Over the last five years the notion of ‘third space’ or ‘place’ has started to become referred to within a retail context (Nobbs & Manlow 2014). Third space is defined by Mikunda (2004: 11) as “somewhere which is not work or home but a comfortable space to browse, relax and meet people, even enjoy a meal”. In the fashion sector there is an increasing trend for retail and culture/leisure activities to be housed in the same space as means of drawing customers into the store and tempting them to stay for longer. However there is a lack of both empirical and conceptual research on this emergent concept (Oldenberg1999). The aim of this study is to investigate the notion of third space in practice from both a brand and consumer perspective with respect to identifying the motives and methods for its adoption. Experiences form an integral part of third space as they activate psychological experience mechanisms (Mikunda 2006). This study will consider the motivations for stakeholders to invest in third space environments using the chosen case study fashion brand Urban Outfitters. This retailer has a history of creating unconventional store formats which blend music, lifestyle and fashion products under one roof. In 2008 they created a development called Space fifteen twenty in Los Angeles which was a curated mix of ownbrand and lifestyle brands and featured food, art, vintage and programme of events aimed at the hipster community. In 2014 they opened a store called Space 98 in Williamsburg in Brooklyn which used the same formula, a carefully selected space with an art gallery, revolving pop up stores and a bar and restaurant (WGSN 2014). The research methodology utilises a qualitative approach in the form of store observations, in-depth interviews with store and head office staff, the architect and also snapshot exit interviews with patrons of the store. The results are audio recorded and analysed using thematic content analysis. The outcome of this exploratory technique will provide a 360 degree perspective of the concept in action. The results of the study will be useful for academics and retail marketing practitioners interested in the impact of store formats on consumer behaviour and brand identity.

예이츠의 후기시(1920-1939)를 탈식민주의 입장에서 보려고 한다. 1920 년대 그의 시적 성향은 그 동안에 잠복되어 있던 영국에 대한 저항정신이 되살아나지 만, 만년으로 접어든 1930년 이후에 발표된 “동양시편”에서 영국에 대해 새로운 전기 를 맞는다. 이들 “동양시편”에 재현된 시적 표현에서 예이츠는 “상상의 동양”을 식민 주의자나 피식민지인의 도피의 공간으로 보지 않는다. 오히려 그는 영국에서 받은 유 산과 아일랜드인으로서의 정신적인 분열에 마침내 마침표를 찍고, 화해를 암시하면서 극복과정의 일환으로 제3의 공간을 “차분한 대안”으로 제시한다.

Globalization has been remaking the world order in terms of world economy, cosmopolitan culture and international social movements. Through globalization, we could enjoy many cultures and communicate between us without any obstacle. On the other hand, it was thought to be the extension of modernization, bringing about many problems. In connection with the expansion of globalization, Samuel Huntington's theory of ' The Clash of Civilizations' is worth mentioning. According to him, the 21th century as de-cold period, is faced with the collision of cultures based on religions. As far as globalization is considered to be the expansion of American culture, the world- wide resistance is already predicted. Especially the countries which had gone through colonization are seeking their own alternatives to the global culture. In connection with this, modern Irish poets are the representatives who are moving toward the ideal glocalism. What I mean by ideal glocalism includes making definition of localism, the appropriation of global power, objectifying the local culture and seeking for the new humanism. The modern Irish poets show the successful model for appropiating 'the third-space' of Homi Bhabha. They explore 'the third-space' of Homi Bhabha as the space of recreation, not that of imitation, by solidifying the local culture and accepting the hybridity at the same time. W.B. Yeats is the first contributor in making differentiation of the Irish culture from the English one. And, also, he tries to make the Irish culture global trend. He recreated hybridity as something new. However, he cannot narrow the cultural gap between the Anglo-Irish as a global power and the Gaelic Catholic as a local power. John Montague begins his career as a critic of Irish local culture. And he chose the exile. However, from him, we can also see the romantic attachment to the local culture through its objectification. Seamus Heaney begins his career as an archeologist of the local culture. However he also experiences the conflict between the local and the global. At last his recognition of hybridity of the local culture brings him to the reconciliation. The last conclusion is the following: the three Irish poets go beyond globalism toward glocalism through redefining and remaking their local culture.