This paper investigates the adaptation of suppliers’ business models to the changing customers relationships, with a focus on the fashion industry. The analysis of business models represents an understudied topic in business to business marketing research (Ehret, Kashyap and Wirtz, 2013; La Rocca and Snehota, 2017). In this regard, the paper tries to propose an original contribution by addressing the issue of how suppliers adapt their business models to cope with the needs of their fast fashion customers. It is well known that the fast fashion formula has represented an innovative business model which has generated huge changes within the fashion industry (Barnes and Lea-Greenwood, 2006). While, the business models of global brands, such as those of Zara or H&M, have been deeply studied, minor attention has been given to the business models of the suppliers that interact with this kind of players. Consequently, the paper addresses a research gap that regards the suppliers' business model changes due to the interaction with fast fashion clients. The paper has an exploratory nature. Methodologically, it proposes two qualitative case studies of suppliers in interaction with fast fashion suppliers, pointing out the main features of the adaptation of their business models in the relationship with these clients. The paper contributes to theory and managerial practice pointing out some drivers of change for suppliers with respect to the most evident characteristics of the business model of the buyers. It describes these drivers and proposes some relevant evidences to support the study of business models in business markets.

With the development of artificial intelligence, large data and cloud computing technologies, the global trend of industrie 4.0 is coming. The key factor is IT convergence of software and hardware. From large corporations to small and medium-sized enterprises, IT companies must realize internationalization as a survival strategy effectively in the global market-based economy (Wilden & Gudergan, 2015). Recently, dynamic capability is the ultimate source of competitive advantage. Dynamic capability is the ability to integrate, relocate, and form new capabilities of an organization's resources to adapt to changing environments (Barreto, 2010; Fallon-Byrne & Harney, 2017; Teece, 2012). On the other hand, entrepreneurship is closely related to various factors such as dynamic adaptation of company, adaptation, response, and innovation to changing environments (Arend, 2013). From this viewpoint, the aim of this paper is to examine the effect of entrepreneurship on firm's dynamic capabilities and the impact of dynamic capability on business performance (Etemad, 2004; Laukkanen, Nagy et al. 2013). In addition, we explore whether the effects vary across company type, namely those of soft and hardware companies. In this model, dynamic capabilities consist of three sub-dimensions; opportunity exploration capability (DC_O), resource acquisition capability (DC_A), and resource reconfiguration capability (DC_R) (Barreto, 2010; Knight, 2000; Teece, 2007). Also, business performance is divided into financial (FP) and non-financial performance (NFP). Incorporating entrepreneurship and dynamic capabilities in the same model, the findings of this study will contribute to give a more comprehensive view by showing the entrepreneurship and dynamic capabilities mays explain business performance. For this purpose, this study examines the structural relationship between entrepreneurship, dynamic capability, and business performance and the moderating role of company type. The data were collected from 209 CEOs of soft and hardware SMEs and analyzed with SPSS 21.0 / WIN and SmartPLS 3.0 statistical package. Based on previous studies, we propose following hypotheses. H1: Entrepreneurship has a positive effect on dynamic capabilities. H1-1: Entrepreneurship has a positive effect on opportunity exploration capability (DC_O) of dynamic capabilities. H1-2: Entrepreneurship has a positive effect on resource acquisition capability (DC_A) of dynamic capabilities. H1-3: Entrepreneurship has a positive effect on resource reconfiguration capability (DC_R) of dynamic capabilities. H2: Dynamic capabilities have a positive effect on business performance. H2-1: Dynamic capabilities have positive effects on financial performance. H2-2: Dynamic capabilities have positive effects on non-financial performance. Figure 1 displays the results of analysis of structural equation modeling (SEM). The findings and summaries are as follows. First, entrepreneurship has a positive effect on DC_O, DC_A, and DC_R. DC_O has a positive effect on NFP, but does not on FP. Second, DC_A has a positive effect on both FP and NFP(Arend, 2014; Wang and Ahmed 2007). Third, the moderating test shows that the relationships between entrepreneurship and dynamic capabilities, and DC_R and FP and NFP are significantly different between across soft and hardware SMEs. This study proposed and examined the entrepreneurship – dynamic capability – business performance framework in SMEs IT context. The findings of this study reveal that entrepreneurship contributes to enhance dynamic capabilities, and in turn increase financial and non-financial performance (Soriano& Dobon, 2009). More importantly, this study integrates entrepreneurship theory and resource-based view and shows that venture firm’s business performance will be maximized when CEOs have a high entrepreneurship and build dynamic capabilities. The findings also shows that in particular, it is very noteworthy that non-financial performance is enhanced by dynamic capabilities. In summary, this study shows that SMEs' entrepreneurship and dynamic capabilities can increase the business performance of companies as the IT industry is fiercely competing with domestic companies as well as international companies (Amazon, IBM, etc.).

