우리나라에 서식하는 주요 말벌류는 벌목(Hymenoptera)의 말벌아과(Vespinae)에 속하는 종들로 10종의 말벌속 (Vespa) 중 8종[장수말벌(V. mandarinia), 꼬마장수말벌(V. ducalis), 등검은말벌(V. velutina nigrithorax), 좀말 벌(V. analis), 말벌(V. crabro flavofasciata), 검정말벌(V. dybowskii), 털보말벌(V. simillima simillima), 황말벌 (V. simillima xanthoptera)]이 주를 이루고 있다. 특히 2003년 부산에서 처음 발견되었던 등검은말벌이 급속도로 확산되어 우리나라 양봉산업에 치명적인 피해를 주고 있는 현실이다. 이에 본 연구는 충남 주요 양봉지역인 공주, 청양, 논산에서 말벌 유인액을 주입한 포획기를 이용하여 4월부터 6월까지 봄철 출현하는 여왕말벌의 포획된 말벌 류 개체들을 조사하여 분포도와 특성을 알아보았다. 말벌 포획 개체수 조사결과, 등검은말벌의 분포율이 공주 76.3%, 청양 74.1%, 논산 58.0%로 가장 큰 비율을 보였으며, 꼬마장수말벌이 다음으로 공주와 청양지역은 밤나무 숲으로 12.4~16.0%를 보였던 반면, 소나무 숲을 이룬 논산에서는 31.8%로 최대 2.5배 정도 높은 분포 비율을 나타냈 다. 그리고 장수말벌은 5.2~8.6%의 분포율을 보였으며, 다른 지역보다 해발이 높았던 청양지역에서 장수말벌이 많게 조사되었다. 봄철 3개 지역에서 포획된 여왕말벌류의 총개체수(266마리)에 대한 평균 분포 비율은 등검은말 벌 69.5%, 꼬마장수말벌 19.9%, 장수말벌 6.8%, 말벌 2.6%, 그리고 좀말벌 1.1% 순으로 조사되었다.

Consumers have an increasingly active role in the marketing cycle, using social media channels to create, distribute, and consume digital content. In this context, this paper investigates the impact of user- and marketer-generated content on consumer purchase intentions and the approach to designing an effective social media marketing platform. Referencing a literature review of social media marketing and consumer purchase intentions, a case study of the social media-marketing platform, 0.8L, was undertaken using both qualitative and quantitative results through content analysis and a participatory survey. First, about 450 consumer reviews for ten sunscreen products posted on the 0.8L platform were compared with products’ marketer-generated content. Next, 55 subjects participated in a survey regarding purchase intentions toward moisturizing creams on the 0.8L platform. The results indicated that user-generated content (i.e., texts and photos) provided more personal experiences of the product usage process, whereas marketers focused on distinctive product photos and features. Moreover, customer reviews (particularly high volume and narrative format) had more impact on purchase decisions than marketer information in the online cosmetics market. Real users’ honest reviews (both positive and negative) were found to aid companies’ prompt and straightforward assessment of newly released products. In addition to the importance of customer-driven marketing practices, distinctive user experience design features of a competitive social media-marketing platform are identified to facilitate the creation and sharing of sincere customer reviews that resonate with potential buyers.

This research investigates how digital design agencies and client companies incorporate design thinking―a human-centered approach to solving difficult problems―into their website development processes. Based on a literature review on the design-thinking-driven web development process, multiple case studies of award-winning website projects were performed by in-depth interviews with key practitioners. Through analyses of these cases, their user-centered approaches for website innovation were identified according to the following four phases: web planning (discovery and defining phases) and web design and development (development and delivery phases). Moreover, distinct approaches of design thinking practices were identified according to two website types: a brand promotion website with a killer brand storytelling approach; and a service channel website with a strategic UI/UX-driven approach. Next, the key success drivers of these website projects were suggested in light of the typical themes of design thinking (i.e., human centeredness, research based, context awareness, and collaboration). Some practical limitations were also found in adopting the design-thinking-driven web development process, such as limited research methods and tools, and insufficient prototyping and experimentation. Along with these limitations, it was also discovered that current digital design agencies still face the following challenges in adopting the design-thinking-driven web development process: building a long-term, playful partnership with clients; leveraging decision-makers' design thinking awareness; and coping with limited resources (design thinking practitioners, budgets, and schedules).

In order to identify effective approaches for creating more viral Facebook posts, this research conducted an empirical content analysis of leading Korean brands' Facebook fan-pages (Samsung Mobile, SK Telecom, Kia Motors, and POSCO). Their distinctive visual storytelling and communication patterns were investigated as effective user engagement triggers. Through analysis of the research results, it was statistically proved that the different industrial attributes of the four brands, which are primarily characterized by their product (or service) types, affect their Facebook posting patterns by showing different engaging rates (measured by like, comment, and share metrics). In addition, the user engagement rates of the posts were influenced by their visual storytelling factors (i.e. ad objective, value scale, and visual media types). In line with these statistical findings, the distinctive visual storytelling strategies of the four brands were identified. Moreover, competitive and uncompetitive visual storytelling tactics were suggested according to the ad objectives and visual media types on Facebook.

