코로나 펜데믹 이전부터 한국교회는 정체되거나 축소되고 있었고, 선교사의 신규 유입은 둔화되고 있다. 세계정세는 탈세계화를 선언하며 현재의 예측이 불가능하고 미래 생존을 담보하기 어려워졌다. 이런 내외적 어려움을 극복하기 위해 지속가능한 선교를 위한 조직문화 개선과 선교사 지원 업무를 강화하는 선교사 멤버 케어를 장기적인 관점에서 바라볼 필요가 생겼다. 다음 세대 준비, 인적자원 개발, 전문가 지원, 정보교류를 강화하기 위한 도전에 직면하였다. 4차 산업 혁명 혁신의 중심에 있는 디지털 트랜스포메이션을 선교와 접목하고, 네트워크를 활용한 클라우드 기반의 상용 시스템을 구축하여 적은 자원으로 보다 많은 서비스를 제공하며, 선교사 코칭과 성장을 돕고, 선교 협업을 이루는 선교 플랫폼 구축을 제안한다. 궁극적으로, 선교 플랫폼은 1세대 선교사의 경험을 축적하여 선교사들에게 보다 빠르고 편리한 서비스를 제공하며 한국교회의 선교적 교회를 돕는 도구가 될 수 있을 것이다.

본 논문에서는 철근콘크리트 골조를 주 대상으로 하여 설계 및 시공 전 과정에 대한 디지털전환 전략과 기술개발에 대하여 기술하 였다. 건설 현장의 BIM 도입과 디지털 전환이 기대만큼 활성화되지 않는 중요원인을, 모델링 솔루션을 이용한 설계모델 구축의 생산 성과 후속 프로세스에서 요구하는 필요충분한 정보를 제공하는 완성도에서 찾을 수 있다. 특히 방대한 양의 상세설계 모델 구축에 소 요되는 과도한 노력과 단순반복 작업 과정에서 발생할 수 있는 인적 오류에 의한 정확성 결여는 건축 프로젝트의 디지털 전환 실현을 위하여 해결되어야 할 기술적 장벽이다. 이러한 배경에서 본 연구에서는 철근콘크리트 골조 공사를 대상으로 디지털전환과 현장적용 을 목표로 이를 실현하기 위한 개념적 전략 수립과 기술개발 사례에 대하여 기술하였다. 이를 위하여 시공 단계에서 필요한 상세설계 정보를 포함하는 건물골조 상세설계 BIM 모델링 기술개발 결과를 제시하고, 특히 배근상세설계 등 반복성이 높은 상세설계 업무를 자동화하여 기본설계 2D CAD 도면에서 출발하여 3D BIM 모델을 구축하고 상세설계 BIM 모델을 생성한 후 이를 활용하기 위한 플 랫폼 구축까지의 프로세스를 완성하였다. 제시된 자동화기술과 현장관리 플랫폼에 의한 프로세스는 CAD 도면 기반의 전통적 건설 프로세스를 대체하기 위해 요구되는 업무 생산성과 기술적 정보 완성도를 확보한 것으로 평가되었다.

효율적인 산림관리와 경영이 이루어지기 위해서는 일정한 공간단위를 가지는 산림의 구획(Zoning)이 정의되어야 한다. 현재 국유림은 임･소반 기준으로, 공･사유림은 필지 단위를 기준으로 공간을 구획하여 활용하고 있다. 이러한 이원적인 공간구획체 계는 통일된 산림계획, 경영, 관리가 어려우며 장기적인 공간단위의 정보 구축과 생성, 관리에도 어려움을 끼칠 수 있다. 이에, 본 연구에서는 DEM(Digital Elevation Model) 기반으로 추출한 산줄기 유역을 소개하고 활용성 검토를 위해 현재 산림관리 단위인 임･소반도, 경영계획구, 산지/산림 관련 주제도와 중첩 분석을 수행하였다. 이를 통해 표준산림관리단위의 대안으로 제안한 각 규모별 산림유역 단위의 공간적 적합성을 검토하고 산림관리, 산림 디지털 공간자료 구축 및 관리 등의 분야에서 산줄기 내포 유역 기반 표준산림관리단위의 활용 방안을 제안하였다.

