This plan attempts to rigorously analyze the location characteristics and surroundings of the Ungpo village from the perspective of rural landscape planning. On the basis of the analysis, a strategy for developing the village as a rural tourist hub is established by determining characteristic attractions. The ultimate objectives of this plan are to create a good living environment for the local people and provide memorable attractions to visitors, which are expected to increase the incomes and revive local community. In other words, this plan conceives a village that is an attractive place to visit and also a good place to live. The planning procedure included an analysis of the current situation, basic concept, basic plan, and landscape plan. The characteristics of this plan are as follows. First, the natural features and surroundings of the Ungpo village were reflected in designing a rural tourist hub. Second, the current infrastructure was considered in the basic plan to create a sustainable rural tourism environment. Third, a water experience space is included in order to create an amusing and exciting tour. Fourth, the existing facilities will be remodeled to create amenities for visitors. Fifth, the main focus of the plan includes the landscape plan, increasing the visibility of streets, and connecting nearby tourist attractions and the landmark plan around the rural tourism center.

본 연구는 유아교육기관 원장의 코칭 역량을 증진하기 위하여 개인변인과 사회적지지에 따라 차이가 있는지 알아보고자 하는 데 목적이 있다. 연구대상은 서울과 광주시의 유치원 원장과 어린이집 원장 265명이었으며, 연구도구로는 이재영(2012)의 회복탄력성 지수 검사 (Resilience Quotient Test: RQT)와 사회적지지 척도를 사용하였다. 본 연구를 통해 다음과 같 은 연구 결과가 나타났다. 첫째, 원장의 개인변인 중 학력, 월수입, 기관 규모에 따라 회복탄력성에 차이가 있었으며, 경력, 결혼유무에 따른 회복탄력성의 하위변인은 부분적으로 유의한 차이를 보였다. 기관유형에 따른 차이는 보이지 않았다. 둘째, 사회적 지지는 원장의 회복탄력 성 전체와 하위변인 모두와 정적 상관관계가 나타났다. 셋째, 원장이 인지한 사회적 지지 중 정서적 지지와 평가적 지지가 높을수록 그리고 정보적 지지가 낮을수록 회복탄력성 전체를 높이는데 영향을 주었다. 이러한 결과는 원장의 교사 및 부모 코칭 역량을 증진시키기 위한 회복탄력성을 강화하며, 나아가 코칭 리더십 교육 등의 기초자료로 사용될 수 있을 것이다.

The insects have been investigated as novel sources for foods and biomaterials in several recent studies. However,its effects on hair growth have not been sufficiently researched. To develop novel and natural materials for preventingalopecia and promoting hair growth, we investigated the antioxidant activity and hair growth promoting effect of Tenebriomolitor larvae extract (TME). As a result, DPPH radical scavenging activity was 81.17%, and nitrite scavenging activitywas 43.69%, which were similar to blueberry extract. And TME promoted the proliferation of human DPCs and NIH3T3cells, concentration dependently. In addition, the TME prevented not only DHT-induced DPCs cytotoxicity but also actionof TBM as a potassium channel blocker in NIH3T3 cells. These results suggest that TME can be used as a functionalmaterial for alopecia therapeutic reagent by preventing hair loss and promoting hair growth.

The purpose of this research is to review the current situation of the support system in the process of achieving the Sixth Industrialization by exploring an intermediate support activity called “Sixth Industrialization Promotion Council on Food and Tourism in Southern Hokkaido.” In this case, several strategies have been developed for regional promotion, including organizing seminars, planning experience tours, supporting new product development and series of propaganda events, in which the council provides not only technics and funds but also advice to all the joined parties. In this way, it has been playing an essential role in promoting the sustainable development of the Sixth Industrialization regionally. Also, the council works as a control tower that cooperates and coordinates with other industries involved in tourism.

