As customer needs become diversified, there are many efforts to develop creative ideas on the products to satisfy the customer requirement. Also it is very important to classify the customer requirement to the product's quality. According to the previous study, the idea of the products by collecting opinions and brainstorming is mainly studied in new product development. To create the attractive quality for the product, Kano model has commonly been used. However, the brainstorming in the stage of create ideas has the problem of lower linkage between purpose and idea and lower quality of new idea. Therefore, the paper suggests a way to invent more creative ideas by comparing forced connection method to the brainstorming that is applied to the Kano model.

This paper reports generating creative ideas based on customer needs using Kano Model and Importance-Differentiation Matrix (I-D Matrix). Nowadays, every customer demands creative ideas on product innovations in order to be satisfied her needs. However, most existing methods are limited to get creative ideas that reflect customer needs. Any creative ideas that do not fully reflect customer needs are obviously more difficult to succeed in the market than those that reflect customer needs. This paper distinguishes each quality elements the customer needs in terms of Kano Model. And it presents the effective ways of generating creative ideas by I-D Matrix in order to overcome current uppermost limits.

Many companies desperately effort to find out more effective management method to survive in keen competition. Jack welch of past GE's CEO had said that an excellent result of today's GE management is thanks to Six sigma work. Many korean companies are introduced Six sigma method in their management since late 1993. Six sigma uses a set of strategies, statistics and methods to improve the processes we use to do everything from designing to manufacturing a product from marketing products and services to providing business information to our internal and external customers. The purpose of this study is to overcome these problems and to help make an important decision in establishing introduction strategy by abstracting the reasons and success factors and result indices which are important sources for introducing Six sigma management.

Six sigma has been evolved into three generations. The first generation focused on eliminating or reducing defects as Motorola originally developed and applied. The second generation focused on reducing costs and improving process efficiency as GE extended the first generation. The next generation of six sigma such as D2MAIC(Discovery, Define, Measure, Analyze, Improve, Control) and ICRA(Innovate, Configure, Realize, Attenuate) has been discussed since the beginning of the 21st century. Although the third generation of six sigma emphasizes value creation, but there are few specific tools for its implementation. In this thesis, some tools for finding opportunities for value creation are suggested. It is explained and discussed with examples how the tools can be applied.

The era of express train in Korea has come since April in 2004. The KTX(Korea Train Express) which has introduced the technology of TGV of France is regraded as good as the ICE of Germany or Shinkansen of Japanese in its hardware aspects. However there are still many things to be improved in its software aspects such as the quality of services, since the new express railway system is in the early beginning stage. To improve the quality of services, we should first measure and analyze the current level of the service quality. Using SERVQUAL model, the service level of KTX is measured and analyzed in this paper. Issues on how to improve the service quality are discussed based on the measurement and analysis.

Over ten years, 6sigma management is applied a lot in the part of indirect business as well as the manufacturing industry. But it has still been used restrictively the technique used on DMAIC that is a basic Roadmap of 6 sigma. This paper finds the improving skills that is used in the parts of manufacturing and indirect business and demonstrates their available scope with 6sigma projects. And this indicates which skills for improving are used valuable on each step of DMAIC with a systematic classification.

Kano model offers an effective way to understand customer requirements strategically Thus, the integration of Kano model and QFD can reflect customer requirements more effectively in designing new product. Most of previous studies on the integration have been focused customer attributes, but engineering characteristics are used at the final stage of new product design. It is proposed that how to classify engineering characteristics into Kano's elements and how to use the classified results in new product development process in this thesis. A case example is included to explain the proposed method.

Prior to Six Sigma, many companies had adopted a policy management method designed to manage business performances through the top-down deployment of management policies. This policy management method and the Six Sigma CTQ Flow Down will make a good combination when their merits are developed and systemized as the management innovation program which enables to set up innovation targets along with management targets in the stage of strategic planning and to participate all the personnel from top management down in achieving th targets. This paper will help the companies implementing Six Sigma improve their management constitutions and achieve better management performances through the integration of policy management and Six Sigma.

Many corporations are accepting various kinds of business reform techniques to be adapted and overcome in this e-Business period. Among these techniques, team-organization is selected most in person/organization field. The introduction of team-organization is more needed and spread, so many corporations actually constructed team-organization formation form. But the result has not been active. Therefore after team-organization is introduced to improve the performance evaluation of team management, the result of team management performance should be correctly measured to find out and settle the problems of team-organization. The purpose of this research presents the development of the model of team-management performance evaluation and the method of the proper measurement based on BSC.

Six sigma, contrary to TQM, offers the concrete process for accomplishing the management innovation. Nowadays it has become as a standard means. Many companies claim to stand for durable management and would like to get customers' satisfaction and more profit with total six sigma activities. Under the present conditions we propose how to maximize efficiency with six sigma application on transportation management that is an issue among many companies.

Over ten years, 6 sigma management is applied a lot in the part of indirect business as well as the manufacturing industry. But it has still been used restrictively the technique used on DMAIC that is a basic roadmap of 6 sigma. This paper finds the improving skills that is used in the parts of manufacturing and indirect business and demonstrates their available scope with 6 sigma projects. And this indicates which skills for improving are used valuable on each step of DMAIC with a systematic classification.