Introduction For the past decade, luxury brands have become increasingly interested in portraying themselves as purveyors and curators of a “luxury lifestyle” (Dauriz & Tochtermann, 2013). Some of the world‟s largest fashion brands, for instance, have expanded their offerings to include lifestyle products and services such as housewares, furniture, fine dining, hotels, and private residences (e.g., Ralph Lauren, Giorgio Armani, Bottega Veneta, Hermès) (Mellery-Pratt, 2014). Given that “lifestyle” is now one of the major buzzwords in luxury marketing (Dauriz & Tochtermann, 2013), it is useful to attempt to provide a solid theoretical perspective on this topic. The objective of this paper is to deepen our understanding of “luxury lifestyle” in a contemporary context. To do so, we first examine the existing definitions of lifestyle as a marketing concept. Next, we link the concept of lifestyle to customer segmentation and provide an integrative conceptual framework on lifestyle segments within luxury marketing. Finally, we highlight key insights and important lessons concerning luxury lifestyle segmentation for both theoretical and practical applications. Literature Review Multiple definitions of lifestyle exist in the literature. In this paper, we focus on the major accepted definitions. The concept of lifestyle was first introduced by Lazer (1964) in marketing research. According to his pioneering work, lifestyle is a distinctive mode of living, embodying the aggregative patterns that develop and emerge from the dynamics of living in a society. Building on this notion, Plummer (1974) specifically conceptualized lifestyle as a unique behavioral style of living that includes a wide range of activities (A), interests (I), and opinions (O). His AIO framework served as an important building block in the development of lifestyle scales as shown in Table 1. Table 1. A Summary of Lifestyle Scales Since the introduction of Rokeach Value Survey (Rokeach, 1973), the concept of lifestyle has been combined with personal values as exemplified in VALS (Mitchell, 1983). According to Schwartz (1994), values are one‟s desirable, relatively stable goals that serve as guiding principles in life. In other words, values contribute to the formation of a certain lifestyle (Gunter & Furnham, 1992) in that: (a) values are transsituational in nature influencing a wide range of behaviors across many different situations; and (b) individuals prioritize their world views based on their values varying in importance (Seligman et al., 1996). In the context of consumer behaviour, values are commonly regarded as the most deeply rooted, abstract consumer traits explaining how and why consumers behave as they do (Vincent & Selvarani, 2013). In line with this perspective, we thus conclude that luxury lifestyle is a multi-faceted construct focusing on a luxury consumer’s personal values manifested in the consumer’s activities, interests, and opinions. Conceptual Framework We propose a new framework of luxury lifestyle segmentation, including Conspicuous Emulators, “I-Am-Me” Uniqueness Seekers, Self-Driven Achievers, Hedonistic Experientials, and Societally Conscious Moralists, based on the review of related literature (e.g., Mitchell, 1983; Vigneron & Johnson, 2004; He, Zou, & Fin, 2010). The description of each segment and related firm strategies are shown in Table 2. Table 2. Lifestyle Segmentation Framework for Luxury Marketing Discussion and Implications Lifestyle is now the focal point for the marketing activities of most luxury firms (Dauriz & Tochtermann, 2013). In this study, we focused on the concept of lifestyle, one of the most compelling and widely used approaches to luxury market segmentation. Our conceptual framework built on the notion that luxury markets are heterogeneous, consistent with prior research describing the heterogeneity of luxury consumers (e.g., Vigneron & Johnson, 2004; He, Zou, & Fin, 2010). Since the 1960s, lifestyle has been viewed as a key marketing concept and has been the focus of a significant part of the market segmentation literature. The basic concept of lifestyle has not been greatly altered. Many of the fundamental approaches to lifestyle research are still valid today. The essence of the AIO approach outlined by Plummer (1974) is still evident in the work by Ko, Kim, and Kwon (2006) that defines a fashion lifestyle. Other advances in lifestyle research use personal value theories to specify different consumer segments. Despite the underlying stability of the basic concept of lifestyle, recent advances in digital communications and social media platforms and the trend toward globalization are introducing a discontinuous change to the adoption and implementation of segmentation strategies in luxury markets. Information technology has dramatically affected the nature of the communication and distribution options for luxury firms. As exemplified in specific industry examples in Table 2, consumers now interact with luxury firms through myriad touchpoints in multiple channels and media. These changes are altering the concept of luxury lifestyle segmentation. Thus, there is much room for additional research to strengthen the overall conceptualization of luxury lifestyle segmentation. One important topic involves the question of whether specific lifestyle segments prefer specific forms of touchpoints. For example, Hedonistic Experientials may prefer social media platforms whereas, for other segments, traditional vehicles such as print advertising and flagship stores may still remain crucial. Given a sizable and growing number of global luxury brands, another important issue for future research is to investigate whether the five lifestye segments conceptualized in this study can be empirically replicated on a global scale. We conclude that the concept of lifestyle segmentation, once adjusted to reflect the impact of the digital revolution and the globalization of luxury brands, has a great potential to advance both theory and practice in luxury marketing.

