본 연구는 패션 산업현장에서 발생하는 실제 문제 해결을 위해 필요한 지식을 자기 주도적으로 학습하고, 이를 실제 상황에서 적용하여 협업을 통한 창의적인 문제 해결 능력을 습득할 수 있는 PBL 기반 디자이씽킹 을 활용한 패션디자인 수업모델을 제안하는 것을 목적으로 하고 있다. 연구 내용은 PBL과 디자인씽킹의 핵심 요소들을 융합한 DT-PBL 모델 을 적용한 수업을 설계하고 부마민주항쟁 기념상품개발이라는 실제적인 시나리오를 중심으로 문제해결안을 도출해가는 수업 과정을 운영하였다. 수업 운영 결과, 학습자는 자기 주도적 학습 활동을 진행하는 과정에서 소통과 협업 능력을 발휘하여 창의적인 문제해결안을 도출하는 역량이 향상되는 학습 성과를 확인할 수 있었다. 따라서, DT-PBL은 패션 관련 전공 PBL 교과목 수업 설계 시 디자인씽킹을 활용하여 패션산업 현장의 실무를 창의적이고 자기 주도적으로 문제해결안을 도출할 수 있는 효율 적인 패션디자인 수업모델과 수업사례로 활용될 수 있기를 기대한다.

The aim of this study was to analyze the design characteristics of Chinese fashion designer Feng Chen Wang and interpret their implicit meaning from a neo-deconstruction perspective. A review of domestic and foreign literature, outlined the development of deconstruction and neo-deconstruction, with neo-deconstruction’s aesthetic features termed ‘traditional fusion’, ‘positive playfulness’, ‘open communication’, and ‘multiple inclusiveness’. These features informed an analysis of Feng Chen Wang’s fashion design. Four key findings emerged. First, ‘traditional fusion’ combines traditional Chinese colors, items, handicrafts, and patterns with modern design to break down boundaries between past and modern, tradition and fashion. Second, ‘positive playfulness’ promotes creativity and fun, using bright colors, exaggerated accessories, and playing withthe composition of traditional clothes to create a positive atmosphere. Third, ‘open communication’ emphasizes design that combines practicality and creativity in response to consumer needs, incorporating the thoughts arising from individual experiences and interest in social phenomena. Fourth, ‘multiple inclusiveness’ breaks down boundaries of sexuality, hierarchy, and body shape, embracing various ideas of beauty and respecting uniqueness through design that are seen as available to all. Using a neo-deconstruction perspective, Feng Chen Wang provides novel product planning ideas for Chinese fashion brands and reflects the values and meaning of modern design pursued by contemporary Chinese designers.

This study was aimed at examining the characteristics of women’s blue denim on the basis of design elements to provide fundamental data for fashion majors and fashion designers. Seven design elements were selected from previous studies to compare them with the following characteristics of blue denim: color (washing, dyeing), ornamentation (trimming, detailing, painting, and printing), and form modification, tearing, and ripping). Data from 1,520 photographs of the 2019 S/S to the 2023–24 F/W collections were collected through overlapping checks. The data were then subjected to frequency analysis using the Statistical Package for the Social Sciences (version 26). The results are as follows: The most frequent design method used in producing the denim items in our sample was washing, followed by modification, tearing, and ripping and detailing. The greatest change in denim design occurred in 2023, and more design element changes were observed in the F/W season than in the S/S season. Washing was used four times or more frequently than dyeing, while detailing was employed approximately 2 times more often than trimming. With respect to form, the most common approach was modification, followed by tearing and ripping.

This study aims to merge Picasso’s expressive elements and deconstructive fashion’s formative traits, proposing an upcycle fashion design that fuses artistic and philosophical aspects. The analysis of Picasso’s Cubism identified qualities like liberating revolution, fluidity of vision, geometric reducibility, complex symbolism, and creative imitation. The analysis of Derrida’s deconstructionism revealed expressive traits: uncertainty, intertextuality, différance, and dis-de phenomenon. An upscale fashion design was developed based on six Picasso works featuring women. The design was created using the fashion design software CLO 3D and integrated clothing waste and scrap fabrics as materials.The results are as follows. First, upcycle fashion was viewed from a new perspective based on Picasso and Derrida’s values. This perspective suggested creating better ethical values by upholding environmental protection in novel ways that overcome limitations rather than destroy existing values indiscriminately. Second, upcycle fashion design methodologies were derived from various perspectives utilizing formative features of Picasso’s works and specific expressive features of deconstructed fashion. Third, the direction of mitigating waste and pollution from clothing production and transportation was revealed by making clothes in a virtual space using the CLO 3D program. This study contributed to obtaining various methods for developing upcycle fashion designs using own methods of Picasso and Derrida to diversify the approaches of upcycling, which is relatively stagnant in disassembling.

