This study examines the impact of others' reviews (reviews, product ratings) on consumer responses (helpfulness & buying intention) in an online shopping platform. We propose that review features, such as review message construal and review inconsistency between review message valence and rating, determine review credibility as product-related information, which in turn influences helpfulness of review and buying intention toward the product. Specifically, low- level construal review messages will be perceived as more credible than high-level construal review messages, which affect helpfulness and buying intention. In addition, the effect of review message construal will be moderated by review inconsistency. The effect of the review message construal will be enhanced in the condition of review consistency (positive content-high rating & negative content-low rating), but it will be disappeared or attenuated in the condition of inconsistency (positive content-low rating, negative content-high rating).

The market for counterfeit luxury goods is growing rapidly, with estimates suggesting that counterfeit trades are valued at around $4.5 trillion globally, with 60% to 70% of this being made up of counterfeit luxury goods. Research has shown that counterfeits dilute the perceived quality of luxury brands and reduce consumers' purchase intentions. Non-fungible tokens (NFTs) are a form of ownership record that is linked and stored on a blockchain.

This study examined the combined effects of scarcity appeals and time remaining from the travel date on attitudes toward advertising and purchase intention. The results lead to a rationale for disparate advertising strategies of scarcity appeals considering the temporal distance of a consumer's hotel booking.

Social marketing is a discipline promoting voluntary behaviour change in target audience to effect societal and individual benefits by applying commercial marketing strategies. Considering the UNFCCC mechanisms are established to foster voluntary cooperation of parties of the Paris Agreement (2015) in achieving their emission reduction targets and adaptation goals, potential for social marketing playing a critical role in contributing to the context seems endless. The Climate Technology Center and Network (CTCN), established in 2013, is an operational arm of the Technology Mechanism (TM) introduced by the Conference of the Parties (COP) under the United Nations Framework Convention on Climate Change. With the purpose of pursuing impactful mitigation and adaptation technology transfer based on global cooperation ontology, the CTCN supports technical assistance (TA) to developing countries on climate technology issues. Nevertheless, the participation rate of the domestic members in the CTCN TA project is low at 7 per cent. With this regard, little has known about what government support would benefit the Network members most, therefore, contributing to the global climate change issue. This research aims to respond to these calls. Three sequential studies outlining 4P strategy development were conducted. Study 1 conducted an online survey to identify pricing factors influencing participation of climate technology transfer business (RQ1). Study 2 tested four different types of government support program that will is most likely to encourage the Network member’s CTCN TA participation (RQ2). Study 3 pilot tested the most appropriate government support program, including a new communication strategy (RQ3). This research has taken climate technology experts’ perspectives in order to enhance the participation of 81 Korean Network members in climate technology projects. This paper contributes to applying the social marketing approach in expanding climate technology assistants globally, thereby purposefully bringing new theoretical and practical insights affecting the mitigation of carbon emissions and increasing the adaptation to climate-related disasters in developing countries.

The attitude-behavior gap and intention-behavior gap has not been research extensively. The purpose of this study is to provide a review of moderating or mediating factors on the relationship between intention or attitude and behavior of sustainable tourism. Intention was defined as the degree of a human being’s resolve to perform a certain action. The construct ‘Intention” has been used widely in some theories like the Theory of Planned Behavior. Researchers usually include the intention construct into their research framework to explain the theoretical mechanism. Sustainable or ecological tourism education has been implemented for years and empirical evidence provides us that almost all tourists are alerted to the importance of sustainability. There is a great challenge that tourists’ behavior might not concur with their intention. Policymakers and marketers really want to know the real factors affecting the association between the intention and behavior of sustainable tourism. Tourists’ purchase intention is a rational process and is affected by safety. Tourist behavior is associated with price and service environment which is a mixture of rational and emotional considerations.

Artificial Intelligence (AI) technology offers many opportunities for use in influencer marketing. There is however, no standardised ethical frameworks for use in this specific field. We offer a foundation framework to emphasise the social well-being goal and relate it to stakeholders involved.

