This research proposes the application of new technologies in tourism advertising to resonate with and respond to unconscious desires that are embodied within consumers. The ethnographic research first questions how consumers form their desires regarding tourism and illustrates that advertising does not create desire; consumer desires for travel, often embodied, exist before consumers are exposed to advertising messages. Such desires derive from past experiences, imagination and sensorial imageries learned from stimuli. Consumers react positively to multi-sensorial, empathetic messages. AI technologies, such as the convolutional neural network algorithm, can be used to apply traditional cultural symbols in art design (Lin 2021). Virtual mirror-based learning technology mirrors back to individuals their social network, identifying their most important contacts, influencers, and communication bottlenecks. The research aims to connect existing and future new technologies that provide the “posthuman mystic,” to offer consumers to experience a new level of their own being, giving room for different kinds of human relations--friendship, connection, and novelty --through one’s avatars (Bolger 2021) and to construct a “decentered, highly relational mode of reality giving agency to everyone, not only to all other humans, but to natural and technological subjects as well” (Delio 2020, p. 115). Such virtual world, with an example like the Metaverse, is “a combination of contextualization and wholemaking from the standpoint of posthumanism and mysticism” (Bolger 2021, p.768). The research then deciphers consumers’ positive reactions to websites that resonate with imagination sensorial desires, past experiences, desired activities and “LIVE” desires. Based on the findings, the research summarizes cross-disciplinary research of tourism advertising and new technologies 4.0 and conceptually illustrates how the applications of new technologies 4.0 may assist with the understanding of consumers’ multi-sensorial desires, imagination, and memories to design empathetic advertising messages. As such, advertisers may be in systematic dialogues with consumers and create multi-sensorial messages that resonate consumer desires.

In recent years E-commerce platforms recommend some products for consumers based on their shopping history and user persona. However, sometimes, unfamiliar products or styles would be recommended to consumers unintentionally or intentionally. Curiosity drives consumers to try but this idea would be declined with the consideration of product fit uncertainty. Augmented Reality (AR) is the integration of digital information with the user‘s environment in real-time (Hilken et al. 2018), it can deal with issues related to physical apprehension that hinder consumers’ online shopping (i.e, clothes, cosmetics), especially for the unfamiliar style. This study aims to investigate whether AR technology could improve consumers' purchase likelihood. Augmented Reality (AR) can enhance customer experiences in a multichannel environment (Hilken et al. 2017). AR Integrates online experiences into the offline experience (Hilken et al. 2018), such as virtual try-on or magic mirrors. Customers often find it difficult to imagine how firms’ products and services fit them personally or fit with their environment (Hilken et al. 2018). Drawn on AR, consumers can easily evaluate the fitness between themselves and the selected products. Prior studies have explored the different underlying processes of why AR technology could improve consumer purchase intention and customer experience. For instance, according to the situated cognition theory, AR creates a feeling of spatial presence (Hilken et al. 2017). The usage of AR benefits mental imagery, improving decision comfort (Heller et al. 2019). AR can compensate for consumers’ need for touch and offer hedonic and/or utilitarian benefits (Gatter et al. 2022). Based on media richness theory, AR offers more information for customers (Hoffmann et al. 2022), which represents a fitting concept for customers to evaluate the product (Javornik 2016).

Cracks are an inevitable problem during the use of materials, and flexible sensors with self-healing capability are of great importance for applications in wearable devices and skin-like electronic devices. This paper prepared self-healing flexible strain sensors by compounding self-healing polyurethane with carbon nanotubes. First, by changing the ratio of disulfide bonds, a good balance between mechanical properties and self-healing efficiency was achieved in the prepared self-healing polyurethane. The most balanced sample reached 12.28 MPa in tensile strength, after 24 h of self-repair at 30 °C, the tensile strength was 7.75 MPa, and the self-repair efficiency was 63.11%; after 24 h of self-repair at 80 °C, the tensile strength was 11.64 MPa, and the self-repair efficiency reached 94.79%. Then the sensors prepared by compounding with carbon nanotubes showed a good electrochemical response, and both slow and fast repeated bending of the finger wearing the sensors yielded significantly different electrical signal changes, and the sensors were cut off and still had the same function after self-repair at 30 °C, demonstrating their excellent potential for applications in soft robots, wearable devices, etc.