Background: Given the potential benefits of wellness programs promoting physical activity of the community-dwelling frail elderly, it is recommended that comprehensive wellness programs combined with the component of physical activity. This may improve overall health and potentially lower the health care cost of the frail elderly. In general, the frail elderly residing in community or those after being discharged from hospitals are often committed to enhancing the status of participation in physical activity. Objects: The purposes of this study were to identify specific shortcomings of current wellness programs as part of continuum of community rehabilitation services and to propose alternatives for the care of the community-dwelling frail elderly. Through this study, geriatric health care professionals may be able to implement assessments and programs to successfully promote an effective continuum of care for the frail elderly. Methods: Article reviews were summarized and evaluated. Results: A model elaborating the relationship between components of successful wellness program and participation in physical activities for the community-dwelling frail elderly are recommended. First, periodic monitoring the levels of physical activity by the use of online measurement system should be considered. Second, individualized adaptive technologies for selecting optimal physical activities for the elderly may be better fit to individuals’ current status of physical activity. Conclusion: The current status of physical activity in community-dwelling frail elderly can be monitored by online assessment systems. Through the innovative measurement system, elderly may assess his/her physical activity status overtime, select optimal physical activities matching the status, and create the elderly’s own adaptive wellness programs that match to the status while residing in his/her community.

The objective of this study is to promote overseas agricultural development in the Russian Far East based on the analysis on the operational conditions of agro-companies and Russia’s development strategy for the region as concrete action plans. Korean agro-companies have started to enter the Russian Far East since 1990s and have built up a huge store of know-how. However, they have difficulty in securing sustainability due to poor logistics and infrastructure. The Russian government has promoted the development strategy of the region with implementing investment projects in the agricultural sector. The measures to facilitate overseas agricultural development and promote the development of the region are to establish a grain terminal and to develop a Multi-Industry Cluster which focuses on the agricultural and food industries.

본 연구의 목적은 군사력의 유․무형 전력을 효과적으로 통합하여 전투력 상승효과(synergy)를 극대화시키는 ‘합동성(Jointness)’을 기반으로 이순신장군 의 4대 대첩 리더십 분석과 제언을 통해 한국군의 무형전력의 핵심인 정신전력 강화에 기여하기 위함이다. 우리군의 효율성 증진을 위해 하드웨어 차원에 서 군 구조개선을 하고 있는데, 이를 실질적으로 뒷받침 할 소프트웨어 차원에서 동맹국과 우리군의 합동성 추진과정을 분석한 결과 미래지향적인 정신전력 강화 시스템구축과 더불어 무형전력이 핵심인 리더십과 관련된 제반 과제 들과 함께 조화롭게 혁신되어야 한다고 판단된다. 국방정신전력 강화를 위한 군 구조개혁과 함께 추진하여야 할 소프트웨어 차원의 한국군 리더십에 관한 과제를 도출하기 위하여 합동성과 연계한 연구문제(1. 합동성시대 서구 선진 국가의 군 리더십의 핵심은 무엇인가? 2. 이순신장군의 전사(戰史)를 통한 한 국적 리더십의 현대적 조명)를 선정하여 문헌조사 방법과 본 연구자의 참전당 시 현지 인터뷰결과와 이순신장군의 4대 대첩을 중심으로 한 리더십 전사(戰史) 를 모델로 고찰한 결과, 1) 미래를 예측하고 대비할 수 있는 전략적 리더십, 2) 상승효과를 발휘할 수 있는 융합의 리더십, 3) 전투중심으로 실천할 수 있는 지식의 리더십을 도출하게 되었다. 아울러 합동성을 기반으로 한 정신 전력강화를 위해서는 첫째, 합동성 증진을 위한 심층깊고 실질적인 리더십진 단이 선행되어야 하고, 둘째, 국방부와 육․해․공군 리더십센터와 PKO센터의 차별화와 통합에 관한 효율성을 과학적으로 비교분석한 후 국방개혁과 함께 합동성 증진을 위한 통합노력을 구현해야 하며, 셋째, 국방부 예하 무형전력 관련기관의 통폐합을 해야 한다는 결론에 도출하였다.

