We study the necessity of UN Asia headquarters in this article based on the case factual evidence from Korean history incorporating late 19C to current. We organize our arguments from two perspectives that are 1) Nation founding philosophy and 3) Business and Economics. In this article we attempt to find supportive evidence that why the home of the UN Asia headquarter should be located in the Korea peninsular. This paper is a written statement for the presentation of 2022 International Summer School Proceedings of World Peace Bulteok Meeting.

As the branding process is intertwined with already existing culturally conditioned conceptions, fundamental cultural processes in a society might affect the attraction of a specific brand. This means that trends of ethical or political fashions influence the popularity of brands and how they are recognized. In his seminal book Brand Society, Martin Kornberger argues that “brands have brought about a new way of living a life: the ubiquitous, pervasive yet little analyzed notion of lifestyle encapsulates brands’ power to quite literally stylize life”. He points to three influential elements—he calls them a troika—provides a basis for this analysis. These are Politics, Ethics and Aesthetics. (Kornberger, 2010) I will here propose a fourth, namely stories, tales, and that which lies behind these, modes of understanding, you might even want to call it a sentiment. I hope to show that such stories (sentiments) take on the form of ideas and thus can have profound political implications, if not to say that they have ideological origins and in this way far-reaching consequences, the effects on brands and the use of attire coupled to them just being one. This fourth element I prefer to call simply Sentiment, even though feeling would probably be just as appropriate or even Thought-trends. Ideology could be another possible term, but this is really an outcome rather than a good term in and of itself for what I intend to show. Yet another possibility would be to use the term Myth, then of course with reference to Barthes myth-concept. (Barthes, 1997) His concept has to do with self-descriptions, mainly focusing on national sentiments and self-understandings of what it might mean to be for instance French or British, Barthes exemplifies by referring to concrete manifestations such as the Eiffel Tower or Five o’clock tea, answers to questions like ’Who are we?’ or ‘How do people like us live?’. These are national myths based on some sort of ethnical factor, living-space if you will. This is however not what I’m focusing on, rather under-currents to thinking of another sort. So I’ll just stick with Sentiments for the time being To show this, I will take help of a specific case and in so doing focus on its position in the late 60-ties and early 70-ties. The case accordingly focuses on how the brand Fjällräven has been acknowledged as having varying political, ethical and fashionable positioning over decades. The case is compared to another related brand within the outdoor equipment-slash-fashion industry, Haglöfs. Possibly a lesser known brand and this have its explanations as will be seen. One aspect of this sentiment is stories; if the sentiment manifests itself as a kind of self-understanding in terms of self-stories, tales of oneself and of one’s history, then stories is a facet of the sentiment. The term stories might imply storytelling, a term lately frequently used to denote a marketing tool within something in practical marketing coined content marketing. By this one might mean marketing that is not primarily targeted at conveying a simple message pertaining to a customer need or want, rather at building trustworthiness in an attempt to relate to customers sense of belonging or search for ideas and suggestions—the helpful company with a legitimate history and position in society. Storytelling has been the subject of many books, both textbooks and consultancy literature, Brown, (2004), Mossberg & Nissen Johansen (2006), Thier (2006), to name but a few. Content marketing is not that novel an idea as Pulizzi (2012) contends, it has been around for for hundreds of years. His exampel is John Deere and the compay’s strive to educate its customers in how to use equipment. Another example would be Jell-O and their recipies in the early 20th century. Another aspect of storytelling might be the so called corporate narrative, this phenomenon has been analyzed by many, Barbara Czarniawska (1997, 2005, 2009) to name but one. She even makes an interesting connection between corporate storytelling and novels, as well as referring storytelling to leadership. In this sence stories and storytelling is not just marketing, it is also part of an organizations inner workings, as leadership and the (possibly co-) creation of a shared identity; it is stories of the self and stories that would contextualize and explain the position of the self, thus pertaining to sentimets, also of course to explain and rationalize the actions taken within the actual context that is described by these stories, hence they are can be seen as manifestations of a mental selfportrait. The idea of realization of actions motivated by and pertaining to stories and storytelling in organization and marketing has also been analyzed by Rehnberg (2014) from a linguistic viewpoint, using Fjällräven as an exampel for the analysis. She of course has a much greater scope for her analysis than just actions, but it is one of her vital points. Stories in her sense can be of two kinds, Strategic stories and Common stories, the difference being that Strategic stories are stories that are created by a commercial actor. She talks of stories as chains of text, texts that are stories can be consecutively constructed, an obvious example being blogg texts. These texts develop a story, further Rehnberg points out that they in themselves are inscribed in stories: stories contextualize stories so to speak. These contextualizing stories she calls meta-stories, stories that remain weak in their explicitness, yet strong in their impact. Invisible in details yet most visible in society, both as self-understanding of what’s importante and as self-descriptions of the social, even models for explanations. One might come to think about Lyotard and his pivotal work La Condition Postmodern. Lyotards critizises the idea of mega-stories and talks about small, maybe even local, stories. (Lyotard, 1984) A Lyotardian mega-story is one