This research was conducted in order to examine the reverse effect of brand loyalty on the emotional attachment to the place-of-origin. Results indicate that consumers that are highly loyal to a brand tend to be more emotionally attached to the place-of-origin; the effect is mediated by affective place image. Affective place image also partially mediates the brand loyalty–place attachment relationship in cases when the brand is authentic in the place. Human beings tend to extend their affect towards one object based on another object related to the first one. Building on this notion researchers have been trying to understand two related concepts—a place, and a brand originating from that place. In this endeavor, one literature stream has been focusing on place-based branding from the perspective of international marketing, including work on country-of-origin (COO) or product-country image (Baldauf et al., 2009; Hong & Wyer Jr, 1989). Another stream focusing on place branding adapts traditional marketing theory to market a place (Kotler 2002), and focuses on destination image (Bramwell & Rawding, 1996; Lee & Lockshin, 2012; Qu, Kim & Im, 2011), and place attachment (Gross & Brown 2006). Notwithstanding the above, there is a dearth of research combining these two aforementioned streams. One of few exceptions is Lee and Lockshin (2014), who explored the reverse COO effect of product perceptions on destination image. However, they focused on consumers’ cognitive beliefs and, thus, the underlying mechanism of the relationship is yet to be examined. Hence, the current research aims to answer the following questions: can brand loyalty be leveraged to consumers’ relationship with the place-of-origin as a tourism destination? And, if so, what is the mechanism underlying the effect? We present a global survey with consumers of place-based wine brands as a means to understand whether consumers’ loyalty to a brand will influence their emotional attachment to the place where the wine brand origins. A moderated mediation model is proposed. Affective destination image mediates the positive effect of brand loyalty on place attachment, which is positively moderated by authenticity of the brand-place associations. The study contributes to the tourisms marketing field by identifying the emotional linkage between brand loyalty and place attachment. It serves as a starting point for further investigation of how company or product branding could benefit place marketing and branding theory. Affective components are suggested to play a vital role in the relationships between a place and a brand. It further enriches understanding of the role of brand authenticity. Place marketers need to understand the role of brand loyalty in the decision-making process of tourism consumption.

In the framework of luxury marketing, counterfeits have been constructed as a constant threat – an irritating presence and a hostile intruder (Bian & Mouthinho, 2008; Keller, 2009). However, there now exists a minor but growing body of literature that has found counterfeits as potentially non-threatening or even beneficial for luxury brands (e.g., Barnett, 2005; Romani, Gistri & Pace, 2012). Building on this emerging stream of evidence, the goal of this conceptual paper is to explore how counterfeits act as advertising for luxury brands and how luxury brands could benefit from this. To understand the communicative potential of counterfeits, we construct our argument around Veblen’s (1899/1994) foundational notion of how the conspicuous consumption of luxury revolves around the creation of new styles by/for the elite consumers and the efforts of the masses to emulate them. In doing so, we differentiate the effects based on whether they contribute to the emergence of new luxury goods targeted to elite consumers or the diffusion of luxury to the masses. The emergence of luxury stems from the desire of elite consumers to distinguish themselves from the masses through conspicuous consumption (Veblen, 1899/1994). Counterfeits contribute to this phenomenon by accelerating the snob effect (Leibenstein, 1950) as counterfeits destroy snob premium of goods and drives elite consumers to seek new ways to distinguish themselves (Barnett, 2005). Counterfeits also accelerate the fashion cycle that luxury companies depend on (see also Sproles, 1981). They do so by induced obsolescence that destroys the status value of product designs when they are copied and by anchoring trends to design features that accelerate their diffusion and subsequent replacement (Raustiala & Sprigman, 2006; 2009). Another key component of conspicuous consumption relates to the diffusion of luxury to the greater public (Veblen, 1899/1994). Therein counterfeits can generate aspiration effect when non-elite consumers imitate elite consumers by consuming counterfeits and in so doing generate brand awareness and exposure among other non-elite consumers (Barnett, 2005; Shultz & Saporito, 1996) at early stages of diffusion. During latter stages of diffusion counterfeits can generate bandwagon effect (Leibenstein, 1950) as they confer the desirability of certain luxury goods and brands over others (Barnett, 2005;Bekir, El Harbi & Grolleau, 2008). Finally, counterfeits can generate herding effect as they signal which to consumers which goods are desirable and appreciated or ‘trendy’ at a certain point in time (De Castro, Balkin & Shepherd 2008).