The study aimed to investigate the factors influencing genderless fashion preferences. The questionnaires were collected from men and women participants aged 20 to 49 living in Seoul City and Gyeonggi Province. Data analysis involved factor analysis, t-test, ANOVA, and regression analysis. The findings revealed that genderless fashion preference comprised four factors, namely individuality pursuit, deviation from norms, fashion pursuit, and social recognition pursuit. Self-esteem encompassed two factors positive self-esteem, and negative self-esteem. while sociocultural attitude toward appearance consisted internalization, and awareness. Second, positive self-esteem significantly influenced individuality pursuit and deviation from norms in genderless preference factors. Third, sociocultural attitude toward appearance had a significant effect on genderless fashion preference, with awareness particularly exerting a significant effect on individuality pursuit, fashion pursuit, and social recognition pursuit. Fourth, genderless fashion preferences exhibited differences based on gender role identity in factors such as individual pursuit, norm avoidance, and trend pursuit. Lastly, demographic characteristics such as age, education, occupation, and monthly income revealed significant differences in genderless fashion preferences. From the results of the study, it was found that consumers perceived individuality pursuit, fashion pursuit, and social recognition pursuit as important influencing factors of genderless fashion preferences. In addition, it is necessary to create an independent brand identity by developing various items to express consumers’ individuality, differentiated brand concepts from other brands, and store displays.

본 연구는 유럽연합(EU)의 환경문제와 섬유패션산업 현황을 바탕으로 스페인의 탄소배출 절감 노력과 인디텍스 그룹의 전략을 분석하였다. 특 히 인디텍스 그룹의 사례를 통해 섬유패션산업의 탄소배출 절감 전략의 효과성을 검토하며, 섬유패션산업이 어떻게 지속 가능한 방향으로 전환 될 수 있는지의 시사점을 제시하고자 한다. 특히 석유산업에 이어 두 번 째로 큰 환경 파괴원인으로 지목되는 패스트 패션의 탄소배출 문제를 조 명한다. 연간 전 세계에서 섬유패션산업은 탄소 배출량의 약 10%를 차 지하며, 이 수치는 모든 국제선 및 해상 운송의 배출량을 합친 것보다도 더 크다. 특히 패스트 패션의 생산과 유통 과정에서 발생하는 탄소배출 은 그 크기가 막대하여 지속가능성에 큰 위협을 미치고 있다. 즉, 패스트 패션의 탄소배출 문제를 해결하기 위한 전략적 접근 방식을 제시하며, 섬유패션산업의 지속가능성 향상을 위한 핵심 요소를 도출하고자 한다.

소비자의 감성과 다양한 섬유·패션 기술이 융합되는 하이테크 감성 섬유패션은 중요한 산업군이다. 섬유·패션 산 업의 환경 변화로 인해 감성과학 분야에서 학제간 협업을 통해 타 분야를 이해하고 아이디어를 교류함으로써 창의적 으로 실무에 적용할 수 있는 능력을 키우는 것이 중요하다. 학제간 연구와 협업을 통해 급변하는 미래사회에 필요한 창의적 융합형 지적 능력은 물론 타인과 공감하는 능력을 갖추어 4차 산업혁명 시대를 선도하는 인재를 양성하는 것이 필요하다. 이에 관련의 전문가 양성 방향을 수립하기 위하여 이를 모색하고자 기초 연구를 실시하였다. 국내외 감성섬유패션 산업의 현황과 교육 과정을 조사하였고 이를 바탕으로 융복합적으로 교육이 가능할 것으로 보이는 학 습내용을 구상해보았다. 섬유패션 감성과학 전문가를 양성하기 위한 방법으로 기초과정은 섬유·패션산업 분야의 감 성과학과 ICT 관련 내용 학습을 통해 기초지식을 습득하고, 심화로서는 감성을 바탕으로 한 PB방식의 아이디어 디자인의 도출부터 소비자 감성 분석 및 제품 개발까지의 과정을 스마트 키트 실습을 통해 체험할 수 있도록 하며, ICT 융합 제품 개발 과정에서 발생하는 지식재산권을 스타트업 및 신지식권으로 설정하는 다양한 방법들을 다루어 감성 섬유패션 기술에 대한 지식재산권을 확보하는 방안 내용을 제안하였다.

