The growth of cheap, industrial, mass-production—so-called “fast fashion”—has led to dramatic increases in levels of consumption. Inexpensive products tend to foster unsustainable consumption behaviors, which negatively impact the environment and increase pressure to obtain goods at lower and lower prices; this, in turn, has the competitive effect of decreasing wages. This study focused on the concept of socially responsible consciousness in relation to fashion products. Environmental and labor issue concerns were employed as major variables. Empirical data were collected from males and females, between the ages of 10 and 50. Demographic differences were found in SR consciousness. For example, participants in their 10s, 40s, and 50s had higher levels of SR consciousness than those in their 20s and 30s. In addition, consumers’ levels of environmental and labor issue concerns had varying effects on the criteria they used to select clothing. Product category type was also an influential factor. Moreover, the analysis showed that SR consciousness was less important in the apparel industry than in the food sector. The study also found an attitude-behavior link in relation to the concept of SR consciousness. The link was stronger for environmental concerns than for labor issue concerns. This study aimed to develop a better understanding of current customers’ characteristics and levels of SR consciousness.

스스로 완벽하게 목적지까지 주행하는 완전 자율주행 자동차 시대가 가까운 미래에 도래할 것으로 예상되면서 자동차 산업은 1800년대 후반에 자동차가 탄생한 이래 큰 변화를 꾀해야 할 중대한 전환기를 맞이하고 있다. 완전 자율주행 자동차는 단순한 이동수단의 개념을 넘어 생활공간으로 정의되어지며, 앞으로 실내공간을 중심으로 큰 변화가 나타나게 될 것이라고 전망되고 있으나 완전 자율주행 자동차 실내공간 디자인에 대한 기존 연구는 미비한 실정이다. 이에 본 연구는 생활공간이라는 개념에 적합하도록 사용자의 감성적 경험을 충족시켜줄 수 있는 근본적인 디자인 요소인 실내행위에 대한 분석을 통해 실내공간 디자인 방안을 제안하고자 한다. 이를 위해 완전 자율주행 자동차의 실내행위에 대한 소비자 의식을 조사하였다. 분석 결과 국내 소비자들은 완전 자율주행 자동차 내에서 ‘수면 및 휴식’, ‘TV 및 영화 시청’, ‘음악감상’ 등 개인 중심 행위 중에서도 휴식 및 감상 활동과 관련된 실내행위에 대한 필요 성을 인지하고 있었으며, 본 연구 결과를 바탕으로 완전 자율주행 자동차 실내공간 디자인 방안을 제안하였다. 본 연구는 소비자 니즈(needs)를 정량적 방법으로 분석하여 실내공간 디자인 방안을 새로운 시각으로 제시한 선도적인 연구라는 점에서 중요한 의미를 지닌다.

This study identified fashion consumers disposal behavior and analyzed the effects of consumers pursuing values in disposal, environmental awareness, and sustainable fashion consumption attitudes in regards to fashion disposal behavior. A survey questionnaire was developed and data were obtained from 460 consumers in their 20's to 50's in Korea who had experienced fashion disposal behaviors during last 12 months. As a result, there were four different fashion disposal behaviors such as economical, practical, and social disposal as well as hoarding behaviors. Consumers pursuing values in disposal affected fashion disposal behavior. Practical and economical values had positively impacted economical disposal and hoarding behaviors. While hedonic value had a negative impact on economical disposal behavior, it had a positive impact on social disposal behavior. Also, environmental-social values had positively impacted practical and social disposal behaviors. Fashion-related environmental knowledge had positively impacted economical and practical disposal behaviors and PCE affected social disposal behavior, while environmental concerns had a negative impact on economical disposal behavior. Consumers attitude toward usedfashion items, fashion recycling, and fashion innovativeness affected all of fashion disposal behaviors. Although hoarding behavior has been an under researched area, the finding implied that hoarding behavior was affected by consumer's pursuing value in disposal and sustainable consumption attitude. Also, environmental-social values and attitudes toward used-fashion items would induce practical disposal behavior such as reuse by alteration or reform. Consumers economical and hedonic values can promote donations or exchange/resale of unwanted fashion items, which can lead to sustainable consumption.

