This study aimed to investigate educational, social, and environmental effects of city parks on the citizens of Anyang, South Korea. The study conducted a questionnaire survey for 30 days on a sample of 1,080 Anyang residents. Parks can be used for different purposes that have benefits like improving the appeal of the local environment as well as promoting health. The respondents highlighted preferred activities including participating in events, learning eco-practices at school, volunteering, and collaborating with the government to enforce environmental quality laws. The identified effects of parks on citizens according to this study were the benefits obtained from parks in the city, the improvement of their quality of life, and enhancing the environmental quality and sustainability. The study also undertook a correlational analysis to establish the relationship between the citizens’ experience in the park and the level of satisfaction they demonstrated in the study for continuity purposes. The data collected was divided into 2 data forms entailed in a comparative analysis chart for the city’s 12 parks at different times of the day, and a clustered analysis using 4 data clusters grouped based on the profiles of survey responders. The study concluded that the educational, social, and environmental effects of the parks are significant, suggesting an array of programs that can be used to enhance urban redevelopment and showed the role of parks in environmental awareness for cities in the future.

최근 지진 및 자연재해의 영향으로 인한 노후 건축물의 위험도가 높아지고 있으며, 이러한 시설물에 대한 정기적인 안전점검 및 유지관리의 필요성이 더욱 대두되고 있다. 특히나 소규모 노후시설물의 경우 정기적인 안전점검이 이루어지지 않는 경우가 많고, 내진성능평가가 이루어지지 않은 시설물도 많다. 본 연구에서는 준공 후 40년 이상 된 소규모 교육시설의 정밀안전점검 결과를 분석하여, 향후 유지관리 방안을 모색하고자 한다.

The study aims to investigate the recommendation and revisit intentions of foreign tourists in Ho Chi Minh city, Vietnam through their satisfaction with local foods. The study proposed the group of five attributes for food image: taste, health concern, price, serving style, vendor/ restaurant staffs. The relationship between these attributes of food image and food satisfaction, as well as the one between food satisfaction and behavioral intentions were investigated. To ensure a high ratio of answers, a face-to-face survey was conducted in famous places at Ho Chi Minh city. Data with 210 foreign tourists. The study uses the methods of descriptive statistics, EFA, Cronbach Alpha and regression. The results showed that Five attributes of food image were chosen for the research, being taste, health concern, price, serving style and vendors/ restaurant staffs. All of these attributes showed a positive relationship with satisfaction. Among five factors, taste had the most impact on food satisfaction. Through the analysis of several attributes of food images, this study provides managerial implications for tourism marketers in researching the positive influence of food image on tourists' satisfaction which leads to their positive word-of-mouth and return to the tourism place.

The paper aims to measure stock price volatility on Ho Chi Minh stock exchange (HSX). We apply symmetric models (GARCH, GARCH-M) and asymmetry (EGARCH and TGARCH) to measure stock price volatility on HSX. We used time series data including the daily closed price of VN-Index during 1/03/2001–1/03/2019 with 4375 observations. The results show that GARCH (1,1) and EGARCH (1,1) models are the most suitable models to measure both symmetry and asymmetry volatility level of VN-Index. The study also provides evidence for the existence of asymmetric effects (leverage) through the parameters of TGARCH model (1,1), showing that positive shocks have a significant effect on the conditional variance (volatility). This result implies that the volatility of stock returns has a big impact on future market movements under the impact of shocks, while asymmetric volatility increase market risk, thus increase the attractiveness of the stock market. The research results are useful reference information to help investors in forecasting the expected profit rate of the HSX, and also the risks along with market fluctuations in order to take appropriate adjust to the portfolios. From this study’s results, we can see risk prediction models such as GARCH can be better used in risk forecasting especially.