The online shopping market is expanding, with online shopping malls now subdivided into personal computer(PC) and mobile versions. Meanwhile, various efforts to promote online sales are being carried out in a bid to improve performance, and detailed research is required to inform such strategies. The purpose of this study was to classify online shopping mall types into PC fashion malls and mobile fashion malls with the aim of assessing sales promotion satisfaction and investigating the relationship between sales promotion satisfaction and consumers’ behavioral intentions. Data were collected by a survey firm in June 2023, and 248 copies of the data were used for analysis. SPSS 28.0 was used to process the data, and frequency analysis, factor analysis, reliability analysis, and regression analysis were performed. The satisfaction factors for various sales promotions used by PC and mobile fashion shopping malls were empirically subdivided in consideration of consumer perspectives, and potentially effective marketing strategies were presented. Differences were observed in the type of satisfaction with sales promotion between PC fashion shopping malls and mobile fashion shopping malls and in the effect of sales promotion satisfaction on behavioral intention. Based on the study’s findings, effective sales promotion strategies that can increase satisfaction and enhance behavioral intention may be developed and implemented through the use of various and different sales promotion strategies in PC and mobile fashion shopping malls.

The objective of this study was to explore the symbolism associated with phoenix patterns in China and the temporal aesthetic characteristics of these patterns found in Dunhuang Mogao Grottoes. The study involved collecting examples of clothing designs featuring phoenix patterns from China Fashion Week and the Vogue website, spanning from spring and summer of 2016 to fall and winter of 2022. After collecting and organizing these examples, representative cases were selected for analysis. The objective was to identify effective techniques for incorporating phoenix patterns within the context of Dunhuang Mogao Grottoes and provided insights for future clothing design and textile pattern design research. Phoenix patterns boasted a lengthy history and were laden with symbolic meaning. Early renditions of phoenix patterns found at Mogao Grottoes in Dunhuang were relatively simplistic in design, mainly employing elements like rhythm, coordination, balance and symmetry to convey a sense of nature and gravity. Over time, these patterns evolved under the influence of the prevailing cultural backdrop, employing repeated emphasis to portray notions of abundance and tenacity. Furthermore, regarding the use of phoenix patterns in clothing, there were four prevalent expression techniques: embroidery, beading, printing, and knitting. Traditional techniques like embroidery and beadwork often prioritized aesthetic features like coordination, emphasis, and symmetry, thereby showcasing the opulent characteristics of phoenix patterns. On the other hand, printing and knitting techniques used a single phoenix pattern or a modified version to simplify designs by emphasizing or repeating aesthetic characteristics while adhering to a modern artistic approach.

This study focused on how retail tech promotes differentiated customer experiences in offline fashion stores. The purpose of this study is to determine the effects of the characteristics of fashion retail tech stores on consumers’ flow and satisfaction. We surveyed Koreans aged 10 to 50 who had experienced offline fashion retail tech stores. The survey was conducted from April 28, 2023, to May 21, 2023. The total number of survey respondents was 200. The quantitative data collected through questionnaires was analyzed using SPSS 25.0. To reveal the effects of fashion retail tech store characteristics on consumer’s flow and satisfaction, frequency analysis, we conducted frequency analysis, factor analysis, reliability analysis, correlation analysis, and regression analysis. The results of this study, figured out that fashion retail tech store’s characteristics, including playfulness, efficiency, interaction, and information provision, have a significant impact on behavior flow, emotional flow, and satisfaction. As a result of analyzing the influence of consumers’ flow led to satisfaction, it was confirmed that emotional flow positively influenced satisfaction, but behavioral flow had no meaningful effect on satisfaction. The results of our study can be used to make a successful marketing strategy and can serve as foundational data for consumer research on retail-tech-applied offline fashion stores.