that pertains to the whole society, in a sense claims to explain everything in society, a story that tells a bout developlemnt and societal focus and strive; it explains our moment in history and what we are as a society. Lyotard maintains that these stories more or less has outlived themselves. This is what he calls the postmodern condition. Knowledge then has to be construed in other terms than in something under the umbrellla of such a mega-story, somewhat holistic, i.e. understod in terms of a whole system rather than as disconected units or propositions. His critique can be said to be directed towards ideas that has come to be expressed by people such as the 19th century philosophers and pedagogue Herbert Spencer (1820-1903) and, the better known, John Dewey (1859-1952), and possibly also, at least in an idirect way, the italian philosopher Gianbatista Vico (1668-1744). But in the course of progression of this text, I hope it will be clear that the ideas of these three very influencial, or semi-influencial, philosophers, are not totally consistant with each other even though they share some similarities on some level. And of course, that at the point where they share simlarities, they also help to explain the case of Fjällräven. The American pragmatist John Dewey is one of the heavily influential philosophers during the 19th and 20th centuries. He can be said to represent a very dominant strain of thought that has its roots in 18th century enlightenment. One early forerunner within the field of pedagogy is the now since long forgotten Herbert Spencer. The strain of thought these philosophers represent can be coined progressivist. The idea within this thought model is that improvement is possible through knowledge, a kind of optimism when it comes to society and human effort to improve its living conditions, and being in the world. But knowledge should and must be rooted in empirical observations. In this way, the study of scripture would not lead to knowledge, at least not of the world in which we live. A boy or a girl (depending if you follow Dewey or Spencer) reaches knowledge of the empirical world when confronted with it. The world poses the problems, and the boy or girl looks for solutions to these problems. The problems occur when ambitions to do things are limited in some way, the problem is to overcome these limitations, in this way the solutions have a two-pronged grounding: in part in the empirical, in part in the personal. It is driven by personally experienced limitations, and by empirical observations. The same is true of science, Dewey maintains, and in this way all knowledge-seeking activities. The ideal is the tailor, the cabinetmaker and the shoemaker: the craftsman, in short. Knowledge is within the world and about the world. The outcome of knowledge is better a living-in-the-world and a better life for the living people, thus knowledge is part of the improvement of life for human beings, for society as a whole, if you will. This progressivist mentality is linked to society and everything in it and thus to brands that accordingly resonates the progressivist sentiments and hopes so that the brand of Fjällräven can be said to be an example of progression in this progressivist tradition. I’ll come back to this later, and show how this is possible. I have earlier mentioned Giambattista Vico (1664-1744), an Italian philosopher and educator. Contrary to Dewey and Spencer, he describes the development of society in terms of stories resonating in society. Now, one might say that this is just what the progressivist sentiment is, a story, a tale if you will, of progression and improvement. This sentiment has very much been the guide of political judgement (an apparent example is Swedish Government Official Reports, this manner of preparing decisions is not uncommon elsewhere either, as far as I know) and pedagogy, where students are urged to find out for themselves, ideas of individualized learning, problem based learning (PBL) and more. The idea at the core of these methodologies are in all cases that student’s lust for learning and problem solving is vital for learning. Problem solving and invention is hailed, whilst repetitious repeating of authoritative commandments is unsolicited; progression is also a questioning of authorities, sometimes anyway. So if the progressivist sentiment is a story told, or rather untold but communicated throughout society, it still drives action and strategic choices, and it still is what it is not supposed to be. It is in effect a Lyotardian mega-story, and also a Rehnbergian. Gianbatista Vico argues that a society develops its understanding of itself and its mentality in terms of story about itself in three phases, the divine, the heroic and the human. The three phases are characterized by three different approaches to knowledge and truth. The first rather primitive phase, Divine, is characterized by an equation of empirical phenomenon with divine phenomenon. Comprehension is driven by Poetry, Phantasy and Metaphysics, and so builds the basis for construing the world. The metaphor is characterizing this stage, in that the world is described in divine terms that they themselves represent rather than present, it is what it is not. The second phase according to Vico is the Heroic. It is described as idealization, institutions are feudal, the central figure of speech is the metonym that one stands for all, the king for the county. Society will be embodied by class difference. The third stage Vico calls the Human phase. Irony and rationalism are characterizing factors, democracy and general laws, too. The phases can appear a trifle optimistic if they are seen as consecutive, which is what I think Vico suggests. The important idea that I want to hold on to here is not the phases progressiveness taken as a whole, rather what they contain by themselves. Vico's thesis is that truth exists as a consequence of forms of understanding, in the text, in the sentiments condensed into stories and understandings resonating within society. This idea I want to use to explain why the progressivist sentiments can be said to resonate by and with a brand as a token re-presentative re-verbarating, i.e. re-stating, the story resonating in a society: a story or rational knowledge-seeking in order to enhance welfare and ease endeavors, solve problems we encounter and make life a smoother and more efficient ride. With reference to Umberto Eco, Martin Kornberger points