In recent years, the marketing literature has given considerable attention to the concept of online consumer misbehaviour. However, this increased interest has resulted in a significant accumulation of knowledge, leading to fragmentation and confusion in the field. This situation has serious implications for both researchers and practitioners, as it impedes the development of a coherent and unified understanding of the field. To address this issue, this paper presents a systematic review aimed at consolidating and organizing the available research on online consumer misbehaviour. The paper provides a conceptualization and operationalization of the concept of OCM. Additionally, the paper identifies and discusses the existing theories used in the field of OCM research.

In today's fast-evolving technological environment, the growth of mobile devices has provided businesses with additional knowledge on how to effectively communicate with their targeted audience. As big data generated by mobile users has become a valuable source for improving communication, users’ location data has provided an additional parameter to take into account while trying to enhance the effectiveness of digital marketing campaigns. This paper presents a comparative study of the location-based marketing field and tools. It provides an overview of different exploitation methods of location-based mobile services and data for effective digital marketing campaigns and guidelines for future research.

This research investigated how residential mobility affects consumers' trust in digital consumption environments (e.g., online shopping). Due to today's digitalization, consumers' trust in digital environments is treated as important. However, work has yet to be explored that the trust of digital environments can differ depending on residential mobility. This article highlights key findings from the relationship between residential mobility and trust in digital environments. Trust in digital environments may vary depending on residential mobility. As a result of the data analysis, the lower the residential mobility, the lower the trust in digital environments, while the higher the residential mobility, the higher the trust in digital environments.

Digital entrepreneurship refers to the pursuit of business opportunities based on the utilisation of digital media and other information and communication technologies. The use of digital technologies provides an avenue of unleashing female entrepreneurs from the hierarchical and practice of obedience in a high cultural context. In this sense, the potential of digital entrepreneurship in promoting female entrepreneurship can be examined in terms of entrepreneurship as emancipation. Our research contributes to the women entrepreneurship literature on the use of digital technologies in the context of a very hostile environment such as in the case of Yemeni civil war. A semi-structured interview format will be used to gather information on a common set of questions focusing on how digital technology enabled the entrepreneurial activities. The researchers will adopt a qualitative interpretive methodology. This approach focuses on the participants’ own reflections on their experiences.

The demand for knowledge transfer and experience sharing in terms of digital government and smart cities among partner countries has significantly increased. Digital government-related projects have been mainly proposed for the convenience of the system providers for the short-term or one-time instance without considering the mid-term to the long-term direction of digital government in partner countries. Due to this limitation, after the Knowledge Transfer projects are completed, the government partner countries that participated in the projects have examined the Knowledge Transfer projects and need to build improvement plans to promote the related project in efficient, effective, and sustainable ways with mid-term to long-term perspectives. This study focuses on the knowledge transfer projects in the digital government and smart cities that the Korean government and major public institutions carried out and analyses the status of digital knowledge transfer or official development assistance (ODA) projects from 2011 to 2020. In doing so, the study looked into establishing public sector systems such as digital government and smart cities and analysed the current status and research results of domestic and foreign studies related to assessment and diagnosis. Through this, major factors that determine the performance of digital government ODA were identified, and an analysis framework was derived for the analysis of existing cases of digital government knowledge transfer implementation.

The growing trend of companies using digital platforms for internationalization has raised the important issue of how companies on such platforms develop unique abilities, but few academic studies have focused on this field. This study develops a theoretical framework of the drivers and outcomes of multinational corporations’ organizational generativity on digital platforms. This study explores how companies effectively convert and integrate resources for generativity, and further improve firm performance during the process of internationalization. Our empirical results show that companies’ big data analytics capability, customer agility, platform openness, and network centrality have significant positive effects on organizational generativity. Furthermore, organizational generativity has a significant positive effect on firm performance. This study ultimately discusses theoretical and practical implications.

