The purpose of this study was to develop a lifestyle scale for one-person hair salon users and to identify differences in store choice factors and hairstyle pursuit behaviors according to lifestyle types. Data was collected by survey, with 225 responses being included in the analysis. Data analysis was performed using cross-analysis, factor analysis, Cronbach’s α, cluster analysis, ANOVA and the Duncan-test using SPSS 23.0 analysis software. The results of the study were as follows. First, one-person hair salon users were classified according to the following lifestyle groups: The rational appearance management group, the passive appearance management group, and the discriminative appearance management group. Second, store choice factors according to lifestyle group showed significant group-specific differences in relation to store atmosphere, accessibility, and promotion. Conversely, comfort of space in store and word-of-mouth recommendation message were high for all three groups, indicating that these are important factors in relation to store selection. Third, with regard to hairstyle pursuit behaviors according to lifestyle, the discriminative appearance management group showed the same characteristics as high involvement groups that regard all dimensions of hairstyle pursuit behavior as important. The results of this study can be used to suggest efficient operations for one-person hair salons and to suggest differentiated marketing strategies to increase the demand of one-person hair salon users.

In ancient times, hairstyle varies according to tribes. Because it is a social product that depends on status, class, and gender within the tribes, research on the hairstyle is an important source for studying the culture of the tribes. The purpose of this study is to analyze hairstyle of the Scythians and to understand the culture of the Scythians. Furthermore, the purpose is to identify the ethnic group based on this research. And it is intended to use the results as a comprehensive resource for research on the origins of Korean ancient costumes. As a research method, literature study and artifact analysis were performed concurrently. Data for artifact analysis were taken directly from the Eremitage Museum in St. Petersburg, Russia, where the researcher visited for this study. The conclusions of this study are as follows: Hairstyle of the Scythians were classified into three types: straight hair, braided hair, and tied hair depending on social status, age, and region. Straight hair was usually seen with kings, royalty, and warriors, and the hair length varied according to their status. Braid hair appears by a depiction of an old man and young Scythians. Tied hair was observed in the warrior. The beard was divided into chin-beard and mustache. Long chin-beards and mustaches were mostly observed in the ruling classes, while medium length chin-beards and short mustaches were considered the most common form of beard because they appeared in most classes. The young Scythians, regardless of their status, had no beard.

Hair braiding has long been a tradition in the Black community as well as a bonding experience between mothers, daughters and siblings. In each hairstyle include braiding, the comb is believed as a good instrument to make hair style. The beauty of hair braiding in Africa is one of the outstanding African cultures and enhances the African women self-esteem. Hair braiding is art-crafts activities using the fingertips and is useful activities for senior people because it makes increasing blood flow and brain activity. This paper focuses on how African old women live to cope with the ageing. The braiding techniques can allow to senior women to be useful and increase their physical health, also the act of braiding allow the good communication and relationship between generations while grandmothers braid their granddaughter. As the research method, i used the review of literature and empirical study. On the review of literature, I used overseas literature on hairstyle, academic papers and web site. As illustration, the author Henrietta M. Smith (2009) said that, the mother and the grandmother braid their granddaughter and at the same time, they make or they share the stories of the braid patterns that are part of their inheritance. On empirical study, I suggest 3 types of braiding style which are: Single, Twist and Cornrow braiding style. To develop the techniques, I have been helped by a hair designer. The way I precede, the hair designer braided until the middle of the strand and then I continued till the end. And the third person took the pictures. The results are as follows 1. African braiding styles are very unique and creative. Braiding style is styled in varies ways. It is viewed as modernity with different styles includes fashion models. To braid is an outward expression of the most inner viewed like design so it is very useful activity for development of cognitive function for senior generation. 2. Hair braiding time for granddaughter will be extremely useful time for African old women and will gives them more happiness and healthy life. Also it will create good relationship with their family and allow good communications between generations. 3. We choose 3 types of hair braiding styles which are easy for senior women to learn and to understand. The choice hair braids are single braid, twist braid and cornrow braid. 4. The results of this research will be helpful for coping with the ageing in senior women people. And disciplines of this hair braiding techniques will contribute to improve their economic security, health and living conditions, also improve their physical and moral conditions.

The objectives of this study were to analyze the design elements of hairstyles, wedding headdresses, and necklines in wedding magazine pictures by using content analysis method and to investigate the differences in image perception according to hairstyle, wedding headdress, and neckline. A quasi-experimental method by questionnaire was used. The experimental design was a 2×5×4(hairstyles×wedding headdresses×necklines) factorial design by 3 independent variables. The subjects consisted of 378 female college students. The results are as follow. First, the most popular among hairstyles, headdresses, and neckline forms were the updo hairstyle, dark brown hair color, the crown headdress, white flowers, and the horizontal bared top. Second, the elements determined to be most elegant and attractive were the medium-up hairstyle and the crown with a veil. However the wedding hat was perceived to be high in individuality and tenderness, while the flower and the wedding hat were perceived to be very pretty. The halter neckline was perceived to be higher in individuality and attractiveness than the other neckline types. Third, the medium-up hairstyle when wearing a crown with veil was perceived to be the most elegant. Placing a flower in the long-wave hairstyle was evaluated as looking most pretty. Fourth, the medium-up hairstyle was higher in preference than the long-wave style. Among wedding headdresses, there was greatest preference for a crown.

The purpose of the study was to examine concept of subculture and style of subculture by each age and to analyze internal meaning of hairstyle in subculture. The study carried out literary review on the basis of books related to subculture and hairstyle focused on the cradle of subculture and preceding researches of subculture style, and strived to find internal meaning of hairstyle by describing in-depth descriptive methods of qualitative research. And the study limited its range in the hairstyle in style of subculture from 1930s to early 1990s commonly described in subculture related books. As a result, there were natural pattern, cutting pattern, exaggerated pattern, set pattern, braid pattern, color pattern and addition pattern in types of hairstyle in subculture. The hairstyle in subculture symbolizes their internal value and ideology and hairstyle is a kind of language to express identity of subculture.