There has been a global growth of luxury business start-ups, which has accelerated especially since the late 1990s along with the upswing of the global luxury market. Start-ups in the high-end cultural and creative industries reflect the various new types of luxury from green or sustainable luxury and slow luxury to value luxury, and from digital and high-tech luxury to experience luxury. However, there exist only a few studies about luxury brand-building, the related area of luxury marketing success factors (Fionda and Moore, 2008) and the new research domain of luxury entrepreneurship (Fonrouge and Lipovetsky, 2013). Therefore, the objective of this paper is to identify critical success factors of luxury brand-building. In the high-end and generally in the lifestyle segment, the generation of a business model must go hand in hand with brand-building. Even more, setting-up a luxury or lifestyle business is hardly possible without emphasizing on brand-building. Consequently, we suggest combing business model generation with brand-building as this is naturally an interrelated process, especially in the high-end and creative industries. Based on the Business Model Canvass by Osterwalder and Pigneur (2014), we develop the Brand-Building Canvas and then use it as a framework to analyze the success factors of luxury brand-building. As success criteria of luxury marketing depend on a brand’s stage of development, we employ the concept of brand lifecycles to differentiate success factors. Due to its explanatory power for real-life organisational phenomena, our study relies on Grounded Theory, combined with a multiple case study methodology according to Fionda and Moore (2008). We analyzed ten luxury start-ups in different development stages and from various luxury industry segments and countries. The empirical database was obtained from multiple sources including also documentary material such as company presentations, brochures, homepages, and media articles. Moreover, expert interviews were conducted with representatives of the luxury start-ups and other relevant industry experts. Based on a content-analysis of the empirical database, we outline an overview of success factors of luxury brand-building, organized by brand lifecycle stages and the categories of the Brand-Building Canvas.

Roller-compacted concrete or RCC is a dry concrete that requires compaction in order to reach its final form. Its consistency is usually overlooked due to its inconsistency and lack of subjective nature. To work with this concrete, however, appropriate consistency is required for supporting the compacting machine and minimizing compaction energy. Due to transportation and compaction time, maintaining proper consistency within a period of time is also necessary. Vebe time, a represent parameter of dry concrete consistency, ranged from 30 to 75 seconds is considered appropriate for RCC in pavement application. The purpose of this study is to improve workability of this concrete which consisted of improving its consistency and maintaining it within the working time. It was confirmed that the workable time of a normal RCC is less than one hour. Moreover, it was found that Vebe time drops when water content increases and goes up when sand by aggregate ratio increases. Various admixtures were also employed in this study in order to improve the workability of this concrete. Poly Naphtalene Sulfonate superplasticizer, particularly, was found to be the most effective in term of lowering down Vebe time and maintaining it. With just 0.3% of this admixture, the working time of RCC can be extended up to four hours without affecting its compressive strength.

This paper examines critical issues in the current dispute between Lone Star and South Korea regarding Lone Star’s investment in the Korea Exchange Bank that has culminated in an investor-State dispute claim against Korea before an International Centre for Settlement of Investment Disputes arbitration panel. It further evaluates the merits and potential outcomes of each issue through careful analogy to preexisting international investor-State dispute awards, textual analysis of the bilateral tax and investment treaties between South Korea and Belgium, and publically available information regarding events during the course of Lone Star’s investments in Korea. In particular, it will address well-covered topics in international investment law such as nationality of corporations, fair and equitable treatment, and discriminatory treatment. It will also investigate burgeoning topics on breach of domestic law by third parties, breach of domestic law in the course of an investment, and the rights of an investor to raise tax-based investment claims.