Building on insights from institutional theory and dynamic capabilities, this study investigates the relationships of cross-functional capabilities with export marketing strategy implementation and, ultimately, its influence on export performance. This study utilizes multiple-informant and time-lagged primary data from 218 exporting firms in Nigeria to contribute to an understanding of how export marketing capabilities can be implemented to drive export performance. The results suggest contrasting moderating effects of psychic distance and competitive intensity on the cross-functional capabilities to export marketing strategy implementation relationship. This research contributes to the international business and marketing literature by advancing the knowledge on marketing capabilities and strategy implementation, and highlights managerial implications for international business.

Lengthy surveys take more time and induce the use of undesired response styles. Response styles generate biases in responses, particularly in lengthy surveys (Baumgartner & Steenkamp, 2001). Response style is defined as tendency to systematically respond to questionnaire items regardless of item content (Baumgartner & Steenkamp, 2001). In practice, market research agencies prefer to use split questionnaires where questionnaires split into parts and each subset is administered to a randomly selected group of respondents (Raghunathan & Grizzle 1995). So far, split questionnaire design literature has been mainly investigated estimation and inference (Lord, 1962; Shoemaker, 1973; Merkouris, 2014; Chipperfield, Barr, & Steel, 2017), data imputation (Raghunathan & Grizzle, 1995; Rässler et al. 2002), and optimal designs (Thomas et al. 2006; Adıgüzel & Wedel 2008; Gonzalez & Eltinge, 2008; Chipperfield & Steel, 2009; Chipperfield & Steel, 2011). Despite split questionnaire is recommended to reduce undesired response styles, its relationship with response styles remains unclear. Two methods of optimal split questionnaire designs were proposed (Adıgüzel & Wedel, 2008): 1) Between-block design: To select entire blocks of questions, 2) Within-block design: To select sets of questions in each block. In this paper, we examine empirically how split designs lessen different type of response styles. Our findings indicate that split questionnaires reduce acquiescence balance, and disacquiescence relative to full questionnaires. The within-block split surveys reduce disacquiescence, acquiescence and balance, whereas the between-block ones did not. Stylistic responding is also influenced by questionnaire satisfaction, attitude, length and mood. Disacquiescence is negatively correlated to mood, questionnaire length and attitude. Midpoint is positively correlated to length, but negatively to questionnaire satisfaction, while acquiescence is opposite for both.

In a virtual world, firms and individuals are connected through multiple devices and channels, whereby both act as content creators. The relevance of customer co-creation for brand-building in digital environments requires further research (Ramaswamy and Ozcan, 2016). From a growing body of research, a stream suggests that technology is changing the way consumers and firms interact, whereby consumers perceive brand image to be the sum of all brand online and offline information. Another stream assumes that consumers perceive brands as having personality characteristics, which are used to differentiate them from competitors. For this latter approach, Aaker’s (1997) model is widely used to analyse brand personality (BPS). However, no evidences has been found regarding to what extent firms and customers communicate the same brand values. We accomplish this by analysing the brand personality dimensions communicated online by two international hotel chains (Pestana & FourSeasons) and their clients, using two different digital channels, namely: 12 websites and 600 TripAdvisor comments. A content analysis was carried out using the BPS dictionary of WordStat software, created by Opoku et al. (2006), which contains 833 words, divided into the five BPS categories. The results show that most of the content was created by clients (89% of messages). FourSeasons hotels communicate Excitement and Sophistication, whereas Pestana hotels communicate Sincerity and Sophistication. Sincerity is the highest tagged dimension of the BPS references, both for FourSeasons and for Pestana, which suggests that clients tend to perceive both brands as being reputable. In summary, although clients and hotels converge with regards to hotel brand personality traits, distinctive brand personalities emerge.

