The online game market has rapidly increased worldwide, especially in China. In 2012, the world game market equaled 111.7 billion. Many game companies compete by launching new online games in various genres. In 2010, Activision Blizzard reported that the World of Warcraft (WOW) is the world’s most popular online game. Chinese gamers constitute more than half of WOW’s 10 million users. Korea is the second largest gaming market. Thus many foreign game companies target Korea and China, in competition with domestic game companies. The purposes are 1) to understand the role of country of origin and /or brand image in game consumer behavior, 2) to find out the difference of game evaluation between game users in China and Korea, and 3) to draw strategic implication game marketers. Consumers expect products from advanced countries to provide superior performance, so they often look to country of origin in evaluating products. Recently, consumers have looked to brand image as another key element in product evaluation. In this research, we study whether gamers evaluate games on the basis of country of origin and/or brand image. In this paper, we add to the gaming research and suggest that the online game market has three dimensions. First, online games are products. Second, online games are service. Last, online games are entertainment. Data collection resulted in 355 usable responses from online game (LOL) users in Korea(166) and China(189). We conduct factor analysis and reliability analysis to check reliability and validity. Country of Origin is the key element for product evaluation of utilitarian goods but it doesn’t have significant effect on product evaluation of hedonic products which mainly provide sensual pleasure, fantasy, and fun to customers such as luxury goods or online game (Dhar & Wertenbroch, 2000).

Numerical analysis has been carried out to investigate particles behavior characteristics during the grinding process in the air. Grinding particles behavior is largely affected by many parameters such as operating conditions and process room geometry. Transient particle motion in the air is predicted, and the effects of particle diameter and device rotational speed on the behavior characteristics were compared. When particle size is not large enough, they shortly moves in a tangential direction of the device rotation, and then are mostly influenced by the air flow in the room. These results could be applicable to the optimal design of the grinding process room.

Numerical modeling has been carried out to analyze thermal characteristics for laser diode welding machine. Laser diode welding machine performance is largely affected by the applied current and welding period. Unsteady thermal characteristics near the laser diode welding cap has been analyzed, and most simulations were performed after applying electrical current for the duration from 0.1 to 0.5 second. Those results from this study could be applicable to the design of optimal operating condition for the laser diode welding machine system.

Numerical analysis has been carried out to investigate thermal characteristics for hydraulic system. Overall performance of hydraulic system is largely influenced by oil flow field with heat transfer. Especially thermal characteristics for operating conditions with high oil temperature caused by heavy load and continuous operation are dominant. Oil temperature variation with time in the system is predicted for various flow conditions. Local fluid flow fields at the pipelines, valves, and oil pump in the hydraulic system are considered with thermodynamic and transport properties such as density and viscosity. These results in the study can be applied to the optimal design of hydraulic system.

Numerical simulation has been carried out to analyze seawater flow characteristics for shroud geometry variations with tidal current generation turbine. Seawater flow field characteristics in the turbine system are largely influenced by the shroud geometry. The vortex flow area in the diffuser part of the shroud gradually grows with the increase of shroud angle, but its recirculation velocity gets smaller. The centerline velocity of shroud increases with the length of cylinder part when diffuser part length and angle are constant(2.5m, 0.733rad) for the cylinder-diffuser type shroud system. Seawater velocity on the tip of turbine blade is pretty high, and as radial distance increases from the turbine axis, there is more gap between the fluid velocity isolines. These results in this study will be applicable for optimal design of tidal current generation system.

Experimental analysis has been carried out to investigate oil temperature control characteristics of the hydraulic system in a special vehicle. Hydraulic system performance is largely affected by oil temperature, and there are considerable malfunctions in the system for high temperature conditions caused by heavy load and continuous operation. Oil pressure in the hydraulic system decreases with oil temperature, and its variation rate becomes less steep as oil temperature increases. There is severe time delay for oil temperature control due to the operation of heat exchanger system, and it depends on the oil flow rate and pressure in the system. These results in this study can be applied to the design of automatic thermal control system in the special vehicle hydraulic system.

Experimental analysis has been carried out to investigate thermal characteristics of hydraulic system in special vehicles. Hydraulic system performance is largely influenced by oil temperature, and there are considerable performance decline and malfunctions in the system for high temperature conditions caused by heavy load and continuous operation. Transient oil temperature and pressure variation are analyzed and heat generation rates in the several main system parts are compared for various flow rates. With the start of system operation oil temperature gradually increases, and viscosity deceases by about 70% as temperature increases from 20℃ to 80℃. Operation pressure in the hydraulic system decreases with oil temperature, and its variation rate becomes less steep as oil temperature increases. Heat generation rate in hydraulic pump also depends on the oil temperature, and it reaches maximum near 50℃. These results in this study can be applied to optimal design of efficient hydraulic system in special vehicles.

The Black pine bast scale, Matsucoccus thunbergianae is one of the most serious in black pine, Pinus thunbergii forests in Korea. Since this pest was first reported in Goheung, Korea in 1963, which is gradually spread into neighboring regions and now occurs in many regions of the southern and eastern part of the Korean peninsula. The monitoring for distribution of M. thunbergianae was able to observed by naked eye egg sacs and pupa of male on the host until now. Therefore, this monitoring was very difficult in the low density of M. thubergianae. This experiment was conducted to use simple and practical moving cross-shaped flat trap for monitoring of M. thunbergianae. The monitoring of M. thunbergianae using the device was carried out to southern regions of the Korean peninsula. The first emergence of male showed mid. March in Namhae and late march in Busan, Jinju and Pohang. The peak of emergence showed late March in Namhae and early April in the other regions. When the number of M. thunbergianae intermediate nymph showed 58~59, 11~44 and 8~25 on 39.25 ㎠ bark area of the black pine, Pinus thubergii for 1 week, the number of captured its male adult was 58~83, 67~488 and 1~55 on the moving cross-shaped flat trap (10× 13㎝), respectively. The low density of M. thunbergianae was some few the number of capture, but there were no significant difference in its high density. Also, the number of captured its male adult was no significant in the different color (yellow, red, white and blue) of the moving cross-shaped flat trap.

Two piglets and one juvenile pig were used to investigate closely what types of cells express green fluorescent protein (GFP) and if any, whether the GFP-tagged cells could be used for stem cell transplantation research as a middle-sized animal model in bone marrow cells of recloned GFP pigs. Bone marrow cells were recovered from the tibia, and further analyzed with various cell lineage markers to determine which cell lineage is concurrently expressing visible GFP in each individual animal. In the three animals, visible GFP were observed only in proportions of the plated cells immediately after collection, showing 41, 2 and 91% of bone marrow cells in clones #1, 2 and 3, respectively. The intensity of the visible GFP expression was variable even in an individual clone depending on cell sizes and types. The overall intensities of GFP expression were also different among the individual clones from very weak, weak to strong. Upon culture for 14 days in vitro (14DIV), some cell types showed intensive GFP expression throughout the cells; in particular, in cytoskeletons and the nucleus, on the other hand. Others are shown to be diffused GFP expression patterns only in the cytoplasm. Finally, characterization of stem cell lineage markers was carried out only in the clone #3 who showed intensive GFP expression. SSEA-1, SSEA-3, CD34, nestin and GFAP were expressed in proportions of the GFP expressing cells, but not all of them, suggesting that GFP expression occur in various cell lineages. These results indicate that targeted insertion of GFP gene should be pursued as in mouse approach to be useful for stem cell research. Furthermore, cell- or tissue-specific promoter should also be used if GFP pig is going to be meaningful for a model for stem cell transplantation.