from out-of-village for good maintenance and free use of these facilities.