Carbon nanotubes (CNTs) were added into the self-healing polyurethane materials as conductive filler, the mass fraction of carbon nanotubes was adjusted, and 1% polyaniline was doped. The conductive self-healing polyurethane composites with different carbon nanotubes content (PU)-1/3/5/8/10 were prepared, and analyzed and tested. The result shows that the permeability threshold value of the composite material is 8wt%, and the comprehensive performance of the composite material PU-8 is the best; the resistance of PU-8 is 1278Ω, PU-8P has a resistance of 1400Ω; using an infrared camera, it can be seen that the material can reach 143.3 °C under the DC current of 0.1A, reaching the temperature condition when the material is repaired; the swelling test shows that the PU-8P equilibrium swelling rate is 177%, the gel content is 52.67%, and there is no dissolution in dimethyl sulfoxide. Solvent stability is better than PU-8;DSC test shows that the glass transition temperature of the soft segment of PU-8P is 43 °C, and the glass transition temperature of the hard segment is − 55 °C, which is not much different from that of PU-8; TG test shows that the epitaxial starting temperature of PU-8P is 365 °C; the observation photo is magnified by a stereo microscope at ten times and the PU-8P sample is cut of in the middle at room temperature, applying a constant voltage of 30 V, the cracks disappeared. The material cracks realized self-healing with electricity, and the repair efficiency reached 20.5%.

In the molecular cloud G33.92+0.11A, massive stars are forming sequentially in dense cores, probably due to interaction with accreted gas. Cold dense gas, which is likely the pristine gas of the cloud, is traced by DCN line and dust continuum emission. Clear chemical differences were observed in different source locations and for different velocity components in the same line of sight. Several distinct gas components coexist in the cloud: the pristine cold gas, the accreted dense gas, and warm turbulent gas, in addition to the star-forming dense clumps. Filaments of accreted gas occur in the northern part of the A1 and A5 clumps, and the velocity gradient along these features suggests that the gas is falling toward the cloud and may have triggered the most recent star formation. The large concentration of turbulent gas in the A2 clump seems to have formed mainly through disturbances from the outside.

The purpose of this study is to analyze the characteristics and symbolism of peony, the traditional noble flower, create knit fashion designer applying the aesthetic beauty of flower, and suggest the various possibility of developing knit fashion design. As for the study method, the study conducted review on literature and previous studies to investigate on history, characteristics, symbolism of peony, and examined various expressive technique through previous studies about fashion design using flower images. To express characteristics of peony in three dimensions, the study investigated and reflected on crochet expressive technique to design 4 women’s knitwear. The results are as below. First, as shape of peony is big, voluminous, fancy and noble, it symbolizes wealth and beauty. Including red which is the generally known color of peony, there are yellow, white, pink, purple, green, blue, black, gray, white purple, white color. This study reflected characteristics and symbolism of peony and created knit fashion design applying abundant aesthetic characteristics of flower. Second, crochet method is advantageous as it is operable with thread and hooked crochet hook without time and space restriction, it can create unique fashion design. Crochet knitting on hand knit can diversity changes to express relief textures, and as there is no limit in size, it can be applied to small props to big pieces. This study suggested the various possibility of knit fashion design development and various expressive possibility on modern fashion design.

