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        검색결과 2,006

        369.
        2020.11 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Dishwashing tools such as sponges, scourers, and dishcloths are known to harbor dense and diverse microbial communities, including pathogenic bacteria. In this study, the potential of corona discharge plasma jet (CDPJ) as a disinfectant was tested to improve the hygienic quality of dishwashing tools. For the simulation of microbial contamination, selective pathogenic bacteria (Escherichia coli O157:H7, Staphylococcus aureus, and Pseudomonas putida) were inoculated on selected dishwashing tools (dishcloth, sponge, and scourer) at concentrations of 6.55 to 8.77 log CFU/cm 2 . CDPJ generated at 20 kV voltage and 1.5A current was used for decontamination, whereas a sample-to-electrode distance of 25 mm was maintained during the treatment. Following CDPJ treatment for 5 min, the viable counts of E. coli O157:H7, S. aureus, and P. putida were reduced by 4.30-4.56, 3.71-4.78, and 3.50-3.83 log, respectively. The rates of inactivation were varied among the pathogens, decreasing in the order E. coli O157:H7 > S. aureus > P. putida. Among tested kinetic models, namely log-linear, log-linear with shoulder, and Weibull models, the log-linear with shoulder model was found to be the most suitable model to explain the CDPJ inactivation of the pathogens. In conclusion, CDPJ can be used as a potential sanitizing agent for dishwashing tools.
        4,000원
        371.
        2020.11 구독 인증기관 무료, 개인회원 유료
        The purpose of this paper is to provide a critical overview of the use of social marketing in Asia. A total of 17 countries were included in this paper. We demonstrate the development and trends of social marketing in Asia by highlighting prominent and effective cases. Our findings reveal that social marketing practice represents a wide spectrum of topics. However, public policy and education outweigh adoption of social marketing to address social issues. Several barriers influence adoption and effectiveness of social marketing. We highlight a few and recommend strategies to overcome them.
        4,000원
        373.
        2020.11 구독 인증기관 무료, 개인회원 유료
        This research aimed to investigate the impacting psychological factors for Vietnamese’s intention to stop littering. A quantitative method using self-reported online questionnaire was adopted to collect data from Vietnamese residents and Partial Least Squares Structural Equation Modelling (PLS-SEM) method was employed to examine the proposed relationships. The results indicate that higher connectedness to nature and lower perceived behavioral control are associated with higher intention to stop littering in Vietnam. Limitations of current study and future research directions are outlined.
        4,000원
        375.
        2020.11 구독 인증기관 무료, 개인회원 유료
        Based on the Anthropomorphism theory and the Computers Are Social Actors paradigm, this research adopts questionnaire method and explores the relationship between robot anthropomorphism, social presence, social cognition and consumer’ continued using intention. In addition, we select technology anxiety as the moderator to explore its boundary effect
        4,500원