The twenty-first century has been shaped by various catastrophes and scandals of companies which negatively influence the consumers’ perception of the firm. As a result, consumers nowadays are more skeptic and expect transparent information from companies such as details on product origin, labor standards and environmental aspects. Companies can profit from greater transparency on an organizational level through the improved interaction with their employees and business partners (Parris et al., 2016). Hultman and Axelsson (2007) propose that increased transparency by a company could have not only positive, but also negative results. Furthermore, consumers, too, are expected to participate in change towards more societal responsibility (Vitell, 2015). Thus, the purpose of this research is to investigate the influence of a) relevant types of corporate transparency and b) potential consequences on consumer attitudes and behavior such as perceived credibility, skepticism and purchase intention that can lead to consumer responsibility. This research applied a mixed-methods design in the context of the fashion industry. The findings of Study 1 (in-depth interviews) indicate that the two most relevant types of corporate transparency are supply chain transparency and cost transparency. In Study 2 (scenario-based experiment), these two types of transparency were tested for their effects on credibility and skepticism. Building on Information Processing Theory of Consumer Choice, the experiment showed that corporate transparency has a positive influence on the perceived credibility of a company and thereby decreases consumer skepticism. In contrast, it doesn’t have an influence on the consumer’s felt responsibility. Moreover, corporate transparency has a positive influence on the consumer’s responsible purchase intention. It is important to note, though, that the two types of transparency do not yield different results. In other words, as long as a company provides more infor-mation than commonly expected, e.g. on the production sites or on labor costs, perceived credibility of the company and, thus, consumers’ purchase intentions can be increased.

This paper utilized the dual coding theory (Yang, Hlee, Lee, & Koo, 2017) and theory of latent state–trait (LST) (Steyer, Schmitt and Eid, 1999) to the application of consumer impulse purchasing behaviors and further revealed that the number of reaching can thus be identified as a trigger for impulse buying on social media. Three inputs (number of color, text length, number of photo) and three outputs (number of likes; number of comments, and shares; and number of clicks on post) are used to develop this marketing message performance assessment model in the social medial based on the literature and expert opinions through data envelopment analysis (DEA). The disaggregate efficiencies are also assessed in order to improve the individual input resource performance in a total-factor framework. Resource-saving target ratios (RSTR) for 60 marketing message in a five-star hotel chain. The empirical findings indicate that the average total-factor text length efficiency (TFTLE) is worse than the total-factor photo efficiency (TFPE) in the Facebook platform in the five-star hotel chain. This result suggests that photo message is more attractive for viewer than the text message. Managerial discussion and the future studies are discussed.

Online social interactions are known to be useful to improve business performances. As l ocal business retailers have limited resources in marketing, they can benefit by using onli ne social interactions for their business performances. In the same line of purpose, the ret ailers also exploit an online platform, such as discount coupon sites: they sell online coup ons for their offline products and services in the platform. Notably, the online platform ca n play an important role in generating online social interactions as well as final sales arou nd the retailing brands. It also provides a distinctive setting for consumers in that they pur chase products and services online only to consume their use offline. Given that consume rs are motivated by different purposes, their online social interactions may differ in the di sparity of purchasing online and consuming offline. Previous studies have witnessed the r elationship between social interactions and sales, but the relationship between environme ntal influences and social interactions remains unexplored. In this paper, we focus on the influences of online and offline environments where consumers are situated with the online platform on generating online social interactions as well as final sales. To this end, we look into two types of social interactions, i.e., product discussion and social referral, and two distinctive environmental influences, i.e., the influences from the same product page and from the local retail revenue where the focal business is located. Using data on online social interactions and offline retail revenues around a major coupon site in South Korea, our empirical analysis demonstrates interesting findings. The two types of social interactions and final sales respond in different way to the environmental influences. To be specific, in the online purchase context, the absolute influence lowers the generation of product discussion and sales while promoting social referrals. In the offline consumption context, however, the proportionate influence plays a role in driving these three outcomes. Our findings suggest that local business retailers should deploy their online platform strategies by concerning online and offline environments, in accordance with the specific marketing objectives regarding social interactions and sales.