This study establishes a landscape plan and landscape-related income generation project plan based on the Weonsaekjang village in Jeonju-si by applying location characteristics and tangible and intangible village assets to enhance the quality of living environment of local residents as well as the competitiveness of this village as a focal village for rural tourism. Planning was carried out in the order of theoretical consideration, village resource investigation and analysis, basic design, and detailed project planning. This study is significant for the following reasons. First, it has formed an appealing image of this village as a place for rural tourism by applying differentiated village assets as the theme of landscape plan. Secondly, a village for rural tourism in which residents can constantly live has been developed as infrastructure for tourism and is based on the residential environment. Moreover, a landscape plan that enables visitors to experience activities that stimulate their senses has been established to promote tourism that boosts consumption. Further, landscape elements that used to hamper the village landscape were enhanced as landmarks to create unique tourism resources. In addition, the effects of landscape plan were maximized through a flexible approach that encourages the linkage between this village and adjacent tourist attractions. Finally, the participation of residents in the project was promoted from the stage of planning to ensure driving force for the project implementation and maintenance.

본 연구의 목적은 사회복지적 원조방안의 기초자료를 제공하기 위하여 말기 암환자 부양 가족 102명의 건강증진행위에 대한 지각된 주관적 건강상태, 사회적 지지, 자아효 능감의 관계를 규명하는데 있다. 조사 대상자들은 임의표집하여 자기보고 건강척도, 대 인관계 지지 평가척도, 자아효능감척도, 건강증진 생활양식척도를 사용한 자기보고질문 지로 응답하였다. 조사 자료의 분석은 SPSS 15.0을 이용하여 기술통계분석, t-검정, 분산 분석, 상관관계분석, 단계적 회귀분석을 실시하였다. 본 연구의 결과는 다음과 같다. 첫 째, 조사 대상자들의 건강증진행위의 평균점수는 비교적 높게 나타났다. 세부 영역으로 실천 정도가 가장 높은 영역은 스트레스 관리이며, 가장 낮은 영역은 자아실현으로 나타 났다. 둘째, 건강증진행위와 지각된 건강상태, 사회적 지지, 자기효능감간에는 유의한 관계가 있는 것으로 밝혀졌다. 셋째, 사회적 지지는 말기 암환자 부양 가족의 건강증진행위 예측 요인으로 가장 높게 나타났다. 따라서 사회적 지지망의 이용, 자기효능감의 증진을 반영하는 복지서비스 투입이 사회복지 실천에 있어서 효과적인 부양 가족을 위한 개입으로 제안되었다.

Cultural industry has grown into a pivotal part of the knowledge economy and it characteristically allows high employment of young population with high education and at the same time is a labor-intensive industry that yields high added values. For these reasons, it has been regarded as an industry that can be an answer to ever worsening problems of youth unemployment and deteriorating employment quality in the service industry sector. The Korean government has established and enacted government-level supporting policies to foster the cultural industry, especially in the 2000s. In the process, a supporting system for start-up businesses in the cultural industry was implemented to foster one-person culture businesses, focusing on the supporting system for start-up businesses established by the Small and Medium Business Administration (SMBA). This study will look into possible solutions to some problems that occurred in the course of implementing supporting policies for cultural industry and will see if there could be alternatives to them.

Magic words are words used to encourage consumers to buy a product in that consumers who previously did not want to buy were finally made to buy the product. This study is limited to the case of Gedong Gincu mangos in West Java, Indonesia . This type of mango is unique and has a high selling price; however, its promotion has not been conducted extensively. The promotion has been limited to exhibitions facilitated by West Java provincial government, Department of Agriculture and Department of Trade and Industry. The promotions conducted by supermarkets have not shown any optimum results because the costs spent on the promotion are not balanced with the profit they earn. So far, the supermarket promotion only includes the word discount (buy one get one free) or sold cheaply. Such words are perceived to be less encouraging for consumers. Promotion for agricultural products, especially mangos is very unique because such products are perishable, voluminous, and bulky. Being seasonal in nature, prices of agricultural products are fluctuating, which are different from industrial products which are uniform, durable, and can be stored and have fixed prices