Genetically modified food gave rise to several controversies since it came into being. The clash of international GMF legislation is rooted in the divergence of the EU and the US legislation, which leads to the divergence of the WTO and Cartagena Protocol on Biosafety and indirectly influences the legislative choice of developing countries. Like other developing countries, China also faces lots of challenges including lag in genetically modified organism technology, disadvantage caused by invisible private standard, technical control of GMO companies in developed countries and low level of involvement of the public. In recent years, China adopts its own policy on GMO by developing GM technology cautiously. The legislative situation in China fall far behind domestic research and commercial production necessity. China has revised several existing legislations. Although there is far from perfect, it makes great progress. In the future, China is expected to be more active, positive and open towards GMO.

Introduction The social Web is becoming more and more visual. While Facebook remains the leading social networking site (SNS), visual-based platforms such as Instagram and Pinterest have showed a significant increase in the proportion of online users worldwide (Greenwood, Perrin, & Duggan, 2016; Statista, 2017; Pew Research Center, 2017). The trend toward visual communication on SNSs is influenced by the emergence of advanced mobile technologies and the shifting habits of how social media users consume content today. While images displayed on Instagram are past-oriented sharing of memories, or present-oriented displays of creativity, Pinterest presents opportunities for future-oriented inspiration to evolve (Jin, Lin, Gilbreath, & Lee, 2017; Phillips, Miller, & McQuarrie, 2014). Pinterest also serves as a searchable archive of visual content, allowing users to seek and include brand-relevant pins and boards into their own aspirations and inspirations, thus facilitating the sharing of branded content (Phillips et al., 2014). Extant industry reports also suggest that Pinterest users are more likely to image-search for products, interact with sponsored pins, and show favorable attitudes toward advertising, compared with Facebook or Twitter users (McMullen, 2015; Ruscillo, 2017; Williamson, 2015). Considering the benefits of social media for global marketing and the role that imagery plays for developing international brands (Mikhailitchenko, Javalgi, Mikhailitchenko, & Laroche, 2009), this research focuses on the visual aspects of consumer engagement with branded content on Pinterest and investigates how such engagement leads to consumer-brand relationship building and Pinterest-inspired purchase intention. Theoretical Frameworks The extant consumer research has documented the superiority effect of visual content on facilitating persuasion (Childers & Houston, 1984; Miniard, Bhatla, Lord, Dickson, & Rao, 1991). Recent research on social media marketing also suggests that branded content with visual elements help generate favorable consumer responses (De Vries, Gensler, & Leeflang, 2012; Trefzger, Baccarella, & Voigt, 2016). The presentation of branded posts is directly related to the flow construct and trust (Bart, Shankar, Sultan, & Urban, 2005; Hoffman & Novak, 1996). Along this logic, consumer engagement, the degree to which consumers consume, contribute, and create social media content in relation to brands (Schivinski, Christodoulides, & Dabrowski, 2016), is likely to be influenced by brand-related visual cues on Pinterest. While consumption refers to consumers’ acquisition of both brand-created and user-generated content (Muntinga, Moorman, & Smit, 2011), contribution refers to consumers’ inputs to content created by brands or by other consumers (Shao, 2009). Further, creation is the highest level of engagement, which refers to consumers’ generation of brand-related content that could stimulate further consumption and contribution (Muntinga et al., 2011). Therefore, the visually dominant and appealing presentation style, such as appearance, layout, and images, on Pinterest would provide users with high information content, and is likely to increase both active and passive consumer engagement with brands (Bart et al., 2005). Consumer engagement is then expected to encourage social media users’ willingness to actively promote and endorse brand-related content, including organic and sponsored pins. Such volunteer display of their preferred brand-related content is likely to help engender eWOM communication and make such content become more influential in the social Web (Chu & Kim, 2011). As a result, users’ brand-related Pinterest activities are likely to enhance their relationships with brands (Rapp, Beitelspacher, Grewal, & Hughes, 2013) and their intention to purchase from the brands featured in the pins and boards (King, Racherla, & Bush, 2014). All hypothesized relationships are therefore formulated and displayed in Figure 1. Methods To test the proposed conceptual model, an online survey was conducted with participants recruited from a consumer panel administrated by Qualtrics. A total of 