Customer engagement has become a prominent issue in hospitality and tourism industry. However, customer engagement, is not easily defined or uniformly measured because a number of diverse factors must be considered. While meeting planners are important customers to CVBs, their engagement with CVBs has rarely been studied. Therefore, the purpose of this study was to develop and test a model of meeting planners’ engagement in CVBs empirically. Survey data were collected from a variety of meeting planners, which resulted in 305 usable responses for data analysis. Two step analyses (measurement model and structural model) were implemented. In addition, the moderating effect of reputation and familiarity were examined among the paths of the constructs. The results showed that the hypotheses were supported while familiarity has less salient impact than reputation on customer engagement in the event industry.

In nowadays consumption-based society, products (e.g. food and electronic products) are often thrown away before they are sufficiently used. The aversive consequence of such a lifestyle is becoming more alarming. There is an urgent need for a change in people’s consumption style. How can we make people correct their existing wasteful consumption behaviors and act responsibly? In fact, feelings very often can influence people’s behavior and judgments (Schwarz, 1990), even though the feelings are aroused by irrelevant sources - incidental emotion (Garg, Inman, & Mittal, 2005; Lerner & Keltner, 2000; Schwarz & Clore, 1983). Feelings of guilt and shame are known as moral emotions which are the guidance to ethical behaviors (Tangney, 1991, 2003). Although there is a significant overlapping between these two emotions, they also differ in several important aspects. One critical difference lies in the way the transgressor makes attributions (Niedenthal, Tangney, & Gavanski 1994). A transgressor who attributes the wrongdoing to a specific behavior (i.e. “I’ve done something bad”) is more likely to experience guilt while a transgressor who makes attribution to the global self (i.e. “I’m a terrible person”) is more likely to experience shame (Tracy & Robins, 2004). Given these fundamental differences, we speculate that a guilt-laden consumer is more likely to correct his or her wrongdoing (i.e. wastage) by taking reparative actions to minimize waste but a shame-laden consumer may possibly give up doing so. Findings from an experimental study (N=90) largely support this prediction. Undergraduate students who were made to feel shame were less likely to participate in a recycling campaign organized by the university than the students in the control condition. They reported a lower intention to use recycling facilities provided. On the other hand, participants who were made to feel guilt reported a marginally higher intention to participate in the campaign than the control participants. These preliminary findings suggest that emotional experience derived from other life domains might determine responsible consumption behaviors. Shame, which is commonly regarded as a moral emotion, may not necessarily make people more responsible consumers. The mechanism that underlies this effect may warrant further investigation.

Do Corporate Social Responsibility (CSR) activities really influence firm value, and if so, what is the mechanism that is at work? In this study, we especially focused on publicizing CSR (PCSR) and tried to examine the effect of PCSR on firm value. We merged the data from different archival sources and obtained balanced panel data consisting of 385 firmyear observation across 77 firms for 5 years. The data contained several variables such as Publicizing CSR, WOM, Tobin's q, Advertising intensity, Contribution to sales ratio, ROE, Sales increase, Asset, GDP, and other financial indicators. This study provides several implications for marketing theory and practice. First, it simultaneously reveals the preceding and following factors of word of mouth. Second, our evidence suggests that marketing managers could obtain benefits if they concentrate not only on finding good CSR activities but also on publicizing them well, and that PCSR could be a great help for companies that want to improve the public awareness and interest. The purpose of this study is to clarify the relationship between publicizing CSR (PCSR) and firm value, and the mechanism by which the influence is conveyed. Our findings are as below. First, the higher the PCSR, the greater the firm value even though the ratio of contribution to sales is added. Because the contribution is known as a representative proxy for corporate socially responsible investment, this result implies that PCSR is significant even though the effect of CSR itself is controlled. Second, WOM mediates the relationship between PCSR and firm value. This suggests that publicizing CSR could attract people's attention and then contribute positively to firm value. Finally, this study found that the effects of PCSR on firm value are mediated through positive WOM in the context of controlling negative WOM. This result implies that PCSR increases the amount of positive WOM, rather than negative WOM, which helps improve corporate value.