out that an author seldom, if ever, has any control over the interpretations of their work. This idea has also been put forward by Paul Ricoeur. This means that the talk, the communicated ideas, the re-verberation if you will, has a greater impact on the meaning of a work than the work itself, the work itself being one of the factors influencing the meaning creating process but not the only. The meaning creating process thus becomes an ever ongoing socially contingent process rather than a stable, once and for all, established fact. Transferred to the field of brands, as Kornberger does, the idea is that brands resonate in society, and they resonate ideas that people have, individuals and collectives. Marcel Danesi voices a similar idea when he affirms that advertising that is in some sense or another successful always resonates with something outside of the brand meaning itself. (Danesi, 2008) An intertextual connection to societal factors. If this is true, then brands resonate not just in an individual sense with individual co-creators, but also in a collective sense with ideas rather than individuals, individuals being the carriers, vehicles if you will, of meaning that co-create meaning but the long term intertextual factors needs to be taken into account. If this is so, then Fjällräven would be a case in point and, further, intertextuality does not need to be communicated explicitly, it is still present, like progressivism is present and thus would influence the meaning construct of a brand, and consequently its sense of significance, value, for want of a better word. The progressivist sentiment becomes an actor in itself that is involved in the co-authoring of brand meaning. Let me now turn to Fjällräven. Fjällräven first saw daylight in 1960. It was commenced by Åke Nordin as a cellar company sewing outdoor equipment of his own design, selling it locally. In less than ten years he had built a company that produced all sorts of equipment, although his original product were rucksacks. These rucksacks had for the time a novel design in the sense that this design was first offered in a commercial situation by Fjällräven. Åke Nordin had built his own carrying-frames and sewn his own sacks to go with the frame himself. The design with frames that one can lash one’s carrying-load onto was of course not new, what was new was Fjällräven’s applications and commercialization of the concept. At the time another outdoor-equipment supplier was very well established on the Swedish market, Haglöfs. In 1914 the entrepreneur Wiktor Haglöf started the self-named business. He began his business in a very similar way to Åke Nordin, by selling rucksack of his own make, primarily to local farmers and loggers. The Haglöf business grew as his rucksacks were perceived as modern and would meet high demands on quality in the wear and tear of the logger’s and farmer’s hard work. The rucksacks of the Haglöf make were even chosen by the Swedish army and used well into the 70-ties. The Haglöf rucksacks were robust and heavy. One voiced from the time—early 70-ties—stated that if you wanted a rucksack to last forever, then you should choose a Haglöfs. But if you wanted something sleek, slender and light-weight, then Fjällräven would be the preferred the choice. The thing that is voiced here is significant in more than one way, I think. First, a quality argument is not always sustainable. Second, what is perceived as ‘the best’ is not always obvious. Third, success breeds success in a very specific fashion. What is put forward is the choice between a quality condition and something else, what this something else is, is not exactly clear, more of a feeling than something apparent and markedly substantial in a tangible respect. Except maybe for the weight-factor, which can be interpreted in quite another direction, light-weight meaning fragile, even delicate. In fact, the voice hinted in that direction by supplementing the assessment by saying that if one would venture to drop the Haglöfs rucksack from way up high onto a hard surface it would sustain the fall and still be in a usable state. It was thus maintained that that would not be the case with a rucksack of a Fjällräven make. So one might think that any rational ourdoorer (hiker or backpacker) would pick the rucksack with the most likelihood to sustain harsh conditions as the Swedish army in those days did, but that is not so, not in all cases anyway, since the Fjällräven rucksack with its concept of a frame onto which the actual sacks were fastened. The concept was, at least for some, obviously more important than durability. But another explanation is possible to, as I see it, and that explanation has to do with fashion: it was more fashionable for some people to carry your things in a Fjällräven rucksack than in a Haglöfs. If this is true then this fashionablity needs explaining, and it is precisely here that the tell-tale stories plays vital role. During the 19th and 20th centuries a strong undercurrent was the progressivist sentiment: progress, strive for discoveries, inventions, the future is the important age—past is bygones—political inventions to better society, social inventions to better life, inventions in the field of technology, interventions to improve individuals as well as collectives (“A future to believe in”, a phrase presently used by one of the contenders to the presidency of the United States of America, the leftist candidate). Fjällräven presented such an invention that intervened in the life of backpackers as well as outdoorers, the hikers of the time. The invention was the fashionable, the progressive—the political if you will—that bettered life. This progressiveness was the social wave that Fjällräven could surf on and it became the wave of success for Fjällräven that the firm still seems to surf on. Haglöfs was left behand, and possibly still is. The invention was not first and foremost a technological invention as an instance in the tale of progress; a social re-verberation to allude to the Danesian concept of synergy. Following Danesi, a valid story is a story that has the ability to attract sentiment, a story that will inscribe and make sense in terms of a synergetic effect. If the undercurrent is progressivism and that sentiment rationalizes Fjällräven and their offering to users of rucksacks in terms of a story of progression, then that would account for the position Fjällräven got, and, at least to a degree, still retain.

