This study evaluated how fresh pear cognition variables influences the purchase of primary and secondary products to promote pear consumption. The survey was performed online using 200 consumers who have consumed pears. Consumers’ cognition was classified into two groups, one that was more favorable toward fresh pears and one that was less favorable. The cognition toward pear significantly affected the attitude (p<0.001) and purchase intention (p<0.001) toward fresh pear. When consumers bought fresh pear, sweetness was most important among the selection attributes to both groups, and the most common reason why consumers liked the pear analyzed by check all that apply (CATA) was also sweet taste. However, the negative group did not prefer fresh pear because of taste and texture, so those qualities should be wellcontrolled. In addition, cognition toward primary products influenced liking and purchase intention of processed pear products, especially beverages (p<0.001), bakeries and sweets (p<0.05). Therefore, these types of secondary products should be developed based on consumers’ demands.

In this study response modification factors of rectangular reinforced concrete staggered wall system (SWS) structures were evaluated according to ATC-63. The adjusted collapse margin ratios of the model structures obtained from incremental dynamic analyses turned out to be larger than the specified limit states, which implies that the analysis model structures have enough safety margin for collapse against design level earthquakes. It also was concluded that the response modification factor, 6 used in the design of the model structures was valid.