Daily deals sites function as an effective promotional tool for low-budget offline retailers. In particular, social interaction helps increasing sales because it not only clarifies product information but also increase product awareness. This study investigates two forms of social interaction, public discussion (posting on the within-platform deal board) and social sharing (sharing the deal information on an external SNS platform). In addition to the innate attractiveness of the deal, we hypothesize that the online and offline contexts affect the amount of social interaction. That is, (1) number of deals that are present along with the focal deal in the online platform and (2) the retail environment of the service offered in the deal affect the degree to which users participate in social interaction. An empirical analysis of deal-level data shows that the contextual factors, along with the deal attractiveness, affect the amount of social interaction. However, the effects are distinct for public discussion and social sharing. When there is a larger number of similar deals on the platform, less public discussion takes place while social sharing proliferates. Offline retail environment only affects public discussion; larger retailer revenue in the area that the deal provider is located results in greater social interaction. The innate attractiveness of the deal, defined as the past performance of deals of the same category in the same region, has contrasting effect on the two types; high attractiveness results in more public discussion but less social share. The results suggest that small offline retailers can better manage social interaction by understanding the influence of contextual factors when promoting their service products on an online platform.

In recent years, utilization of social network sites (SNS) such as Facebook, Instagram, and Twitter for text, image, and video sharing in Jakarta, Indonesia, is becoming very popular. Many fashionistas - artist, singer, designer, and fashion blogger - take advantage of SNS to share what they are doing, what they are wearing, and even their personal life. Apparently, their glamorous life style has been attracting million of followers. High appreciation toward their posts in SNS is given by clicking ‘likes’ symbol as well as positive comments from the followers. This paper provides an overview of social network activity in Jakarta for promoting fashion brand. A netnographic approach was conducted to observe and analyze SNS’ content, which consists of photos, texts and hashtags, and followers’ comments. Since SNS’ account owner could have dual roles, i.e. as consumer and supplier, we categorize two types of account owner. First, fashionistas who launch personal account and, at the same time, have collaboration with fashion brand or have their own clothing line; and second, apparel companies who promote their product through SNS. We noted that apparel companies utilize SNS to launch new fashion products and to give detail information, which include photos, products size, and how to purchase, which is simply a business as usual. In the other hand, fashionista’s shared their personal style, favorite brand and designer, and fashion tips for the followers, such as mix and match fashion and where to purchase. Personal style is presented by wearing an outfit for a commercial events, e.g. product launching, gala show, etc.; and for daily use, e.g. fashion shopping, hang out with friend, and travelling. Fashionistas usually mention the brand or the designer of clothing, shoes, and bag that they wear in the photo with good recommendation, thus a positive electronic word of mouth (e-WOM) is conveyed to the followers instantaneously. Even though fashionistas’ activity is actually part of marketing practice that promote fashion brand, personal approach through their shared life style is obviously more appealing rather than direct promotion activity by apparel companies. It is proven by number of followers, likes, and comment from fashionistas’ followers which is greater than apparel companies. As the similarity, both apparel companies and fashionistas give knowledge sharing about fashion to the followers, and utilize commenting section to interact with them. In turn, e-WOM is also exchanged through discussion among followers on the commenting section; and the ability of followers to share content with other users. Then, mentioning hashtags – a number sign character (#) followed by a word or phrase related to the topic - is strengthen e-WOM because hashtags is clickable and searchable for SNS users.