The paper aims to investigate the factors of brand equity affecting the purchase intention of car buyers in Ho Chi Minh City. The authors use qualitative method and quantitative research to study the matters, specifically using scales and data collected for Cronbach alpha reliability testing, analysizing the discovery factor of EFA, CFA and verifying the regression models through AMOS software with SEM linear modeling. The study proposes four factors: (1) brand awareness, (2) self-expression value, (3) perceived quality, (4) brand psychology impacting on the brand loyalty and intention to buy cars of customers. The results show that all four factors are statistically significant for positive brand loyalty and purchase willing. The results showed that brand loyalty positively affects consumers' intention to buy cars. Among the factors included in the study, the brand psychology is a new factor which developed by experts in the context of Vietnam. This is the first study in Vietnam to quantify clearly the element of "crowd psychology" affecting the interests and habits of Vietnamese consumers. This explains why Vietnamese consumers prefer brands that are familiar in the market and some new cars with nice models and colors suitable for Vietnamese psychology.

Ports play a key role in international trade, as integral hubs where passengers and cargoes are loaded, discharged, and transshipped. However, the function of ports is becoming more diversified, expanding on roles as industrial clusters, as well as logistical centers. Such roles combined, reap numerous and significant benefits, mainly with growth of jobs and wealth creation, for the local population living in the city, and beyond. Citizens’ awareness of the function and value of ports may not be positive, because of a range of negative factors such as emissions, noise, and road congestion, which can influence their perception. This study’s contribution focuses on empirically evaluating the perception of Busan citizens of the local port, by applying Q methodology. The links connecting the port-city and local population, are assessed by identifying: 1) The level of awareness of the Busan citizens of the port; 2) Factors perceived as positive as well as factors perceived as negative by Busan citizens. There are four main factors, derived from the analysis: 1) Port functional knowledge; 2) Lack of social connectedness port-city; 3) Environmentally concerned and; 4) Absent port’s ripple’s effect. Policy recommendations suggest focusing on improving citizens’ perception of the port, for each of the four main factors derived from the analysis.

Purpose - From the advanced path of development and current situation, the development of enterprises plays a tremendous role in promoting national economic growth and raising the overall national strength. Therefore, this paper aims at examining the mutual effect between small & medium enterprises and economic growth. Research design, data, and methodology - In order to address the operating mutual effect between the small & medium enterprises and economic growth more clearly, this paper sets Alibaba Group and Hangzhou as an example. Meanwhile, the annual data from 2000 to 2017 will be employed, and an empirical analysis will be performed under the vector error correction model. Results - The findings display that the total revenue of Alibaba Group has a positive effect on economic growth in city of Hangzhou. However, the Granger Causality test implies that there is only a unidirectional causality between total revenue of Alibaba Group and economic growth in Hangzhou. More specifically, 1% increase in total revenue of Alibaba Group can result in 0.272% in economic growth of Hangzhou in the long run. Conclusions - In summary, for the long run, the local governments should promulgate a series of policies to assist the small & medium enterprises like Alibaba Group to improve the local economic growth as seen in the city of Hangzhou.

