Among service industries of knowledge based economic era, the roles of educational service field are becoming more important and standard of educational service makes a direct effect on economic development and social growth. Therefore, accurate measurement of service quality is the most important assignment and the measurement of the service quality remains difficult assignment. So, this researcher classified quality attributes applying weighted value and found potential satisfaction level(PSL) and potential customer demand improvement index(PCDI) for trainees participating in national manpower business so as to suggest measurement of service quality and easiness of use and then, calculated satisfaction position and opportunity cost by quality factor with Taguchi’s loss fraction. And, improvable satisfaction level was measured, opportunity cost by degree of customer dissatisfaction was quantitatively measured, and a model that can indicate with economic factors was suggested. In addition, methodology of measuring quality cost that can be reduced by quality improvement and direction of strategic decision-making for deciding items to be improved preferentially were suggested with qualitative index that can indicate the degree of customers’ dissatisfaction by loss.

The study focuses on verifying the effects of service education and empowerment on job satisfaction, job performance, and customer orientation. 290 salespeople working for fashion companies participated by completing a survey. The collected data was then analyzed with SPSS 16.0 and AMOS 7.0. Structural equation modeling was used to examine the goodness of fit. Looking at the results of this study, the service education of salespersons in fashion companies was shown to affect their level of satisfaction with their compensation, whereas empowerment affected their psychological satisfaction. These findings indicate that the service training and empowerment as experienced by salespersons working for fashion companies affect their customer orientation and job performance. Specifically, psychological satisfaction as part of the overall level of job satisfaction was found directly to affect their customer orientation, whereas their satisfaction with their compensation did not affect their customer orientation. Customer-orientation as influenced by service education and empowerment was revealed to have direct effect on job performance. The results of this study indicate that the service education of salesperson working for fashion companies and their level of empowerment create job satisfaction and customer orientation in these individuals. This study will be a valuable source of information for those who create salesperson empowerment programs and salesperson management strategies for fashion companies. Such programs and management strategies can facilitate efficient job performance by salespersons working for fashion companies and increase their level of job satisfaction.

목적 : 본 연구는 작업치료를 전공하고 특수교육지원센터와 학교에 기반을 둔 치료지원 서비스 전문가의 근무환경 과 근무 환경에 따른 직무만족도를 알아보기 위해 시행되었으며, 향후 교육기반 작업치료사의 복지향상과 최적의 치료지원 서비스를 제공하기 위한 기초자료를 제시하고자 한다. 연구방법 : 2010년 1월 4일부터 2010년 1월 20일까지 전국에 있는 특수교육지원센터와 학교에 근무하고 있는 작 업치료 전공자를 대상으로 전화, 우편, 이메일을 통해 설문지를 발송하고, 회수한 총 60부를 분석에 사용하였다. 결과 : 고용형태는 계약직 전일제, 직책은 작업치료사, 급여는 150~200만원 미만, 순회 근무지 수는 1곳, 대상 아동 의 장애유형은 지적장애, 치료 기구 및 장비의 구비 상태는‘그저 그렇다’로, 관련서비스 팀원으로 특수교사로 대 답한 응답자가 가장 많았다. 학교에 근무할 때 전체만족도가 높았고, 정규직이고, 급여가 많을수록, 1일 치료 아동 수가 적을수록 보상체계 만족도는 높았으며 근무처와 직책에 따라 자율성 만족도에 유의한 차이가 있었다. 치료기 구 및 장비 구비 여부에 따라 업무만족도에 유의한 차이가 있었으며, 1일 치료 아동 수에 따라 인정지위와 자율성, 만족도 요인에서 유의한 차이가 있었다. 직무만족도 요인 중 업무체계와 보상체계, 업무체계와 자율성, 인간관계 와 인정지위에서 정적으로 유의한 상관관계를 보였다. 결론 : 특수교육지원센터 및 학교에서 근무하는 작업치료사를 비롯한 치료지원 전문가들의 근무환경 개선과 직무 만족도 향상을 위한 정책과 방안이 필요하며 학교기반 작업치료사의 역할과 전문성을 확보하기 위해 세미나 및 보 수교육, 학교 기반 작업치료와 관련된 다양한 연구가 필요하다.

This study analyzes the effect of quality of services provided to the students’ in relation to their satisfaction and loyalty. Respondents in this study were seventh semester students of Universitas Muslim Nusantara Al-Washliyah, the total number of students was 312. Data analysis techniques in this study used was SEM (Structural Equation Modeling) using the SmartPLS program. The results showed that students’ satisfaction significantly mediated the correlation between academics and students’ loyalty, between non-academic and students’ loyalty, between reputation and students’ loyalty, and between campus access and students’ loyalty; on the other hand, students’ satisfaction was not significant in mediating the correlation between program issues and students’ loyalty. The findings suggest that it is necessary to improve the quality of lecturers to improve students’ academic abilities and communication skills. As far as non-academic aspects are concerned, conducting training and development efforts and increasing awareness programs for administrative staff is important. For the reputation aspect, to carry out several marketing campaigns which predict to have an effect upon students in building positive perceptions of campus has to be executed as well. Meanwhile for access aspect, it should be made certain that every student can have direct access to staff employees, and it is necessary to improve dimensions which can increase students’ satisfaction so that students are convinced of their choice of campus and then they are likely to recommend their chosen university and spread positive things about their institutions.