In recent years, compulsive social media use has become an increasingly serious issue in the society. On the one hand, such compulsive behavior could even be viewed as a psychiatric disorder, as it may cause negative psychosocial and professional consequences (Aladwani and Almarzouqand, 2016). On the other hand, excessive involvement in social media may have a positive side—customer engagement which refers to “a customer’s behavioral manifestations that have a brand or firm focus, beyond purchase, resulting from motivational drivers” (van Doorn et al., 2010, p. 254). Of particular interest, a behavioral dimension of engagement consists of vigor or “a customer’s level of energy and mental resilience in interacting with a focal engagement object”, and interaction or “the two-way communications between a focal engagement subject and object. The latter two dimensions” (Brodie et al., 2011, p. 257). In a computer-mediated context, this behavioral dimension of customer engagement implies continuous and repeated contact via social media. However, to our knowledge, little research has addressed the relationship between compulsive social media use and customer engagement. Against this background, this study first tests an explanatory model focusing on customer engagement, compulsive social media usage, and compulsive buying. Then, the study examines the moderating role of narcissism and vanity on the model. The data is collected from an online survey with general consumer sample in the UK. On this basis, we validate the model via structural equation model. In closing, we offer a discussion of the theoretical and managerial implications.

Using the framework of social support, we aim to examine factors influencing social Word-of-Mouth (WOM) adoption. The proposed research model will be tested among customers who are active in the existing active social media platforms and have had experience in engaging with the activities of luxury brand communications. Introduction Today the most promising communication environment for reaching and interacting with stakeholders is the social media ecosystem (Hanna, Rohm and Crittenden, 2011). The social media has grown so rapidly in the past years that now impact the business processes and models (Henning-Thurau, Hofacker and Bloching, 2103). Many Brands begin to take advantage of the fluidity between social media and WOM for creating brand experiences that merge real and digital conversations, cutting through in incredibly powerful ways. However, the recent research (Godey, Manthiou, Pederzopli, Rokka, Aiello, Donvito and Sigh, 2016) suggest that luxury brands performing well in social media engagement. However, they are often lagged behind in WOM performance. Despite growing interest in examining the influence of social media marketing on consumer’s responses through brand equity creation (Godey et al., 2016; Jim and Ko, 2012), studies about social media in luxury brand communications remain to be scarce. An investigation of customer’s motivation behind participation in social media is timely and relevant which can help luxury brands unleash its potential. Moreover, development of an effective social WOM adoption model can help to provide a better picture of consumer interactions in online luxury brands communities, thus strengthen customerfirm relationship in longer term. Specifically, this research intends to answer the following two questions: 1) What are the major determinants of social WOM adoption in luxury brands communications? 2) Whether social support affects a. perceived source credibility; b. perceived information quality; c. user experience? Literature review Social media interactivity The concepts of social exchange (Blau, 1964) and the norm of reciprocity (Gouldner, 1960) have long been used by Marketing researchers to describe the motivational basis behind customer behaviours and the formation of positive relational attitudes (e.g., Wulf; Gaby; Iacobucci, Dawn, 2001; Rafiq; Fulford and Lu 2013). More recently these concepts have been used to explain why customers enjoy interacting with each other in social media (Liang, Ho, Li and Turban 2012; Godey et al., 2016). Social media interactivity is social interaction of people in social networking sites by Web 2.0 technologies such as Facebook, Instagram (Hajli, 2016). For instance, Facebook has more than two billion monthly active users which is a great example of a platform. In fact, people love to interact with each other. When they favourite and like each other’s posts that would reinforce the closeness. Online social support Recent research has found that social interaction can bring social value to their users and that the social media is a powerful vehicle for an individual to build close relationships with others and to enhance the individual’s well-being (Liang et al., 2012; Eastin and LaRose, 2005; Obst and Stafurik, 2010; Shaw and Grant, 2002; Xie, 2008). Social support has been found to be a major social value that social media users can obtain from an online interactions (Eastin and LaRose, 2005; Obst and Stafurik, 2010; Huang, Nambisan and Uzuner, 2010). Social support is a multidimensional construct which refers to an individual’s experience of being cared for, being responded to, and being helped by people in that individuals’ social network (Cobb, 1976). Schaefer, Liang et al.