This study aims to analyze the variations in online clothing purchasing patterns based on demographic attributes and purchasing behavior. The survey subjects comprised individuals in their 10s to 50s who had prior experience with online shopping. The survey was conducted in Gyungnam from May to June 2022. A total of 397 questionnaires were analyzed using the χ2-test statistical method. The analysis of clothing purchase type based on demographic characteristics revealed differences in terms of gender, marital status, age, monthly income, and occupation. Notably, when analyzed by demographic characteristics and clothing purchase types, monthly online purchase frequency displayed significant differences in marital status, age, and occupation. Similarly, monthly purchase amounts through online platforms exhibited significant variations based on marital status, age, monthly income, and occupation. The online fashion platforms, when examined in relation to demographic characteristics and purchase types, showed significant differences across all variables. Clothing purchases by consumers seeking individuality and differentiation exhibited significant differences in age, occupation, and purchase types. Furthermore, the reasons for choosing online platforms for clothing purchases varied significantly based on age and occupation. These findings indicate diverse purchasing behaviors on online platforms influenced by demographic characteristics. These findings can be valuable for effectively segmenting the online fashion market.

한국형아유르베다 성격유형과 의류 구매만족과 어떤 관계가 있는지를 분석함으로써 성격특성을 고려한 마케팅 전략에 대해 논의하는 것이다. 본 연구의 자료는 수도권 여성 20대 이상을 대상으로 다음과 같은 통계 분석을 실시하였다. 첫째, 조사대상자의 일반적 특성을 파악하기 위해 빈 도분석을 실시하였고, 둘째, 측정도구의 타당성 분석을 위해 탐색적 요인 분석을 실시하였다. 또한 Cronbach's α 계수를 이용하여 요인을 구성 하는 항목들의 신뢰도를 분석하였다. 셋째, 한국형 아유르베다 기본심리 유형에 대해 알아보고, 조사대상자의 일반적 특성에 따라 차이가 있는지 파악하기 위해 교차분석을 실시하였다. 넷째, 한국형 아유르베다 기본심 리유형에 따라 고객만족에 차이가 있는지를 알아보기 위하여 일원변량분 석(one-way ANOVA) 및 Scheffe의 사후검정을 실시하였다. 본 연구는 한국형아유르베다 기본심리유형과 고객만족의 관계에서는, 전반적인 고 객만족과 하위요인별 서비스만족에 있어서도 카파형(K)이 상대적으로 높 은 것을 알 수 있었지만, 품질만족에 있어서는 통계적으로 유의미한 차 이가 나타나지 않았다는 것을 알 수 있었다.

This study analyzes traditional women’s Hu costumes of the Tang dynasty, and deploys a creative fashion design to converge contemporary and traditional styles. In this costume, women wear a robe with striped or plain patterns in the lower part of the pants, and it appears frequently in red and yellow colors. Depending on the sleeve, it is either a round collar or a turn down collar robe. In the Hu hat, the huntuomao and juanyanxumao were leather and mili and weimao were used to prevent the sand from flowing. This study uses the CLO 3D program with the “moment” theme based on the Hu costume for women to deploy 4 pairs of fashion design and to produce works for 2 pairs. The 3D virtual clothing program demonstrates important effects in design deployment and pattern arrangement through its efficiency and convenience of clothing production. The CLO 3D program was closely combined with the 2D design and the 3D affect, and it heightened the efficiency in saving the processing time and energy of the sample clothes. Through facilitating the 3D digital fashion design, the production may reduce time needed and contribute to an effective economy, and it may compare digital fashion design to actual products as well as illustrate the potential of digital fashion design.

In this study, text mining was conducted on the product names of skirts, pants, shirts/ blouses, and dresses to analyze the characteristics of keywords appearing in online shopping product names. As a result of frequency analysis, the number of keywords that appeared 0.5% or more for each item was around 30, and the number of keywords that appeared 0.1% or more was around 150. The cumulative distribution rate of 150 terms was around 80%. Accordingly, information on 150 key terms was analyzed, from which item, clothing composition, and material information were the found to be the most important types of information (ranking in the top five of all items). In addition, fit and style information for skirts and pants and length information for skirts and dresses were also considered important information. Keywords representing clothing composition information were: banding, high waist, and split for skirts and pants; and V-neck, tie, long sleeves, and puff for shirts/blouses and dresses. It was possible to identify the current design characteristics preferred by consumers from this information. However, there were also problems with terminology that hindered the connection between sellers and consumers. The most common problems were the use of various terms with the same meaning and irregular use of Korean and English terms. However, as a result of using co-appearance frequency analysis, it can be interpreted that there is little intention for product exposure, so it is recommended to avoid it.