Non-thermal techniques for microbial decontamination in foods are becoming more promising. This work aims to evaluate suitability and effectiveness of corona discharge plasma jet (CDPJ) for the inactivation of microbial contaminants of dried squid shreds. CDPJ was generated at 20 kV DC and at 58 kHz frequency. Upon the CDPJ treatment for 3 min of the shreds, bacterial contaminants namely aerobic, marine and Staphylococcus aureus were inactivated by 2.0, 1.6, and 0.9 log units, respectively. Also, a 0.9 log reduction of yeasts and molds contaminants was observed. The inactivation pattern fitted well to the pseudo-first-order model rather than first-order kinetic model. The CDPJ treatment did not exert statistically significant (P>0.05) changes in color characteristics and volatile basic nitrogen content of the shreds, as compared to untreated controls. In contrast, the moisture and thiobarbituric acid reactive substances levels were significantly (P<0.05) altered by the plasma exposure. However, the treatment exerted no significant (P>0.05) impact on the sensory characteristics of the shreds. The CDPJ was found effective for bio-decontamination of real-world samples of dried squid. This technology can readily be applied to commercial dried squid processing.

질산성질소는 자연계의 질소 순환과정에서 발생되며, 수중에서는 질산성질소가 무기이온인 질산염(NO3 - )의 형태로 존재한다. 질산성질소는 과도한 질소비료시비나 동물의 분뇨에 의해 오염된 지하수에 존재하며, 인체에 노출 시 암과 같은 질병 유발 가능성을 높인다. 본 연구에서는 흡착등온식 및 흡착속도식 모델을 이용하여 질산염 농도 및 시간에 따른 키토산 비드의 수중 질산염 흡착특성을 평가하였다. 질산염의 농도에 따른 흡착실험에서 Langmuir와 Freundlich 식을 이용하여 최대흡착량 및 흡착형태를 산출한 결과, 키토산 비드의 질산염 흡착형태는 Langmuir식에 가장 일치되 는 경향을 보였으며, 이때 키토산 비드의 질산염 최대흡착량은 14.83 mg 질산염/g 키토산비드이었다. 질산염의 시간에 따른 흡착실험에서 1차속도식 및 2차속도식을 이용하여 질산염의 흡착속도 및 확산형태를 평가한 결과, 키토산 비드 의 초기 흡착속도는 외부확산에 의한1차속도식 경향을 보였으며, 일정시간이 지난 후에는 내부확산에 의한 2차속도식 형태의 경향을 보였다. 본 연구에서 수행한 흡착 모델에 따른 수중질산염의 제거 연구는 키토산 비드의 흡착 형태 및 질산염 제거량을 수학적으로 예측하는데 도움이 된다.

The soybean aphid, Aphis glycines Matsumura, was introduced about a decade ago from Asia into North America where it has become a serious pest of soybeans. This invasive pest has rapidly spread throughout the midwestern United States and southern Canada since 2000. We examined 689 individuals obtained from 23 different collections in USA, Korea, China and Japan for testing eight microsatellite loci. To estimate the relative likelihood of alternative introduction scenarios of the soybean aphid, an approximate Bayesian computation (ABC) was performed for microsatellite data as implemented in DIYABC. The ABC analysis tested for three scenarios (B1, B2, and B3) hypothesizing an introduction from one of the Asian countries. In this analysis, scenario B1 obtained the highest posterior probability ranging from 0.90 to 0.91 with a 95% CI of 0.81-0.99 and 0.88-0.94, which assumes an introduction from Korea. The ABC analysis revealed that one hypothetical scenario, which assumes an introduction of the soybean aphid into USA from Korea, was very robustly suggested than the other two scenarios (from China or Japan).

The bird cherry-oat aphid Rhopalosiphum padi (Linnaeus) (Hemiptera: Aphididae) is a polyphagous species and worldwide distribution. We investigated the development periods and survivorship of R. padi nymph, and longevity and fecundity of R. padi adult. The study was conducted at six constant temperatures of 10.0, 15.0, 20.0, 25, 30.0, and 32.5°C, respectively. R. padi developed successfully from nymph to adult stage at all temperatures tested. Developmental rate of R. padi increased as temperature increased from 10.0 to 25.0°C and declined after then. The lower developmental threshold (LDT) and thermal constant (K) of R. padi nymph stage were estimated by linear regression. Higher temperature threshold (TH) and lower temperature threshold (TL) were calculated by two nonlinear functions. LDT and K of R. padi nymph stage were 5.61°C and 100.65DD. The temperature range of R. padi from TL to TH using empirical model (32.18) was wider than that from biophysiological model (27.08). Developmental completion of R. padi nymph stage was described using a two-parameter Weibull distribution model. The adult emergence frequency of R. padi over full range of constant temperatures was simulated using developmental rate functions and Weibull function. Daily egg production of R. padi in relation to adult age and temperature was estimated. Life table parameters were estimated by the jackknife method.