This study investigated whether people experience a correspondence between color hue-tone and the main characters’ emotions in the 2012 British musical drama film, Les Misérables through three practical experiments. Six screen images, which represent the characters’ different emotions (Parrot’s six primary types including love, joy, surprise, anger, sadness, and fear) were selected. For each screen image, participants were asked to judge the degree of the character’s dominant emotions evoked from 17 varied screen images, which consisted of original chromatic and achromatized images as well as 15 color-filtered images (5 hues X 3 tones of the IRI color system). These tasks revealed that a chromatic color scheme is more effective to deliver the characters’ positive emotions (i.e. love and joy) than an achromatic one. In addition, they proved that the hue and tone dimensions partially influence the relationships between the character emotions and colors.

This study aimed to investigate the influence of shoe heel height and muscle fatigue on static and dynamic balance in young women. Thirty women who were used to wearing high heels volunteered to participate in this study. The shoe heel heights were 0 ㎝ and 7 ㎝. And ankle plantar flexor fatigue was experimentally induced. Static and dynamic balance were measured using the one leg standing test (OLST) and the star excursion balance test (SEBT) in anterior, posteromedial, and posterolateral directions, respectively. Values in the OLST (shoe heel height 0 ㎝, 28.83±3.24 sec to 26.12±6.13 sec; and 7 ㎝, 24.75±7.09 sec to 16.86±9.32 sec) and the SEBT in anterior (shoe heel height 0 ㎝, 71.02±4.57% to 69.50±3.66%; and 7 ㎝, 64.17±3.53% to 59.61±4.06%) and posteromedial (shoe heel height 0 ㎝, 92.01±5.61% to 90.38±7.10%; and 7 ㎝, 83.09±7.29% to 76.83±9.28%) directions were significantly reduced when fatigue-inducing exercise was performed (p<.05). Furthermore, within these parameters, there were significant interaction effects between shoe heel height and fatigue condition (p<.05). These findings suggest that shoe heel height and muscle fatigue contribute to some changes in static and dynamic balance in young women, probably leading to negative effects on physical function during a variety of activities of daily living.

Although conservative management of congenital muscular torticollis (CMT) has been well documented, relatively little is known about the response to the treatment. The purposes of this case report were to describe the use of a therapeutic approach based on motor development in physical therapy intervention for an infant with CMT and to report the result of the treatment. The patient was a 20-day-old baby boy with left CMT presenting muscular mass in the left sternocleidomastoid muscle. The angle of the lateral head tilt was 20 degrees. The size of muscular mass was 5.3 mm in ultrasonography. Intervention included ultrasonic therapy, soft tissue massage, passive and active range of motion exercises, motor developmental therapy, and parent instruction. The procedures of motor developmental therapy and changes in the amount of lateral head tilt were documented using photography. The size of the mass was decreased to .3 mm before the 5-month follow-up. The patient also maintained a midline head position in the supine position and a midline head alignment during all functional activities. A therapeutic approach based on motor development is a beneficial method for reducing an asymmetrical head and neck position, and facilitating normal development as a component of physical therapy intervention.

본 연구에서는 제주도 극한기후사상의 특성 및 변화를 파악하고, 이에 대한 전구연평균기온과 대규모 기후변동성의 영향을 조사하였다. 제주도의 연평균기온, 연평균 최고기온, 연평균 최저기온은 모두 상승하지만, 연강수량은 뚜렷한 변화경향이 나타나지 않았다. 더위 관련 지수 중 온난야율, 열대야일수는 제주와 서귀포에서, 열대일수는 서귀포에서 증가했고, 추위 관련 지수인 서리일수는 제주, 서귀포, 성산에서 감소하였다.호우관련 지수인 10mm 이상 강수일수, 5일 최대강수량, 95퍼센타일 호우율은 서귀포에서만 증가경향이 나타났다. 제주의 겨울 강수일수와 서리일수는 전구연평균기온, Niño 3.4 해수면온도 아노말리, 남방진동지수, 북극진동지수와 밀접한 관련이 있어서, 변동성의 설명력이 높게 나타났다. 또한 온난화가 지속될 경우 제주도의 온난야율과 열파지속일수가 모든 지점에서 증가할 것으로 전망되었다.

Genetic variation and structure of 9 subpopulations of Symplocarpus renifolius Schott ex Tzvelev on Mt. Cheonma, in Korea, were determined via starch-gel electrophoresis. The genetic diversity at 10 loci for 8 isozymes (P99=66%, A=2.26, Ho=0.212, He=0.230) was found to be considerably higher than that seen in other long-lived perennial plants. On the whole, the genotype frequencies were in accordance with Hardy-Weinberg expectations. Approximately 5%(θ=0.049) of the total variability was among subpopulations. The high levels of observed genetic diversity in S. renifolius were attributed to a universal outcrossing system and other specific factors like differences in age classes and widely scattered individuals around the main distribution. Heterozygosity was highest at a mid-range of elevation(450m~600m). The lowest heterozygosity at lower elevation was attributed to the possible origin of seeds transported by water from upstream regions during the monsoon season. Spatial structure in a subpopulation evidenced a strong autocorrelation between closer individuals within 3~4m of distance. This was assumed to be attributable to the restricted seed dispersal characteristics of S. renifolius. In accordance with the findings generated in this study, some implications regarding the conservation of S. renifolius at the Mt. Cheonma were also presented.