This study examines the impact of culture and humanity on new product evaluation in a global context. That is, examining the impact of culture and humanity on the evaluation of radically new products is a key to success in this competitive and saturated market. But very little research has examined how culture and humanity affect the radically new product evaluation both from functional design and form design perspective.

Despite the importance of technology-based innovation and customer participation for both practitioners and academics, the impact of different customer participation types in new product innovation has rarely been addressed. Since consumers' positive assessment of new technologies leads to positive outcomes in the market, consumer evaluation of new technologies is important. Thus, examining the consumer perception of technology-based innovation including the different levels of customer participation is meaningful to new theoretical and practical insights.

Environmental, social, and governance (ESG) considerations have become increasingly important for firms' sustainability. Mandates for ESG information disclosure have been implemented in over 25 countries, including the EU, Australia, and China (Krueger et al., 2021). However, little attention has been paid to the drivers and mechanisms of ESG, which remain unclear. The existing literature has mainly focused on the consequences of ESG which shows mixed results and paid little attention to the drivers of ESG (Paolone et al., 2021). The majority of prior research suggests that ESG activities positively affect firms' financial performance (Nekhili et al., 2019). On the other hand, some researchers show a significant and negative relationship between ESG performance and a firm's financial performance (Duque-Grisales and Aguilera-Caracuel, 2021). To fill the research gap, this study attempts to identify 1) firms' internal and external factors that lead to ESG performance as drivers of ESG, and 2) firm performance as the consequences of ESG. The study found that environmental innovation activities, ESG committees, external audits, and ESG compensations related to environmental innovation could be drivers of ESG application and performance, leading to better firm performance. Moreover, the findings indicate that ESG performance positively affects firms' financial and non-financial performance. Understanding the adoption of ESG is crucial for firms since ESG requires a long-term perspective. This study contributes to the literature on ESG and firm sustainability and suggests new directions for managers to implement ESG in their business model. Especially, this study argues that taking a carrot-and-stick approach could lead to better ESG performance and firm performance. Therefore, managers might consider internal policies to encourage ESG that can lead to better firm performance.

The aspiration of entrepreneurs to extensively grow their firms has been found to make stronger contribution to economic growth than the entrepreneurship rate in general. Formal and informal institutions shape the business environments in which companies are operating. Thus, they affect entrepreneurs’ beliefs about firm growth. However, prior research gives little attention to the interaction effects of formal and informal institutions on entrepreneurial growth aspiration.

Social media has emerged as a prevalent tool for businesses in recent years through which brands actively engage in promotions. This development has resulted in several social media trends aimed at garnering increased consumer engagement on various social media platforms that brands utilize routinely. We investigate one such prevalent social media trend: brands sharing memes. Several popular brands, such as Netflix, regularly post memes on social media platforms. Therefore, it is important to study the brands’ use of memes and their resultant impact on consumer behavior.

The hospitality, tourism, and travel (HTT) industry has a significant environmental impact due to its water, energy, and waste production. One of the main challenges faced by the HTT industry is the reduction of the negative environmental impact of hotel businesses. Recent studies have shown that consumers are willing to pay a premium for green hotels that adopt environmentally friendly practices to minimize their impact on the environment. While interest in these practices has been increasing, not all consumers are familiar with actual benefits of green hotels. Therefore, it is necessary to employ strategies to increase consumers’ awareness and encourage positive pre-purchasing decisions when selecting a green hotel.

This study answers an important question for university social media advertising. Does processing fluency of the brand and brand identity (e.g., name, logo, symbol etc.) of the university affect the behavior intention of target customers for the university? The results show that name processing fluency (especially pronunciation), advertising processing fluency, brand awareness, brand value, and brand ranking significantly impact behavior intention. In addition, target audience’s individual social media behavior (e.g., general attitude toward the social media, frequency of social media use and involvement) explains the attitude toward the university advertising in social media.