일제의 추방으로 폐쇄되었던 전주 스테이션은 1947년에 복구되어 활동을 시작했는데, 1948년에는 9명의 선교사들이 활동하였다. 이들 가운데 인돈, 위인사, 조요셉 등은 노회원으로 교회들의 목회활동을 도왔지만, 주로 교육분야와 의료분야에서 활동하였다. 인돈 부부는 신흥과 기전의 교장으로, 윈과 폰테인은 한예정신학교를 위해 사역하였고, 구바울 부부와 변마지는 예수병원에서 사역하였다. 해방 후 일제에 의해 강제로 합병되었던 전주 시내 5개 교회들이 문을 다시 열면서 교회가 성장하기 시작하여 1952년에는 12개로 늘어났다. 1952년부터 기장과 예장으로 총회가 분열하면서 노회도 분열하였고, 1959년에 다시 예장 합동과 통합으로 분열하였다. 이 과정에서 1960년에 기장 전북 노회는 16개의 교회로, 통합 전북노회는 1962년에 자립 9개와 미자립 6개로 늘어났고, 합동은 1960년에 7개로 출발하였다. 인톤 선교사가 1946년 7월 귀국한 후에 신흥과 기전 학교의 복교가 추진되어 11월에 문을 열었고 1950년에 중고등학교로 분리되었다. 강흥모에 의해 1955년에 영생중학교와 영생고등학교를 인가받았고 1963년에 영생여자중학교를 인가받았다. 그 결과 1960년대에 전주에서 기독교학교가 중학교에서 차지하는 비중이 20-30%이고, 고등학교에서는 30-40%를 차지하였다. 고등교육기관은 강흥모가 세운 영생대학교와 전주공업전문학교가 오늘 날 전주대학교와 전주비전대학으로, 여자성경학교였던 한예정성경학교가 1968년에 한일여자신학교로, 예수병원의 간호기술학교는 1973년에 간호전문학교로, 기전여자고등학교에서 1974년에 기전전문학교로 발전하였다. 전주예수병원은 1948년 45병상으로 출발하여 1960년에는 160개 병상의 종합병원이자 지방거점병원으로 발전하였다. 구바울, 설대위, 켈리, 필립 등의 다양한 분야의 의사들이 진료를 하였고, 전문수련의 병원으로서의 역할을 통해 1960년대에는 외과, 이비인후과, 안과, 신경외과 등과 함께 암전문치료 병원으로 발전하였다. 전주는 미션 스테이션의 복구와 전주 장로교회들의 협력을 통해 교육과 의료의 인프라를 구축하고 많은 교회들이 설립되어 최근에도 27.6%의 높은 복음화율을 가진 도시가 되었고 많은 기독교 관광장원을 활용하여 기독교를 지역의 특성으로 활용하는 도시가 되었다.

This study　suggested a vegetation　restoration plan for a coastal area where the ecosystem conservation fund return project, targeting the whole area of Dalmaji-gil, located in Haeundae, Busan. After distinguishing if it would be a proper site for the operation of the ecosystem　conservation fund return project by analyzing the ecological environment, human environment, and the current status of land owners, the target species for vegetation restoration was determined, and the facilities and programs were selected in accordance with the spatial division of the biosphere reserve. The basic direction is as follows. First, is the expansion of green space and the securement of life habitats downtown. Second, is the conservation of core areas by separating the conserved area from the space for use. Third, is the establishment of ecological resting space and the reinforcement of an ecological educational programs. The significance of this study is to suggest a vegetation restoration plan of a coastal area, fully utilizing the existing vegetation of the subject area, by suggesting the land use and flow planning, environmental improvement (vegetation restoration) plan, life habitats establishment plan, planting plan, and hydrologic plan, facilities, maintenance, and monitoring plan based on the basic direction. This study would provide useful basic data for ecosystem conservation and restoration in the Korean Peninsula, surrounded by the ocean on three sides.

Purpose – It suggests that making a policy and strategies for a way of Dubai has a strong priority strategy on science and technology by using much oil dollars to prepare risk when oil dollar’s decrease. This has been now investigated how the leading innovator has changed the periphery countries. Research design, data, and methodology – Analyze policy, status, what other neighbouring Middle East countries also want to benchmark a successful case of a leading Dubai strategy. Higher manpower is needed absolutely to develop S&T. and etc. Dubai and Arab countries establish university to nurture as well as invite the talented manpower from overseas to recover deficient manpower. Dubai built totally academy city and invited branch of the overseas famous university, and Saudi Arabia built university(KAUST) and invite faculty and support good scholarship for students. Abrab countries especially, This is studied the process of differentiating and integrating the migrant workers of these cities into the globalized cities. This has resulted in large-scale employment for foreign and local companies in these cities and the spread of science and innovation. Results – Dubai supports venture or SMEs by using a strong priority strategy and attracts foreigner’s investor, with which the neighbouring countries have been preparing together for 4th wave. It demonstrates that the gravitational model has been activated from neighboring countries of innovation science to create Dubai‘s hub. The maturity of long-term urban innovation is related to innovation capability through the national response and review. As a result, the flow of skilled international migration has been localized because of the mutual intersection with the local employment structure, and the development has spread as it spreads to neighboring countries. Conclusion – For the exploiting of new Distribution market in the neighbouring countries, Middle East countries’ a strong priority strategy on S&T and education system give an influence on economic situation of the 4th wave in the world and world order of leading by USA, Japan, or EU, and etc. This is due to the creation of clusters in the form of SEZs, friendly industrial policies and world-class infrastructure and innovation development. Its neighbours benchmark the cases of distribution of science innovation and centralizes the surrounding people.