(2012) claim that , online social support consists both tangible (e.g. instrumental and appraisal support) and intangible elements (e.g. informational and emotional support). Given the specific context, this study mainly focuses on the latter. Informational support refers to providing messages, in the form of recommendations, advice, or knowledge that could be helpful for solving problems. By contrast, emotional support refers to providing messages that involve emotional concerns such as caring, understanding or empathy. These two types of messages are the major support mechanisms for social interactions (Hajli, 2016). Antecedents of social WOM adoption Information adoption can be defined as the process of engaging purposefully in consuming information (Cheng and Thadani, 2012). Informational support provided through social interaction of individuals in social media can be in the form of ratings, review, recommendations or referrals. Therefore, when consumers search for information provided by other users to make a better decision for their purchasing, they are adopting information. From a marketer’s perspective, this process also helps to build long-term advocacy. This research argues that social media provides more opportunities to the individual to adopt WOM. The existing literature has identified several antecedents of social WOM adoption and most of these studies focused on travelling websites (Filieri; Alguezaui and McLeay,2015; Hajli, 2016). Beldad, De Jong, Steehouder (2010) have categorized the major antecedents of social WOM adoption in the literature into three categories namely customer-based antecedents (e.g. user’s experience during the social interactions); website based antecedents (e.g. perceived information quality) and company based antecedents(e.g. perceived source of credibility). Source of credibility is considered as fundamental predictors of consumers’ acceptance of a message in traditional WOM adoption (McGinnies and Ward, 1980). To facilitate the evaluation of credibility of a source, more and more social platforms require contributors to create a web profile upon their registration. Customers need to provide personal information (e.g. profile picture, personal preference). Furthermore, many social media website utilise reviewer reputation systems to enable customers to assess the credibility of reviewers. Zhang and Watt (2008) argue that the higher source credibility of message perceived in online social media, the higher level of information adoption would be. Moreover, the quality of information in online reviews is perceived as a very important cue for consumers to assess the website (Filierri, et al., 2015). Krishnan; Biswas and Netemeyer (2006) point out that concrete information provided by the website such as detailed features of the product/service is likely to be perceived as more credible than those from abstract information like peripheral description of the product/service. Finally, in marketing literature user experience is strongly related with trust (Yoon, 2002). In an online context customers’ negative experience is likely to affect their trust about the company. As a consequence, they are likely to engage in negative WOM. Research shows that user experience has a strong impact on the social WOM adoption (Liang et al., 2012). Method Structural Equation Modeling (SEM) will be employed for examining the research objectives of this research. The questionnaire for this study will be created through a professional online-based survey tool. As this research focuses on the factors influencing social WOM adoption in relation with luxury brands communications, the proposed research model will be tested among customers who is active in the existing active social media platforms and has had experience in engaging with the activities of luxury brand communications such as posting review or comment other’s post). Result and conclusion This research has adopted the electronic WOM theory and the social media support theory along with a social media perspective to investigate how customer’s interaction in social media affects their behaviour in relation to luxury brands consumption. The results show that social WOM facilitates the evaluation by customers about the luxury products using social media. Moreover, WOM has emerged with broad accessibility and the capability to be evaluated and measured easily by other consumers. This study gives practical implications on how to use social media to develop online communities for luxury brands. In conclusion, when going online, luxury brand should consider the importance of converting the online brand strategy into an interactive and engaging experience for their users and online communities.

This research provides insight into how socialisation and learning aids consumers to form their ecological self. Past research establishes that ecological self, expressed as environmental identity, positively drives responsible consumption, but there is a lack of understanding of how consumers form their ecological selves and environmental identities. The aim is to provide a broader motivational structure that drives the formation of nature identity and its influence on responsible consumption behaviour. The ethnographic data uncovers the cognitive thoughts, affections, symbolic inferences and nature experiences of participants guiding the formation of the ecological self, attachment to nature and ecological worldviews, which then drives responsible consumption behaviour. The conceptual framework outlines the overall motivation driving ecological self and identifies emotional, religious and spiritual attachments to guide the development of ecocentric, theocentric and transcentric ecological worldviews. This research mainly contributes to theory development and social marketing efforts.