As the rapid adoption of the Internet around the globe made digital marketing an indispensable means of gaining competitive advantage for many sectors (Leeflang, Verhoef, Dahlstrom, & Freundt, 2014), its appropriateness for luxury products remains debatable. The main lures to luxury products for many consumers are their exclusivity and rarity, two valuable attributes that are at odds with digital medias’ ubiquitousness and pervasiveness (Hennigs, Wiedmann, & Klarmann, 2012). The main purpose of this paper is to examine the effects of online promotion of luxury brands on different aspects of their brand image. Additionally, the paper checks how the impact of the Internet on luxuries’ brand image varies across different segments of luxury consumers and levels of brand luxuriousness. The main hypothesis of the study, that the Internet affects luxury brand image, is grounded in the McLuhan’s (1964) assertion that "the medium is the message". The congruence of the medium to the advertised brand has a positive effect on brand evaluations (Dahlén, 2005). Given that the Internet could serve as a tool for luxury firms to enhance their creative aspects (Okonkwo, 2009), the question arises as to how congruent the Internet is as a medium to luxury brands that sell on the basis of their exclusivity. The congruence of the Internet to the luxury brands is moderated by: the level of luxuriousness of the brand and the perceived luxury values. Dahlén, Granlund & Grenros (2009) have shown that the use of new media benefit more the “low reputation” brands rather than the “high reputation” ones. In high reputation brands consumers have expectations of higher standards from the medium and are more attentive to changes in the advertising medium. Moreover, by definition the higher the level of brand luxuriousness the higher its exclusivity and rarity. Hence, it is hypothesized that the Internet’s appropriateness as a medium will be negatively related to the luxuriousness of the brand. Luxury values influence consumer choices for luxury brands and brand image perceptions. Luxury value activation by contextual cues like the advertising medium is expected to align image perceptions to the expressed values. As a result, we expect brand image attributes that express specific luxury values to be influenced by the extent to which the medium promotes or inhibits the expression of such values. In luxuries, Wiedmann, Hennings and Siebels (2007) identified four categories of luxury values (financial, functional, individual and social) that are hypothesized to have a differential impact on the effect of the Internet to luxury brand image. To test the hypothesized relationships, an experimental design was used. Facebook was selected as a platform for “online” promotion and the stimuli were luxury watches. The results indicated online luxury promotion adversely affects luxury brand’s perceptions hedonism and uniqueness. The effects were more pronounced to the most luxurious brands and to specific luxury value segments. The results provide useful insights for the development of luxury brand strategies.

이 논문에서 영화 제작자가 사용하곤 했던 불교적 가르침의 렌즈를 통해 서 2011년도 영화 <삼사라(Samsara)>를 고찰했을 뿐 아니라, 영화가 드러 내는 윤회계에서의 그 존재를 탐구하기 위해 이러한 가르침을 사용하였다.􄤋 먼저 텍사스 포트워스(Forth Worth)의 텍사스 기독교 대학(Texas Christian University)에서 반조학(反照學) 동호회를 대상으로 한 영화를 서술하면서 윤회와 자신과의 상호 작용에 대한 간략한 계보 및 벨기에의 종교·문학·역사 국제협회(International Society for Religion, Literature and Culture) 에서 영화에 대해 강의한 원고로 시작하였다. 그 다음 섹션에서는 영화 제작자들이 자신들의 영화를“비언어적, 안내하 는 명상이라고 묘사하기 때문에 영화 <삼사라>에 존재하는 반조적 요소들에 초점을 맞추어 요약하였다. 그리고 최근의 세 학술서들의 출판에서 분명하 게 드러나는 이 주제에 대한 학술적 관심을 고려하면서 불교와 영화라는 주 제를 기술하였다. 마지막에는 윤회에서 인간의 조건에 대한 묘사에 초점을 맞추면서 상호 의존, 무상(無常, anicca), 고(苦, duh.kha) 등과 같은 원리들을 사용하여 영 화에 대한 불교적 해석을 제시하였다. 이 섹션에서는 또한 영화 제작자들의 시간 묘사, 고, 기타 불교와 관련된 주제들을 검토하였다. 이와 같은 불교적 해석을 미국의 영화 비평가들이 제기한 해석들과 서로 비교함으로써 이 영 화를 윤회에 대한 불교적 이해를 탐구하는 반조의 도구로서 고찰하는 것으 로 결론을 맺었다.