This study analyzed the effects of consumers’sense of community regarding outdoor brands on behavioral commitment, purchasing satisfaction, and repurchasing intention and analyzed the effects of behavioral commitment and purchasing satisfaction on repurchasing intention. Additionally, this study analyzed the differences in sense of community, behavioral commitment, purchasing satisfaction, and repurchasing intention according to the types of outdoor consumers’consumption values. A survey was conducted from July 20th to 30th, 2015, and 527 responses were used for the analysis. The results of this study are as follows. First, consumers’sense of community regarding outdoor brands was classified into mutual influences, sufficiency necessity, emotional connectedness, and sense of belonging. Second, outdoor consumers’sense of community had positive impacts on behavioral commitment, purchasing satisfaction and repurchasing intention. Third, outdoor consumers’behavioral commitment and purchasing satisfaction had positive impacts on repurchasing intention. Fourth, there were differences in the outdoor consumers’sense of community, behavioral commitment, purchasing satisfaction, and repurchasing intention according to the types of consumption values. Therefore, outdoor brands can strengthen the relationship with customers considering values and behavior, suggesting the need for a strategy that promotes consumers’sense of community with sustainable management activities that save the environment and local community.

With increasing concerns for the animal welfare, it is required to do a study on consumer's awareness about the necessity of animal welfare products. Thus, the purpose of this study was to analyze the consumers awareness about the necessity of animal welfare products. Especially, in this study, animal welfare egg was focused in Korea. Data were collected by consumer survey at Hanaromart in Chuncheon on November 4th, 2011. SAS 9.1 and Excel 2007 were used as statistical packages and ranked logit model was used as a tool for analysis. The results of this study were as follows. Variable c1 had significant probabilities in categories of “over 40s” for age and “under 3 persons" for family size. Variable c2 had significant probabilities in categories of “over 40s” for age, “over 3 million won” for monthly income and “under 3 persons” for family size. Variable c3 had significant probabilities in categories of “over 3 million won” for monthly income and “under 3 persons” for family size. Variable c4 had significant probabilities in categories of “married” for marital status, “over 40s” for age, “over 3 million won” for monthly income and “under 3 persons" for family size. Variable c5 had significant probabilities in categories of “married” for marital status, “over 40s” for age, “over 3 million won" for monthly income and “under 3 persons" for family size. Variable c7 was ranked as the first reason in the categories of “male” for gender, “under 3 million won" for monthly income and “under 3 persons" for family size. Variable c2 was ranked as the first reason in the categories of “single” for marital status, “under 40s” for age and “over 4 persons" for family size. Variable c3 was ranked as the first reason in the categories of “married” for marital status and “over 40s” for age. The results of this study provide important information to policy makers and farmers. The policy makers can use the results when they will make policies related with the animal welfare, and the farmers can use the results when they will make marketing strategies. This study had a few limitations that the survey was conducted at a city, and at a mart. In spite of the limitations, this study will provide important information to future studies

플라워샵의 활성화에 대한 기초 자료 확보 측면에서 소비자 남성 58명과 여성 155명을 대상으로 플라워샵 상품의 가격, 포장, 선물용 및 판매자의 태도에 대한 만족 도와 재구매 의사에 대해 조사를 하였다. 플라워샵의 상품에 대한 만족도에 대해 ‘만족한다’는 응답은 남성과 여성 각각 8.62% 및 14.21%를 나타냈다. 그리고 꽃 상 품의 포장에 대해 ‘만족한다’는 응답은 남성과 여성각각 6.88% 및 12.91%를 나타냈다. 꽃상품에 대해 선물 로서 ‘만족한다’는 응답은 남성과 여성 각각 8.61% 및 1.95%를 나타냈다. 플라워샵의 상품 판매자의 태도에 ‘만족한다’는 응답은 남성과 여성 각각 6.89% 및 6.46% 를 나타냈으며, 플라워샵 상품의 재구매 의사가 있다고 응답은 남성과 여성은 각각 5.16% 및 9.05%에 불과 하였다. 이와 같이 플라워샵에 대한 소비자들의 만족도 가 낮게 나타난 만큼 플라워샵 경영주의 적극적인 대 처가 필요할 것으로 사료된다.