본 연구의 목적은 문제중심학습 교수법을 적용한 공공예술 교육을 통해 학습자가 최종 발표한 내용에서 키워드를 추출하고 그것들의 의미를 밝혀내는 데 있다. 연구진행을 위해 <공공예술의 이해> 교과에 대해서 PBL을 적용하여 운영하고 학습자들이 최종 발표한 내용에서 키워드를 추출한 후 세 가지 범주로 분류하였다. 학습자들이 제시하는 동두천 도시재생을 위한 키워드들은 크게 콘텐츠, 도시환경, 홍보로 범주화되었다. 콘텐츠 범주에 속하는 주요 키워드는 축제, 공연 등의 이벤트 요소와 먹거리, 체험, 학습프로그램 등이었다. 도시환경 범주의 주요 키워드는 복고풍, 리디자인 등이었다. 그리고 홍보 범주에서는 SNS와 유투브 등이 주요 키워드로 추출되었다. 연구의 결과는 동두천, 특히 보산동을 중심으로 하는 원도심에 대한 학습자들의 니즈를 반영하는 것으로 해석이 된다. 학습자들은 공공미술에 대해서 PBL 학습과정을 통해 자기주도적이며 상호작용적으로 학습하였고, 학습결과를 위해 문제해결방안을 강구함으로써 도시와 관련된 다양한 문제에 대해서도 자연스럽게 학습을 할 수 있었다. 학습자들의 문제해결방안 발표내용은 이처럼 학습몰입의 결과이고, 다양한 전공자들로 구성된 다수의 팀에서 협동학습을 통해 나온 아이디어 속에 담긴 키워드이기 때문에 실질적인 니즈를 파악하는 데 의미가 있을 것으로 판단된다. 연구의 결과는 향후 동두천의 미래발전을 위한 연구에 활용될 수 있을 것으로 기대한다.

지방자치제도 이후 지자체의 모습은 빠른 속도로 현대화로 발전하고 있다. 특히 IT, 인터넷, 교통의 발달로 사회적 변화가 급속하게 생기고 있으며, 지역 간의 경계도 모호해져 가고 있다. 이에 본 연구는 지자체의 고유한 가치를 대표적으로 나타내는 상징물에 대해 고찰하고, 지역의 진정한 상징물에 대한 방향성을 디자인 관점에서 제시하고자 한다. 첫째, 상징물은 지역을 나타내는 가치가 뛰어나야 하며, 가치성 있는 상징물을 지정해서 타 지역과의 차별성을 가지고 있어야 한다. 둘째, 지자체 및 주민이 상징물에 대해 능동적이고 적극적으로 관심을 가질 수 있도록 유도해야 하며, 주민들과 관광객이 상징물에 대해 공감대 형성이 이루어져야 한다. 셋째, 상징물이 있는 장소가 지자체와 연관성이 있거나 상징물의 노출이 홈페이지와 지역의 공간 속에서 자연스럽게 조화되어야 한다. 본 연구는 1990년대부터 만들어진 국내 지자체의 상징물들이 변화되는 시간 속에서도 지속가능한 상징가치를 가지고 있는지 확인하기 위해 지자체에서 사용하고 있는 상징물 현황을 고찰하고 비교분석을 통해 상징물에 대한 객관적인 판단의 기회를 얻고, 다양한 상징물이 지정되는 계기가 될 길 바란다.