본 연구는 서울·경기지역 초등학생 학부모를 대상으로 식품첨가물에 대한 인식 및 정보요구도를 조사 및 분석하고, 이를 토대로 식품첨가물의 올바른 정보 제공을 위한 학부모 대상 교육용 스마트폰 앱을 개발하여 시범 적용 및 평가를 수행하였다. 식품첨가물에 대한 인식과 정보요 구도를 서울·경기지역 초등학생 학부모 358명을 대상으로 설문조사한 결과, 학부모들은 가공식품 구입 시 `안전성`(40.5%)에 가장 영향을 미치는 것으로 나타났으며, 식품을 구입할 때 제조일자나 유통기한 외에 제일 먼저 확인하는 사항은 `원산지`(35.4%)로 나타났다. 식품 구입 시식품표시사항을 이해하고 구매하는지에 대해서는 `보통이다`(45.1%)와 부정적 응답(15.7%)이 과반수 이상 나타났다. 식품안전에 가장 위협이 되는 요인으로 `식품첨가물`(42.7%)을 가장 많이 선택하였으며, 식품첨가물 중 `표백제 및 발색제` > `보존료` > `색소` 순으로 건강에 위험하다고 응답하였다. 가공식품 구매 시 식품첨가물이 적게 들 어간 것을 선택 하는지에 대해 긍정적 응답(63.1%)이 높은 반면, 가공식품의 식품첨가물 표시 내용 이해 여부에 대해 `보통이다`(49.2%)와 부정적 응답(21.0%)이 과반수 이상 나타났다. 식품첨가물에 관한 교육 및 홍보 필요성에 대해 88.0%가 긍정적 답변을 하였으며, 식품첨가물에 대해 가장 알고 싶은 정보는 `안전성`(74.3%)으로 나타났다. 설문 결과와 연구진의 브레인스토밍을 통해 1강, `식품첨가물이란?`, 2강, `식품첨가물 안전한가?`, 3강, `식품표시를 읽자`, 4강, `식약처의 안전 관리`, 5강 `애니메이션 즐겨보기`로 구성하여 `식품첨가물 바로 알기` 앱을 개발하였다. 개발된 교육용 앱을 서울·경기지역 초등학생 학부모 27명에게 시범 적용하여 교육 전과 교육 후를 비교한 결과, 식품첨가물의 위해성에 대해 `조금 해롭다`(40.74%)에서 `해롭지 않다`(48.15%)로, 식품첨가물에 대해 `잘 모른다`(44.44%)에서 `약간 알고 있다`(59.26%)로, 식품첨가물이 들어있는 가공식품을 안심하고 섭취해도 되는지에 대해 `잘 모른다`(44.44%)에서 `그렇다`(59.26%)로 식품첨가물의 인식이 개선된 것을 확인할 수 있었다. 본 연구를 통해 개발된 교육용 스마트폰 앱 `식품첨가물 바로알기`는 학부모들에게 식품첨가물에 대한 올바른 이해와 부정적 인식을 개선하는 것으로 나타났으며, 이를 활용함으로써 식품첨가물에 대해 효과적인 정보전달 매체로 기여할 수 있을 것으로 사료된다.