The purpose of this systematic review is to investigate the effects of tape application on improving body conditions. The search strategy for this review included a literature search by members of the International Kinematic Academy in 12 countries between January 2014 and February 2015 using PubMed, CINAHL, Cochrane, Google Scholar, websites and national journals. The search words included“Kinesiotape, Kinesio tape, kinesiotaping, elastic taping, taping, functional taping, myofascial taping, sensomotor taping”. The review included all articles, even those published in different languages. These searches resulted in 821 publications. There are several effects of tape application were revealed such as improving blood circulation, lymphatic circulation, body range of motion, activation of mechanoreceptor and joint stability, and decreasing pain. No one negative about the positive effects of taping, however the more effort is required to find evidence of effects of tape application.

소셜벤처는 창의성과 혁신성을 가지고 영업활동을 통한 수익을 기반으로 취약계층에게 사회서비스를 제공하거나 취약계층 대상의 일자리를 제공하는 등 국민의 삶의 질을 높이는 사회적 목적을 추구하는 진취적인 사회적기업 모델로서 사회적기업의 발전을 위한 그 원동력으로 작용될 가능성이 높다. 최근 창의적 비즈니스 아이디어로 사회문제를 해결하려는 소셜벤처와 같이 사회적기업에 대한 청년들 의 관심이 증가되고 소셜벤처와 관련되어 일자리가 확산되는 등 혁신적인 모델을 통한 사회적기업의 사 회적 역할과 기능이 확대될 것으로 기대되고 있는 추세이며, 사회적기업과 관련된 공공기관들에서도 이 같은 추세에 따라 각종 다양한 정책들을 제시하고 있는 실정이다. 이러한 흐름에 따라 본 연구에서는 혁 신적인 아이디어와 창의성을 가진 소셜벤처에 대한 체계적인 지원을 통하여 혁신적인 사회적기업 모델로진화하여 보다 진보된 사회서비스의 제공과 청년실업 해소에 기여할 수 있는 소셜벤처의 지원정책에 대 한 분석을 통해 소셜벤처의 특수성에 적합한 실천적인 전략을 제시하고자 하는데 연구의 목적을 두었다. 현재 진행되고 있는 소셜벤처 지원현황과 문제점에 대한 분석을 통하여 소셜벤처의 특수성에 적합한 소 셜벤처를 활성화하기 위한 정책적인 방향성에 대한 방안을 제시하였다.

The objective of this study was to investigate the immunomodulatory effects mixed with Weissella cibaria JW15 strain and black soybean (Glycine max (L.) Merr.). In this experiment, JW15 was cultured in De Man Rogosa and Sharpe (MRS) broth at 37% for 17 hr, and the cells were washed twice with sterile phosphate buffered saline (PBS) (pH 7.2). And black soybean was extracted by ethanol or hot boiling water. The immuno-modulatory effects of mixed JW15 and black soybean extract were investigated by measuring the production of nitric oxide (NO), nuclear factor κB (NF-κB) and cytokine (Interleukin-1β and Tumor necrosis factor-α) in RAW 264.7 macrophage cells or RAW blue cells. The 0.1 % ethanol and hot water extract of black soybean increased NO, NF-κB, and cytokine production in a concentration dependent manner. The NF-κB activation by JW15 mixed with 0.1 % hot water extract of black soybean (0.26 ± 0.02) was significantly higher than JW15 alone (0.20 ± 0.02). Also, combination of JW15 and 0.1% hot water extract of black soybean triggered IL-1β production of 110.19 ± 4.38 pg/mL, which was significantly greater than the JW15 alone (12.06 ± 7.58 pg/mL). The results of this study indicate that combination of Weissella cibaria JW15 and black soybean extract may have an ability to activate innate immune response synergistically. According to these results, the mixture of JW15 and black soybean extract could hold great promise for use in probiotics.