한스 하케는 여러 개념미술 작업을 통해 나치 시대라는 억압된 역사의 기억을 일깨우며 현재 속에 은밀히 작동하고 있는 파시즘의 잔재를 자각하게 하였다. 그라츠에서 이루어진 작업 <너희들은 결국 승리 하였다>는 50년 전의 나치와의 합병행사를 재현하며 무비판적으로 그들의 이데올로기에 잠식되어갔던 과거의 불편한 기억들을 소환하였고, 베니스 비엔날레에서의 작업 <게르마니아>는 통일이라는 독일 역사의 영광의 순간을 파시즘의 기억과 대비시키며 후기 자본주의 체제 안에 여전히 작동하고 있는 파시즘 의 연속성을 숙고하게 하였다. 독일 국회의사당의 설치작업 <거주민들에게>는 외국인에 대한 적대 감정 이라는 통일 이후 점증하는 사회 문제가 나치시대의 배타적 민족주의와 동일한 뿌리를 가지고 있음을 일깨우며 독일 영토에 사는 모든 이들의 권익을 대변하는 국회가 되기를 촉구하였다. 이러한 하케의 작업들 은 감상자들에게 자기비판과 논의의 계기를 제공하며 사회적 변화의 한 동인이 되어 주었는데 그러한 의미에서 그의 미술은 계몽을 위한 도구이며 정치적인 행위였다.

This paper presents an analytical framework of Conceptual Understandings of Earth Systems (CUES) that shows a relationship between disciplinary knowledge of Earth systems and the specific thinking skills required to understand that knowledge. This framework is developed through an extensive literature review of students’ and teachers’ understandings of earth systems concepts and systems thinking in earth science context. This study first presents the categories of disciplinary knowledge of Earth systems, Earth System Knowledge (ESK). This study then illustrates a relationship between categories of ESK and the ontological categories (Matter, Process, Systems) that has been used to study students’ conceptual understandings of Earth systems. Finally, this study presents the CUES framework to show the relationship between disciplinary knowledge and thinking skills. The implications of using this framework for curriculum development, assessment, and teacher education and ESS research are discussed.