This research not only determined the preference of fashion brand distribution channels of active Korean and Chinese seniors who became major consumers in the fashion industry, but also analyzed the effect on these preferences and choices of distribution channels depending on personal consumption characteristics and differences between the two groups. Data was collected by a professional survey firm. SPSS 24.0 and AMOS 24.0 were used for empirical analysis, and frequency analysis, multiple response analysis, EFA, reliability analysis, CFA, SEM, and multiple-group comparison analysis were performed. As a result of multiple response analysis, the offline channel was revealed as the preferred fashion distribution channel for active Korean and Chinese seniors; the second most popular was the online channel. The results of multiple-group comparison analysis reveal differences between two groups in seeking emotional consumption via the offline channel; the effect was only evident for active Korean seniors. A difference in seeking emotional consumption via preference for online channel also existed, but only for active Chinese seniors. For these reasons, marketers targeting active Korean seniors will be effective to not only offer brand information by fashion display to let seniors understand the fashion brand, but also to have brand events to form positive emotions toward the fashion brand. Moreover, targeting active Chinese seniors will be necessary to transmit brand sensibility by utilizing metaverse marketing comprising various factors, so that consumers can enjoy the fashion brand.

The pataphysics implemented by digital technology differs from the form of objects in the real world and is used throughout the cultural industry. This study aims to analyze the expression method of pataphysics as applied to modern fashion and derive its impact on the fashion industry. The research analyzes fashion images, shows, films, displays, and e-commerce, since 2016, when pataphysics began to be used in the fashion domain. Pataphysics, created by Alfred Zaire, appeared as an overlapping phenomenon that reflects physical phenomena in the virtual world. The expression method of pataphysics applied to modern fashion was divided into an augmented reality method based on immersion and interaction, a virtual platform-oriented metaverse, and a virtual model expressing a processed self. The influence of pataphysics applied to modern fashion is as follows. In the field of design, pataphysics affects the development of contemplative designs for innovation and creativity. Second, digital technology can expand the role of fashion at the intersection of art and fashion that takes a novel perspective through pataphysics. Third, e-commerce positively affects efficient production and consumption through virtual and economic models. In conclusion, this study’s findings are expected to play a positive role in promoting creativity and innovation by introducing new perspectives and ideas into modern fashion through pataphysics.

To compete with the growth of fashion shopping platforms in the online fashion market, general shopping platforms have begun to expand their product categories to include fashion items. This research examines the characteristics that influence consumers’ trust in each of these platforms and their intention to reuse them. Applying the concept of platforms, this study also distinguishes between general shopping platforms and fashion shopping platforms and compares their characteristics. This study surveyed 788 consumers in their 20s and 30s with experience in using general shopping platforms or fashion shopping platforms (389 and 399 respondents, respectively). SPSS was used to conduct frequency analysis, factor analysis, and cross-tabulations, and AMOS was used to conduct confirmatory factor analyses and structural equation analyses. The results were as follows: platform reputation, shopping convenience, and interactivity all influenced consumer trust. For fashion shopping platforms, the product quality factor significantly improved consumer trust. However, for general shopping platforms, the product quality factor only influenced reuse intentions to reuse and did not contribute to improving trust. Platform reputation and information offering have influenced reuse intentions for both shopping platforms. Regardless of the type of shopping platform, platform reputation has influenced reuse intentions and consumer trust, and platform esthetics didn’t have affect consumer trust and consumers’ reuse intentions. Consumer trust influenced the intention to reuse on both platforms.

In this study, an empirical analysis was conducted on the use of Korean design elements in the Hanbokwave project in 2022 in order to identify the expressed fashion characteristics and define Korean style. A case study was conducted on 98 items of clothing representing 10 Hanbok designer brands, and an analysis card was developed and used that classifies the silhouette of each item in detail. The analysis showed that in addition to the traditional skirt and Jeogori, the four stages of simulakr’s image were prevalent in various fashion items such as shirts, blouses, jackets, crop tops, vests, dresses, and pants. In the composition of sleeves, many western clothing methods such as set-in-sleeve use and adjustment, hardcover buttons, and zippers were used to fuse the three-dimensional structure of western clothing and elements of traditional Hanbok to redefine it as postmodernism. It was recognized as a modern fashion, such as the trend of mixing and matching tops and bottoms, not a skirt and Jeogori set, by layering traditional clothes without hesitation or using them as a dress. As for the silhouette of the bottoms, the A-line showed a high frequency, and the prominent shape was identified as a traditional element widely used in modern Hanboks along with the element of wrinkles. This study is thought to be used as practical data for design development for the globalization of K-fashion in the future.

