In an era of increasingly high integration of information technology and social life, the media is undergoing intelligent transformation and upgrading to meet the various intelligent needs of users in the future. In the future, the media wants to further seek development. It is necessary to carry out a corresponding path transformation for the backbone of media talents and journalists, and to promote the progress and development of the entire journalism through the transformation of the path of talent training in colleges and universities. Firstly, this article briefly expounds the era and environmental background that digital media talents training must be transformed. Secondly, it discusses the necessity analysis of the transformation of digital media talents in colleges and universities. Again, try to explore the value of talent and its important role in the vision of intellectual media. Finally, from the "complex + differential" training mode, "theoretical + practical" training mode, "scientific research-oriented" training mode, "industry competition-oriented" training mode, "technical construction-oriented" training mode, "domestic + foreign comprehensive" training mode and other aspects put forward the countermeasures and suggestions for the transformation path of digital media talents training in Colleges and universities.

Today, with the merging of cultural industry and modern technology, Cultural and Creative Industries through a harmonious social environment, an advanced legal system, is formed a new economic form taking the creative as the core drive. Whether in China, South Korea or Japan, the Broadcast Content Industry in the classification of cultural and creative industries has the key position, thus increasing the international competitiveness of the Broadcast Content Industry has become important issues for the development of cultural and creative industries. In this paper, we take Broadcast Content Industry as an object of study, based on General Double Diamond model and the different characteristics of the Broadcast Content Industry in China, South Korea and Japan, established an in international competitiveness measure system to do a useful exploration for the development of Broadcast Content Industry in these three countries. By using the results fo the evaluation, an analysis is taken panoramically regarding the position of China’s Broadcast Content Industry in the world. Compare to South Korea and Japan, China still has a certain gap with South Korea and Japan in Factor Conditions, Demand Conditions and Related and Supporting Industries. In the future to increase the support of the Broadcast Content Industry, establish market liquidity management system, integrated computing network to improve circulation environment is necessary. Increase efforts to train excellent human resources and technical resources, encourage co-production and investment portfolio, improve the financial support is also required.

In this paper, we take Broadcast Content Industry as an object of study, based on Porter's diamond model and the different characteristics of the Broadcast Content Industry in China, South Korea and Japan, established an in international competitiveness measure system to do a useful exploration for the development of Broadcast Content Industry in these three countries. Compare to South Korea and Japan, China still has a certain gap with South Korea and Japan in Factor Conditions, Demand Conditions and Related and Supporting Industries. In the future to increase the support of the Broadcast Content Industry, establish market liquidity management system, integrated computing network to improve circulation environment is necessary. Increase efforts to train excellent human resources and technical resources, encourage co-production and investment portfolio, improve the financial support is also required. The overall development of these four conditions of South Korea and Japan is more balanced than China. Korea is just slightly week on Firm strategy / structure / rivalry and Japan is slightly week on the Demand. In the future, Korea and Japan through international cooperation with China to expand the size of the market; through combining their positive technical staff and excellent hardware of China to reduce costs and improve efficiency. And the same time could avoid the wasteful duplication of resources, enhance the level of resource endowment development, thereby making the three the countries have a good development.

Since the establishment of Broadcasting Property Rights Institutions (BPRI), it constantly changing at different periods. The term "property" is used in economics and law but less so in the media industry. Therefore, there is a certain amount of academic space left to be discussed. South Korea constantly strengthens their broadcasting technology development, sets up the Broadcasting Act and the corresponding system of property rights, so Korean BPRI are original and native providing the realistic case for study. It is necessary to investigate the path of Korean BPRI development. Based on current research, we analyze and classify the value concept behind the regulation rules of Korean BPRI. Also we use the Managerial Grid Model (1964) developed by Robert R. Blake and Jane Mouton to construct "efficiency" and "fairness" as the ultimate goal of the Korean value system of BPRI. Through this value system of BPRI, we track the value changing path of Korean BPRI. The analysis' results showed that value changing of the Korean BPRI began from the establishment of private KORCAD (Korea Office RCA Distributor) HLKZ-TV in the 1950s. At that time, Korea paid more attention to the pursuit of efficiency, while the pursuit of fairness was very low. Second, since Korean BPRI’ reform in the 1980s, KBS, MBC totally changed to public owned institutions. So Korea was very concerned about the pursuit of fairness, while reducing the attention to efficiency. Again, after SBS was established in 1990, Korea began to strengthen the pursuit of efficiency again, and still paid attention to fairness. Last, entering 2000 with the rapid development of science and technology, digital technology and the Internet has been widely applied to the entire media field. Integration of radio and television’s phenomenon has become more evident and "fairness" and "efficiency" was become the highest pursuit of the values goal. Through studying the process of change of Korean BPRI's value goal, the Korean value lines throughout the entire frame from left and right sides on my research. It includes fully pursuit of the efficiency period, fully pursuit of fairness period, as well as both two sides at same period. From the whole development perspective, Korean government has always been pursuit of fairness in the effort, the fairness was taken cared in each stage of economic development. In the whole frame of Korean BPRI, the fairness and efficiency is the eternal absolute value goal. However, at different periods the understanding of the fairness and efficiency focuses on different points. At a deeper perspective of analysis, actually this changing process is constantly adjusted by fairness and efficiency, and is the result of the interaction effect. To balance them is not only very important to South Korea but also for the work towards the future for many other countries. When these two objectives are achieved at a high degree of unity, they will produce positive and infinite effects on the economy, the national welfare and social welfare benefits will also be enormous.