항로표지란 해상교통의 안전을 도모하고 선박운항 능률을 향상시키기 위한 해양교통안전시설로 새로운 위험물(New Danger)은 측방표지, 방위표지, 고립장해표지 등을 이용하거나 비상침선표지(Emergency Wreck Marking Buoy)를 사용하여 적절하게 표시하여야 한다. 그러나, 침선표지의 경우 설치의 신속성, 정확성, 부표의 특성 등의 문제로 인해 실질적인 설치·운영상의 문제가 제기 되고 있으며, 선박침몰 사고의 경우 기상악화, 해역의 특성, 사고 위치의 확인이 어려워 신속한 신위험물표지(New Danger Mark) 설치가 어려운 실정이다. 이 연구는 항상 선박 상갑판에 부착된 해양안전설비 중 하나로 Maritime Buoyage System(MBS)에 근거한 자동이탈식 비상침선표지를 개발하였다. 자동이탈식 비상침선표지Auto Releasing Emergency Wreck Marking Buoy)는 총 3개의 세부기술(자동이탈, 자동릴체인, 자동구동등명기)로 구성되며, 선박 상갑판에 부착된 자동이탈식 비상침선표지가 선박의 좌초 전복 침몰 등 해양사고 발생 시 일정수압에 의해 자동으로 이탈(Auto Release) 후 자기 부상(Auto Buoyance)하여 사고 발생 지점에 신속하고 정확하게 설치된다. 이러한 자동이탈식 비상침선표지는 선박의 항해안전을 위협하는 장해물로부터 해당 해역에서의 2차 사고를 방지하고, 신속한 수색 및 구조가 이루어질 수 있도록 한다.

Place branding and city branding are multi-disciplinary rapidly growing research domains (Brown & Campelo, 2014; Kavaratzis & Hatch, 2013; Kavaratzis & Ashworth, 2008; Lucarelli & Berg, 2011). However, there are problems with the lack of conceptualization and theoretical shortcomings in this field (Kavaratzis, 2004; Parkerson & Saunders, 2005; Skinner, 2008). In order to fill these gaps this paper introduces a novel approach towards place branding and social responsibility of the city. In the present paper the brand attitude to living in the city (Merrilees, Miller, & Herington, 2012, 2013) is explained by four other concepts: 1) social responsibility of the city, 2) contribution of the city to the metropolitan area, 3) city brand identification, and 4) city reputation. These concepts are based on previous research in the fields of marketing and management and adapted to the context of the study. Social responsibility of the city has its background in the concept of corporate social responsibility (He & Li, 2010; Marin, Ruiz, & Rubio, 2008), which is a driver of brand loyalty (Marin et al., 2008), and brand value (Melo & Galan, 2011). The concepts of city brand identification and city reputation have been developed using the research on brand identification (Lam, Ahearne, Mullins, Hayati, & Schillewaert, 2013; Mael & Ashforth, 1992) and corporate reputation (Lai, Chiu, Yang, & Pai, 2010; Wang, Kandampully, Lo, & Shi, 2006). Structural Equation Modeling (SEM) was used to test the theoretical model with a data (N=400) on consumers' attitudes towards the city of Helsinki. The results of the model show that Social responsibility of the city has a very strong impact on City brand identification. Likewise, Contribution of the city to the metropolitan area has a very strong impact on City reputation. Moreover, City brand identification has a strong impact on Brand attitude to living in the city. Finally, the model demonstrates that City reputation has a very strong impact on Brand attitude to living in the city. Overall, the results show that both social responsibility of the city and contribution to the metropolitan area are strong drivers of city brand identification and city reputation. Moreover, the evidence shows that these are drivers of brand attitude to living in the city. This evidence is important as it develops and links the concepts of social responsibility and contribution to the metropolitan area to the concept of brand attitude to living in the city.

Our study aims to investigate the mechanisms leading to focal firm’s innovation performance through the coopetitive relationships. Specifically, we argue focal firm’s two capabilities, coopetition capability and NPD capability, play a crucial role as a mediator of interfirm coopetition and its innovation performance. In order to provide new evidence on this subject, we contribute to this stream by developing a conceptual model. We argue that coopetitive behaviors of partners will influence the focal firm’s coopetition capability, which will then influence the focal firm’s NPD capability, although we assume NPD capability will have an impact on coopetition capability as well. We also argue NPD capability will not only lead to new product advantages, NPD process advantages as well, as a result of them, financial performance at the end. This paper reports the development of this model.