Using a qualitative method, this paper described briefly the well-being-oriented consumers consciousness toward sustainability concept. The paper identified the major obstacles facing well-being society as evidenced by consumers own experiences for consuming products which are meet the necessity for environmental preservation. Over seventy percent of respondents who had a experience consuming the sustainable products said that they consumed it for themselves and their family's health of all things. Beside their interests about health, they made mention of the safety of sustainable products, high quality of sustainable products, to preserve our environment, confidence in sustainable products, encouragement from others, and curiosity for sustainable products. The respondents who did not consume the sustainable products argued that high price of sustainable products, genuineness of sustainable products, lack of information about sustainable products, unconcern about sustainable products, and difficulty to access to sustainable products were not allowed them from consuming the sustainable products.

건강식품 및 원료의 유효성분 및 위해요소 조사분석에 관한 연구의 기초조사로 건강식품에 대한 소비자의 의식조사를 실시하였다. 건강식품에 관한 이용실태 조사와 건강식품에 대한 객관적 지식정도 조사로 구성된 설문지를 이용하여 서울, 경기 지역에 거주하는 방문 및 협조가 가능한 20세 이상의 일반 소비자 1000명을 대상으로 1995년 10월부터 96년 2월에 걸쳐 직접 방문하고 설문지를 배부하여 설명한 후 조사대상자가 직접 기입하게 하는 방법으로 조사하였다. 882부를 회수(회수율 88%)하였으나 이중 불완전한 응답 23부를 제외한 859부(유효회수율 86%)를 SAS프로그램을 이용하여 통계처리하였다. 조사대상자의 사회경제적 여건에 대하여는 단순빈도와 백분율을 구하였고 교차표를 이용하여 결혼 여부, 월수입, 교육정도 등의 사회 경제적 여건과의 통계적 연관성을 파악하였다. 건강식품에 관한 이용실태 조사결과로는 응답자의 58.8%가 건강식품을 사용한 경험이 있었으며 68.2%는 건강식품의 효능을 믿는다고 응답하고 있어 건강식품에 대한 관심도가 매우 큰 것으로 나타났다. 건강식품에 대한 가장 큰 기대효과는 전체적 건강유지에 도움을 주는 것(59.8%)이라고 응답하였으며 가장 큰 부정적 견해로는 과대선전(52.1%)이라고 응답하였다. 건강식품에 대한 정보 선택 경로로는 주로 친지의 권유나 소개(30.6%)로 이용하고 있었으며 우리나라 식품법에서 건강보조식품의 등록관리사실은 63.7%가 모르고 있다고 응답하여 응답자의 과반수 이상이 건강식품의 행정적 관리사실에 무지한 것으로 나타났다. 건강식품의 등록관리 사실을 알고 있는 건강식품의 종류로는 로얄제리(22.7%), 스쿠알렌(16.0%), 정제어유(15.1%), 유산균(10.6%), 알로에(8.8%)순으로 나타났다. 건강식품과 약품(또는 한약)과의 차별인식 조사결과에서는 응답자의 84.2%가 건강식품과 한약이 다르다고 생각하면서도 가장 잘 알고있는 건강식품의 종류와 약품(또는 한약)의 종류를 묻는 두 문항에 모두 인삼(22.7%, 41.7%)을 가장 많이 응답하여 전체적으로 건강식품과 약품의 구별을 제대로 하지 못하는 것으로 나타나 이를 위한 계몽과 교육이 시급함을 알 수 있었다.

