The proliferation of the Internet and related technologies has led to a new form of distribution channels, namely online retailers. The conventional offline and the new online retailers have different transaction costs perceived by the consumers in the following perspectives: the accessibility to the product information, the traffic cost and the opportunity cost for the time to visit the store, the delivery time and the possibility of ‘touch and feel’ to test the quality of the product. In particular, the online retailers have lower distribution cost structure in that they do not have physical stores, which results in lower selling price. Thus they continuously offer price competition against offline retailers using the lower selling cost as competitive weapon. Moreover the emergence of the social commerce is likely to intensify the competition between the online and offline retailers. To survive in this fierce competition, the offline retailers are trying to defend their business interests by sticking to offline transaction in anticipation of increased customer loyalty, customer’s preference for ‘touch and feel’ style shopping, and others. Despite of these efforts, customers who touch and feel a product in an offline store but purchase the product through an online retailer are increasing. To protect such customers, recently, some of the offline retailers began to provide the mobile discount service (MDS) which enables the offline customers to purchase a product at a discounted price through the mobile applications. In business competitions, the price discount strategy is usually considered to secure more market share at the cost of lower profit. In this study, however, we analyze the effect of MDS as a weapon for securing more profit. To do this, we set up a game model between the online and offline retailers which incorporates the effect of the MDS. By numerically analyzing the Nash equilibrium of the game, some managerial implications for using the MDS for more profit are discussed.

This study is to explain and identify the impacts of product-related factors such as productassortment, product quality, store-related factors such as store promotion, store services, and consumerrelated factors such as customer satisfaction, trust, commitment on repurchase intention by differencesof retailing format and consumer’s demographics characteristics. A survey study was conducted to col-lect the data with the actual purchasers at some kind of retailing stores. A regression analysis was per-formed to test the research hypothesis. The results of the study show as follows: it was found that allantecedents of repurchase intention such as product assortment, product quality, store promotion, storeservices, customer satisfaction, trust, commitment on repurchase intention by differences of retailing for-mat and consumer’s demographics characteristics. But there are differences of antecedents coefficientsto repurchase intention. Therefore, marketers of distribution stores that selling agricultural productshave to enhance customer’s repurchase intention in a manner tailored to type of retailing format andcustomer's demographic characteristic factors.

Physicochemical changes of refrigerated chicken legs treated with acetic acid and trisodium phosphate (TSP) during storage at the temperature of 1±2℃ or 4℃. Chicken (average weight of 500±30 g) legs were treated with 2.5-10% (w/v) TSP and 0.5-2%(v-v) acetic acid soluions at exposure times of 10 min. pH values of chicken legs treated with 2.5-10% TSP significantly (P$lt;0.05) increased at initial days compared to control, which were consistent with the results of treatments of 5-10% TSP solutions for storage of 8 days at retail levels. Thiobarbituric acid (TBA) values of chicken legs treated with 2.5-10% TSP or 0.5-2% acetic acid solutions significantly increased from initial days to 4days of storage compared to controls. pH values of chicken legs treated with 0.5-2% acetic acid significantly decreased at initial days compared to control, which were consistent with the results of treatments of 1.5-2% acetic acid solutions for storage of 16 days at 4℃. Chicken legs treated with 0.5-2% acetic acid solutions were a significantly different Hunter color L^+ values during storage of 4 and 8 days compared to the controls. Chicken legs treated with 1-2% acetic acid solutions were a significantly different Hunter color a^+ values during storage of 16 days compared to the controls. Chicken legs treated with 0.5-2% acetic acid solutions were a significantly different Hunter color b^+ values during storage from 4 to 12 days compared to the controls.