As digital technology becomes more prevalent in today’s business environment and interest in digital trust rises, restaurants need to identify whether and how their mobile apps enhance the customer experience, and what features of the apps can strengthen customers’ attachment to them. However, few studies have examined the role of restaurant mobile apps as a catalyst for building customer loyalty. Considering restaurant mobile apps as a means to build a trustworthy relationship between customers and restaurants, this study develops and validates a research framework to measure digital trust between restaurants and customers through restaurant mobile apps. Specifically, due to the lack of measurement constructs for digital trust, a reliable and valid set of measurements that can explain digital trust in relation to restaurant mobile apps is developed and the effects of mobile apps’ digital trust on customers’ trust in a restaurant brand, overall experience, and their continued use intention are assessed.

Essential macleod program (EMP) was used to optimize the transmittance of the transparent conducting layers in an oxidemetal- oxide structure. For EMP simulation, the optical coefficient of the material was extracted using an ellipsometer. Following the simulation studies, oxide-metal-oxide samples were fabricated experimentally, and their optical and electrical properties were analyzed. Multilayer SiInZnO/Ag/Siinzno (S/A/S) structures were grown on glass substrates using radio frequency (RF) and direct current (DC) sputtering at room temperature. Due to the occurrence of destructive interference at the metal and oxide interface, the S/A/S structure exhibited excellent optical properties. As the thickness of the top and bottom oxide layers was increased, the transmittance spectrum was red-shifted due to partial wave interference at the Ag interface. Change in thickness of the top oxide layer had a greater effect on the transmittance than that of the bottom oxide layer. This was due to the difference in refractive index occurring at each interface. Change in Ag thickness shifted the absorption edge in the short wavelength region. Whereas electrical properties, such as sheet resistance and carrier concentration, were found to be dependent on thickness of the sandwiched metal layer. An excellent figure of merit of 63.20 ×10−3Ω−1 was obtained when the thickness of the Ag layer was 11 nm, and the top and bottom oxide layer thickness were 45 and 60 nm, respectively. These values suggest promising optoelectronic properties and are encouraging for future transparent electrode applications.

Single-walled carbon nanotube (SWNT) has gained significant interest as a transducer in various electrochemical sensing devices due to their unique structure, compatibility with biomolecules, and excellent electronic properties. As-prepared SWNTs are usually a mixture of semiconducting and metallic ones. Despite of the higher content of semiconducting components in mixed SWNTs, metallic properties are predominantly expressed due to the bundling issue of the SWNT during the fabrication process, limiting the applicability to bio-transistor application. Here, we present a multi-scale semiconducting electronic film of SWNTs as a transducing platform for electrochemical field-effect-transistor (eFET) suitable for the sensitive detection of subtle biological modulation. A genetically engineered filamentous M13 phage showing strong binding affinity toward SWNTs on its body surface was used as a biological material, allowing us to fabricate a large-scale transparent semiconducting nanocomposite. As the relative ratio of SWNT to M13 phage decreases, the on–off ratio of SWNT electronic film increases by 1200%. To show broad applicability, the multi-scale SWNT nanomesh-based eFET is applied for monitoring a variety of biological reactions in association with enzymes, aptamers, and even cyanobacteria. The biomimetic electronic material system with the capability of transducing biological responses at a large scale over a broad dynamic range holds excellent promise for biosensors, biofuel cells, and environment monitoring.

In this study, we investigate the opportunity of using waste tire char as a cathode material for lithium-ion primary batteries (LPBs). The char obtained by carbonizing waste tires was washed with acid and thermally fluorinated to produce CFX. The structural and chemical properties of the char and CFX were analyzed to evaluate the effect of thermal fluorination. The carbon structure of the char was increasingly converted to CFX structure as the fluorination temperature increased. In addition, the manufactured CFX- based LPBs were evaluated through electrochemical analysis. The discharge capacity of the CFX reached a maximum of 800 mAh/g, which is comparable to that of CFX- based LPBs manufactured from other carbon sources. On the basis of these results, the use of waste tire char-based CFX as a cathode material for LPBs is presented as a new opportunity in the field of waste tire recycling.