건강식품 및 원료의 유효성분 및 위해요소 조사분석에 관한 연구의 기초조사로 건강식품에 대한 소비자의 의식조사를 실시하였으며 1차적으로 건강과 식습관에 관한 소비자 의식구조에 대하여 분석하였다. 설문지를 이용하여 서울, 경기 지역에 거주하는 방문 및 협조가 가능한 20세 이상의 일반 소비자 1000명을 대상으로 1995년 10월부터 96년 2월에 걸쳐 직접 방문하고 설문지를 배부하여 설명한 후 조사 대상자가 직접 기입하게 하는 방법으로 조사하였다. 882부를 회수(회수율 88%)하였으나 이중 불완전한 응답 23부를 제외한 859부(유효회수율 86%)를 SAS프로그램을 이용하여 통계 처리하였다. 조사 대상자의 사회경제적 여건에 대하여는 단순빈도와 백분율을 구하였고 교차표를 이용하여 결혼 여부, 월수입, 교육정도 등의 사회경제적 여건과의 통계적 연관성을 파악하였다. 조사결과 건강유지를 위해 가장 중요하게 고려하는 사항으로는 식습관(39.8%)이라고 답하였으며 93.9%가 식습관에 의해 질병에 걸릴 수 있다고, 97.1%가 식습관에 의해 질병이 치료될 수 있다고 믿고 있어 건강과 식습관이 매우 밀접한 관계가 있음을 인식하고 있었다. 가장 염려되는 질병으로는 암(30.6%), 성인병(14.1%), 사고에 의한 질병(12.6%), 비만(10%) 순이였고 식습관에 의해 발병할 수 있다고 믿는 질병의 종류에는 당뇨병(35.6%), 비만증(22.4%), 고혈압(12.8%), 변비(12.7%), 암(7.9%) 순이였으며 식습관에 의해 치료할 수 있다고 믿는 질병의 종류에는 당뇨병(40.1%), 비만증(25.9%), 변비(16.5%), 고혈압(7.4%), 암(3.3%) 순으로 나타나 당뇨병과 비만증은 식습관과 매우 밀접하다고 인식하고 있는 반면 가장 염려되는 암에 대해서는 큰 기대를 하고 있지 않는 것으로 나타났다.

부산지역에 거주하거나 직장을 가진 국민학교 4학년 이상의 남녀 459명을 대상으로 외식산업의 발전의 계기가 된 프랜차이즈 시스템 체인점의 이용실태와 가맹점과 일반음식점에 대한 소비자의 선호도 및 의식을 설문지를 통하여 조사한 결과 다음과 같은 결과를 얻었다. 체인점의 종류별 이용실태는 치킨점, 햄버거점, 핏자점순으로 이용한 경험이 많았다. 가맹점과 일반음식점에 대한 선호도는 남자가 일반음식점, 여자가 가맹점을 더 좋아하는 것으로 나타났으나 성별간 차이는 인정할 수 없었다(N. S.). 연령별로는 학생층과 청년층은 가맹점을 좋아하는데 반하여 장년층은 일반음식점을 더 좋아하는 것으로 나타났다(p<0.05). 가맹점을 좋아하는 이유로서는 위생적으로 맛과 품질을 믿을 수 있기 때문이며, 싫어하는 이유로서는 메뉴가 다양하지 않고 가격이 비싸기 때문인 것으로 나타났다. 일반음식점을 좋아하는 이유로는 식당마다 고유한 맛이 있고 마음이 편하기 때문이며, 싫어하는 이유로서는 비위생적이고 불친절하기 때문인 것으로 나타났다.