오늘날 세계 각 도시들은 도시에 내재된 유·무형의 자원에 기초하여 도시의 내재적 정체성과 상징을 확립하기 위해 노력하고 있다. 이에 따라 각 도시는 경제적 성장을 넘어 그 도시가 가지고 있는 고유의 문화와 가치를 차별화하기 위해 도시브랜드의 전략을 도입하고 있다. 중국의 경우도 대다수 도시들은 다양하고 풍부한 자연조건과 지역문화 사상을 기반으로 도시 브랜드 정체성을 확립하기 위한 노력을 도모하고 있다. 이에 본 연구는 중국의 도시브랜드 개발 사례 중 대표적 3개 도시 -항저우(杭州), 쑤저우(苏州), 시안(西安)- 의 사례연구를 통해 이를 비교·분석하였다. 이를 위해 도시브랜드와 관련된 선행연구, 문헌을 통하여 기초적인 개념을 정리하였으며, 지리 위치적 요소, 문화유산 요소, 정책 요소, CI·홍보 요소 등 4가지의 요소를 선정하여 이를 기반으로 도시가 가지고 있는 자원들을 어떻게 활용하는지를 분석하여 중국의 도시브랜드에 나 타난 상징과 의미를 파악해보았다. 중국 다른 기타 도시들도 본 연구에서 제시된 지역문화의 발굴, 과거와 현대적 문화의 융합, 사람중심, 도시이미지의 구상화에 기초하여 도시에 함축된 의의와 특유성을 찾아내어 도시의 정체성에 적합한 도시 브랜드 전략을 추진해야 할 것이다.

This study aims to explore the relationship between organizational justice and social loafing of organizations in Ho Chi Minh City through quantitative analysis from the survey data for the 228 employees are working at the Organizations in Ho Chi Minh City. The instrument of collecting data was a questionnaire. The collected data were analyzed using SPSS version 22 and employing exploratory factor analysis (EFA), Cronbach's alpha, multiple regression analysis. The results showed that only two factors are Distributive justice and Procedural justice is to have the reverse effect on social loafing of employee. From the results of the study showed, Distributive justice and Procedural justice has the opposite effect of social loafing, which demonstrates that when individuals feel that their work is spent on Perform tasks in a clearly divided and they will receive a worthwhile result in the group when performing the task then the individual's collective indifference to the organization will decrease. And motivate the employee to make more efforts to work and contribute for the organization. In addition, the factor of Procedural justice also has the opposite effect of collective redundancy, which demonstrates that employees are more concerned about fairness in official policies and organizational procedures.

This study observed particulate matter (PM2.5 and PM10) in the downtown area of Jeju City, South Korea, to understand the chemical composition of particulates based on an analysis of the water-soluble ionic species contained in the particles. The mass fraction of the ionic species in the sampled PM10 and PM2.5 was 44.3% and 42.2%, respectively. In contrast, in Daegu City and Suwon City, the mass fraction of the ionic species in PM2.5 was higher than that in PM10. The chloride depletion percentage of PM10 and PM2.5 in Jeju City was higher than 61% and 66%, respectively. The contribution of sea-salt to the mass of PM10 (5.9%) and PM2.5 (2.6%) in Jeju City was similar to that in several coastal regions of South Korea. The mass ratio of Cl- to Na+ in the downtown area of Jeju City was comparable to that in some coastal regions, such as the Gosan Area of Jeju Island, Deokjeok Island, and Taean City. The mass fraction of sea-salt in PM10 and PM2.5 was very low, and the concentration of sodium and chloride ions in PM10 was not correlated with those in PM2.5 (R2 < 0.2), suggesting that the effects of sea-salt on the formation of particulate matter in Jeju City might be insignificant. The relationship between NH4 + and several anions such as SO4 2-, NO3 -, and Cl-, as well as the relationship between the measurement and calculation of ammonium ion concentration, suggested that sea-salts may not react with H2SO4, and (NH4)2SO4 may be a major secondary inorganic aerosol component of PM2.5 and PM10 in Jeju City.