본 연구는 캠퍼스 내 대학생들의 건강증진 가능성을 알아보기 위해 대학생의 건강상태, 신체활동 수준, 그리고 워커빌 리티에 영향을 주는 캠퍼스 공간에 대한 만족도를 확인해보고자 하였으며, 그 결과는 다음과 같다. 첫째, 대학생들의 건강상태 요인으로서 건강관련 삶의 질 측정결과 5개 영역 모두 건강한 상태였으나, 불안/우울 영역 에서 상대적으로 낮은 수준이었다. 또한, 조사대상자의 과반수가 저체중 또는 과체중･비만으로 건강증진의 필요성이 있음을 보여주었다. 둘째, 학생들은 신체활동 중 걷기/산책을 가장 선호한다고 응답하여 캠퍼스 워커빌리티 향상의 필요성을 제시하는 결과라 볼 수 있지만, 대학생들의 실제 캠퍼스 내 걷기수준은 단지 33.6% 만이 규칙적인 운동을 하고 있으며 대부분의 학생들은 앞으로 규칙적인 신체활동을 할 의사가 있다고 응답하였다. 특히 여학생의 경우 단지 18%(남학생, 48.4%)만이 규칙적으로 운동을 실천하므로 앞으로 여학생의 신체활동을 증가시키기 위한 환경을 조성할 필요성이 있겠다. 이와 더불어 신체활동의 건강증진 효과를 기대하기 위해서는 신체활동 시간도 중요하기 때문에 체육시설뿐만 아니라 캠퍼스의 보도, 산책로 등의 환경개선을 통해 1시간 이상 걷는 학생들의 비율을 증대할 필요성이 있다고 사료된다. 마지막으로, 계명대학교 학생들의 캠퍼스 공간에 대한 만족도를 조사한 결과 100점 만점으로 환산했을 때 54.8점에서 68.0점 수준으로 조사되었다. 걷기와 관련한 심리적 측면과 산책로에 대해서는 만족하고 있었으나, 걷기와 관련한 심미적 측면과 교통사고 안전 및 범죄 안전성 그리고 여성 혼자 걷기나 야간에 걷기의 안정성에 대해서는 다소 만족하지 않는 것을 알 수 있었다. 캠퍼스의 골격을 이루는 차량중심의 도로체계는 보행성을 저해하는 가장 큰 요소라 판단되며, 장기적 관점에서 보행자가 우선이 되는 캠퍼스 환경 개선이 요구된다 하겠다.

본 연구의 목적은 사회복지적 원조방안의 기초자료를 제공하기 위하여 여자대학생 115명의 건강증진행위에 대한 자기애적 성격성향과 다이어트 행위의 관계를 규명하는데 있다. 건강증진행위에 관련된 요인들이 다양하지만 본 연구에서는 자기애적 성격성향과 다이어트 행위요인이 어떻게 관련되어 있는지를 밝히고자 하였다. 조사 대상자들은 임의 표집하여 건강증진 생활양식 척도, 자기애적 성격검사 척도, 다차원적 섭식태도 검사 척도를 사용한 자기보고질문지로 응답하였다. 조사 자료의 분석은 SPSS 15.0을 이용하여 기술통계분석, t-검정, 분산분석, 상관관계분석, 단계적 회귀분석을 실시하였다. 본 연구의 결과는 다음과 같다. 첫째, 조사 대상자들의 건강증진행위의 평균점수는 129.51점으로 높게 나타났다. 세부 영역으로 실천 정도가 가장 높은 영역은 스트레스 관리이며, 가장 낮은 영역은 자아실현으로 나타났다. 둘째, 건강증진행위와 자기애적 성격성향, 다이어트 행위간에는 유의한 관계가 있는 것으로 밝혀졌다. 셋째, 자기애적 성격성향과 다이어트 행위는 여자대학생의 건강증진행위 예측 요인으로 나타났다. 그러므로 자기애적 성격성향과 다이어트행위의 고려를 반영하는 복지서비스 투입이 사회복지 실천에 있어서 여자 대학생을 위한 효과적인 개입으로 제안되었다.

The purpose of this study is to identify the practical knowledge about osteoporosis and health promoting behavior possessed by male and female university students in their twenties. Next, the study seeks to analyze the difference in the degree of knowledge and practice of health promoting behavior depending on the students’ area of study (health-related or non-health-related major) and previous education about osteoporosis. A survey was given to 300 male and female university students in Jeju Island from November 18 to December 6, 2013. Regarding knowledge about osteoporosis, the accuracy rate of health science major participants was 16.8 % higher than that of those of non-health science, and the accuracy rate of participants with previous education about osteoporosis was 12.9 % higher than those who had not. Health promoting behavior showed a higher degree of practice among students in health-related majors and those with previous applicable education. There were significant differences between the knowledge of osteoporosis and major and the presence and absence of prior education. Regarding the degree of health promoting behavior and major, the presence or absence of prior education showed significant differences. Among male and female students in their twenties, the recognition of knowledge about osteoporosis is very low. There is a need to develop various programs that focus on osteoporosis prevention rather than treatment, to improve the quality of education and training content according to the individual, and to lower the target age for osteoporosis education.