Prior research in the U.S. documents the interaction between societal changes, money meanings, and family dynamics in the U.S. (Commuri & Gentry, 2005; Rose & Orr, 2007) and India (Merchant, Rose, & Gour, 2015). The present study extends this line of inquiry by examining and contrasting the money attitudes of couples, money meanings, and dynamics of money management within families of two horizontal collectivist nations (Triandis & Gelfand, 1998): India and South Korea. Twelve and six married couples were interviewed in India and Korea respectively. Both nations are horizontal collectivist nations that place a high value on the perceptions and respect of others. Thus, respondents from both nations emphasize the importance of consuming to convey status and keeping up with their neighbors. Indians frequently discuss religious and mythological texts related to money, doing one’s duty, and prosperity’s fickle nature. In contrast, Koreans are less apt to explicitly discuss religious and mythological texts. They appear to be somewhat more present oriented regarding their attitudes toward money and spending. Findings reveal that Koreans focus on security, respect money’s positive utility and necessity, and greed’s potential pitfalls. Koreans seem less concerned about on saving and focus more on enjoying life. Indians link saving to dharma (doing their duty) and supporting their children. Koreans also place a high value on family and supporting their children, but they appear less concerned about the success of future generations than Indians. These differences appear consistent with cultural values and reflect differences in economic development. For example, the homemaker is highly revered in the Hindu religion and Indian culture (Bharat, 2012) where the role is tied to doing one’s dharmatic duty. Korean and other cultures also revere nurturance within the family, but this reverence tends to be expressed within the culture’s specific economic and historical circumstances. Compared to Korea, Indian culture seems less egalitarian and more conservative in attitudes toward woman.