467 Pinterest users (58.2% female, Mage = 28.9, SDage = 5.6) comprised the sample, including Caucasian (76%), African American (7.5%), Hispanic (7.4%), Asian (6.9%), multiracial (1.3%), and others (.9%). The participants spent an average of 9.5 hours on Pinterest per week. Smartphones (54.8%) emerged as the most dominant devices for their Pinterest usage, followed by computers (34.9%) and tablets (10.3%). They had an average of 33.7 boards (Range = 1,233), 1,384.1 Pins (Range = 69,000), 930.1 likes (Range = 100,000), 319.0 followers (Range = 44,231), 65.0 following topics (Range = 3,442), 173.0 following people (including brands, Range = 7,000), and 102.0 following boards (Range = 6,000). To note, 78.3% of the participants reported that they made Pinterest-inspired purchases frequently (including 24.8% always, 24.4% usually, and 29.1% often). In addition, the participants were asked to answer questions pertaining to their perceptions of visual cues related to a self-selected brand on Pinterest, engagement with brand-related content, brand endorsing behavior, consumer-brand relationships, and Pinterest-inspired purchase intention (see Table 1). Results To test the proposed hypotheses, a two-step modeling approach following Anderson and Gerbing’s (1988) procedures was employed. The results of confirmatory factor analysis (CFA) showed that the measurement model achieved acceptable fit for the data (χ2 = 1178.30, df = 393, χ2/df = 2.99, RMSEA = .065, SRMR = .054, CFI = .930, TLI = .922). The constructs had good composite reliability (>.70). Factor loadings of the construct indicators were all above .70 with significant t values, which indicated good convergent validity for each of the construct items (Nunnally & Bernstein, 1994). Following Fornell and Larcker’s (1981) criteria, the results achieved satisfactory discriminant validity because the average variance extracted (AVE) for each factor was above .50 and greater than the squared correlations between each pair of constructs. The factor scores were then used to perform a path analysis for hypothesis testing which showed satisfactory fit of the conceptual model (see Figure 2). The results indicated that visual cues positively influenced consumer engagement with brand-related content (β = .68, p < .001), which positively led to brand endorsing behavior (β = .86, p < .001). Consequently, brand endorsing behavior positively enhanced the development of consumer-brand relationships (β = .97, p < .001) and increased Pinterest-inspired purchase intention (β = .48, p < .001). In turn, all hypotheses were supported. Discussion and Conclusion In response to the thriving academic interests in understanding how social media users connect and interact with international brands across SNSs (Hennig-Thurau, et al., 2010), this research sheds light on factors that determine social media users’ active discovery, creation, and distribution of visual branded content and the effects of consumer engagement on social media marketing outcomes. By focusing on Pinterest, the research findings showed that users, both men and women, actively seek inspiration from Pinterest across brand-relevant categories. They are highly engaged, open to brand activities, and ready to take Pinterest-inspired actions in the real world. The visual presentation of branded content plays an important role in generating consumer engagement, which is likely to act as a form of perceived relationship investment and subsequently stimulates brand endorsing and advocacy behavior (Simon & Tossan, 2018). Engaged Pinterest users search and select brand-relevant visual content, including sponsored pins, as part of their self-presentation to others (Phillips et al., 2014). Through such interactions with brands and other like-minded users on the platform, their relationships with brands and purchasing behavior are likely to be further enhanced. This research integrates several important literature streams in the conceptual model and employs a representative adult sample to provide theory-driven and generalizable insights into how visually-focused social media marketing works. Marketing managers face opportunities and challenges that social media and the interconnected international business environment present. Therefore, it is crucial to understand how social media users interact with brands on different platforms in order to tailoring brand strategies accordingly for fostering consumer engagement. Specifically, as Pinterest’s popular visual discovery engine continues to attract myriads of global users, managers should harness the power of visual content marketing and engage current as well as potential consumers on the platform, which could have a significant impact on consumer-brand relationship building and business performance in domestic and foreign markets. Building on the findings of this research, future studies should further delve into the psychological underpinnings and motivations that drive consumer engagement with visual branded content on SNSs across cultures and discover how paid, owned and earned brand communication on visual-based SNSs can help strengthen consumer-brand relationships.

