The purpose of this study is to investigate the impacts of business service quality on satisfaction, commitment, performance, and loyalty in higher education. A survey was given to undergraduates involved in business through employment and start-up companies at a private university in Korea. With 252 respondents, this study used exploratory factor analysis and reliability analysis to verify the reliability and validity of measured variables. Multiple regression was employed as a statistical method for the hypotheses of the study. The research questions were: 1) How do education SERVQUAL factors (tangibles, responsiveness, reliability, assurance, and empathy) affect customer satisfaction? 2) How do education SERVQUAL factors affect customer commitment? 3) How does customer satisfaction or commitment affect education performance? 4) How does customer satisfaction, commitment or performance affect their loyalty in higher education? The findings show that most dimensions of business service quality have effects on satisfaction and commitment, and satisfaction and commitment have a positive effect on performance. Additionally, satisfaction, commitment and performance all have an effect on loyalty. This study confirmed the need for the improvement of business service quality in a private university. Additionally, it highlighted the importance of user satisfaction, commitment and performance in order to increase the loyalty level of undergraduate students.

Previously, the wheat non-specific lipid transfer proteins (TaLTP), members of a small multigene family, appear to show a complex pattern of expression regulation. For further assessment of expression diversity of the TaLTP genes, we have attempted to evaluate their expression profiles of responses to abiotic stresses via the semi-quantitative RT-PCR method. The expression profiles revealed that the TaLTP genes in group A evidenced highly similar (but not identical) responses against abiotic stresses, whereas much differential expression pattern among genes in each group. The four promoters of TaLTP1, TaLTP7, and TaLTP10 of group A and TaLTP3 of group B were fused to a GUS reporter gene and the recombinant genes were introduced into Arabidopsis. The promoters of TaLTP1, TaLTP7 and TaLTP10 of group A, drove strong but various GUS expression in cotyledons, hypocotyls, epidemic and sub-epidemic cells of young shoots and leaves, floral organs as well as siliques. By contrast, the promoter of TaLTP3 just directed trace expression in cotyledons, young emerged leaves and epidemic cells of flower ovaries. The promoter of TaLTP1 directed the expression in root system whereas the promoters of TaLTP1 and TaLTP10 showed some degree of expression during seed development. The expression diversity of TaLTP genes suggests their multiple physiological functions, evidencing subfunctionalization over evolutionary time.

‘Zasoojeongchal’ is a new colored naked barley cultivar developed from the cross between HB83072〔Tapgolbori / HB 78100-B-17-3-2〕, a disease resistant and good quality line and ‘Dokusima mochi hadaka’, colored naked cultivar with waxy endosperm by the Honam Agricultural Research Institute (HARI), NICS, RDA in 2006. An elite line CNB7-13-37-2-5-3, was selected in 2002 and designated as ‘Iksan 81’. It showed good agronomic performance in the regional yield trials (RYT) from 2005 to 2006 and was released with the name of ‘Zasoojeongchal’ possessing purple colored waxy endosperm. The average heading and maturing dates of ‘Zasoojeongchal’ were May 2 and Jun. 7, which were two and five days later than those of the check cultivar ‘Saechalssalbori’ respectively. The new cultivar, ‘Zasoojeongchal’, had 75cm of culm length that was 4cm shorter than that of ‘Saechalssalbori’, and 5.4 cm of spike length. It showed 607 spikes per m2, 63 grains per spike, 27.2 g of 1,000-grain weight, and 771 g of test weight. ‘Zasoojeongchal’ showed weaker winter hardiness, but better resistance to powdery mildew and BaYMV (Barley yellow mosaic virus) than those of the check cultivar, ‘Saechalssalbori’. It showed higher ß-glucan content, anthocyanin content, water absorption rate and expansion rate than those of the check cultivar, ‘Saechalssalbori’. Its average yield of the pearled grain in the regional yield trial was 2.67 MT/ha in upland, and 3.49 MT/ha in paddy field, which were 26% and 6% lower than those of the check cultivar, respectively. This cultivar would be suitable for the area above the daily minimum temperature of -6℃ in January in Korean peninsula.

‘Taegang’ is a new six-rowed covered barley cultivar developed by the National Institute of Crop Science (NICS), R.D.A. This cultivar is developed from a cross between ‘Suwon287’ and ‘Olbori’ in 1992. An F8 selection was made at NCES in 2000 and it was te

‘Gwangan’ is a new six-rowed covered barley cultivar developed by the National Institute of Crop Science (NICS), R.D.A in 2004. This cultivar is developed from a cross between “Mirak” and ‘Milyang59’ in 1995. An F6 selection was made at Milyang in 2001 an

“Younbaek”, a new noodle making wheat cultivar, was developed from the cross between “Keumkang” with white grain color and “Tapdongmil” by the Honam Agricultural Research Institute(HARI), National Institute of Crop Science (NICS), RDA, Korea in 2005. Amon

Dahyang, a new six-rowed and covered barley cultivar, was developed from the cros betwen Milyang26/NICS, RDA in 2005. Among the crosses made in 1994, a promising line that showed both high yield and lodging resistance in theYield Trial tested at Suwon in

A new mungbean cultivar Soseon (Vigna radiata (L.) Wilczek) was derived from the cross between KM9003-2B-783 and V2939 at the Jeollanam-do Agricultural Research & Extension Services (JARES) in 2003. “Soseon” has erect growth habit, heart leaf, green hypoc