To analyze the status and needs of the small- and medium-sized garment manufacturing industry in Busan, this study comprised an online survey of companies and interviews with 14 representatives of the 98 companies. The results are as follows: Approximately 34.7% of the garment manufacturers were located in Geumjeong-gu, Busan. The most common type of work was the contracting factory type. Daily production output was between 100pcs and 300pcs. Production materials comprised 42.9% woven and 24.8% knitted fabrics. Main products were menswear, uniforms, womenswear, casual wear, sports and leisure wear, protective clothes, and children’s clothing. The main clients were uniform companies, main factories, wholesale markets, online shopping malls and promotion companies, exporters, and department stores. As a result of a survey on industrial needs with company representatives, their satisfaction with company employees was 57.2%, and the most important factor when hiring employees was job-related competencies, among which the ability to understand the sewing process was the most necessary. In terms of computer software literacy, illustrations and pattern CAD/CAM are required. They thought industry-university cooperation is crucial for advantage for advantage research and product development, as it allows for the sharing knowledge, resources, and especially human resources. The greatest administrative issue were human resources and funding.

This study conducted in-depth interviews with experts to implement Hanbok shows on metaverse, which can contribute to the succession and development of Hanbok design and to establish a platform that fits the reality of the Hanbok industry and consumers. In-depth interviews were conducted to collect opinions from experts, and the derived contents were divided and analyzed using an affinity diagram. Experts were positive about the use of the metaverse platform of the Hanbok show in terms of impact, accessibility, exposure, virtual fitting, issuance of NFTs, and promotion of Hanbok brands. As a result of verifying the validity of the four components of metaverse, experts highly evaluated the possibility of using Hanbok shows in the order of virtual reality, augmented reality, mirror world, and lifelogging. Visuality, influence, marketing efficiency in virtual reality, immersion in augmented reality, fantasy and artistic elements, expression, diversity, and abundant experiences were expected. The platform’s requirements emphasized realistic implementation equipment and technology, collaboration between Hanbok designers and producers, in addition to government support. Results of this study showed that appropriate target was analyzed to be in the 10–30s, and the appropriate price range was found to be able to sell at a discount of 40–80% compared to offline. This study provides useful implications for the service development of metaverse content, which will also be actively used in the Hanbok field, and can be used as basic data for reviving the Korean Hanbok industry and strengthening international competitiveness.

Controlling fashion waste throughout the entire product lifecycle is critical in a circular economy. This study explored the possibility of establishing a public recycling system for fashion waste. Since consumer interests and participation are essential, theoretical research, social-text analysis, and quantitative research were conducted to identify consumers’ perceptions of the public recycling of fashion waste and circular fashion. Data were collected via an online survey among women in their 20–30’s living in Korea, and 304 samples were used for data analysis. The results were as follows. First, consumers’ perceptions of recycling fashion waste were composed of recycling difficulty, the need for public recycling, and the need for EPR. Circular fashion perception comprised favor, environment protection, attractiveness, economics, quality and hygiene risks, and lack of diversity. Second, the reuse-recycle attitude and need for EPR affected the favor of all types of circular fashion products. Third, environmental concerns impacted attractiveness, and the favor significantly affected the purchase intention of all types of circular fashion products. In particular, quality and hygiene risk negatively affected the purchase intention of used-fashion products, while attractiveness positively impacted the purchase intention of upcycled-fashion products. The results implied that discussing the public recycling system of fashion waste and EPR policy is imperative. The results also showed the need to classify different types of circular fashion products, such as used, upcycled, and regenerated fashion items, to examine consumers’ perceptions. In addition, the recycling of the fashion waste scale developed in this study could be used for further research.