Performance in new product development projects influences companies’ success and competitiveness. Co-development is one possible pathway for companies to develop new products effectively in cooperation with their customers. However, there are multiple factors affecting the outcomes of such cooperations. In this research, we develop a new and comprehensive conceptual framework that explains success of co-development projects in B2B. As part of this framework we integrate multiple relevant underlying mechanisms. In particular, organizational design, cultural aspects, power structures within the project team, and how co-development is framed within companies are key drivers because of their high relevance for the success of co-development projects. This conceptual work contributes a conceptual foundation for further empirical research within the co-development area and has interesting implications for managerial practice. In line with this endeavor, the framework serves as basis for an ongoing data collection, which considers supplier project managers, supplier team members, and customers.

The passenger airline industry is worth $623 billion, transporting around 3,530 million passengers a year (IATA, 2015). Although useful, most prior research focuses only on specific situations and on a minority of passengers, and takes a producercentric view which conceptualizes consumers as the target of airline activities (Reisinger and Movondo, 2005, Wangenheim and Bayón, 2007, Folkes et al., 1987, Bejou and Palmer, 1998). Instead, we focus on a characteristic of airline travel that affects all airline consumers: confinement. Airline consumers are often confronted with restrictions in terms of space and activity which can lead to discomfort, frustration, dissatisfaction, and reduced well-being. The objectives of this study are therefore to: 1) Define the concept of consumer confinement, 2) Develop a model showing how the problems faced in confined contexts, solution strategies used to deal with these, moderators and outcomes are related, 3) Show how confined airline experiences can be managed more effectively to improve consumer and company outcomes. In understanding how companies and consumers play a role in avoiding and reducing these, we investigate how consumers become problem solvers and deal with confinement using a thematic analysis of blogs and forums. Our study shows that long-haul travellers face a wide range of problems and have developed inventive, personalized solution strategies to address these. We also develop a conceptual model which identifies the problems faced by consumers such as boredom and not looking good; moderators such as propensity to plan and claustrophobia; potential confinement solution strategies consumers and companies can action, such as talking with other passengers and watching movies; and how these may affect company and consumer outcomes such consumer emotions, satisfaction and loyalty. The paper contributes to theory development in marketing by conceptualizing confinement, which has received very limited attention in prior work (see Chen, Gerstner, and Yinghui, 2009 for an exception). Second, we build on prior work on negative service experiences, such as the effect of overbooking service capacity (Wangenheim and Bayón, 2007) and service failure (Folkes, Koletsky, and Graham, 1987) that took a more producer-centric view, conceptualizing consumers as the recipient of the company’s activities. We extend and go beyond this work by showing that consumers are actually active co-solvers of their consumption experience problems (Prahalad and Ramaswamy, 2004). Third, our conceptual model provides theoretical relationships between confinement and company as well as consumer outcomes such as satisfaction, emotions and loyalty to show how effective strategies are used to help consumers reduce the problems caused by confined situations. Fourthwe contribute to an understanding of the boundary conditions of when strategies work by showing that in particular, individual differences such as fear of flying could have an effect on the effectiveness of strategies. Fifth, we complement the travel medicine and the general travel literature which has researched travel risk and anxiety (Reisinger and Movondo, 2005) and physical health problems resulting from flying phobias (McIntosh et al., 1998), with a focus on the more common problems and strategies used by the large majority of long-haul flyers to occupy time and improve emotional well-being. We conclude with suggestions for further research.

타지키스탄공화국에는 10군데의 우라늄광산 부지에 55백만톤의 우라늄광산 폐기물이 적치 되어 있는데 부지 면적이 200 핵 타아르에 달한다. 이에 따라 우라늄 폐광과 폐기물의 안전한 관리가 주요 이슈로 부각되고 있다. 부지 복원을 위한 천연방벽 과 인공방벽으로 구성된 다중 복토층은 성능 목표와 부지 조건을 고려하여 설치되어야 한다. 본 논문의 목적은 Degmay 부 지에 장기간 (100년 이상)의 환경보호를 제공할 수 있는 경제적인 다중 복토층 개념을 제시 하는 것이다. HELP 코드를 사용 하여 Degmay 부지의 복토층 설계 개념의 평가를 수행하였다. 그 결과 70 cm의 덮개층, 30 cm의 배수층, 지오멤브레인 라 이너 그리고 60 cm의 토양 방벽층으로 구성된 복토층 개념이 두께를 최소화 할 수 있고 비교된 여러 설계개념 중 가장 경제 적인 설계 안으로 제시되었다.