닭고기의 소매점 및 냉장 저장동안 호기성 미생물의 증식에 미치는 영향을 1997년 12월 부터 1998년 1월에 구입한 닭고기를 이용하여 분석하였다. 소매점 (3±1℃ 저장)에서 7일 동안 저장한 통닭의 APC 및 GNC는 3.11 및 3.89 log units 까지 증가하였다. 10℃ 냉장 온도에서 7일 동안 저장한 통닭의 APC 및 GNC는 5.43 및 5.03 log units 까지 증가하였다. 소매점 에서 구입한 통닭의 관능평가 결과 외관 및 냄새는 신선한 대조구 보다 기호성이 낮게 평가되었다. 겨울철 소매점의 닭고기 및 10℃의 냉장닭고기는 저장시 호기성 육부패세균의 급속한 증식을 나타내었다.

빈용기보증금이 23년 만에 소주병은 40원-->100원, 맥주병은 50원-->130원(‘17.1.1부터)으로 인상되어 소매점으로 회수(RTR, Return to Retail)를 위한 경제적 동기부여가 커짐에 따라 빈병 소비자 반환율이 2016년 30%수준에서 47%(2017년 6월말 기준)로 크게 상승한 것으로 나타났다. 빈용기보증금 인상에 따라 소매점 회수는 점차 활성화되고 있지만, 소비자 배출을 보다 원활하고 회수품질을 높이면서 소매점의 부담을 감소시키기 위해서는 몇 가지 문제점을 해결할 필요가 있다. 우선 현행 법률상에 1인당 하루에 회수 가능한 빈용기를 30병으로 제한(｢자원재활용법｣ 시행규칙 [별표5])하고 있어 사실상 소매점회수(RTR)을 활성화하려는 원래의 목적에 부합하지 못하고 있다. 또한 빈용기의 회수지점 제한(대형할인점에서 판매된 제품은 대형할인점에서 회수, 영수증 지참 등)등 소매점을 통한 빈용기 회수와 관련하여 별도의 제약을 두는 것은 빈용기 보증금 상향조정의 효과를 상쇄할 뿐만 아니라 향후 소매점회수(RTR) 활성화의 제약요인으로 나타날 것으로 판단된다. 소매점에서의 빈용기 회수의 부담을 줄이고 소비자의 편의성을 높이기 위해 설치되고 있는 무인회수기(RVM,Reverse Vending Machine)의 경우 전국적으로 48개소 108대가 설치 되어있는데 주로 대형마트와 백화점의 일부 지점 위주로 설치되어 있어 무인회수기를 통한 빈용기 회수가 매우 제한적이다, 따라서 빈용기 보증금상향조정에 따른 소매점회수 활성화를 정착시키기 위해서는 다음과 같은 제도의 보완이 필요한 것으로 판단된다. ① ‘빈용기 30병/인･일 초과 반환 거부가능’ 제한 폐지 ② 일정규모 이상의 소매점을 빈용기 회수 거점으로 활용 ③ 무인회수기(RVM, Reverse Vending Machine) 확대로 소매점의 부담과 소비자 편의성 확대 ④ 빈용기 회수 접점(collection point) 확대(수집소 등)

The purpose of this study is to approach for the flow analysis of changing central-place functions and basic demands between the central city and the small town. Under the rural society progressed, this study examines how the small town changes in the relation to the central city. The subject of study is based on changes in demand for retail and hospitality. The small town is providing basic demands and urban services primary for the rural in the settlement system. Because of the rural depopulation and the aging of society, Retail and hospitality in the rural is reducing of the facility followed. But the majority of related researches are stocks approach. These studies are useful to find out the characteristic of small town, but is difficult to consider the influence of the central city. In this situation after this study using the function index is set up a concept model, it examines for the basis of changes in demand for the small town. The result of the analysis is that the changes of retail and hospitality are more severe in the more small town than in the central city. Whereas the small town with a population decline is consistent with the reduced number of branches, Population growth in the central city is reduced to the number of the Number of branches. The central-place function has been strengthened in the central city. While the younger generation, recreation, etc. related retail are disappearing rapidly, the mainstream of small town is grocery, home improvement, restaurants.