The purpose of this study was to examine the importance of social role performance in the life satisfaction among spinal cord injuried persons. The study consisted of 81 participants. discharged from the hospital and resided at a private residence, who responded to a mailed questionnaire. The questionnaire contained questions on demographic characteristics: gender. age. marital status, level of education. religious affiliation, empolyment. income, severity of injury, age at onset of injury, time since injury, and duration of hospitalization, life satisfaction index-Z(LSI-Z) and a state of six social roles: working conditions, family relationships, friends relationships, social activities. leisure activities, and religious paticipation. The question on each social role was rated on five-point Likert scale ranging from 1 "very poor" to 5 "very good". The subjects were divided into 1-3/4-5(poor/good performance group) and the subjects who had not performed the social role were classified as poor performance group. The study found over seventy-five percent of participants belonged to the group with poor performance in all six roles. Also, only social activities of social roles was restricted by a severe disability but it was not restricted the others. Income was found to be associated with three social roles: friends relationships, social activities, and leisure activities. In addition, empolyment, income, and duration of hospitaization were found to be associated with life satifaction, however, the severity of injury was not. Subjects in the group with good performance in four social roles: working condition, family relationships. friends relationships, and social activities had significantly higher life satisfaction. Result from a multiple regression analysis indicated that income. role in working condition and family relationships were the significant predictors of life satisfaction. The finding was that the life satisfaction of persons with spinal cord injury appeared to be influenced by income and some aspects of social role performance but not by their disability. The results suggest that we need to encourage to provide financially independent environment and to perform social role designed to yield improvements in life satisfaction for persons with spinal cord injury.

This study examines the relationship between social media marketing and brand loyalty through brand trust. Respondents were drawn from customers of McDonald’s, Malang City, East Java Province, Indonesia. For this study, 130 questionnaires were distributed and data were analyzed using the Structure Equation Model (SEM) version 22 of the AMOS (Analysis of Moment Structure) application. The results showed that social media marketing had an impact on increasing McDonald’s brand trust and brand loyalty. Brand trust influences brand loyalty and brand trust can mediate the influence of social media marketing on McDonald’s brand loyalty. The findings prove that brand trust can mediate the effect of social media marketing on customer loyalty to McDonald’s brand. These results can be explained by the fact that marketing strategies through social media marketing, such as making it easy for customers to get information related to McDonald’s on social media, can contribute to customer trust and that trust is formed because McDonald’s always pays attention to the quality of the products offered. Brand trust can mediate the influence of social media marketing on customer loyalty to McDonald’s brand. This means that information related to McDonald’s on social media is proportional to the quality of the product offered.

This research article investigates the way eWOM in social media influences the formation of destination image through development of trust and satisfaction for the potential tourist. The research involved administering an 18-point questionnaire taking online reviews, tourist involvement, and eWOM, destination image components of trust and satisfaction as variables. Data was collected from 554 individuals forming a cross-section of social media users and analyzed using multi-variate techniques (Reliability, CFA, and SEM). Results indicate a positive and significant relationship between all except online review and destination trust and satisfaction. Indirect and direct effects indicate that eWOM fully mediates the relationship between destination satisfaction and involvement and partially mediates the relationship between destination trust and involvement. In the case of online reviews, eWOM acts as a full mediator between destination trust and destination satisfaction for the future traveler using social media. The study proposes that components of image vary depending upon the degree of involvement, volume online reviews and eWOM generated also termed as ‘virality’ and these in turn influence the intention to revisit or recommend a destination. The study highlights its utility for National Tourist Organizations (NTOs) and online travel intermediaries to enhance destination marketing efforts.

This study investigates, first, whether the extent of corporate social and environmental responsibility disclosure (CSERD) differs between 2010 and 2014; second, whether government regulation affects the extent of CSERD; and, third, whether the CSERD is valued by investors. Content analysis method was used to extract 466 companies’ annual reports to measure the extent of social and environmental responsibility disclosure based on the Global Reporting Initiative (GRI) checklist. Independent sample t-test and multivariate regression analysis were also conducted to test the differences of the extent of CSERD as well as determinants and consequence of CSERD. Our results show that the extent of CSERD in 2014 is 21.60 percent higher than in 2010 (13.39 percent). Government regulation has a significant effect on the extent of CSERD. This study also finds that market values positively CSER information disclosed by company. Given that government regulation has a positive impact, however, the findings of this study suggests that the extent of CSERD is still low. To enhance CSERD, government should continuously encourage companies to abide by the regulations as mandated. This study provides a more comprehensive insights of CSRED practices from an emerging country and the effect of government regulation in enhancing CSERD.