Crowdfunding – obtaining funding from a large pool of investors, where each one provides a relatively small amount of money, usually through the Internet – has become an innovative alternative channel for project funding. Historically, culture sector has stood at the forefront of adopting crowdfunding, with ArtistShare active from 2003 as a funding platform for music projects. Despite this, there is still lack of research dedicated to the role and impact of crowdfunding in the culture sector.

Today, the ability to engage customers is a key factor of brand competitiveness in global markets. Not surprising, marketers are scrambling to figure how to utilize social media and other digital platforms to motivate customer engagement (CE), defined as brand-focused behavioral manifestations, other than purchases, resulting from individual and group motivational drivers. In this study we adopt consumer investment in trademarks perspective, suggesting that consumers proactively use global brand’s signs to express themselves, affirm values, communicate, and experience pleasure in digital platforms. The brand owners deploy trademarks to protect the symbols, which can distinguish the goods or services of a brand owner from those of other enterprises. We hypothesize that by registering trademarked signs in the host markets, global brands may facilitate CE and achieve superior performance. We empirically test these proposition using data for 125 global brands and trademark finings these brands in the twenty largest economies. The results of model confirm expectations that both trademarking in the host markets and consistency in using protected signs positively affected brand’s market share. The study provides managerial, theoretical, and policy insights in context of global brand protection.

Consumer studies on millennials have focused on shopper behavioural differences with their old baby boomer generation. A significant distinction between these two groups have been their relationship and interaction with technology across all facets of life, including shopping. Millennials are generally regarded as early adopters of digital technology and its use in daily activities, hence their reference to digital natives. Compared to the baby boomers, who are late adopters and are called digital immigrants. Africa's millennials constitute at least 30% of Africa's population, making them a key attraction for marketers, yet their interests are often treated as a homogenous segment similar to global millennials from advanced economies.

Gastro-tourism extends beyond what to eat, but also the attractiveness and the environment. It encompasses a tourist experience journey starting from pre, during, until post-travel. Gastro tourism in the new normal engages with traditional vs novel value of experiences. This study aims to answer how Gen Z experiences gastro tourism and the impact of digital technologies using surveys on Tiktok Ads followed by an experiment with an immersive culinary adventure using 3D visual technology.

In the current study, we directly measure consumers’ physiological responses (i.e., brain waves via electroencephalogram [EEG]) to advertising stimuli (digital storyteller vs. human storyteller) to confirm the narrative transportation process of storytelling immersion.

Hallyu, as a cultural phenomenon affects not only openness for Korean culture, but also influence buying behaviour of fans. Hungarian society is also affected by K-pop and K-drama, therefore significance of K-pop related characteristics of digital space (such as fear of missing out, peer pressure and fandoms) were examined in this study. Authors developed a model how these elements are connected to purchase intension of Hungarian fans.

The focus of this paper was on the establishment of a service design model for digital fabrication. Service design processes and tools were used to identify problems of current digital fabrication systems. Augmented reality was deployed to substantiate two-dimensional information by combining it with digital fabrication equipment to enhance interactivity and engagement. The fuzzy Delphi method was used to consult the expert’s opinions to optimize the model for increasing overall system satisfaction. A two-dimensional quality questionnaire was designed to survey the participant’s opinions on the system’s satisfaction. The result indicated that the participants reacted positively to augmented reality and the service design model. The result of this paper was helpful for the exchange and diffusion of digital knowledge to strengthen people’s interaction with information. It can improve the efficiency of entire value chains, including product development, marketing and service, which is crucial to future innovative design and fabrication practice.