본 연구는 아시아의 국제관계가 변화하는 맥락에서 "아시아 나토"의 실 행 가능성과 잠재적 영향을 검토한다. 아시아 버전 나토의 가능성을 분 석하기 위해 세 가지 목표를 추구한다: (1) 나토의 성격을 조사하고 아시 아에서의 잠재적 적용을 검토한다, (2) 세력균형이론과 위협균형이론의 관점에서 나토의 과거 실패를 검토한다, (3) 정치와 군사적 도전을 고려 한 아시아 나토의 실행 가능성을 평가한다. 이 연구는 미국과 일본을 중 심으로 아시아 나토에 대한 관심이 증가한 지정학적 변화를 탐구한다. 현재 미중 균형과 위협 사이의 균형은 양자 및 삼자 동맹을 설정하는 데 이르렀지만 아시아 나토의 가능성은 여전히 쉽지 않다. 그러나 중국이 지역 패권 추구로 인한 압도적인 외부 위협을 초래하면, 아세안 국가들 은 집단 안보 체제에 가입할 수 있다. 본 논문은 특히 이러한 상황에서 한국이 직면할 수 있는 문제점에 대해서도 지적한다.

This study gathered basic information on the development of Jiu-Jitsu uniforms suitable for players in Korea. Detailed data were collected between December 20th and December 30th, 2022 on 21 selected brands sold in online shopping malls. For each, information was recorded on the production country, product type, price, colors, material, and sizing system. A total of 612 datasets were analyzed using frequency analysis, cross-tabulation, and Chi-square tests. Jiu-Jitsu uniforms were classified as either standard or limited edition. Limited edition uniforms were more expensive than regular uniforms. International brands had a higher price range than domestic brands. The most commonly used colors for Jiu-Jitsu uniforms were the regulation colors associated with the sport: white, black, and blue. Domestic brands were more likely to use non-regulation colors than international brands. The material used for the top half of the uniform was predominantly pearl weave, while the bottom half was usually ripstop. International brands used a more diverse range of materials than domestic brands. The Jiu-Jitsu uniform sizing system incorporated a range of sizes between A00 and A6. While sizing designations differed according to the established sizing systems of different countries, the sizes remained the same, as did the range of sizes available. Where size guides were provided, height and weight were used to help the customer determine the appropriate size. The dimensions of each size varied between brands. Overall, we found that international brands offer a more diverse range of Jiu-Jitsu uniform designs than domestic brands.

The Body Appreciation Scale-2 (BAS-2) measures the extent to which individuals feel, accept, and respond to their own bodies in a positive manner. Given the research need to explore positive body image and its associations with various sociocultural factors and related consequences among individuals with various cultural backgrounds, several studies have established the psychometric properties and factor structures of the BAS-2 in different languages and samples with different characteristics. The current study investigated the psychometric properties and measurement invariance of a Korean version of the BAS-2 in an older Korean adult population (599 older Korean adults with the average age of 70 years). Data were collected using both online and offline (paper-based) survey questionnaires. The results of exploratory factor analyses and confirmatory factor analysis evidenced the unidimensional factor structure and measurement invariance of the Korean BAS-2 among older Korean men and women, after dropping item 1. Scalar invariance was supported across gender, and men and women did not significantly differ in observed mean scores of the Korean BAS-2. The results also supported good convergent validity and criterion validity. Incremental validity was demonstrated by predicting self-esteem over and above measures of age, BMI, subjective financial and health status, body esteem, and ageism. High internal reliability and test-retest reliability over a 2-week period were confirmed. Overall, the results of this study support the reliable use of a Korean BAS-2 to measure positive body image among older Koreans after excluding item 1.