Purpose: Most of all studies regarding corporate social responsibility have been dealing with its direct performance. Many previous studies provided the evidence that corporate social responsibility activities directly affect firms‘ competitiveness or corporate reputation. However, there are no studies regarding the role of social capital between corporate social responsibility and firms‘ competitiveness. The present study aims to examine a mediating role of social capital between corporate social responsibility and corporate reputation. Research design, data and methodology: The structural equation model integrating corporate social responsibility, social capital, and corporate reputation was proposed with three hypotheses. Questionnaire including 15 question items for three concepts was designed. Data for testing hypotheses were collected from students and staff who had experienced the social responsibility activities of Korea Hydro & Nuclear Co. Ltd. SPSS and SmartPLS were used to analyze data. Results: All three hypotheses were supported at the significance level of 0.01. Corporate social responsibility have a significant influence on social capital as well as corporate reputation. Social capital plays a mediating role in the relationship between corporate social responsibility and corporate reputation. Conclusions: The present paper identified a missing link between corporate social responsibility and corporate reputation by validating an indirect effect of corporate social responsibility on corporate reputation through social capital. The present study contributes to finding the indirect link between corporate social responsibility and corporate reputation. Implications for academics and practitioners. The research model can be extended to analyze the relationship between corporate social responsibility and its performance. The present study sheds light on identification of a new role of social capital. Managers of firms have the opportunity to recognize the fact that investment recovery of corporate social responsibility results from social capital and corporate reputation in long-term rather than short-term. The results of this study offers an insight that managers can enhance customer loyalty. The process linking corporate social responsibility to corporate reputation through social capital implies that firms can realize spiritual marketing delivering authentic storytelling through corporate social responsibility. The present study has a limitation for generalizing of research results because the sampling came from a case of firm.

광주 선교 스테이션은 의료활동을 통해서 복음의 접촉점을 가졌을 뿐만 아니라, 당시 열악한 위생상태와 질병을 통하여 죽어가는 사람들을 치료해 주었다. 특히 광주 선교스테이션의 한센병과 폐결핵환자에 대한 치료는 헌신적이었다. 많은 사람들이 치료를 받고 새로운 삶을 살아가게 되었고, 그리스도의 사랑을 실천함으로 이를 통하여 주님께 돌아오는 이들이 많았다. 환자들을 찾아가기도 했다. 의사가 없는 지역에 순회진료를 했고, 그리고 농어촌 의료봉사, 보건예방교육 등을 통하여 국민건강 증진과 위생에 대한 인식을 변화시켰다. 의료활동은 광주지역을 넘어서 여수와 순천으로 그리고 남부지역으로 확대되었다. 또한 치료와 회복 그리고 재활 프로그램을 통하여 사회의 소중한 일원으로 살아가게 했고, 의료인재를 양성해서 장차 선교한국으로의 토대를 마련했다.

The paper explores determinants of corporate adoption of social media and the role of technology acceptance model in the path. This paper assimilates some components of the technology acceptance dimension and social expectation theories to determine corporate intentions to use social media. Six hundred and forty-eight samples collected from hotel staff in Korea are analyzed using factor analysis, structural equation model techniques and one-way analysis of variance. The results show that corporate needs, social expectations, ease of use and usefulness should be viewed as important antecedents explaining the firm’s behavioral intention to use social media. The study also finds that the ease of use and usefulness of the technology acceptance model have positive directional mediation effects in the path diagram.

본 연구는 운동부 지도교사의 역할 스트레스와 직무 탈진의 관계를 규명하고 역할 스트레스와 직무 탈진의 관계에 대한 관계-구체적 사회적 지지의 중재 효과를 검증하고자 하였다. 이를 위하여 본 연구에서는 C도에 소재한 초, 중등학교에 근무하며 학급담임 또는 체육수업을 지도하면서 동시에 운동부를 감독하고 있는 남자교사 200명을 임의 표집한 후 우편을 통하여 역할 스트레스, 사회적지지, 직무 탈진 등을 측정하기 위한 설문 조사를 실시하여 159명의 최종 유효 표본을 획득한 다음 상관분석, 단계적 중다회귀분석 등을 실시하였고 Arnoid(1982)가 제안한 하위집단 상관분석 절차에 따라 중재효과를 분석하였다. 일련의 연구 과정을 통하여 본 연구에서는 첫째, 역할 스트레스가 직무 탈진에 영향을 주며 둘째, 사회적 지지가 직무 탈진에 미치는 역할 스트레스의 효과를 완충시킨다는 결론을 도출하였다. 사회적 지지의 중재효과는 스트레스 완충 효과에 기초하여 논의되었으며, 스포츠 장면에서 직무 탈진의 순차적 심화과정에 토대를 둔 연구의 필요성이 제기되었다.