Plastics, such as fiber-reinforced plastics (FRP), from vessels, nets, ropes and buoys that are found in marine materials are refined by various factors in the ocean. These microplastics are present in the surface, middle, deep and sedimentary layers of the ocean depending on their physical and chemical properties. In this study, the distribution characteristics of microplastics in mud flats are investigated and their sources are estimated. The highest percentage of microplastics consisted of blue paint fragments, which seemed to be paint from a ship. In addition, many fibrous microplastics were found in the surface layer of the mud flats. These results suggest that low-density fibers are partially retained on the surface of mud flats during high and low tide. The differences in the amount and types of microplastics at the survey sites are considered to be influenced by the surrounding environment, such as fishing vessels and farms.

Purpose - Competition among cities around the world are rapidly shifting from competition of production factors such as labor costs and quality of raw materials to competition between the consumption factors such as quality of life, settlement environment, culture, and place. The entry into the era of competition between consumption factors is not only attracting investment for strengthening city competitiveness, but also actively inducing urban image reconstruction and new image making. Therefore, various studies related to urban marketing are being carried out. The object of this study is to investigate the effect of city brand image on city brand recognition and city loyalty based on the questionnaire of external citizens about Changwon city. Research design, data, and methodology - The data were collected from 200 Seoul and Busan citizens. Reliability and exploratory factor analysis were conducted through the SPSS program, and confirmatory factor analysis and structural equation modeling were conducted by using the AMOS program. Results - As a result of the hypothesis test, six hypotheses were adopted among the nine hypotheses. In summary, pleasant image, dynamic image, and good administrative image have a significant positive impact on city brand recognition. The magnanimous image did not have a significant effect on city brand recognition. In the impact of city brand image on city loyalty, magnanimous image and good administrative image had significant positive impact on city loyalty. Pleasant images and dynamic images did not significantly affect city loyalty. In addition, city brand recognition positively influenced city loyalty. Conclusions - First, it is possible to say that there is an academic significance of this research in its contribution to regional revitalization by investigating mutual influences in urban aspect by combining place marketing with image, recognition, and loyalty. Secondly, kinetic images such as pleasant image and dynamic image have more influence on recognition, and static images such as magnanimous images have more influence on loyalty. So, further research will be necessary to establish theories. Finally, In order to increase city brand recognition and city loyalty to local city, efforts should be made to improve urban images such as pleasant image, magnanimous image, dynamic image, and good administrative image.

This study was conducted for the purpose of deriving implications by observing the changing patterns and characteristics of the farmland reduction area in urban vicinity with Gimhae city, Gyeongsangnam-do as the subject. In order to achieve this goal, we first examined the problems and possibilities of farmland reduction area in urban vicinity through a theoretical review. Additionally, the characteristics of land use and community were examined for Gimhae city, Gyeongsangnam-do. The results of the study are summarized as follows. First, for 35 years from 1981 to 2015, Gimhae decreased 50.52㎢ of farmland, which is about 17.4 times that of Yoido, and about 69.4% of the decreased farmland area. Second, the decrease in agricultural land has been expanding to the whole of Gimhae City from 1990 to 2010, and has been continuing since 2010 around dong-area. Third, in the farmland reduction area in urban vicinity, the number of settlements increases rapidly, but the aging population also increases. Fourth, the composition of the community is getting complicated with the change of the members. Taken together, it is necessary to manage the area efficiently because rapid change is present in the farmland reduction area in urban vicinity. Based on this, the implications are summarized as follows. First, there is a change in land use due to the reduction of farmland not designated as agricultural development region. Therefore, it is necessary to supplement the farmland-conversion standard. Second, despite the fact that land use management has been carried out, there have been problems such as uncontrolled development due to the development pressure beyond institutional management, and therefore it is necessary to improve the structural defects of the pertinent legal system. Fourth, while the traditional farming activities are decreasing with the decrease of agricultural land area, the increase in farms with secondary jobs and the urban-rural interchanges organization’s efforts can lead to increased visits from outsiders that seek rural tourism and experiential learning.

