본 연구는 뷰티 숏폼 콘텐츠의 특성이 소비자의 행동에 미치는 영향에 대해 조사하였으며, 뷰티 숏폼 콘텐츠와 관련한 통계학적 연구를 통해 뷰티, 마케팅 분야에 학술적 기초자료를 제공함으로써 학문적 인 기여를 하고, 양질의 콘텐츠를 제작하고 효과적인 마케팅에 도움이 되게 하는데 연구의 목적이 있다. 미 용 소비자를 대상으로 한 온라인 설문조사로 회수된 총 405부의 유효 설문을 통계분석에 최종 사용하였다. 분석 결과 뷰티 숏폼 콘텐츠 특성이 높을수록 구매의도, 추천의도, 고객만족이 모두 높아지는 것으로 볼 수 있다. 따라서 뷰티 숏폼 콘텐츠 제작 시 소비자의 호감을 살만한 신뢰를 얻을 수 있는 내용으로 구성되며, 소비자와 소통이 원활하고, 사실적인 내용이 담긴 재미있는 영상을 제작하면 짧은 시간에 확산이 용이할 수 있으며, 소비자의 긍정적인 소비행동을 이끌어내어 매출 증진에 기여될 것으로 사료된다.

The goal of this study was to measure the indoor and outdoor fine and ultrafine particulate matter concentrations (PM10, PM1.0) of some houses in Yeosu and in S university in Asan from March to September 2018. PM10 concentration in indoor air in Yeosu area was 18.25 μg/m3, while for outdoor air it was 14.53 μg/m3. PM1.0 concentration in indoor air in the Asan area was 1.70 μg/m3, while for outdoor air it was 1.76 μg/m3, showing a similar trend. Heavy metal concentrations in the Yeosu region were the highest, at Mn 2.81 μg/m3, Cr 1.30 μg/ m3, and Ni 1.11 μg/m3 indoors. Outside, similar concentrations were found, at Cr 3.44 μg/m3, Mn, 2.60 μg/m3, and Ni 1.71 μg/m3. Our analysis of indoor and outdoor PM concentrations in the Asan region, which was carried out using the MOUDI (Micro-orifice Uniform Deposit Impactor) technique, found that PM concentration is related to each particle size concentration, as the concentration of 18 μm and 18-10 μm inside tends to increase by 3.2- 1.8 μm and 0.56-0.32 μm.

In this study, 38 residents of the Jeonnam areas in Korea were assessed for their level of exposure to VOCs. The aim was to understand the difference in levels of indoor, outdoor, and personal exposure to VOCs (benzene, toluene, ethylbenzene) and a health effect assessment was conducted to determine whether there was any fatal cause from carcinogenic or non-carcinogenic elements from case and control group. Personal exposure to benzene showed a higher distribution than indoor and outdoor concentrations, and it was found that the average concentration of the case group was higher than that of the control group in all indoor, outdoor, and personal exposures. With regard to benzene, in the CTE, RME, and Monte-Carlo analysis, all subjects in the case group were seen to exceed the lifetime cancer risk of 10−6 defined by the US EPA and in the RME analysis the control group subjects were also seen to exceed the lifetime cancer risk of 10−6 defined by the US EPA. In the case of toluene, ethylbenzene on the CTE, RME, and Monte-Carlo analysis, the non-carcinogenic standard of 1 was not exceeded.