ARE LUXURY AND FASHION OPPOSITE CONCEPTS? A CROSS COUNTRY EMPIRICAL ANALYSIS - koreascholar

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ARE LUXURY AND FASHION OPPOSITE CONCEPTS? A CROSS COUNTRY EMPIRICAL ANALYSIS

Jean-Noël Kapferer, Pierre Valette-Florence

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372494

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.339-340

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury fashion desirability China USA Japan Brazil Germany France

저자

Jean-Noël Kapferer(INSEEC School of Business and Economics, France)
Pierre Valette-Florence(Grenoble-IAE, France)

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