제임스 톰슨은 빅토리아 시대 시인으로서, 『두려운 밤』의 도시를 발표했는데, 『황무지』와 『두려운 밤』의 도시는 그 어조와 세계관 그리고 멜랑콜리적인 요소의 연관성으로 볼 때, 엘리엇은 톰슨의 작품을 염두에 두고 『황무지』를 집필한 것으로 추측된다. 실제 엘리엇이 강의했던 내용 중에 제임스 톰슨이 포함되어 있으며, 또한 엘리엇이 처음 톰슨을 읽었던 시기가 비교적 명확하게 기록되어 있는 것으로 미루어볼 때, 톰슨의 작품이 엘리엇의 문학세계를 형성하는데 중요한 바탕이 되었을 것 이다. 멜랑콜리적인 것으로 여겨지는 도상학적 이미지와 상징 그리고 전형적인 상실과 암울함 또는 희망과 구원에 대한 좌절 등이 두 작품에 공통적으로 나타나고 있는데, 『황무지』는 『두려운 밤의 도시』가 차용하고 있는 상당부분의 멜랑콜리적인 요소들을 반복하고 있다. 특히 작품의 중요한 인유로서 이용되고 있는 단테를 비롯하여, 다양한 중세회화의 도상들은 엘리엇의 『황무지』가 톰슨이 묘사하려고 했던 멜랑콜리적인 세계, 혹은 도시의 모습을 현대적으로 재현하고 있음을 보여준다.

해마다 쏟아져 나오는 신제품들을 홍보하기 위한 광고 마케팅 전쟁이 갈수록 치열해지고 있다. 특히 시장을 먼저 선도한 업체와 뒤쫓아 가는 업체들의 경쟁 또한 더욱 가열되고 있다. 대기업을 기반으로 한 회사들은 상대적으로 모기업의 브랜드 파워를 바탕으로 광고 마케팅을 해 시장진입이 그나마 쉬운 반면에 별다른 브랜드 기반 없이 시장에 진입해야 하는 지자체 농수산 브랜드들의 진입장벽은 더욱 어렵다고 볼 수 있다. 특히 제품의 신뢰와 브랜드 인지도를 높이는데 소비자와 가장 접점에 있는 패키지 디자인의 수준 격차는 선도업체와 더욱 벌어지고 있는 실정이다. 본 연구는 국내 홍삼 농가들의 해외 수출을 위한 국가경쟁력과 국내 판로 개척을 위해 현재 국내에서 가장 높은 인지도를 보이는 상위 업체 4개 브랜드 28개 제품의 패키지 디자인을 구성요소별로 조사 분석하였다. 이 자료를 바탕으로 디자인전공 2~30대 대학생 및 대학원생 98명을 상대로 한승문(2009)의 패키지 디자인 평가척도 개발에 관한 연구에서 도출한 6가지 평가기준을 대입하여 4개의 우수 패키지디자인 제품을 선별하였다. 선별한 우수 패키지 디자인을 참조하여 새로운 지자체 홍삼 브랜드 패키지 디자인을 개발하였다. 추후 제품경쟁력이 있음에도 우수한 패키지 디자인에 대한 조사 분석 없이 무분별하게 이루어지는 지자체 농수산 브랜드 업체들의 패키지 디자인 개발에 보다 효과적이고 실질적인 자료로 쓰이기를 기대한다.