Soybean straw (SS)-based activated carbon was employed as a precursor to prepare carbon molecular sieves (CMSs) via chemical vapor deposition (CVD) technique using methane as carbon source. Prior to the CVD process, SS was activated by 0.5 wt% ZnCl2, followed by a carbonization at 500°C for 1 h in N2 atmosphere. N2 (77 K) adsorption-desorption and CO2 (273 K) adsorption tests were carried out to analyze the pore structure of the prepared CMSs. The results show that increasing the deposition temperature, time or methane flow rate leads the decrease in N2 adsorption capacity, micropore volume and average pore diameter of CMSs. The adsorption selectivity coefficient of CO2/CH4 achieves as high as 20.8 over CMSs obtained under the methane flow rate of 30 mL min–1 at 800°C for 70 min. The study demonstrates the prepared CMSs are a candidate adsorbent for CO2/CH4 separation.

This study examines when high tech firms are better off specializing in either exploration or exploitation learning strategy. Drawing on the organizational learning literature, we hypothesize that a firm’s imbalance between exploration and exploitation (or specialization strategy) has differential impacts on firm performance depending on its structural characteristics and external environment. A survey data of 180 high tech firms in China shows that firm age and scarcity of R&D resources moderate the relationship between specialization and business performance. Moreover, specialization strategy works better when competitive intensity is low.

The present paper discusses the interrelationship among knowledge creation, heterogeneity, and open service innovation – an important theme of marketing research. Drawing on the literature of knowledge based innovation, we argue that both researchers and practitioners should extend the functionality of created knowledge into open and service-oriented innovation context. Our conceptual framework represent the following major points. First, the four classic knowledge creation mode each has different influences on open service innovation, given employee and customer knowledge is a cornerstone of service innovation. Specifically, socialization positively, externalization positively, combination positively, and internalization negatively predicts open service innovation. Second, knowledge heterogeneity moderates in the above mentioned relationships. Implication are discussed

In order to address climate change, the international community established a regulatory framework in addition to adaptation and mitigation strategies being at its core, and adopted “common, but differentiated responsibility” as the fundamental principle behind the international climate change regime. However, the climate change regime has reached an impasse in recent years. This paper suggests that “common and symmetrical responsibility” should become the central organizing principle of the future climate regime in order to resolve disagreements among countries and encourage the initiative by the international community. This paper not only provides an analysis of the “bridging mechanism for adaptation and mitigation,” based primarily on the allocation of quantified emissions, limitation and reduction commitments and the sharing of multilateral climate funds, but also discusses the “cut-or-fund” scheme and “cut-and-fund” scheme in in developed and developing States, respectively under this mechanism.

According to theory of consumer contamination (Argo, Dahl & Morales, 2006), a product, after being touched by a customer, will be disgusted and devalued by the following customer. However, Argo, et al. (2006) considered only a high salience of contact product, i.e., T-shirts, and did not consider low salience of contact products. This study extended the study of Argo, et al. (2006) and examined whether perception of consumer contamination varies between products of different saliences of contact. The gender difference was also considered. The result from an experiment showed that consumers’ reactions to ‘contaminated’ products vary, depending on the salience of contact. The result also shows that female consumers tend to be more sensitive to consumer contamination.