본 연구는 코로나19 팬데믹이 한국 소비자의 패션소비지출에 미친 영향을 파악하고자, 코로나19 전후 기간에 한국 가계의 패션소비지출의 변화를 살펴보고 세대와 소득수준에 따라 그 변화를 비교하였다. 연구문제의 검증을 위해 통 계청의 가계동향자료를 토대로 2018년부터 2021년까지 가구의 소득, 소비지출액, 소비지출 중 패션소비지출액을 추출 하였고, 추출된 자료로 소득대비 패션소비지출 비율, 지출대비 패션소비지출 비율이 계산되었다. 세대는 Z세대, M세 대, X세대, 베이비부머 세대, 사일런트 세대로 구분되었고, 소득수준은 가계소득 5분위를 기준으로 해당하는 소득분위 로 구분되었다. 연구 결과, 코로나19 이후 소득대비 패션소비지출 비율은 감소하였으며 소득분위에 따라 통계적으로 유의한 차이가 나타났다. 또한 가구의 지출대비 패션소비지출 비율은 코로나19 발생 이전과 이후 기간을 비교한 결과 유의한 차이가 있었으며, 세대에 따른 차이도 유의한 것으로 나타났다. 그러나 소득분위에 따른 차이는 없었다. 가구 총지출액 중 패션소비지출이 차지하는 비율은 패션소비가 차지하는 중요도를 의미하는 것으로, 코로나19 이후 소비영 역의 중요도가 변화하였음을 나타내며, 세대에 따른 중요도의 차이가 존재하였다. 본 연구의 결과는 팬데믹 상황과 같은 소비에 영향을 미치는 거시적 환경의 변화에 따라 향후 소비의 변화를 예측하는데 도움이 될 수 있을 것이다.

지능형 컴퓨팅의 등장으로 빅데이터를 활용한 패션 브랜드 의미 마이닝과 가치 홍보에 초점을 맞춘 새로운 연구 트렌드가 등장하였다. 본 연구의 목적은 인기 여성복 브랜드 5개를 대상으로 다양한 종류의 의류에 대한 소비자 감성 트렌드를 조사하는 것이다. 유니클로, 에이치스타일, 베로모다, 피스버드, 온리. 이를 위해 총 93,550건의 소비자 평가를 수집하고, 키스멧 감성 분석 엔진을 활용하여 의류 유형별 감성 극성도를 분석하였 다. 그 결과, 브랜드에 따라 감정 극성이 크게 다르다는 것을 알 수 있었으며, HSTYLE 후드티, ONLY 니트웨 어, 피스버드 순면, 유니클로 니트가 각각 소비자들에게 가장 강한 긍정적 감정을 불러일으켰다. 또한 이번 연 구에서는 각 브랜드에서 가장 인기 있는 의류 유형과 착용 효과를 밝혀 패션 기업이 효과적인 마케팅 전략을 수립하고 제품 제공을 강화하는 데 중요한 인사이트를 제공했다. 이러한 연구 결과를 바탕으로 게임 업계에서 는 감성 분석을 적용하여 다양한 게임 브랜드, 장르, 게임 플레이에 대한 플레이어의 감정 반응을 이해하고 게임 프로모션 전략과 제품 디자인 개발에 도움을 줄 수 있다. 전반적으로 이 연구 결과는 디자인 분야에서 빅데이터의 잠재력을 입증하고 업계에서 경쟁 우위를 확보하기 위해 빅데이터를 활용하는 것이 중요하다는 점을 강조할 수 있다.

This study analyzes traditional women’s Hu costumes of the Tang dynasty, and deploys a creative fashion design to converge contemporary and traditional styles. In this costume, women wear a robe with striped or plain patterns in the lower part of the pants, and it appears frequently in red and yellow colors. Depending on the sleeve, it is either a round collar or a turn down collar robe. In the Hu hat, the huntuomao and juanyanxumao were leather and mili and weimao were used to prevent the sand from flowing. This study uses the CLO 3D program with the “moment” theme based on the Hu costume for women to deploy 4 pairs of fashion design and to produce works for 2 pairs. The 3D virtual clothing program demonstrates important effects in design deployment and pattern arrangement through its efficiency and convenience of clothing production. The CLO 3D program was closely combined with the 2D design and the 3D affect, and it heightened the efficiency in saving the processing time and energy of the sample clothes. Through facilitating the 3D digital fashion design, the production may reduce time needed and contribute to an effective economy, and it may compare digital fashion design to actual products as well as illustrate the potential of digital fashion design.