The emergence of environmental and social issues has led to global discussions for the realization of sustainable development. The purpose of this study is to propose a method of sustainable fashion design using waste Hanbok, focusing on men's Hanbok with cultural values. The study utilizes literature research and fashion design development. From the literature study, reform was judged to be a higher concept encompassing reduction, recycling, and upcycling. Reduction is a design method through removal, and recycling design transforms from its original form into a completely different product. Upcycling design focuses on improvement and change in functionality. Accordingly, nine redesigns using men’s Hanbok were developed from which three were produced. Consequently, the reduction design demonstrated a small range of variation without changing the item, and cultural sustainability was confirmed through the design that removed the components and recombined the Hanbok. Second, recycling redesign can be reconstituted into a different item. Third, upcycling enables various designs through module assembly, which prolongs the lifespan of the product and confirms its value as a raw material for waste Hanbok. This study is meaningful in realizing sustainable fashion and suggesting practical measures for the sustainability of Korean traditional culture and creative fashion design planning.

The purpose of this study is to reveal the cultural meaning behind modern experiences of diversity through the history of clothing in Korea. To this end, this study examines aspects that dictate clothing culture acceptance experienced and practiced by women by analyzing the case of the Naju rural area in Jeollanam-do from the 1950s to 1980s. Modern clothing was accepted later in the 20 century in this village, and the Satgolnai traditional textile tradition was an important factor after 1950s. In addition, the continuity of the rural five-day market is different from practices in the city. Limitations in access to media such as TV, films, and magazines, and the functional meaning of clothing in rural areas contributed to limitations for women to get the opportunity to access modern clothing items that were popular in the city. Unlike in the city, the event that inspired the transition to full-scale modern clothing in this village was the Saemaul Undong Movement of the 1970s. Additionally, Mombbe (labor cloth) worn during the Japanese colonial period was continuously worn as daily clothes for Naju women even after the 1950s. Therefore, colonial modernity continued through clothing.

The purpose of this study is to consider the design characteristics of Chinese traditional clothing, especially from the Ming-Qing Dynasty era, and how they have influenced contemporary fashion. Regarding research methods, this study determined the design characteristics, such as the form, color and pattern of Chinese traditional clothing of the Ming-Qing Dynasty era. In addition, 440 photos were collected from the Paris Collection from 2005 to 2014 using www.firstviewkorea.com. The results of this study are as follows. First, the most popular silhouette from Chinese traditional clothing appearing in contemporary fashion was the H-shaped one, and the internal lines appeared in the following order: Chinese collar; narrow sleeve; symmetrical front opening; round collar; wide sleeve; and the C-shaped Biwa front-end. Second, the most popular color was achromatic black, followed by white. The chromatic colors were in the order of blue, yellow, red, green, and purple. Third, the patterns appeared in the following order: Plant patterns, complex patterns, and animal patterns. The peony pattern appeared the most commonly as a plant pattern, followed by the arabesque pattern and the plum blossom pattern which appeared with a similar proportion. Dragon, bird and phoenix patterns appeared the most for animal patterns. It is considered that the results of this study will be helpful for designing products for Korean fashion brands that will advance to the Chinese market. In addition, it will help Chinese designers apply the Chinese-style design characteristics popular among people throughout the world when they advance to the West.

