Numbers of successful companies in the world develop The core values of action in order to produce effective human resource management and organization culture. Core values are belief, and values that are shared by all members to maintain organization. Also, The core values function as to inspire motivation and decision making for organization's identity and assist to settle their own unique culture. Therefore, this study is to figure out the effect of core values to the members of organization and management performance from small and medium company that is comparatively less focused to settle their own core values.

The importance of Human Resource Management is big issue in business management recently. However, employ's job satisfaction is appeared as low. In this study, surveys were conducted among those long-term employs. The importance of job satisfaction is prioritized by AHP analysis based on results of survey to compare to the results of previously studied research. And this study will contribute to improvement of job satisfaction by comparing the facts in two different groups of occupation.