To minimize cultivation costs, prevent insect-pest infestation, and improve the production efficiency of thermophilic mushrooms, plant substrates obtainedfrom local areas in Cambodia were used for production of both spawn and mushrooms. In this experiment, different sawdusts different organic wastes and grain ingredients and analyzed for improvement of spawnproduction efficiency. Four thermophilic mushroom species, Pleurotus sajor-caju (oyster mushroom, Sambok), Ganoderma lucidum (deer horn shaped), Auricularia auricula (ear mushroom), and Lentinula edodes (shiitake), were used to identify efficient new substrates for spawn and mushroom production. Although the mycelia in the rubber tree sawdust medium showed a slightly slower growth rate (10.9 cm/15 days) than mycelia grown in grains (11.2 cm/15 days in rice seeds), rubber tree sawdust appeared to be an adequate replacement for grain spawn substrates. Th findings indicate that rubber tree sawdust, sugarcane bagasse, and acaciatree sawdust supplemented with rice bran and calcium carbonate could be new alternative the substrates for . Although sugarcane bagasse and rubber tree sawdust showed similarly high biological efficiencies (BE) of 60% and 60.8%, respectively, acacia tree sawdust exhibited relatively a low biological efficiency of 22.4%. However, it is expected that acacia sawdust has potential for the mushroom cultivation when supplemented with currently used sawdust substrates in Cambodia, because of its relatively low price. The price of the sawdust (20 kg sawdust= 6500 Riel or 1.6 USD) currently used was 6.5 times higher than the price of acacia sawdust (201000 Riel or 0.25 )USD). Therefore, utilization for acacia sawdust for mushroom cultivation could become feasible as it would reduce by producing costs of mushrooms in rural areas of Cambodia.

Cryopreservation affects osmotic tolerance and intracellular ion concentration through changes in expression levels of water and ion channels. Control of these changes is important for cell survival after cryopreservation. Relatively little is known about changes in K+ channel expression compared to water channel expression. This study was performed to investigate changes in TASK-2 channel (KCNK5: potassium channel, subfamily K, member 5), a member of two-pore domain K+ channel family, in cryopreserved mouse ovaries. Cryopreservation increased TASK-2 mRNA expression in mouse ovaries. In addition, TASK-2 protein expression was upregulated in vitrified and slowly frozen ovaries. TASK-2 protein was expressed in all area of granulosa cells that surround the oocyte within the follicle, except nucleus. Viability of cells overexpressed with TASK-2 was higher than that of vector-transfected cells. Our results found that TASK-2 expression was increased by cryopreservation and overexpression of TASK-2 decreased cryopreservation-induced cell death. These results suggest that TASK-2 upregulation might reduce cryodamage.

Toll-like receptor 7 (TLR7) is critical for the triggering of innate immune response by recognizing the conserved molecular patterns of single-stranded RNA (ssRNA) viruses and mediated antigenic adaptive immunity. To understand how TLR7 distinguish pathogen-derived molecular patterns from the host self, it is essential to be able to identify TLR7 receptor interaction interfaces, such as active sites or R848-agonist binding sites. The functional interfaces of TLR7 can serve as targets for structure-based drug design in studying the TLR7 receptor’s structure-function relationship. In contrast to mammalian TLR7, chicken TLR7 (chTLR7) is unknown for its important biological function. Therefore, it has been targeted to mediate contrasting evolutionary patterns of positive selection into non-synonymous SNPs across eleven species using TLR7 conservation patterns (evolutionary conserved and class-specific trace residues), where protein sequence differences to the TLR7 receptors of interest record mutation that have passed positive section across the species. In this study, we characterized the Lys609 residue on chTLR7-ECD homodimer interfaces to reflect the current tendency of evolving positive selection to be transfer into a stabilization direction of the R848-agonist/ chTLR7-ECDs complex under the phylogenetically variable position across species and we suggest a potential indicator for contrasting evolutionary patterns of both the species TLR-ECDs.