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ARE LUXURY AND FASHION OPPOSITE CONCEPTS? A CROSS COUNTRY EMPIRICAL ANALYSIS

Jean-Noël Kapferer, Pierre Valette-Florence
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  • URLhttps://db.koreascholar.com/Article/Detail/372494
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.339-340
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
luxuryfashiondesirabilityChinaUSAJapanBrazilGermanyFrance
저자
  • Jean-Noël Kapferer(INSEEC School of Business and Economics, France)
  • Pierre Valette-Florence(Grenoble-IAE, France)
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Jean-Noel Kapferer, Pierre Valette-Florence. (2019). ARE LUXURY AND FASHION OPPOSITE CONCEPTS? A CROSS COUNTRY EMPIRICAL ANALYSIS. 2019 Global Fashion Management Conference at Paris, 339-340.

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