While social media marketing opens a variety of new windows for enlightening brand–customer relationships, a gritty puzzle is that brand recognition does not invariably echo with customers’ perceived value. This provokes the need to uncover the missing pieces in bridging the gap between brand recognition and customer perceived value. This research falls within the innovative new work in the marketing literature in positing co-creation as a crucial mediator in facilitating the impact of brand recognition on customers’ perceived value. Based on social identity theory, we also investigated how co-creation is moderated by virtual communication identification in influencing customers’ perceived value towards a brand. We conducted a survey via a sample of 386 current Gogoro customers. Gogoro is the biggest and most well-known Taiwanese producer of electric scooters. Our findings contribute to the extant marketing research by emphasizing that the key stimulus of increased customer perceived value towards a brand is active co-creation initiatives via virtual brand communities, and that the effects of co-creation are further strengthened when customers’ virtual communication identification is high.

The development and application of NFTs has gained great attentions. Especially, with the eyes on the potential of Metaverse and Web 3.0, NFTs are regarded as one of the foundational parts of the future internet. The main contribution of NFTs is the innovative solution for creating digital uniqueness through its property of non-fungibility. With this property, the ubiquity caused by replicable data on the current internet can be advanced with NFT-backed uniqueness, which can assist in certifying authenticity, authorship, and possessions of contents, products, and assets online. This has tremendous meaning for the luxury brand industry, which has been struggling with the ubiquity of the internet for years. The emergence of NFTs, however, represents hope and a potential mean to represent scarcity in a digital context. By the use of NFTs, luxury brands’ conservative digital marketing strategies and their ways of production design, marketing, consumer management could be fundamentally changed. This study aims to discuss the NFT marketing strategy from the perspective of luxury brands. Particularly, the study will investigate the desirability strategies in these luxury NFT cases. To do so, the study uses a socio-technical perspective to understand how luxury brands embody the desirability strategy through NFTs, by considering the technical factors of NFTs (i.e., design, issuance, and ecosystem functioning) and social factors of desirability (i.e., exclusivity, rarity, prestige, and creative leadership). The study explores applicable strategy of how to realize luxury desirability through NFT technics. As a result, this study investigates 39 luxury NFT cases from 2021 to 2022, including the NFTs launched by famous luxury brands such as Gucci, Louis Vuitton, Burberry, Dolce & Gabbana, and KARL LAGERFELD. The study showcases three within-case analyses to exhibit vivid examples of NFT innovations. Besides, the study generates a common framework by a complete cross-case analysis. The framework contains three domains and seven dimensions to guide further luxury NFT innovations and contributes to theory development in the field of NFT marketing and branding.

Today, customers have more authority thanks to digital tools, and extensive information access. Customers use technology to hold companies accountable and utilize consumer rights. Personal data and information can be generated, stored, and exchanged almost indefinitely through digital and the Internet. In particular, maintaining a digital environment requires facilitating collaboration and simplifying decision-making, and companies need structures and plan to facilitate faster, easier, and more efficient flows. This study focuses on the impact of Corporate Digital Responsibility-based ESG fashion brand activities on purchasing intentions, and we will present suggestions after identifying value congruence, brand trust, and attitude effects on CDR-based ESG fashion brand activities.

The wide application of digital media technology in fashion shows has become the epitome of the development and innovation of today's fashion industry, enabling designers to break through the constraints of time and space, changing the performance of today's fashion shows, and making them present unprecedented new features. With the development of information technology, the integration of emerging digital technology and the fashion industry is accelerating. So far, separate studies have been carried out in various academic fields on the combination of Metaverse and NFT, but the current status and nature of relevant research are still incomplete. Furthermore, the current research on virtual fashion shows and NFT in China's apparel industry is limited. The purpose of this study is to investigate the influence of digital fashion marketing stimulation on consumer brand attitudes using the stimulation-organ-response (SOR) framework model. By analyzing 77 cases of virtual fashion shows in China, this study obtained antecedent variables and designed a research model. An online sample of 300 Chinese Gen Z consumers was collected and analyzed using SPSS and FSQCA. This research hopes to provide valuable information for the sustainable development of China's fashion industry, and to help Chinese fashion brands confirm the future market development direction of Metaverse and NFT.