본 논문은 미국의 싱어송라이터 테일러 스위프트가 2017년 11월 발표한 정규앨범「Reputation」의 수록 곡 중 빌보드 차트에서 1위를 기록한‘Look What You Made Me Do’를 음악적 관점과 음향적 관점의 두 부분으로 나누어 분석하였다. 음악적 요소로는 멜로디 진행과 화성 진행 그리고 악기 편성 및 구성, 기본 악기 연주 패턴을 분석하였고 음향적 요소로는 피치 쉬프트와 하이컷 필터, 신스 베이스 음색, 글라이드 기법, 효과음을 분석하였다. 본 논문이 완성도 있고 상업적으로 성공을 거둔 음악을 분석하고 연구함에 있어 작은 참고가 되기를 바라며 해당 연구에서 다루어지지 않았던 다양한 기법들의 연구가 앞으로 지속적으로 이루어지길 기대한다.

Twenty-nine wetlands (20 river type and 9 lake type wetlands) in Gyeongsangnam-do were investigated to understand the characteristics of fish assemblages by the wetland type and to suggest management strategies. As a result, 10.3±4.8 species were collected from river type wetlands on average (±SD) and 9.1±4.1 species from lake type wetlands. Thus, there was no significant difference in the number of species between them (Mann-Whitney U test, P>0.05). However, the species that constitute the fish assemblage showed statistically significant differences between the two wetland types (PERMANOVA, Pseudo-F=2.9555, P=0.007). Furthermore, the species that contribute the most to each type of fish assemblage were Zacco koreanus (river type, 28.51%) and Lepomis macrochirus (lake type, 23.21%), respectively (SIMPER). The results of the NMDS analysis using the fish assemblage by place classified the species into three groups (river type, lake type, and others). The current wetland management is only focused on endangered species, but this study shows a difference in fish assemblage by wetland type. Therefore, a management system based information on endemic species, exotic species and major contribution species should be provided. Furthermore, the classification of some types of wetlands based on the present topography was found to be ambiguous, and wetland classification using living creatures can be used as a complementary method. This study has limitations because only two types of wetlands were analyzed. Therefore, a detailed management method that can represent every type of wetland should be prepared through the research of all types of wetlands in the future.

본고는 황해도 굿 중 칠성굿의 성격과 굿에서 등장하는 물과 관련된 의식 중 <천수치기>라는 특별한 굿에 대하여 살펴보고자 한다. 한국의 많은 굿 중에 물을 사용하여 정화의식을 하는 굿은 황해도 칠성굿의 <천 수치기>와 제주도 칠머리당 영등제의 새림, 그리고 사령굿으로 대표적 인 진도 <씻김굿> 정도다. 그러면 황해도 칠성굿에서 왜 물과 관련된 연 희와 신격이 많이 등장하는 것인가, 북두칠성과 어떤 연관성이 있는 것 인가를 논하고, 이어서 등장하는 <천수치기>의 의미에 대하여 논하고자 한다. 북두칠성은 천수(天水)의 근원으로 바로 <천일생수(天一生水)>와 <태 일생수(太一生水)>하는 곳이기 때문에, 칠성굿에서 <천수치기>란 인간 의 모든 부정을 씻어내고 인간의 본성인 선청후(善淸厚)를 회복하고자 하는 의식인 것이다. 이러한 논리에 의거하면, 굿은 과학적 사유체계를 가지고 진행되어 온 것이기 때문에 미신이 아닌 것이다. 정화의식으로서 의 <천수치기>는 현존하는 고등종교들의 정화의식과 동일한 선상에 있 는 것이다.