This research examines how consumer ethnocentrism and global social bonding affect consumer appreciation for foreign products in the home country. Our research findings show that consumer ethnocentrism lowers diversity appreciation; global social bonding enhances diversity appreciation; and global social bonding moderates the relationship between consumer ethnocentrism and diversity appreciation.

In perennial crops virus diseases are usually caused by mixed infections rather than by individual viruses. Understanding the contribution of each virus in disease development, the interactions between viruses and how each virus spreads in the field allows for development of control measures that are targeted for disease control rather than controlling all viruses in a complex. There are multiple types of virus-vector interactions and this information can be used to inform vector control strategies to manage virus diseases. Information on virus-vector interactions and insect biology for controlling a disease caused by a virus complex in raspberry will be presented. Understanding the biology of multiple vectors as well as multiple types of virus-vector interactions for a vector of multiple viruses will be presented as a model for managing virus disease in strawberry in different environments. The goal is to describe a systems approach for controlling virus diseases in vegetatively propagated crops from developing clean plants through to fruit production.

Although cross-functional conflicts occur between marketing and research and development departments, empirical research on the inherent mechanism remains scant. This study examines the hierarchical relationship among various cross-functional conflict types. Trust moderates conflict resolution in a sample of 135 Chinese high-tech companies. Results show an inverted U-shaped relationship for cross-functional task conflict and a negative relationship for cross-functional relationships on team effectiveness and innovation performance. Trust moderates the relationship between cross-functional task conflict and team effectiveness; however, the results do not show trust’s link to the relationship between relationship conflict and team effectiveness. When trust is high, the U-shaped relationship between cross-functional task conflict and team effectiveness becomes positive. This study offers executives new guidelines for managing conflict and trust to improve high-tech firm’s innovation climate.

Solid Oxide Fuel Cell technology uses powder processes to produce electrodes with residual porosity by partially sintering a mixture of electronically and ionically conducting particles. We model porous fuel cell electrodes with 3D packings of monosized spherical particles. These packings are created by numerical sintering. Each particle-particle contact is characteristic for an ionic, electronic or electrochemical resistance. The numerical packing is then discretized into a resistor network which is solved by using Kirchhoff's current law to evaluate the electrode's electrochemical performance. We investigate in particular percolation effects in functionally graded electrodes as compared to other types of electrodes.

Porous titanium implants can be produced by powder metallurgy in combination with suitable space holder materials. Various mechanical experiments were done to characterize this material regarding the influence of the processing parameters on microstructure and mechanical properties taking into account the properties of the human bone. In this paper, the anistropic behaviour of uniaxially compacted samples was analysed in compression tests and compared to the behaviour of isostatically pressed samples. The failure of the struts of the porous titanium and the crack- initiation and -growth was examined by in-situ SEM analysis.