This study has tried to illuminate a shocking phenomenon, the import liberalization of agricultural products in the aspect of Consumer consciousness. It has been applied that Table Analysis by using computer programming for instance-MINITAB, and Correlation Analysis and Multiple Regression Analysis, things like that. The results of this study are as follows; 1. Comparing domestic and imported stuffs, Comsumers came to awareness that domestic products superior to foreign's in the cases of the degree of freshness, taste and pollution damage, in the meanwhile, inferior to the cases of price and wrapping. Food self-supplyment is considered as one of the most important things of all, moreover, by most comsumers and health food and conventional food are favored by high class people. 2. Bying imported stuffs could clearly be fatal blow to our agriculture is fully recognized among consumers, what is more, there would only be doomed to our agriculture, too. 3. The most mass-purchasing imported stuffs by consumers illustrates in order; Beef, Banana, Coffee and Tabacco etc. The most significant elements why consumers buy foreign product is that the prices of them are relatively lower than those of ours. Besides, the next causes lies to non-producing stuffs and curiosity. 4. It must've been generally conceived by most consumers that Open-the-market-policy has been progressed for USA's repression and our monopolistic capital. Therefore, they demand that our market should be contained against unadviciable wave, moreover, keep paying attention to the policy how it will work to protect Korean agriculture. 5. Consumer attitude toward buying imported agricultural products is double-faced, Never-buy occupied only 24.4 % among respondents, but overwhelming respondents say non-producing stuffs can be obtained selectively. In this case, however, never-buy-movement would be backed by consumers in proportion to their educational background. 6. Various consumer minds surrounding Open-the-market-situation, in the end, has been analized econometrics through eleven variables to approach accurate fulfillments.

This, an association research for design-improvement and model-development of exhibition shops at rural tourism communities, is to secure objective data by analyzing customers' awareness-tendency of and demand for agricultural-specialty exhibition shops. Survey-questions for finding out consumers' awareness-tendency and demand were determined through brainstorming of a professional council, 30 rural communities of which visit-rate by consumers is considerably high were selected for the recruit of 200 consumers. For investigation and analysis, survey and in-depth interview were carried out at the scene with the application of frequency analysis and summarization of their opinions, which revealed that they have a strong will to visit the rural tourism communities for the purchase of agricultural specialties along with the experience of learning-program and on-the-scene direct dealing and that their viewpoint on the direct dealing at the scene was very positive. Also it was confirmed hat their satisfaction with the purchase of agricultural specialties by on-the-scene direct dealing, their pleasure at the purchase, their satisfaction with services and their intention for re-purchase of them were very high while their satisfaction with the exhibition shops was very low. With on-the-scene survey, the consumers' opinions could be listened to in depth. Almost all of them said their satisfaction with the trip to those rural tourism communities was considerably high since they could go to those communities themselves to relieve the stress from their modern life, to experience healing and to see the goods on the scene. Their satisfaction also was attributed to the fact that they have enough trust in purchase along with feeling the warm-heartedness of rural residents. As to their awareness of exhibition shops, they showed a positive response to the on-the-scene direct dealing at rural communities while they, thinking that the space in those exhibition shops was not sufficiently wide, demanded for more systematic counters in more accessible and affordable exhibition shops so that they might be more satisfied with the exhibition shops. Their demand for the necessity of exhibition shops selling agricultural specialties was found to be over 80%, which indicates that the necessity is very high. As to the suitability of function, they have the opinion that the business at those shops had better be focused on sales since they have the understanding of information when they take a trip to the rural communities, while there was another opinion: since agricultural products are seasonal items they should be exhibited and sold at the same time. More than 90% of the respondents had a positive viewpoint on direct dealing of agricultural specialties on the scene, which showed that their response to it was very high. They preferred the permanent shops equipped with roll-around table-booths. In addition, it was revealed that they want systematic exhibition shops in rural communities because they frequent those communities for on-the-scene direct purchase. The preferred type and opinion resulting from estimation of consumers' demands have been reflected for development of practical designs. The structure of variable principles has been designed so that the types of display-case and table-booth might be created. The result of this study is a positive data as a design model which can be utilized at rural communities and will be commercialized for the verification of its validity.