Additive manufacturing (AM) is defined as the manufacture of three-dimensional tangible products by additively consolidating two-dimensional patterns layer by layer. In this review, we introduce four fundamental conceptual pillars that support AM technology: the bottom-up manufacturing factor, computer-aided manufacturing factor, distributed manufacturing factor, and eliminated manufacturing factor. All the conceptual factors work together; however, business strategy and technology optimization will vary according to the main factor that we emphasize. In parallel to the manufacturing paradigm shift toward mass personalization, manufacturing industrial ecology evolves to achieve competitiveness in economics of scope. AM technology is indeed a potent candidate manufacturing technology for satisfying volatile and customized markets. From the viewpoint of the innovation technology adoption cycle, various pros and cons of AM technology themselves prove that it is an innovative technology, in particular a disruptive innovation in manufacturing technology, as powder technology was when ingot metallurgy was dominant. Chasms related to the AM technology adoption cycle and efforts to cross the chasms are considered.

본 연구에서는 벤토나이트의 변질을 모사하기 위해 TOUGHREACT를 이용하여 열-수리-화학적 개념 모델링을 수행하였다. 모델링 결과 벤토나이트의 포화도는 지속적으로 증가하여 약 10 년 후에 포화상태에 도달하였다. 또한 온도는 급격히 증가 하여 0.5 년 이후에는 구리관으로부터 거리에 따라 일정한 온도 구배가 유지되었다. 이러한 열-수리 조건 변화에 따라 화학 적으로는 경석고와 방해석의 변질이 주로 발생하였다. 경석고와 방해석은 지하수가 유입됨에 따라 지속적으로 용해되었으 나, 온도가 높은 구리관 인근에서는 침전하는 경향을 보여주었다. 또한 경석고와 방해석의 침전으로 인해 구리관 인근의 공 극률과 투과도가 감소하였다. 확산 상수 변화에 대한 모델링 결과 경석고와 방해석의 변질은 확산 상수에 매우 민감하였으 며, 이는 결과적으로 수리적 특성인 공극률과 투과도에 영향을 미치고 있었다. 본 연구는 고준위 방사성폐기물 처분장 안전 성 연구에 기초적인 자료를 제공해 줄 것으로 판단된다.

본 논문에서는 MRV 규제 대응을 위해 선박 운항효율데이터 수집 및 검증 시스템을 구축하고 이를 활용하여 해운선사 업무 지원과 국가 온실가스 인벤토리 산정이 가능한 국제해운 에너지효율 포탈 시스템을 설계하였다. 시스템 요구조건을 도출하기 위하여 EU MRV 법안과 IMO MRV 논의사항, 해운선사의 선박에너지효율과 온실가스규제 대응 및 국제해운 온실가스 통계 현황에 대하여 분석 하고 선박 에너지효율과 온실가스 배출량 데이터 수집을 위하여 선내 장비, 에너지효율 측정 장비, 운항보고서를 활용한 데이터 수집 모듈과 선박에서 수집된 데이터를 육상으로 전송하기 위해 관리가 용이하고 사용량이 최소화된 데이터베이스기반 전송 모듈을 설계하 였다. 수집된 데이터의 표준보고양식 변환, 모니터링, 통계 및 분석, 검증, 보고서 자동생성과 국가 온실가스 인벤토리 지원이 가능한 국제해운 에너지 포탈시스템을 설계하였다.