In contrast with the Finite Element Method, the Discrete Element Method (DEM) takes explicitly into account the particulate nature of powders. DEM exhibits some drawbacks and many advantages. Simulations can be computationally expensive and they are only able to represent a volume element. However, these simulations have the great advantage of providing a wealth of information at the microstructural level. Here we demonstrate that the method is well suited for modelling, in coordination with FEM, the compaction of ceramic particles that have been aggregated. Aggregates of individual ceramic crystallites that are strongly bonded together are represented by porous spheres.

Informal networks between individuals are widely seen as important in East Asian business systems. However, while the performance implications of guanxi in China have been extensively studied, much less is known on how informal networks may influence business outcomes in other East Asian countries. We examine informal networks in inter-organizational research collaborations in South Korea by studying the role of pre-existing social ties and relational orientation in new product development (NPD) collaborations and university-industry research (UIR) collaborations. We conduct an interview-based, in-depth case analysis of five NPD collaborations and five UIR collaborations. Pre-existing social ties and relational orientation are prevalent in both types of research collaborations. However, they have different consequences for collaboration outcomes. Pre-existing social ties strongly vary in their types and strength, and negatively affect collaboration outcomes unless they result in the selection of competent and motivated partners. Relational orientation manifests itself in a task-related and social exchange between collaboration partners, which contributes to outcomes such as knowledge acquisition and business performance. Korean collaboration managers should rely only on pre-existing social ties that are well-aligned with task-related requirements when initiating and conducting research collaborations. However, the creation of strong relationships between collaboration team members of partnering organizations should be encouraged.

농업영농활동으로 인한 지하수와 지표수오염이 증가함에 따라 유럽연합(EU)과 각국 정부는 상수원보호를 위한 규제를 마련해 나가고 있다. 농민들의 영농활동을 제한하는 이러한 각종 규제에도 불구하고, 농지로부터 유입되는 상수원의 질산염 함량과 농약농도는 계속적으로 증가하고 있다. 지하수 용탈(질산염)과 지표수 유거(인산염, 농약)는 상수원오염은 주범으로 인식되고 있으며, 어느 지역 상수원의 질산염 오염 위험성은 1) 년간 양분균형 계산, 2) 규칙적 토양질산

The experiment was conducted to investigate emergence response of lowland weeds at different soil moisture contents, burying depths and upon changes in soil moisture. Rice germination was over 50% at all burying depths under aerobic condition, but the emergence rate of the soil surface placed seeds in saturated and flooded conditions decreased by 19% and 29%, respectively, as compared with that of aerobic condition. Rice seeds at burying depth of over 3 cm did not emerge at all. The emergence rate of Echinochloa crus­galli (L.) Beauv. in aerobic condition was lower than 30%, but the emergence pattern of E. crus galli (L.) Beauv. at different soil moisture contents and seeding depths was similar to that of rice. Emergence behavior of lschaemum rugosum Salisb., Ludwigia octovalvis (Jacq.) Raven and Sphenoclea zeylanica Gaertn. which are dominant lowland weed species in the Philippines also differed depending on soil moisture conditions and burying depths. lschaemum rugosum Salisb. emerged at all burying depths under aerobic condition, whereasLudwigia octovalvis (Jacq.) Raven emerged only at 0 cm deep under saturated and aerobic condition and Sphenoclea zeylanica Gaertn. at 0 cm deep under flooding condition. Weed seeds planted at 1, 3, and 5 cm deep in continuous flooded and saturated condition did not emerge at all, but upon a change of soil moisture condition from saturated to drainage (S~rightarrow D) and flooded to drainage (F~rightarrow D), grass weeds began to germinate again and the average emergence rate in S~rightarrow D and F~rightarrow D were 26% and 5% forE. crus­galIi (L.) Beauv., 9% and 8% forI. rugosum SaIisb., respectively. Weed seeds buried in soil in the pot showed great emergence at S~rightarrow D but did not emerge under continuous flooded condition. The diversity index accounting for dominance degree and occurrence aspect of weed, was the lowest at F~rightarrow D.