This study explores the relationship among brand experience, consumer satisfaction and brand loyalty with virtual experience and the virtual community as the intervening variables. We intend to discuss how the new concept of ‘brand experience’ impacted by the internet environment. We integrate the following new research subjects together: brand experience, virtual experience and virtual community. As the research purpose is to understand the effects of virtual environments on brand experience on consumer satisfaction and on brand loyalty, it takes virtual experience as the intervening variable to discuss whether it positively or negatively influences the relationship between brand experience and consumer satisfaction, and takes the virtual commodity variable as the intervening variable to discuss whether it positively or negatively influences the relationship between consumer satisfaction and brand loyalty. This study takes the virtual community members of apple brand in taiwan as the research subjects and 516 questionnaires were completed and returned. The results show that the brand experience had a positive effect on the consumers’ satisfaction and brand loyalty. In addition, the virtual experience has a positive moderating effect on the relationship of brand experience and consumer satisfaction. Finally, this study also discovered that the virtual community also has a positive moderating effect on the relationship between consumers’ satisfaction and brand loyalty.

In vibration analysis of ships, the principle aim is to determine the natural frequencies and excitation frequencies, and use this information to avoid resonances and vibration damage. The simplest method is to prevent resonance conditions, which is effective as long as the natural frequencies and excitation frequencies can be regarded as independent from environmental conditions. For ships that use electric propulsion systems, the sources of vibration are reduced compared with those caused by a diesel engine or other combustion-based propulsion systems. However, the frequency spectrum of these vibrations may be different; therefore, to understand the characteristics of the electric propulsion, we also should investigate how the ship responds to these vibrations. We focused on a 1,000-ton deadweight (DWT) ocean-research vessel using an electric propulsion system and analyzed the response to vibration.

Transient luminous events (TLEs; sprites, elves, jets and etc.) are lightning-related optical flashes occurring above thunderstorms. Since the first discovery of sprites in 1989, scientists have learned a great deal about the morphological, spectroscopic and electromagnetic characteristics of TLEs through ground and spacecraft campaigns. However, most of the TLE studies were based on events recorded over US High Plains. To elucidate the possible biasing effects, space-borne observations are needed and have their merits. Imager of sprites and Upper Atmospheric Lightning (ISUAL) on the FORMOSAT-2 satellite is the first instrument to carry out a true global measurement of TLEs from a low- earth orbit. In this short paper, we apply a common astronomical data analysis technique, two-color diagram, on the ISUAL spectrophotometer (SP) data. By choosing appropriated bandpasses and converting the measured flux of TLEs into the unit of magnitude, two-color diagrams of TLEs can be constructed. We demonstrate that two-color diagrams, which were constructed from the narrow-band spectrophotometer data, can be used to classify different types of TLEs and trace their temporal evolution. The amount of reddening due to Earth's atmosphere can also be estimated from two-color diagrams assembled from the broad-band spectrophotometer data.

In recent years, electronic products have played an increasingly important role in modern society and have penetrated into people’s life and work. With the continuous development of technology and the increasing demand for convenience and innovation, the functions and performance of electronic products continue to improve. However, the intensification of market competition and the rapid advancement of technological progress have brought many challenges and opportunities to the field of electronic products. This paper takes the new product development project management process of Lenovo Company as the research object, adopts investigation analysis method, literature analysis method and project management theory and gateway development management theory to deeply analyze the existing problems in the new product development project management of Lenovo Company, such as: The new product development cycle is long, the new product development cost is over budget, the new product development project organization and coordination ability is weak, and the project monitoring and feedback are not timely. The causes of these problems are analyzed. In view of the existing problems, this paper makes an in-depth study of the relevant theories of project management and new product development, and puts forward an optimization scheme suitable for the improvement of the new product development project management of Lenovo Company. It means adopting agile development scheme, establishing project development cost control point, optimizing organizational structure, and establishing perfect project management supervision and feedback mechanism. Finally, based on the current situation of Lenovo ‘s new product development, this paper proposes the guarantee measures for the smooth implementation of the new product development project management optimization plan, namely, talent guarantee, development and innovation awareness, risk control awareness, and management awareness in strengthening cultural construction, so as to ensure the smooth implementation of new product development project management.