The Location Based Services (LBS) comprise spatial information and mobile technology allow users to receive various services based on Global Positioning Systems (GPS). Although, spatial information based services are very useful, it has lots of possibility to damage privacy protection. But the contents of the legislation by government have problems conflicted between protection of a person's location information and invigoration LBS. Therefore, in this study suggest a causal model to deal with user satisfaction and factors affecting spatial information based services to customer perspective. The proposed research model is tested empirically with one hundred and forty one usable questionnaires and partial least square (PLS) method. Experimental results showed that the usefulness, playfulness, and service quality play a prominent role in influencing the spatial information services satisfaction compared to other factors. But, easy of use and perceived risk are not significant.

The Location Based Services (LBS) comprise spatial information and mobile technology allow users to receive various services based on Global Positioning Systems (GPS). Although, spatial information based services are very useful, it has lots of possibility to damage privacy protection. But the contents of the legislation by government have problems conflicted between protection of a person's location information and invigoration LBS. Therefore, in this study suggest a causal model to deal with user satisfaction and factors affecting spatial information based services to customer perspective. The proposed research model is tested empirically with one hundred and forty one usable questionnaires and partial least square (PLS) method. Experimental results showed that the usefulness, playfulness, and service quality play a prominent role in influencing the spatial information services satisfaction compared to other factors. But, easy of use and perceived risk are not significant.

Purpose - This study attempted to construct and validate a structural model of the relationship between the quality of medical services, perceived risk, reputation and customer satisfaction, which is the main concept of the relationship between large hospitals as well as small and medium hospitals and medical consumers. Through this verification, the small and medium hospitals are to find the way for wise coping in competitive situation with large hospitals. Research design, data, and methodology - This research developed a hypothesis by constructing a structural equation that reaches the satisfaction and the relationship between reputation of perceived risk and perceived risk of service quality perceptions of customers of small and medium hospitals. Research data were collected through a questionnaire survey of respondents who had medical service experience from small and medium hospital. A total data of 252 respondents were used as the sample for the final analysis and analyzed using SPSS 23.0 and AMOS 23. Results - As a result, the relationship of quality of medical service, reputation, and customer satisfaction among small and medium hospitals was consistent with the results of precedent studies, and the perceived risk has a significant impact on reputation, so the greater the perceived risk, the higher the preference for reputable medical institutions as large hospitals. In addition, it was found that the direct route from perceived risk to customer satisfaction was not significant, and reputation was found to have a full mediating effect on perceived risk and customer satisfaction. Customers who use small and medium hospitals prefer to use reputable medical institutions if their perceived risk is high, which is different from risk perception when specific targets are specified. Conclusions - In terms of the effect from customer satisfaction, not only the path of perceived risk → reputation → customer satisfaction, but also the quality of service quality → reputation → customer satisfaction. These findings suggest that small and medium hospitals are appropriately responding to competition with large hospitals, rather than focusing on the perceived risks and reputation of customers in establishing and utilizing competitive strategies to create new customers and preserve existing customers

Purpose: The study was to identify the differences between individuals' own health risk perceptions and those of others at the same age. Moreover, this study tried to explore the differences in perception bias toward health risks by gender and the physical activity level. Methods: Three hundred fifty questionnaires were initially distributed to company employees and sports center members. Among them, total 332 were finally used in this study(male: 166, female: 166, Mage=49.32 years). Self and other risk judgment profile was revised into Korean and applied in the study. Frequency analysis and independent t-test were carried out by SPSS 23.0. Results: Results indicated that middle-aged adults tend to have unrealistic perceptions of their vulnerability to most health risks and perceive their own likelihood of encountering all health risks events as lower than that of others. In addition, the finding revealed that there were significant differences in perception bias toward to health risks by gender and the physical activity level. Conclusion: The significance of this study lies in the fact that it made a unique contribution to the existing knowledge about middle-aged adults' health risk perceptions.

The objective of this study is to estimate the relationship among perceived value, perceived risk, satisfaction, purchase intention for environmental-friendly agricultural products. For this, we separate consumer with two groups that one is the experienced, the other is the not-experienced. Four factors is respectively adopted in perceived value and risk with exploratory and confirmatory factor analysis. The results of this study show that emphasizing the value of environmental-friendly agricultural products is important to the not-experienced. And to decease the risk is more effective to the experienced for activating market.

본 연구의 목적은 항만기업 종사자들의 정보보안인식정도와 지각된 정보보안위험 정도에 영향을 미치는 요인들이 어떤 것들이 있는지를 실증 분석하는 것이다. 특히, 지각된 정보보안위험에 영향을 미치는 요인을 파악하기 위하여 위험분석방법론을 토대로 자산, 위협, 취약성과의 관계를 분석하였다. 252개의 유효설문을 대상으로 AMOS를 이용한 구조방정식 모형 분석을 하였다. 연구결과를 보면, 첫째, 항만기업 종사자의 경우 정보자산은 지각된 정보보안위험에 유의하지 않은 결과로 분석되었다. 둘째, 위협, 취약성은 지각된 정보보안위험에 유의한 영향을 미치는 것으로 나타났다. 마지막으로, 정보보안인식과 정보보안교육, 정보보안인식과 정보보안의도와의 관계는 유의하게 분석되었다. 그러나 정보보안관심도는 정보보안인식에 유의하지 않은 것으로 분석되었다.

본 연구는 Kontos(2000)가 제안한 유소년 스포츠 상해 모형의 타당성을 검증하기 위한 선행 연구의 일환으로 유소년 축구 선수들의 사회적 지지와 상해 위험 지각의 관계를 규명하였다 이를 위하여 유소년축구 상해 발생률을 산출하였고, 총체적 사회적 지지 지작과 관계-구체적 사회적 지지 지각의 관계를 알아보았으며, 생물학적 요인과 심리 중재 요인이 상해 위험 지각 및 위험 추구 행동에 미치는 영향을 규명하였다. 연구 대상자는 자발적으로 연구에 참가한 C도 소재 초등 및 중학교 소속 남자 축구 선수 229명으로 모두 스포츠 상해 위험 지각, 위험 추구 행동, 사회적 지지 지각 등을 측정하는 유소년 축구 상해질문지에 응답하였다. 누락 및 편향 반응을 보인 응답 자료를 제외한 216명의 최종 유효 분석 자료를 대상으로 빈도분식, 상관분석, 중다회귀분석을 실시하여 다음과 같은 결론이 도출되었다. 첫째, 유소년 축구의 상해 발생률은 1,000 노출 시간을 기준으로 .95건으로 나타났다. 둘째, 관계-구체적 사회적 지지 지각과 총체적 사회적 지지 지각은 독립적이다. 셋째, 감독과 코치의 지지 지각은 축구 상해 워험 지각에 부적 영향을 준다. 넷째, 총체적 사회적 지지 지각은 위험 추구 행동에 정적 영향을 준다.