이 연구는 거머리말 (Zostera marina)의 서식지와 비서식지에서 퇴적환경과 대형저서동물의 분포양상을 파악하는 것을 목적으로 조사를 수행하였다. 영흥도에 서식하는 거머리말은 1월과 4월 사이에 성장을 시작하며, 7월에 급성장을 보이고 11월부터 입과 마디 탈락이 시작되고 나서 겨울에는 성장을 멈추는 것으로 판단되었다. 퇴적환경은 서식지에서 Sand와 같은 조립질 퇴적물이 우세하고, Sand와 Mud가 혼합된 퇴적 양상이 강하게 나타났으며, 비서식지에서는 Slit와 같이 세립질 퇴적물이 우세하였으며, 계절적 변화는 뚜렷하지 않았다. 그 결과로 거머리말의 서식지가 비서식지와 상이한 입도조성 및 유기물함량을 보이며, 이에 따라 대형저서동물의 종조성에도 영향을 미친 것으로 판단되었다. 대형저서동물군집은 서식지에서 비서식지에 비하여 높은 출현종수와 서식밀도를 가지는 것으로 나타났으며, 이 종조성에 기초한 생태학적제 지수의 평가결과, 군집의 안정성을 나타내는 지수들이 서식지에서 높은 수치를 보였다. 특히 종풍부도지수 (J)의 경우는 2배 정도의 차이를 보일 정도로 큰 차이를 나타내며, 군집의 안정성에서 거머리말 서식지가 더욱 높은 것으로 파악되었다. 집괴분석 (Cluster analysis)을 수행한 결과 Similarity 50 에서 2개의 정점군으로 구분할 수 있었으며, 2개의 정점군은 거머리말의 서식지와 비서식지로 구분되어 나타났다.

천상열차분야지도에는 단일한 시간이 아니라 다른 시간들이 한자리에 놓여있다. 천상열차분야지도라는 하나의 도면에는 다층의 관측시기와 제작(석각)시기가 공존한다. 특정한 천문현상의 관측시기와 그것을 제작 기록한 시기가 꼭 일치하는 것도 아니다. 그러므로 필자는 천상열차분야 지도의 시기에 관한 연구에 있어서 물리적 시차뿐 아니라 제작자(편집자)의 인식의 문제를 고려해서 살펴보았다. 본고에서는 천상열차분야지도의 분석범위를 線으로 한정하였다. 주위를 두른 365개의 눈금선과 12궁을 나눈 線과, 28宿를 구분한 線과, 적도면을 그린 둥근 원과 그것과 교차해서 그린 황도면을 그린 원에 한정하였다. 내용상으로는 12궁도수와 황도적도교점에 한정해 살펴보았다. 그 결과 세 개의 시간 층을 발견하였다. 세 개의 시간 층은 전국시기의 전욱력, 한대의 사분력, 당대의 대연력에 해당한다. 역사의 흐름 속에서 보면 전시대의 시간들을 새겨서 보존하는 일의 여부는 후대 사람의 의식에 달려있다. 천상열차분야지도에는 서로 다른 과거의 시간들을 단절하지 않고 한자리에 놓기 위한 의도를 지니고 있었다. 그래서 과거의 원형과 기록을 다 잘라버리고 새로 시작하는 방식을 사용한 것이 아니라, 현재에는 더 이상 부합하지 않더라도 오래전 사용되었던 원형을 담아주고 싶었던 방식을 택하였다. 그렇기 때문에 천상열차분야지도의 12궁도수에는 전욱력 시절의 천문 원형이 담겨있다. 천상열차분야지도의 황적교차점에는 한 대와 당대의 천문원형이 담겨있다. 비대칭이 되는, 과학의 실측차원에서만 보면 이상한 도형이 산출되었다. 그러나 또 다른 관점으로 해석해보면 문화의 원형을 보존함으로써 미래로 전하고자 하는 원형보존의식이라 할 수 있다.

This study examined how adult native speakers of Korean prosodically structure their speech during spontaneous story telling. It asked participants to produce a spontaneous story from a picture book in L1 Korean. Participants’ phonological phrasing (via pause) was analyzed with reference to eight hierarchical syntactic structures defined in the study. The results suggested three-level hierarchy in phonological structure in spoken Korean: between sentences > between independent clauses > between a dependent clause and the matrix clause = any within-clause boundaries. Korean speakers paused the longest prior to starting a new sentence. They paused statistically significantly shorter between two independent clauses (e.g., coordinate clauses and adverbial clauses), and even shorter between a dependent clause (e.g., complement clauses and relative clauses) and the matrix clause. Interestingly, however, the last type of clausal boundaries, i.e., between interdependent but separate clauses, did not differ from any of the observed within-clause boundaries with respect to intonation structure marked by pauses. These results are consistent with the literature as to across-clause boundaries, but contra the traditional prediction that syntactic hierarchical structure may be mapped onto phonological structure: clausal boundaries are prosodically treated the same as within-clausal boundaries. Crosslinguistic and educational implications are discussed.