오늘날 대 산업분야는 과학 기술의 진보에 따라 비약적인 기술발달을 이루었다. 따 라서, 고객이 요구(Needs)하는 다양한 기능을 구현하기 위해 상당수 부분을 소프트웨 어 중심으로 달성하고 있다. 이렇듯, 과거의 하드웨어 중심의 자동차와 달리 소프트웨 어 중심의 기능 구현이 이행되고 있는 실정이다. 이렇다 보니, 시스템이 보다 복잡해 짐에 따라 시스템을 설계하고 제어하는데 있어서 상당한 어려움이 따르고 있다. 따라 서, 유럽에서는 자동차 분야의 전자제어 장비로 인한 기능안전을 달성하기 위해 ISO26262라는 국제표준을 제정하였다. 국제표준의 제정에 따라 국내 자동차 산업은 차량 시스템을 설계하는데 있어서의 노력, 뿐만 아니라, 기능안전이라는 안전부분을 대비해야하는 상황에 직면하게 되었다. 본 연구에서는 자동차 시스템의 상위 수준의 설계인 개념설계 단계에서 FMEA를 통한 안전성 활동 반영을 통한 하나의 단일화된 개발 방법론을 본 연구를 통해 제시하고자 한다. 따라서, 본 연구를 기반으로 향후 추가 연구를 수행한다면, 국내 자동차 산업, 뿐만 아니라, 대형복합 안전 중시 시스템 으로 확대하여 설계단계에서 안전성을 동시 고려한 시스템 설계 신뢰성 확보를 위해 도움이 될 것으로 기대 된다.

에멀젼은 섞이지 않은 두 물질을 분산시스템으로 혼합시켜 놓은 것이다. 에멀젼의 점도에 영향을 미치는 인자는 유화입자 크기, 연속상 및 분산상 종류, 연속상과 분산상의 비, 유화제 종류 및 유화기기 등 다양한 요소들이 있다. 본 연구에서는 오일 극성도에 따라 에멀젼의 점도 변화를 관찰하였고 이를 유기개념도를 이용하여 해석하였다. 탄화수소계, 에스테르계 및 실리콘계 오일을 사용하여 에멀젼을 제조하여 점도를 측정하였다. 오일 극성도가 높을수록 계면에 위치하는 유화제 및 유화안정제의 양이 적어지기 때문에 점도는 감소하였다. 극성 오일간 극성도를 수치적으로 비교하기 위해 유기개념도 이용하였으며 유기개념도상의 해석과 에멀젼의 점도 측정 결과가 실리콘 오일을 제외하고는 모두 일치하였다.

본 연구의 목적은 개념스케치를 활용한 탐구 문제 해결 수업이 판구조론에 대한 개념 변화와 과학 관련 태도에 미치는 효과를 알아보는 데 있다. 연구의 대상은 경기도 안성시 소재 K 고등학교 2학년 2개 반이다. 수업 처치 전에, 판구조론에 대한 학생들의 선개념을 조사하기 위해 개념 검사가 실시되었다. 비교 집단은 전통적 수업을, 실험 집단은 개념스케치를 활용한 탐구 문제 해결 수업을 적용하였다. 수업 적용이 끝난 후에 실험 집단과 비교 집단의 과학 관련 태도 변화를 알아보기 위해 과학 관련 태도 검사지(TOSRA)를 사용하였다. 연구 결과, 수업처치에 따른 판구조론에 대한 개념 변화는 비교 집단보다 실험 집단에서 개념 이해도가 더 높게 향상되어 개념스케치를 활용한 탐구 문제 해결 수업이 올바른 개념 변화에 더 효과적임을 알 수 있었고, 과학 관련 태도는 실험 집단의 경우 '과학자의 평범성', '과학 수업의 즐거움', '과학에 대한 취미로서의 관심'의 범주에서 통계적으로 유의미한 증가가 있었다. 이러한 연구 결과로 개념스케치를 활용한 탐구 문제 해결 수업이 판구조론에 대한 개념 변화와 과학 관련 태도에 긍정적인 변화를 준다는 것을 확인하였다.