Generation X and baby boomers represent a significant group that are willing to spend. According to the American Express Open Forum (2013), baby boomers in America between the age 49 and 65 are more in favor of spending than any other consumer group. The Hyundai Research Institute (2015) stated that the market size for baby boomers will increase over 18% annually in Korea. Equally important is generation X, because this group is also reaching a high-earning stage of their lives (Luxury Daily, 2011). Further, they are predicted to take the place of baby boomers as a cash cow for marketers (American Express Open Forum, 2014).This lucrative demographic of baby boomers and generation X is a potential gold mine. Despite the fact that these groups are showing such interest in spending, brands and retailers are not giving them the same amount of attention. While more middle-aged women want to dress more youthfully, retailers and brands are not evolving their products at the same pace (USA Today, 2008). They are finding it difficult to find a solution to meet the needs of this aging but youthful group (USA Today, 2008). Brands such as Chico’s and Ann Taylor are not providing the styles that the women want, so boomers turn to younger brands such as Abercrombie & Fitch, H&M, and Forever 21 (Forbes, 2008). But the younger brands are not satiating their needs, either (Forbes, 2008). While the boomers and generation X are harnessing fashion economic control, the players in the market are lagging behind. To understand what the market must do to meet the apparel needs of baby boomers and generation X, it is pivotal to delve into how they feel about their age and how it affects the factors that influence their purchasing. According to Schiffman and Sherman (1991), aging is more of a state of mind than a physical state. Understanding older consumers through cognitive age (self-perceived age) has been done by many researchers (Sudbury & Simcock, 2009; Szmigin & Carrigan, 2012). Cognitive age indicates how older people view themselves in the context of aging. Barak and Schiffman (1981) stated that elderly respondents identified themselves as a younger age group when they were asked about their age-related feelings and actions. Equally important is understanding how cognitive age affects the physical self, which in this study, is body cathexis. Body cathexis, according to Labat and DeLong (1990), is “the evaluative dimension of body image and is defined as a positive and negative feeling towards one’s body.” While women may feel younger than they actually are, the body is inevitably aging. As Jang and Yoo (2011) reported after studying Korean women in their 40s and 50s, the correlation between cognitive ages and ideal body images were significant, and the younger they feel, the younger body images they desired. In addition, the physical self highly influences a person’s choice of clothing and how they perceive clothing in general (Kwon & Parham, 1994). When clothing is used in a positive manner, it can boost one’s self-confidence (Alexander, Connell, & Presly, 2005). It is also thought to be an extension of the physical self (Horn & Gurel, 1981). By understanding what middle-aged women seek when buying clothes, we can assume how satisfied they are about their body. Thus, the clothing benefits items and purchasing behavior of middle-aged women would most likely reflect the function of their clothing and how they perceive themselves.

The purposes of this study were to identify awareness of pollution and attitudes toward eco-friendly clothing according to women's LOHAS lifestyle. Over 60% of women were not aware of severity of environment pollution by clothing wastes and 37.2% kept their not-wearing clothing in dead storage. 26.7% of women disposed notwearing clothing into clothing collecting box separately and 20.9% sent them to neighbors or friends. 39.4% of women were willing to pay 10% more for eco-friendly clothing and 84.6% were not willing to buy clothing produced by unethical companies. Factors of LOHAS lifestyle were healthy food, environmental protection, family life, healthy clothing, healthy housing, and community service, and were segmented into using leisure group, family centered group, LOHAS group, and LOHAS stagnated group. Using leisure group were university women with low incomes, well aware of environmental pollution by clothing wastes and eco-friendly clothing, kept their not-wearing clothing into dead storage, and low intention to buy clothing produced by unethical companies. Family centered group were women of 30’s with average income and higher educationl, unaware of environmental pollution by clothing wastes and eco-friendly clothing, but low intention to buying them, disposed not-wearing clothing into clothing collecting box. LOHAS group were the over forties home makers with higher income and education, well aware of severity of environmental pollution, sent not-wearing clothing to others or remodeled, intended to buy eco-friendly clothing, and not to buy clothing produced by unethical companies. LOHAS stagnated group were university students, unaware of severity of environmental pollution by clothing wastes and threw not-wearing clothing into trash box, no experience of eco-friendly clothing, could buy clothing produced by unethical companies if needed.

Acjurumpo is one of the most representatives daily outfit of Joseon Dynasty is a clothes which has a characteristic of having creases under the armhole and it has a lot of chance to use on modern clothes design. This study wants to provide a information on traditional clothes to the public and modernize traditional clothes by designing modern women clothes by adapting Acjurumpo, one of Joseon Dynasty’s men’ daily outfit which is not very well-known to publics as a link of traditional clothes modernization. Acjurumpo’s characteristic is usually having a knife-shape collar and having two sup and one sup, but outside sup of having two sup was more common. There were tongsu, duri, as a example of shape of sleeve. For Mu the combinations were different from Acjurum starting with a shape of trapezoid, triangle to big Mu on a body of side line. For Gorum there were two pairs of long and short Gorum, two pairs of short Gorum or one pair of short or long Gorum. Slit of po was on both side or back. Acjurumpo which was adapted on modern clothes, it was usually used on Hanbok companies that used traditional shape or similar shape to design children’ clothes. This study designed three summer one-piece and two winter jacket for women clothes adapting Acjurumpo. And it was designed by using modern material adapting Acjurumpo’s characteristics, changing knife-shape collar, Acjurum, mu and Gorum. This study expects for popularization of many traditional clothes developed by modern design in future.